The Daily Alaska empire Newspaper, December 6, 1938, Page 3

THE DAiLYI ALASKA EMPIRE, TUESDAY, DEC. 6, 1938. MORITEMEN High School Uses Pretty odels LOVE SCENES "' SEUM SPONSORS OF | In Course for Bashful Youths MOSTSUPERB JLISEUM v ) CoLl OWNED AND _OPERA TONIGHT | ONLY i SIIQ\\' PLACE OF JUNEAU | (AplTOI. H" i THE NORLITEMEN “Cily Streefs,” for Tonight PRESENT Only, Stars Edith Fel- ows, Leo Carrillo Playinz for tonight only, and ponsored by the Norlitemen group in the interest of community pro- ductions put on by the Northern | Light Presbyterian Church, is a pic- | Losetia Yaung and Tyrone RN Powe- Téamed in “"Sec- ond Honeymoon” | i Acclaimed &y incressing number {h cach new picture a weethearts of the wer and Loretta e ¢ ared again in f ; ture as heart-touching as life it- Century-Fox's “Second €elf, “City Streets,” with little Edith )" ending tonight at the » Fellows and Leo Carrillo, which Theatre. Already hailed as team made such a hit in the recent | Bepvibat, “marryeest? romRngs picture “Little Miss Roughneck,” as | wr, the film is said to b \ the stars. | their perfect picture togother, Hheir 5 The story concerns an Ifalian | fove IS news again, but thik et street man (Leo Carrillo), who has | they mean it With all thei# hoart his business in a poor part of the Has left Tyrone in IRemo be- L city, and of the children in that| cause he was mad, irresponsible snd = =m-(:?,‘,‘,,- whom llxk;‘( N»l\m‘ severely) zave her.no &ense of sectriyIBoN. 3 for their pranks, but whom he loves | etta finds she wants him back: for i sincerely. A little crippled girl (Edith | the same reasons whew they meet E | Fellows), however, takes his fancy, | in in Miami. But a honeymoon : ind the kind hearted Carrillo sell renewed is not to easily accom bt | his business to enable this pitiful | plished as a honheymoon “Reno’ ) | little child to walk and run again| especially when Loretta’s second 2 like the other children, as the re- | | husbana is considered. Played by : | sult 0(' an operation which proves | Lyle Talbot, he is a common gar- | s-guAR",‘%“on 7 \.;(..\m‘ e e den-variety of spouse out-bloomed | | m::‘ owever, S| whe! hings are ¥ i . 0 ] | by the hardy perennial that Is RIORY oT Jooking bright a rich couple makes | ¢ by Pyaciiela and [,(,::1“.'5 Tove. ) ‘y"l;\,t TA%“Q :l:;:x n);z;;:(\ll;nl\('r'“mll? Il‘:lrlxl H‘A'I"i A MODEL ALL WRAPPED UP The whole trouble starts, how- . 1. Edwear? » BROWE C“,,ih) Yihels' Salhat ‘““, idea. but| This girl is ene of the models used for demonstrations in Atlanta’s yday Liv class. She is being | €ver, when H"*’"‘""' Number One it g - art Is agair a, bu e : g . hithe T and Husband Number Two try t I L after realizing that they can give draped under the divection of Professor Dreyer, the man wearing glasses. Deocsub fidsois '”n‘mv Al “]‘ Cafloon—Muslccl—Nm 9 :m ':‘; g eamee Ao o I oL By I.“T SIMMONS i TR “progging” expedition, a new pas-| . : 0, Edith is sent with the couple. 2 L SIMI £ FRANK HERRMAN“ NEw SWI"GEROOS time. of. spear-fishing at night| the farm. In Ketchikan three pro- % — ‘M\u‘h unhappiness follows, but the AP Fuiture: Sarvios Wiy [ under powerful searchlights, and|Jects are under construction for the g . = = | realization ~ of ~their hopes and | FORMER RESIDENT Lthe entiresparty ¢ tEvited. | city, extension of the water supply, 5 — R Y | dreams finally brings the picture to| ATLANTA — Attractive models OPENING TONIGHT | 't is this expedition that proves power system and ielephone system. & SHORTS Drugsiore Falllea—FHorks. ori/the Merry.Go, - (]| %1 Rebpy enaig and a high school professor are | OF JU“EA“ DIES 5 ' |to Loretta that her divorce was a!In Klawcck work is progressing on e Round—Ceinera ‘Manies-<News ‘ TS — |helping some of Atlanta’s bashful | v mistake. But when she sets about ‘the water system which s being in- ‘ L e 2 [other board members. Talley at|boys overcome their awe of girls. | B Returning from a brief. and busy |to rectify it, she-finds Tyrone ap-|stalled with PWA funds. \ present is on leave without pay| The models usually are high| Frank Heriiann, former resi- | business trip to Seattle, Mrs. Bessie | parently much interested in Mar- . FR LAY o AN abEEe u MIDNIGHT PREVIEW QUTSIDE OF PARADISE | vecouse of extendea iimess. sehoo! students. Spectators are |dent of Juneau, where he Was a|Reeder, operator of the Northern lorie Weaver. 'Here'’s Quick Relief for old, who are | chef, died recently in Bellingham.| Hotel and Tavern here, arrived SRR LTS R | But RFC is a big outfit and boys to 20 ye e A 75 o | seems to need costly men to h,m—}mrmhn of the “Everyday Liv-|Wash. Funeral services were held | back in Juneau aboard the motor- i dle a line of credit extended partly|ing” class at Commercial High |in hat city, with burial in Wood- | ship Northland WH_DES REPORTS o“ Mr. sones nas had to use some of | to private agencies and partly to|School, taught by 28-year-old Pro-|lawn Cemetery. Ten Thousand his most eager persuasion to get|government agencies to a grand|fessor Dean E. Dreyer. The class,| Frank Herrmann is believed to| While south, Mrs. Reeder engaged p w A pRoJE(]’S DUE TO COLDS « W, A some of his men to leave old jobs|total of $9.832.470,000. Of its total,open fo all three grades of the high | have been the first rural mail car- | two popular Seattle negro enter- | FinéT—put & small 1ump of ‘Vieks at her night to join the RFC even at $10.000 a |joans, $5.227.877,000 hi o2t i = : g . . dihed orLoT! $ ans, $5,227,877, as been re-|school, has an enrollment of 30 |rier in Whatcom County, about tainers to perform R b o your tongue nud-let 16 DO"G’ a Yeal' vear, although needless to say the | paid. | boys, mostly juniors and seniors. | 1903 club, The two performers are known| PWA engineer G. L. Wildes, re-| melt, The mdkcutl&t:rfm% ame is not true of all pR |1t is held daily. | Bertmann is survived by three s ‘Lee and Babe.” Lee Caldwell furned here on the steamer Alaska, | SRR e oomiorting. Taiers— 4 rting of the duo, while followine a weeks inspjection of where you want it—when you want it. Lee projects under econstruction at| ywew—meltaspoonful sre he ' K hikan, Petersburg and Klawock. | 0f VapeRub in a bowl " | of bolling water. 1e report that progress is' Breathe in the vapors H | I one part of ihe course the . Men on Blg Joh Altogether the Washington pay- | DUCKS IN FOR iU ¥ | roll of RFC has 21 names listed at| The government has discovered | model stands on a stool in front of $10000 a year and one, Lynn P.|that wild ducks like free lunches.|the class clad in a bathing suit sons, Edward, formerly on The Em- | is the blues sing pire, composing room staff and | his party is a piano pl Ernest, both in Bel am an. 1so renowned in spots wi 1 aged for hi WOOD IS MIXED DBY AND GBEEN tition, which there usually is, manufacturers ment, and a smaller share of the world’s and dealers lower their prices as rapidly as oods for each of us. Advertising puts money they can. In this way, comsumers get the in your pocket. . in the same picture which attracted the conductor’s attention. More recently, such a notable artistic event as Joe E. Brown's wrestling match with Man Mountain Dean for “The Glad- jator” held that floor. Tradition, however, means little in the practical market wherein studios barter and trade for standing sets. A steamship set, and the newer the better, soon pays for itself in rentals to other studios—at a neat rate of $1,000 a day. Paramount once had the ship market to itself, but its liner soon became out- moded and was razed. The Fox lot took over the mastery of the cinema seas, and held it until time—and the need for that par- ticular space at that particular time—sent its great boat into the - discard. ~Today Universal, Warners and Metro use their own ships, and collect rentals from ship-needy rivals. W ALL RETURNS FROM SALE OF woon Go To UNE“PLOYED Copyright 1938, Advertis ing Federation of Ameryca MEN WHO CUT IT. Phone Your Order—327 | e : g (Continued from Page One) Talley of Dallas, Tex., assistant to | Federal supervisors of the Roaches|The teacher and one or two of the |Etank of Vancouver, B. C., and one formerly been en y [} TR the directors, who is down for | Run duck sanctuary near the (‘1\))i~ihm\ drape her in yards of sheer|OBUEhter, Mrs. Louise Fraser of prowess on the drums and trap. being made on the University of {gl;;é:;’ogfl:;'fihm 7 x has come high throughout the ages|$12500 a year—more than Chair-|tal started tagging ducks to learn|material to bring out the figure, Portiand, Ore. A brother, Oscar, also The two musicians will make (heir Aliska experimental fur farm,.10-| waydown through § and reports are that the amiable man Jones himself or any of the their migration habits. Now Super-|Sometimes both boys and girls are |UVes in Vancouver. initial appearance. at the Nortbern cated at Petersburg, and that a lab-. §lCRESRRSE: "nd VIC!ss intendent Paul Hodge reports that|used for the demonstration | S > - this evening, Where Mrs. Reeder!| oratory, office and residence is be- | ease the cough. VapoRuUs it takes a«free lunch to lure them| The Effect Is ‘Wholesome' | ALASKANA. By Marie Drake. 50c. | will return to her post as hostess. ing constructed in connection with | —_— H°" WOOd Sl hf A d S d pe trap so their legs can be| “The effect is astonishingly e 8 - wholesome,” says Dreyer A y g s n ounas | “One old drake, walks into m«-? "(}". ks v 1.,".-,\.“11 t&' hedge | By Robbin Coons "'{1_”‘"' trap oy :;mf‘ it is bait-| or coerse the students in their re-, ed” he says. “We throw him out,|actio ovatis - i q HOLLYWOOD, Cal., Dec. 6.—Nothing is permanent in Hol- and he just stands around until we ;’x‘.v[‘l.‘lq‘;\,- I“’[:l‘l;’“lh:\\]1\:”‘«7‘1‘1‘:(\? ‘;:”.r:yl lywood—not even destruction put free feed inside. Then he | er, intelligent attitude and Today painters were at work and the strect of brownstone promptly gets himself trapped |jeave the classroom with a feeling fronts soon will be better than new. Ready, indeed, for another || 8%in: Lots of the ducks are re-|that a bugaboo has been lifted o decade of service (o stars and stars-to-be who will ascend its ey | from_their mind: n steps and enter ils dc P 9 e oard SUELs B S Convinced that grabbing in the » mli. silly nr‘("l‘(f. 1"vHx:}zf“;nlu. ::‘:(»Lux““:]l:\wl:::\;\- ]s'uh:‘“”“l» T T Sy T for e marrisge pargnar i & o 4 t E 4 Comment from the statesmen | ri business and may end in di This set, exposed to cinematic snows and rains and sun- “Many ‘inevitable’ wars have|vorce, Drey who is unmarried M : L shine—and real California weather—day in and day out since J|mever happencd”—W. L. Macken- |discussed the subject with Dr. Wil Th(? D(llly AI"Ska Eml)lre Presents--- i Corinne Griffith first adorned it more than ten years ago, had zie King, Prime Minister of Canada.|lis A. Sutton, cily school superin o3 received its coup de grace in “The Sisters.” Bette Davis, flecing “It will probably be some inci-|tendent. The “Everyday Living from the San Francisco earthuake, paused briefly iz a shattered dent at sea that will precipitate our|class resulted. SHORT TALKS O N ADVERTISIN G doorway and the brownstone front, as though bowing to the §| ooy, Into another war.-—Captain| The first problem Dreyer cn- (FIFTH SERIES) 1 fnevitable was left with a permanent Clarence N. Hinkamp of the navy. |countered was what he calls “an & £ BT "_Tg;d':?tt‘|onni1al§ez\'1(x- 1y n‘u('{lw(i‘ -worn barrier to wholesome as- ks Shins i s " : il Y ak consumption | sociation between the se i rep: d ¥ u,,”fm T:Y:“:;.xp;jt l:f;‘";‘r}:'\:n"("‘”““‘”‘;“r-;nl‘:"l‘]‘mzm?t rather than | (of alcoholic liguor) and is now| He breaks this down by frank | Bureau of Research and Education, Advertising Federation of Amerios s ars D! OWnS L 5 st still serve time topping off.”"—Gene Tunney. informal talks, ea h-understand d bero;;', tlrh»:bcamoxc L : P ’)»]'—‘ lessons on eugenics, and “down . e . i otre Dame Cathedral, however—as though to contradict our it may help you to under-| e earth” classr lemon- A l L Y P opening generality—is gone forever, For 14 years it has stood, [/ Stand why they campaigned so L?x'nlli:mf: e ( vertlsmg owers 1ri weather-beaten but serene, through several changes of Universal lmlll_v o l:‘l(‘w York if you remem-| The boys study the art of being| management and through a couple of generations of stars. It ‘:::k:hm R0 ath JO0s wotc o ‘::‘;0‘; u:'c‘”vf‘si"io“?(lrls'f (1]\4'Ik1iln'|‘ outlived the star Lon Chaney, for whom it was originally built, § s clothes to weat for & formal din- | T and it outlived the executive reign of Uncle Carl L:emmie. who ! et ner, and Now te dwnce. ] Num ber 10 built it for Chaney’s “Hunchback of Notre Dame." | Depufi";':fjf e c,ly‘:/ L p’;g:us:”fk.lf;,lfi? v " % ¥ B\ 'sha. ohn S| Sy - p e oe - . ron lmp;f):eemcc‘::thefig::;r;;m ;?v:\mlff;hwifim‘cr:qxmcele:j:g-g:\‘:ve;:alvs ;Ke\chikfm st Junmi :,f;nu?““.boys may want to use the street : _.Aro__\w;u willing to spvn(llfi:') cents to save l{e?ohlt of t}}v.an'ln;l{s j.hut‘ zul\'e'rtl lfng ef: . IS FAA ki 5 . how- [}/ Northland on business of the Mar- |Car to take his girl friend out. If $15? Of course you are—if you know the fects in the costs of selling and manufactur: ever, has left the Phantom Stage—since Notre Dame’s demise shal’s office he does, he knows exactly the cor- facts. Sometimes advertising performs a ing. the granddaddy of all movie sets. | - e e - rect etiquette and can be just a riracle like that SR TO VISIT MOTHER much a cultured gentleman on the TR Gk When you see thousands of dollars spent The Phantom Stage—so called because there Lon Chaney ,_ 1\"5*} Flossie Doolin, Deputy Mar- | street car as if he were in a taxi- Ten years ago, a certain camera sold for for a single advertisement or a single radio horrified as the “Phantom of the Opera,” in 1925—has merely had [| gor o' 3 "“”t‘,“”' soutiron o, X ke | vab- ortg Linobkide, i $30. 1t was advertised extensively, sales in- broadcast, it is only natural to assume that frrrrrr e e e e b e rrrrrrrrrrrrrrre—ereea | a vacation trip, planning to| “Naturally” he points out, “the e ., and overhead costs were reduced. you have to pay for it when you buy the spend the holidays with her mother |girls have an opportunity to do & e i S e R Y . 94 8 : e Neallze in Everett, Wash. little looking over'-on’ their own Now, with larger production, the man_uf.tu .ldvur_tl. ed a.rlltll_. Butlt w people realize i IT,S MADE FRE il | ———— account. Therefore both sexes are turer is able to operate more economically how little this cost really is when spread over Farm fires cause an average loss | much better situated to make in- and to sell a better camera for $15. The adw the large number of units sold’ through the |in the United. States of $7.500 a happy choices of their life | vertising cost amounts to 45 eents for each advertisement and how large a saving this ’ "'—Evel'y ”ay | day. i camera. The saving to the customer is $15. makes in the total cost. On canned food, the | | ! S average cost of advertising is less than one- from highest quality materials in most mod- : In a similar way, "‘l""ms”_‘g_}}*i‘:“‘hf“’?f‘ half cent per can. On one of the most widely ern, most sanitary way—it's rich, its's creamy g %}'. {U‘\'\l"«('l;(pl;lfi n'):n'.ll;nl':("y. (i?rrl\rm;fiu;:n;:’r;dt); advertised soft drinks the sdvertising ICOSt ] and it's made jn the flavors you like. ORES T WOOD e R e e less than one-fiftieth of a cent per glass. 4 Special orders for parties are readily filled n(fm\lphth LmL:)uflllf:} s A Lumping together all the advertising in with e Y. the country, the total expenditures amount cut bY Local Unemployed will be Everybody knows that advertising costs fto less than 2 per cent of the value of all I PERCY,S l C ! | ; money and that it is used to help sell goods. goods sold. This is very small in comparison ce Lream { “offered for 'sale on and after— Less known is the fact that good advertising with other selling and distributing costs. ' : sells goods so well that it is the cheapest way The Department of Commerce estimates that f PUSERSSSUSEUUCUS R e of selling them. This is one of the reasons in 1985 the total cost of distribution was 28 [ its face lifted and modernized. It is, perhaps, the most useful HONDAY_DECEMBEB lZ | why it is possible to sell well-advertised goods per cent. So it appears that the total amount of all Hollywood sound stages, boasting a full-size opera house, ¢ at a lower price than if they were not ad- spent for advertising is ur}ly n'me-fourteenth complete with bélconies and boxes—plus a swimming pool be- $7 50 Per C()l'd vertised. of the whole eost of distribution. S R e i e e ST " Then there is the other important rea- 1 o money were spent for advertiing about and just as easily can be hidden while the opera takes 3 1i ks) deli d d - son. As advertising builds the sales volume the cost of selling and distributing would be G ( ric S) elivered and cut in «,th:u (l”mtlyl;mjv .fflSlt‘ll(' anld gruatp]r than i:-m_v )I"n- }u‘ghtl‘r X'}\;u; it ls\inow, and p;rlcoés :\;fiulg s stagt anna tbin saw Stokowski for: “ other method, it makes large-scale manulac- wve to be higher, More important still, Mv,,o.:”:,h:' (1,‘,11.» [.:f,:,"','fmf";::'O}E?Lf:,‘:x,w, h)’mp:::;n:,p,]: sc,l,?: Ienglhs to your order. turing possible, and that reduces the cost of smaller volume of goods would be sold and . making each article. When there is compe- produced, and there would be less employ-