The Daily Alaska empire Newspaper, April 8, 1942, Page 4

PACE FOUR N | tories. Dail y Alaska Emptre call ke factilbn Prench. Felinen seovide. o] et i i et A b W labor, the Nazs supply the consuming end of the EMPIRE PRINTING OOMPANY deal Second and Main Streets. Juneau, Aluska, The Nazis have told their people that ‘n-rnmnvi HELEN TROY MONSEN - - - - Presidemt 5 getting as much as 80 percent of French produc- | i AR e b 404 Busnews Mnacer tion now—has been since last October. The Ger- Entered in the P"“,.%SE'.,ET}'S',L":‘AH.?“’“ Class Matter. 1ang jold in their part of France the big industrial Delivered by carrfer in Juneau and Douslas for $1.85 per month. cities of the north—Lille, Roubaix, Douai and others. By mail, postage paid, at the following rates: Orie yenr, in advance, $12.00; xix montbs, in advance, $6.00; They have control of the ports with the great ship- one month, tn sdvance, $1.25 vard: e rdes d St. Nazaire. They Subscrivers will confer a favor it they will promptly notyty VA'dS in Le Hayre, Bordeaux and Naza Y the Business Office of any faflure or irregulerity in the @- clutch the great production bowels of the Alsace- N atones l;::::lnfnce 602; Business Office, 374, Lorraine region, and Paris, itself it t is reported that 3 [ e, the avi- SRS 08 SACTIEES TEE It is reported that in one month alone, ti The Associated Press is exclusively entitled to the use for ation plants of St. Nazaire, Bordeaux and Paris re- reputlication of all news dispatches credited to it or mot other- wise credited in this paper and also the local news published Eerein the British, ALASEA CIRCULATION GUARANTEED TO BE LARGER THAN THAT OF ANY OTHER PUBLICATION. Aluska Newspapers, 1011 NAL REPRESFNTATT ufiding, Seattle, Wash, = turning , out Germany Americans sho petty squabbling emy to mount ti French | Nazi orders little or be is very that ! fer | | Transportat CONSERVATION CONVERSATION | vacations and recreation, but said at the same time | i | ¢ indicated as numerous. The | that military movements would place such a heavy WarD agaibhl Wbl Today, while the government is mincing no words demand on common carriers that little vacationing | ,‘ 3 1 .A . '. G in s ng the importance of conservation of paper :,”“H B Siaten | teria This is a fortunate shop- we gaze with awe at the vast amount of govern- | ¥ 2 5 {ping date in which there should be i This is to be expected in war time. Right now, |obtainable many novel cotton fai- mental mail which is mounding itself into a plle ON|tne American people should be devotinig their en- |rics fashionable and costly. our desk that is no molehill ergies toward helping the Japs travel—back to Tokyo.| BUSINESS AFFAIRS: As most T is Alaska. The ernmental mail con- Most Alaskans already have realized that there'|of the moneys of the world ar tains dispatches about the employment situation in { is no room for tourists in Alaska this year—that there | directly or indirectly tied to o Florida and other such stuff of which we are Cer-|js no room for pleasure seekers on the boats or the | dollar, increaseéd interest will be tain that our readers aren’t the slightest bit inter-|yjaneg After the war is over will be the time for |manifested in the policies of the | ested in and which wouldn't do them any good ”:»N'kmu pleasure, and tourists from the States, from |Secretary of the Navy who comes they read about it il over the world, will remember or be reminded |Under an aspect that promises wise The mail contains issue after issue of the CON- i the vacationing opportunities that await them in | AdMministration of an office that is gressional Record which in turn contains in each |y, Territory. each month more exacting. Thr‘» appendix lengthy speeches which the various Con- e 2, A vear is dominated by a cycle caused | v the c s ' P gressmen have made at some time or another and| chfl" ol l’exce by the conjunction of Uranus and have asked to be included in the Congressional Rec- | i Saturn, both making a trine to ord. The Congressmen are going to rupture that | e Tk Shais A lhl;! S ved. | ’ 9 ] change in world a. this mcnth appendix some day and it is going to be removed The Carnegie Endowment for International Peace. INTERNATIONAL AFFAIR Tts uselessness classes it as a paper waster and just | re g s educational activitie as Bk e L0 5 - ity T ]” i, L 1 t[)«;l“n, on its educational activities for 11941. has saturn’s position in the eleventh in as much of igial orgar e hun Y 1ad to face some disconcerting facts. Its thirty-one |, horoscope for London seems to A hundred different paper-consuming dispatches [ vears of work for a better world have been €on- |ngicate the retirement of a lead- lay on our editorial desk and gaping maw of the umvnm)\?uous with two world wars .om of \sl}x; Y ling public official. Here in the te basket beckons tempti Even the dispatch | now threatens the future of all civilization. The yniioq siates a cabinet ‘officer may out paper conservation is repeated by a dozen gov- calendar year 1941 ended with the United Smtes‘n,\mn in the autumn, if not ear- ernmental agencies f“"b"“]"d_ It l; l;“h SeVEn, Jeern ””“‘f‘ dc}e"“”}“ lier Many changes among offi A recent issue of Editor & Publisher, however, | {fom Berlin and Rome attended the Endowment's|...;. whg are connected with Wash- | hould end all conservation conversation. There|¢Onference at Chatham House, London, and sub-|u.ion work for the war have becn St : § | scribed to a declaration of principles calling for a |, . ¥ it i came unto this magazine recently, an envelope with | foretold. New American heroes will : Invit Bid 1 A . 1 strengthened League of Nations, reduction of arma- e acclaimed as our. forkes. Detome three copies of an “Invitation, Bid and Acceptance,”| pons and the replacement of war by judicial set- GonaibucaR 1 et al s requesting bids on supplying the War Department | yement and consultation. Nowadays delegates from 8, June 14515 50 © ohtlhiiat with books. magazines, trade journals, etc. Ttem 80| gerlin or Rome come to London only as exiles or in “ _‘“d\ B '1 h“”“‘m '“ 4 ‘}w on this list contained a request for Editor & Pub- | bomb-carrying airplanes. The Endowment had an |}oi'® g lisher's Year Book, latest edition. One copy was|ssteemed Japanese correspondent, Mr. Tsunejiro 'P(.';mh whioes: Birthdste i 1Ry wanted. The space was left in three columns for|Miyaoka, who had collaborated in its work “since its | P g s e . the augury of a year of succ n the entry of the bid price. Twenty-four sheets of | inception.” But Mr. Miyaoka, after “explaining and | . A s 4 {chesen fields of endeavor. Girls paper, typed on one side, were used to tell the edi- | justifying Japan's new order in Eastern Asia,” had | s ] s may have financial aid through col- tors of Editor & Publisher that the War Depart- | tegretfully to be written off. {He ab des. sotiels ment wanted one copy of one issue of Editor & But: tie Erowment, under Nicholas Mibltey BUE- 051 e irern < b dhtasei sl | R er's courageous direetion, follows, as it did in 1914, M4 b St o 0 Publisher M. Chrfisgic’s admonition Raan (b Tbin: Wbk for ably will be studious and highly in- All we can say fs—this isn't any way to beat the | Wt CAmegle's admontion: Keep 'n"m]lge"‘]? pact. | tellizent. They may have breadth Japs, and the War Department, above all, should i Y £ % b " lof vision ar vid g ¥ ; T i fism, which gave its utterances an uum‘\'enlxmm(‘ ; ‘,ém”"‘lll: ‘l'::;)“m"dl"’ Know 1 tone before we got into the war, leads it now to | OD’V:g S R AT R R support the war aims of the United Nations, and | i NAZIS IN FRANCE will make it a factor in post-war planning, It has i oo el g done much to educate our own people to international | AI-ASKA cA" an realities, a J Reports are being dispatched from London regu- | 10Pes and realities, and to keepp warmly friendly our , relationships with Latin America, Britain and larly now, telling of heavy Royal Air Force bombing | X ; o h factor! Hundreds of Frenchmen China. Reading its pages one doesn't feel that the A8, bl Jrrphch BAED. o FURUTORS 0L S TRl “‘l‘ | peace movement has utterly failed but that peace are being slaughtered in these raids, something that | ic"a reat goal that sometimes has to be fought for. | poTAIoES may make the British marksmen sick when they pull the bomb levers. Yet this is war reasons for Hlun])llm‘ to destroy these French fac- now Military Commission, and Washinglon | S “to be hanged by the M neck until dead.” e"" But before that happened, he Bo_nound had received the assistance of Gen Calles, military governor of Son- ora, who supplied him with a re- (Continued from Page One) volver and a permit to carry it in e 2 Mexico. Calles was strongly pro- residents of Mexico, and confined German, as was President Carranza their leaders to the rugged old himself, and many members of the ' fortress of San Carlos de Perote, Mexican cabinet of bloody battles between the This attitude in Mexico was so| cans and the French in the well known in Berlin that the Wil-' s of Emperor Maximilian helmstrasse actually had the au-| “We are keenly aware of the dacity to propose that Mexico make dange says Padilla I believe war against the United States. This the peril of fifth column activity was the notorious Zimmerman note, is the greatest problem for Mexico| written by the German Foreign today. And the same thing is true | Minister, urging Mexico to attack, for other Latin-American countries, land promising Arizona, Texas, such as Brazil, which has 300,000 California, New Mexico in return. Japanese; and Argentina and Chile| At that time Mexicans were re- which have large seftlements of|calling bitterly that on April 21, Germans.” 1914, the American fleet fired on In contrast to this, Washington | Vera Cruz, and 200 Mexicans were officials remember 1917, and Lothar | killed Witzke. Height of irony was reached when A on March 14, 1933, the man who Shortly after the break of re-| o T o Shaten Am.| lations between Germany and the | . o oT Mexicb—Jodspibits Dan: United States in the first World | i/ 4 2 War, a German spy named Lothar| “u oy g o Witzke fled to Mexico City, report- |y W o pamu; md"]mv ed fo German Minister Von Bek-|y o oo =8 T8C# 08 1e8 hardt, and boasted to his friends | | Washington—was to visit Josephus that as soon as he could get back Daniels at his home in Raleigh across “Hel ¥ across the border, ell will break,N C. By eight years of gentle %e in the United States, some- | friendliness, even without the know- time in April or May. His scheme was to organize an‘IEdge o Spastn, Mol odse 7 Mexico forget, as nearly as it ever fing among Negroes, to blow UP | 5l the tmoident of Aptl 2 , bridges, railroads, uniluurial}igu 4 # e 4l plants and communication lines. £ Witzke was only one of the Ger- iy 7 | man spies who fled to Mexico— LONGTIME U. S. FRIEND but he was the most desperate of Padilla has been a friend of the the lot. He had played an im- | United States ever since the youth- portant part in the destruction of |ful days of his exile. He grew up thosé two great arsenals in New among the poor campesinos in the Jersey, Black Tom and Kingsland.|State of Guerrero, and became an Later he was caught, hailed befol revolutionary With the : J guns while the in Occupied astman expressed sympathy | saboteurs crossed the border ceived orders for 1.850 planes, ships to be sent against the United States and other French auto plant huge military trucks line to be manned by Nazi drivers s are ing record numbers® of produ are rolled off the assembly Other plants are supplying valuable products to French go without in France, a country where allowed that must uld see the walls, ne gates. There is very little France can do but follow the And at the same time, there British can do but to bomb within shot the these factories and kill French workers. ion Congress is fixing to raise the pay of army ml» Underneath it all, the British have very sound |vates to $42 a month. Who said buck private? !:\,mn1 on theyll be doughboys. changing tide of Mexican politics, | he was forced to leave the country, | enrolled | came to New York City, as a student in Columbia Univer- sity, Padilla has been half Yankee ever since. He has a good com- mand of English, a fondness for American cigarettes, rises early, goes to the office early, has no siesta| after lunch, loves golf and billiards In spite of this friendliness, would be false to say that all prob- lems have vanished in the sunshine over the Rio Grande. There re- mains the fact that Mexico's Min- ister of Interior, Miguel Aleman, is dangerously pro-German, and the| stll more troublesome fact that the President’s brother, Maximino Avila Camacho, continues to rlo business with the black-listed Swed- ish industrialist, Axel Wenner- Gren. But these troubles are small comn- pared with what Mexico was in the dark days when Witzke, Jahnke, Dilger, Hermann, Hinsch, and that motley crew of German spies and to re- organize in Mexico the machine that had been disrupted in the United States. And Ezequiel Padilla is the man who personifies the change in Mex- ico—the Mexico which broke re- lations with Japan four hours after the attack on Pearl Harbor. (Copyright, 1942, by United Feature Syndicate, Inc.) - -e NOTICE AIRMAIL ENVELOPES, showing air route from Seattle to Nome, on sale at J. B. Burford & Co. adv. i D EYES EXAMINED 1 and BROKEN LENSES replaced in { our own shop. Dr. Rae Lillian Carlson, Blomgren Bldg. Phone 636. — e - The tin container used for food is really a steel can with only 125 per cent tin, applied as a thin coating. Allied forces. | the en-! the | with the needs for | THE DAILY ALASKA EMPIRE—JUNEAU, ALASKA As a matter of fact it now is not prnp(‘l IDI m‘ HAPPY BIRTHDAY APRIL 8 Felix Gray George F. Alexander Katherine Green J. G. Williams Mrs. Louise Adams Henry Mead Don G. Morrison Geraldine Holm Ruby Waldron John Rudy e ol ] HOROSCOPE “The stars incline but do not compel” THURSDAY, APRIL 9 Until late today |ary influences are active. ning is fortunate for meetings or conferences. HEART AND HOME: The eve- There TRAVEL CURTAILED 2 promising sign for women toda pmaht yIt seems to presage success f | “Travel as usual” is going to become more and |those who depend upon themselves | more difficult during the coming months, according [and decline aid from persons of (to Joseph B. Eastman, the nation’s Director of De- |influence. The sway is mildly for- [tunate for romance but suitors may | have more enthusiasm than mon- Hasty courtships and marriages |0ldroyd Tells Garden Club | that Territory Can Be Self-Sufficient | About 50 persens gathered in the of the University of Alaska, direc- tions, talk on gardening | Territory. ; Mr. Oldroyd’s |aska at this time, not only be- [cause of the coming shortage of {truck gardeners on the Pacific | {Coast with the evacuation of Jap- anese, but because of transporta- | | tion difficulties. Use Fish Fertilizer He outlined the types of fertil-| lizers needed in this country, recom- mending a commercial type includ- ing 5 parts of nitrogen, 10 of phos- phate and 5 of potash. Fish re- mains from canneries, especially | shellfish, make good fertilizer, he| said. Mr. Oldroyd also stressed the importance of rotation of crops, saying that potatoes should not be put in the same ground more of- ten than every fourth year. He recommended the growing of al- most all vegetables that are sue- cessful in the Northwest regions, |saying that good results have been |eblained from "most of these in the experimental gardens in Fair- banks or at Matanuska. Can Grow Potatoes We can produce all the potatoes we need in Alaska, according to Mr. Oldroyd, and he dwelt on the types of potatoes to be used here and discussed the diseases and in- sect control methods. Before the talk, Mrs. Harry Sper- ling played several selections on the piano and Mrs. Wellman Hol- brook, president of the Juneau Gar- den Club, which sponsored Mr. |Oldroyd’s appearance here, intro- duced the speaker. in the talk stressed the adverse planet- | important | s | Auditorium of Juneau Grade School | last night to hear Lorin T. Oldroyd | tor of Agricultural Experiment Sta- | importance of growing food in Al-| ooy ! APRIL 8, 1922 Gov. Scott C. Bene returned to Juneau on the Alameda aiter an | absence since January 10 on official business in Washington, D. C., and | New York City. “Alaska is uppermost in the ‘public mind throughout the East and the Territory has received wide publicity in all the larger | cities,” Gov. Bone said. “This is due in a large part to the planned visit of President Harding and other high officials,” he declared. | | { Col. Frederick Mears, Chairman of the Alaskan Engineering Cor- mission, visited in Juneau on his return to Seward. Some 50 miles of ballasting on the Alaska Railroad would be done during the spring and everything put in readiness for the erection of the big single-span steel | bridge across the Tanana River at Nenana, he stated. When this was |completed, he said, the construction of the big government rail project would be virtually complete. George Banbury had been appointed agent for the Pacific Steam- ship Company at Ketchikan and had assumed charge of the office !there. He had been with the company for ycars and was well known in | Juneau The Hawk Inlet cannery tender Fish Hawl evening on her first trip of the season, bringin tendent of the plant. reachéd port the previous in Hans #loe, superin- Members of the Douglas Parent-Teachers’ Association were to hold their regular meeting with a well arranged program. Among those appearing on the program were, Mrs. James Christoe, reading; Miss Esther Cashen, piano solo; members of the Sophomore class in a scene from Julius Caesar; E. J. White, address; and a debate between the seniors and juniors, and a selection by the orchestra. Mrs. T. J. Donohoe and her son were passengers on the Alameda on their way to their home in Cordova after a trip to the States. Dr. S. Hall Young, supmmtrndnm of Presbyterian Missions in Alaska, was a passenger for the Westward on the Alameda after attend- ing the meeting of the Presbytery at Metlakatla and the convention of the Grand Igloo, Pioneers of Alaska, at Ketchikan. Season’s mainténance on the JunPau Mendenhall River section of Glacier Highway was to be staried within two days, it was announced by Capt. C. S. Ward, Acting President of the Alaska Road Commission A. A. shonbeck, Eli DeHon, Frank Redwood and W. N. Evans, all interested in oil property in the Cold Bay oil fields, were passengers on the Alameda on their way to the properties. Rain was predicted as the weather for the Juneau district with mederate scutheast winds. Maximum témperatire was 48 and mini- mum 39. . Daily Lessons in English % |, corbon | D e SO WORDS OFTEN MISUSED: Do not say, “I confess that I have never | talked with him.” Say, “I ADMIT that I have never talked with him.” CONFESS, in its chief use, means to acknowledge wrongdoing. OFTEN MISPRONOUNCED: Lieu. Pronounce LU, U as in USE. | OFTEN MISSPELLED: Spasm; two S's, though pronounced SPAZ'M. SYNONYMS: Conscientious, exact, scrupulous, painstaking, faithful, upright WORD STUDY: “Use a word three times and it is yowrs.” Let us |increase our vocabulary by mastering one word each day. Today’s word: | EMINENTLY; in a high degree. “It is eminently proper to do f e MODERN ETIQUETTE * roprrra LEE | Q. When a young man in a public dining room persists in laugh- |ing and chatting with the waitresses, what does it indicate? | A. That he needs “bringing up” i | merely performing, or trying to emulate what he thinks is a “man n( | the world” type, but which he isn’t. Q. Do good manners of today disapprove of tinted stationery for !informal correspondence? A. No; provided the shades are not garish. Q. Should the host stand or sit when carving meat at dinner? A. Whichever he prefers. LOOK and LEARN % | | | . C. GORDON 1. How many pints are there in one bushel? £ 2. How long a leap does the kangaroo make while in full flight? 3. Who was the first Postmaster-General of the United States? 4. What game is called the “royal game”? 5. What is the name of the largest lake in Scotland? ANSWERS: 1. Sixty-four. 2. From 10 to 12 feet. 3. Benjamin Franklin. 4. Ches: 5. Loch Lomond. Cantata 10 | ogmmerro s Be Held Here EXTENDED 10 DAYS i At the request of Gov. Ernest F . day "i h' Gruening, Delegate Anthony J. Di- mond introduced a bill, H. R. 6846, on March 24, which is intended to extend the time in which the Gav-l 'ernor may exercise the veto pow- | Bostoned trom last Priday night e | becausé of Good Friday observances At the present time, the Governnrl the Juneau Junior High School can- |15 given three days in which to| tata, “The Legend of Sleepy Hol- low,” will be given this week, Fri- day, Aril 10, in the Grade Sehobl Auditorium, under the direction of [ in his manners, and that he is|® approve or veto measures as they, are assed by the Territorial Legis- lature. The resent volume of legislanon Mrs. Forrest Pitts (Merle Janice |15 such that it is not felt that three Schroeder.) days is a sufficient length of time The rogram wil lbegin at 8 o'-|in Which to study the measures clock in the auditorium and will | adequately, it is claimed. be free to all Juneau residents. The resent bill simply amends the Put to music by Wilson, the can- | €Xisting law by mserting the word tata is based on the famous legend | “ten” in liew of “three” in the last penned by Washington Irving, m_llwo sentences of Section 480, Com<‘ cluding Ichabod Crane's amazing |iled Laws of Alaska (37 Stat. 512).| adventures following the school par- | e | L4 |DR. AND MRS. COUNCIL | {u group of twnlve second grade | CHANGE M’Ani‘uiNTs; ‘chxldren who will present a Dutchi Dr, and Mrs. W. W. Council| dance between scenes, includes|pveq recently from their apart-| Tommy Motgan, Doris Bartlett,| non¢ o the sixth floor of the| vlwxn;xe J‘t;v “R;me nflgi:i;h J’z:‘:'\narmex Hotel to one of the pent- er, Joan Williamso: ly e, | Albests Gaison; Bllly Bremdul,lhnm apartments of the hotel. ; Trudy Ellis, Harvey Clauson, Laur- i een Arlowe and Albert Carlson. The original Koh-i-nor diamond! Shirley Davis will accompany the cantata singers. weighed slightly more than 186 car- ats, ' WEDNESDAY, APRIL 8, 1942 D e e e P, DIRECTCR Professional Fraternal Societies Gastinequ Channel t . 1 { } ) Drs. Kaser and Freeburger it s b ol i e s R Dr. A. W. Stewart DENTIST 20TH CENTURY BUILDING Office Phone 49 e T R e R R "fllirqncl utics DIETL'[‘ICS—REDUCING Soap Lake Mineral and Steam Dr. John H. Geyer DENTIST Room $—Valentine Bldg. PHONE 1762 Hours: 9 am. to 6 pm. ROBERT SIMPSON, OPT. D. Graduate Los Angeles Coliege of Optometry and Opthalmology Glasses Fitted Lenses Ground e — | ————— Y The Charles W. Carter Mortuary Fourth and Franklin Sts. PHONE 136 Jones-Stevens Shop LADIES'--MISSES’ READY-TO-WEAR Seward Street Near Thiv JAMES C. COOPER C.P.A. i Business Counselor | COOPER BUILDING ! L. C. Bmith and Corons | TYPEWRITERS ' Sold and Serviced by J B Burford & Co. Is Worz by mers” Efifllfied OSTEOPATH Consultation and examination free. urs 10 to 12; 1 to §; Rm. 8, Valentine Bldg. Phone “Say It With Flowers” but “SAY IT WITH OURS!” Juneau Florists Phone 311 e Rice & Ahlers Co. Plumbing—Oil Burners Heating Phone 34 Sheet Metal MOUNT JUNEA™: LODGE NO. 147 Second and fourth Monday of each month in Scottish Rite Temple beginning at 7:30 p. m. R. W COWLING, Wor~ shipful Master; JAMES W. LEIV= ERS, Secretary. % | PIGGLY WIGGLY For BETTER Groceries Phone 16—24 * ¥ “The Rexall Store” | Your Reliable Pharmacists " BUTLERMAURO DRUG CoO. [ TIDE CALENDARS | FREE Harry Race, Druggist [ i B . “The Stere for Men" SABIN'S Front St—Triangle Bldg. . Youwll Find Food Fine: ana Bervice More Compiete at THE BARANOF | COFFEE SHOP | | | Watch and Jeweiry Repairing at very reasonable rates | PAUL BLOEDHORN | 8. FRANKLIN STREET | DR. H. VANCE * - e | RCA Victor Radios | | and RECORDS | | | Juneau Melody House | Next to Truesdell Gun Shop Second Street Phone 65 ' | INSURANCE Shattuck A Agency | CALIFORNIA | Grocery and Meat Market 478—PHONES—371 High Quality Foods at Moderate Prices e sunee WHT TRUCKS and BUSSES 1 NASH CARS Christensen Bros. Garage | 909 WEST 12TH STREET ' — “HORLUCK’S DANISH” Ice Cream Flavors Peppermint Candy, Fudge Ripple, Rum Royal, Cocoanut Grove. Lemon Custard, Black Gherry,( Caramel Pecan, Biack Walnut, Raspberry Ripple, New York | Rock Road, Chocolate, Strawberry and Vanilla— at the GUY SMITH DRUG_! ST e e H. S. GRAVES “The Clothing Man” HOME OF HART ECHAFFNER & MARX CLOTHING —— R — | ! —mm COLUMBIA LUMBER COMPANY OF ALASKA Lumber and Building Materials PHONES 587 or 747—JUNEAU SECURE YO!R LOAN THROUGH US To Improve and Modcriui-e Your Home Under Title L F. H. A. CAPITAL—$50,000 SURPLUS—$150,000 ° COMMERCIAL AND SAVINGS ACCOUNTS SAFE DEPOSIT BOXES First National Bank JUNEAU—ALASEKA There is no substitufe for newspaper advertising! e, -