The Daily Alaska empire Newspaper, December 17, 1938, Page 5

THE DAILY ALASKA EMPIRE, SATURDAY, DEC. 17, 1938. ‘ By CLIFF STERRETT OPEN IT AN' SEE HOW MUCH OF A CONTRIBUTION THEY WANTS. HURRYUP, HAMMER HEAD ! OH, PAW , Y UH GOT A LETTER ADDRESSED | 7SAMUEL PERKINS, ESQUIRE" LouNova Is New Fighter, Hea!!y Class California Youngster Puts It All Over Tommy Farr for Decision NEW YORK, Dec. 17.—Lou Nova from California, as capable a young- ter who ever stepped into the squared circle, catapulted himself into the forefront of the heavy- weight fight picture last night by a thrilling fifteen-round decision over Tommy Farr, Britisher, before a howling, hysteric crowd of more than 10,000 fight spectators Nova came back late in the ses- sion, after seemingly all in, to punch Tommy nearly into unconsciousness in a wild fourteenth round and then went on to victory in the fifteenth round. There were no dowrs but it seemed teenth that Farr was on down aud out. Although his own left e was gashed and arms heavy, Nova threw a succession of right and left hand shots to the head and face of Tom- my, who was badly hurt. Nova belt- ed Farr all over the ring, pounding him unmercifully and how Farr re- nained standing no one will ever official knock- in the four- the way know. His eyes were glazed and his arms hung to his sides so helpless that the referee pulled Nova away When he reached the count of 2 the bell rang and Farr’s handler’s got him on his feet, pulled him to his corner for the final round which was almost as bad as the fourteenth and Nova was given the des m Farr's defeat means his fistic exs tinction in this country Nova weighed 199 pounds and Farr weighed 203 pounds. - LEWIS MAKING POLITICAL PLAN FOR HIS LEAGUE Proposes Organization fo Have Hand in Seled- ing Demo Candidates WASHINGTON. Dec. 17.—John L. Lewis is taking a move to make labor’s Nonpartisan League a pow- erful factor in the selection of a Democratic President in 1940. He is said to have fixed a goal in the election of delegates to the Democratic National Convention to “work for the nomination of a can- | didate who will maintain and extend the ecnomic and political gains of recent years.” Lewis said he is not interested in a third party. Asked about a third term for President Roosevelt, Lewis said: “I have no answer to that guestion but the league’s convention, to be held oon, may consider it." _—_ SIX FEATHERED ‘Dempsvy Gets Neil Trophy Hypo Igoe (left), president of the New York Boxing Writers Associa- tion, is shown as he congratulated Jack Demps as the latter re- ceived the Edward J. Neil memorial trephy as the man whe aid the mest for boxing in 1938. The trophy is named fcr The Ass d Press correspondent whe died of wounds received while coverd Spanish War. 'DIST. GOVERNOR " OF ROTARY HERE " ON WEDNESDAY Official Coming to Arrange for District Conference in Juneau in May District Governor Marshall Cor Falls Cornett, who are now in Ke! 1 rive in Juneau next Wednes- day and will be guests of the Juneau of Klamath will a Rotary Club Wednesday evening in Scottish Rite is announced by Blake. party will start with a dinner to be at 6:30 in the temple program. It Temple, it dent Kelly served lowed by a at the place of the Tuesday ! meeting The District Governor is comin® north in connection with arrange- ments for holding the District Con- ference here next May which is ex- pected will bring between 1,000 and 1.500 Rotarians to the city fromn various cities in District No. 101 which includes Alaska. - regular MISS LYNCH RETURNING Miss Lucille iynch, former em- of the Royal Blue Cab Com- and daughter of Mr. and tin Lynch, is a pas here for the holidays on the steamer Baranof, which sailed north from Seattle ti merning returnir Ore., and Mrs. > oo WAGE-HOUR LAW COPIES of* the Fair Labor Act of 1938, commoniy known as the wage and hour law, and its explanation are now able at the office of the Nation Emergency Council, 315 Building, it was announ its birthday party Stan- Presi- The birthday avaii- fol- will take today | | HOME RADIOS FOR 1939 Delco offers the latest in radio development—beautifully designed cabinets and outstanding new features to bring you added enjoyment. Delco automatic electric tuning is one of the latest developments. The touch of a button will turn on—set automatically—and bring in your favorite station perfectly tuned. It is simple and accurate—there are o motors, or parts, to get out of adjustment. Investigate this and the many other outstanding Delco features, as you will be interested . . . you will find Delco Radios moderately priced - A GENTERAL M OTORS P JOHNSO The Daily Alaska Empire Presents--— SHORT TALKS ON ADVERTISING (FIFTH SERIES) VALUE SOUTH FRANKLIN ST.—PHONE 17 Sweeneys Celebrate Eleventh Anniversary, Prepared by the Bureau of Research and Education, Advertising Federation of Ameriea TEAMS ROLL OR & Hollywood Sights And Sounds1 By Robbin Coons HOLLYWOOD, Cal., Dec. 17.—The crackle of gunfire and the jingle of spurs have become the dominant motifs in the current Hollywood theme song—and I've been wondering Here we have Errol Flynn and Jimmy Cagney ridin’ hard and shootin’ straight. Here's Tyrone Power practicing the impolite banditry of Jesse James, and Bob Taylor taking his shirt off for roarin’ battle in “Stand Up and Fight.” Cary Grant and the junior Fairbanks have gone western, in an Indian setting, for “Gunga Din,” and Joel McCrea—no stranger to a horse—is back in the saddle for “Union Pacific.” All these former denizens of movie drawing rooms or city streets are occupied in big features which do, in a more colossal way, the same things that the humble vintage western has been doing for years and is still doing. In its small, unquiet way, the garden variety of western has been the backbone of the industr: a sturdy backlog of income for the producers’ experimental fires with the so-called “big” stars. And what are these boys who make the western a profession thinking of the current invasion of their territory by the lads from the other side of the tracks? Buck Jones, for one, recently voted most popular star with the children of London. Gene Autry, for another, tops in the annual exhibitor poll of western stars. George O'Brien, the big-chested mountain of muscle who five years ago deserted the drawing room for the open range. T tackled George on it, and I think his views are typical: “Well, I'm glad the other boys have found out about it,” he grinned. “I remember when I made up my mind to go in for westerns exclusively, some of my friends thought I was crazy. Janet Gaynor and Charlie Farrell, among others, told me so. before you buy see our windows; you'll find them chock full of a wide variety of the most delicious sorts of christmas candies " PERCY’S | ——— e ) I can answer now as I could then. What chance has a player, if he wants to make three or four pictures a year, of getting into that many topnotch pictures? In westerns now—" He shrugged, and he didn't have to go on. In westerns there’s never a dearth of good stories. In westerns, there's action—swift, steady, and exciting—to make an audience forget if the story is just a bit familiar. In westerns there's the unfailing appeal of the open country, the mountains, the desert, the plains. And there's the rest of the answer, too. When the present cycle of “feature westerns” is gone, when Cagney is back in gang- land and Flynn is back in swashbuckling boots, when Taylor and Power and the rest have returned to the sparring grounds of young romance, the western careerists will still be riding high. Autry and Jones and O'Brien et al. will still be in the saddle, the forgotten men of Hollywood but the cherished idols of hinter- land exhibitors. & Aside from McCrea, the only western “veteran” in the feature outdoor dramas now is John Wayne, the hero of “Stage Coach.” Wayne, in a sense, is right back where he started. John Ford took the former prop-boy and gave him an acting chance in his «Salute,” and that led to what might have been his big oppor- tunity in the feature “The Big Trail.” John didn't star, but from then on he has held a place among cowboy heroes. - ELKS FAIRWAYS The Osprey’s won two of three and in total by 36 pins from the Gulls on the Elks alleys last night The Owls nosed out the Hawks by eight in total, and won three games straight, the first game by one pin, the second by two, and the third by five pins, making one of the closest set of games rolled in a long time here. The Falcons, led by L. E. Iverson and a 519 total, won but one of three games, although they beat the Kites sixty pins in total. ( i There are no games tonight, alleys open to free lancers as usual, and Sunday, Major Leaguers will bowl, with Brunswicks vs. Capitol Thea- tre at the Elks and Alaskan Hotel vs. Juneau Lumber at the Bruns- wick. Last night's scores follow: OSPREYS 180 155 155 149 167 484 GULLS 173 165 180 180-*540 155-*465 155—471 Doe | W. Wilson Clark [ 490-1476 i 1 Burke | Williams ‘| Bloedhorn 174495 165-*495 | 489-1440 ! OWLS 164 169 145 | Halm Hutchings Hermann | 188—516 145-*435 | 478 486 | HAWKS Blanton 170 170 | Brown 165 165 ‘Lyuch 142 149 485-1449 170-*510 165-*495 145—436 | 477 484 480-1441 FALCONS 186 122 131 137519 | 170—485 | Iverson Me: Morgan 473-1465 Kaufmann Shepard | Vukovich 148463 177—450 150—492 125 182 ‘ 464 466 475-1405 { "ommemor anniversary of on Franklin ing ng the affair. lations Burford Carmict Robert Rice Finley and Mr. party te the A dinner Mr Mrs residi and Doc) Sweeney their to be t Guests present to offer will incl and Mrs and Mrs Mz Mis. and Mrs. Hugh Co Mrs. Harry Jensen - My Today's News Today.—Emulre. itcher Shot 152—498 Monte Stratton Wounded in the leg in a hunting accident on his mother’s farm near Greenville, Tex., Monte Stratton, ace righthander of the Chicago White Sox, was in seri- ous condition in a Dallas hospital. Physicians couldn’t locate the bullet and said amputation of the léeg appeared necessary. this evening will eleventh wedding Ed . with cards prov- e main diversion dur- congratu- Jack Beauty For Sale Number 13 Cleopatra was a resourceful woman. Armed with little more than the lure of fem- inine charms, she was a match for powerful warriors and cunning statesmen, including even the redoubtable Caesar and Marc An- thony. To Cleopatra, beauty was the source of strength. To Egypt, Cleopatra’s long hours of toilet preparation were more vital than the training of her armies. Authentic records reveal some of the in- timate details of Cleopatra’s technique. She rouged her lips, powdered her face, and used many kinds of cosmetics on her skin, e brows, hair, and finger nails. It was said that Cleopatra’s beauty routine required many hours of her time every day. To manufacture the materials must have taken a fortune, as many of the ingredients were very costly. Cleopatra v not the originator of the cosmetics business however. 1ce hundreds of years before her time, women of high posi- tion had spent much time and wealth in beau- tifying their persons. Clay tablets recently excavated by archaeologists in the Near East tell us all about it. In those days, a woman had to be very rich to afford the use of beauty preparations. : Today, fifty million American women im- prove their appearance through beauty cul- ture and the aid of cosmetics. Their tech- nigue and their materials are so good that visitors from foreign countries often express amazement at the beauty of American wom- en. What captivates the visitor is not really so much the exceptional beauty of a few, but ther the universal attractiveness of Ameri- can women in all walks of life. Copyright 1938, Advertising ) Shop girls, housewives, stenographers, and society butterflies, all know how to make themselves attractive, and how to do it with- in their budgets too. They learned how through advertising and by experience. The combined advertising of cosmetic manufac- turers presents a broad education in beauty culture. American women are consequently more critical and better informed about beauty accessories than about almost any- thing else they buy. In this country the beauty business is a g stry, be se here, more than jomen of all classes use its products and facilities. There are 70,000 beauty parlors in the United States, doing a business of $200,000,000 a year. In addition, our wemen buy $300,000,000 worth of cos- metics annually for home use. This makes half a billion dollars spent annually for beauty shops and cosmetics, an industry that gives employment to about 200,000 persons. As the advertisements say, no one needs to be unattractive any more. With reasonable skill and judgment in using advertised mate- rials, every woman can enhance her natural charm. And the services of beauty shops are everywhere available at moderate prices. Cleopatra would probably have given a good part of her kingdom for the cosmetics and services which the chie little stenographer buys for a dollar a week. This is an achievement of modern business. 3y the liberal use of advertising it has built another great industry, and has placed beauty aids of all kinds within the reach of every purse. Advertising works that way. It brings untold benefits to consumers and cre- ates greater employment and prosperity. Federation of Amerrcs AT THE UNION HALL- SPONSORED BY THE JUNEAU LADIES' AUXILIARY TURKEY DOOR PRIZE ADMISSION ONE DOLLAR—DANCING STARTS AT 9:30 TO LILLIAN UGGEN’S ORCHESTRA