The Daily Alaska empire Newspaper, November 18, 1938, Page 3

STARTS TONIGHT FIRST SHOW STARTS 7 P. M. H RE’S WHAT THE DOCTOR ORDERED! OF ,TUNY]AU THE DAILY ALASKA EMPIRE, FRIDAY NOV. CONTINENTAL COMEDY NOW IS AT CAPITOL .P]'(‘Ft'i :llt.Oll fOl' Romanc(‘.‘ 18, 1938.- Mother Pa ys Jimmie Quu‘k Visit ARMY PH}TURE WEEKEND BILL OPENING HERE “Sergeant Mlll phv “Ro- 3 Juneau's Greatest Show Value STARTING TONIGHT TWIN-HIT PROGRAM s SH0SS COLIS OWNED; AND ‘ ODERATEDS n BIG T YOULLGASP AT EVERY JUMP And you'll cheer this 3 Take it at least once and shake well 2 et { i it WITH LAUGHTER! Headin' for the Rio mance in the Rockies ...THRILL AT ® bt g Grande” Tonight at Coliseum Theatre | = EVERY SPILL vho wee acver thoovs 8 — i /£ by anything...’till they Spening tonight at the Capitol Practically every division of the .SMILE AT, 7 fell for a pretty miss! Theatre is the double bill, “Prescrip- United States Army, Navy and/ ticn for Romance” and “Headin' fors. Marines have been glorified in the the Rio Grande.” In the first film movies, and now one of the most mction picture scientists combine picturesque branches of Uncle Sam’s ual parts of Mischa Auer and fighting forces, the cavalry, I ank Jen add spicy dash of been ‘brought to the screen by . 3 Wend rie and Kent Taylor, ner Bros. It will be shown tonight then pcur into the mixer a colorful at the Coliseum Theatre. foundation of gay lovemaking and Under the direction of B. Reeves wild humor. (“Breezy”) Eason, who 'made the Most of the action of the story i chaige scenes in “The Charge of the laid in Budapest Hung where Light Brigade,” a thrilling epic-, 1 New York embezzler has fled to story of an army horse, based on escape the clutches of the law and fact j“]“' l]‘““‘ “Sergeant Murphy,” WARNER BROS." horse laugh-and a sweetheart. He finds refuge with was filmad a beautiful American woman doc- Spectacular cavalry charges and | SRSV L YR REAGAN tor, who is attached to a Budapest artillery drills, over rough terrain,t MARY MAGUIRE ; were interwoven as background ac- r Rl el il St i IO Sl |- DONALD CRISP now takes place betwesn the detec- horse who was too good for the : g i tive, the newspapermen, a bogus {\rm\' and became a great racing count on the make, the vengeful Jumper. } Do s sweetie and the lady doctor who be- Complete facilities of the historic TR SRRV AT A NEW UNIVERSAL PICTURE WITH § lieves herself under obligation to Presidio of Monterey, Cal, were ll()())lv:h'l‘.l.-\l‘[.\(.31?\[]))Cl\l:lu{x'l;.‘::h:\1.\ WENDY BARRIE - XENT TAYLOR Barton. In the end the detective gets utilized in the filming of the scenes OF THE GOLDEN WEST— N Lo+ AL h the lady doctor and the cro Headquarters and hospital, parade TOM KEENE i MISfiHA AUER o i'[";‘l‘mHEA KENT % yuching on a wagon tongue grounds and barracks, officers and e T 1n o FRANK JENKS - HE iRY HJNTEP 5 tween two runaway horses, while |men of the regular service, all ROMANCE OF HE ROCKIES LNKS « HEN R he blazes away with two six-shooters | played their parts o B ek B B e o S L SR L L at his pursuers, is one of the daring “Romance of the Rockies,” is the feats performed by Tex Ritter, the second feature playing at the coi- | POPEYE MATINEE TOMORROW singing cowboy star, in “Headin' for| On another of the whirlwind cross-country journeys for which she | Seum Theatre, and is the third of 1:00 P. M. the Rio Grande,” Grand National's| js famous, Mrs. Eleanor Rcosevelt, wife of the President, paused in ‘f"‘"' Riotupes Jisens is making for Featuring These Two Acticn-Packed le.nturt\ newest romantic musical western Hellister, Cal., to visit her son, James, recuperating from a recent x;ln‘ggr?n;.‘ ‘: 1.~” L.I\f' .stm]\ 1‘-)1 .om' ALSO: CARTOON—CANDY-—PRIZ JiiN el UEAls ke Ui T{‘J"“_“‘“ S| cperation. She stayed cvernight after arriving by plane from Se- | 1oRS TELE 10 Save :V':’r,:‘,(f,?:,':; A i - : Tt x)‘nx\: ‘v]:‘-mp:-:]f): fi::n((o“hfmhb . attle, then flew to Fort Worth, Tex., for a brief visit with another | jo0ior who accidentally becomes in | December 26 and ) adept with his guitar as e is with| S0 Elliott, before resuming her breathless trip to Hyde Park, N.Y. Volved in a fiendish plot, which he GREETINGS [t e e his six-guns. 1Oy oey solves in the face of dishonor. ! | phone from Juneau to the States e {any place that has a telephone. “ i | '-EanE STEVMRT SYD SAYLOR ' RAINBOW GIRLS TO 0. E. S. BRIDGE | nN HULIDAY‘ This means that you can talk (ARNER: RICHMOND WILLIAM: DESMOND : F"’eme" tfl fl _ A Frig | radiotelephone from 7 pm. Satur- SNUB POLLARD i INITIATE TOMORROW LUNCHEON SATURDAY i |days to about 4:30 a.m. Tuesdays An EDWARD flNNEY"fl"UflflGN (Higher Division Certificates u![ —_— $ b o ot B talke iensh cbo Jjust around the holidays, however 3 al Academy @ yal Col- SEETY rvati ¢ for | 9 s | As to the cost, just ire. or- A GRAND NATICNAL PICTURE H:AyRmJ]TA‘.IThl;L\ 'I!n(l R;‘.‘,‘,lhf}{;l. Infflrma' Party Iitiation will follow the regular|, R]“,'“f"l"““?’f ‘l‘::fl“ \'“::"f r:" thel your relatives or friends In the | gon at the office of the Sivanl b e R meceting of the Order of Rainbow | SE°HALACON BEINE EIVER JOMOT | g4 teg and give them the surpiise of | corps in the Federal and Territoral e s ‘j*'jj‘y"‘; “"l"“ b )IHI‘_‘X“S"V&"‘]‘J\ . Girls tomorrow night at 7:30 o'clock :;N s““; v‘l""‘R.““ S l“.“l‘)’";k l"“ their I office, OHENG attaches: will gkl MICKEY MOUSE MATINEE—Sat.—1 P.M. | terred. Pupis visited. Terms. Wri Fl]l' [;al Ff!BfldS at the Scottish Rite Temple the Boattish Bite emple by the | *ian Skt you cah do so—svoun| e, OEIE itaches will EE TWO FEATURES o B o Plans for the Mother and Daugh-|Order of Eastern Star. the ho]ldms. Christmas and New|Sioe . ; bgrras g T RV TOR . tar lunohs ill be formulated and| EVerything is in readiness for the | ... | sign you up for a special three min- “PIM TYLER'S LUCK o SRR ; er luncheon will be formulated and | ~VeWEHnE & I eactress For the | vears. utes conversation CANDY clair, and Violet Paul; a detective, = .0 oo T nteer, regus | Bll members are requested to bring|® 0ol S 5l This announcement is made to- | g e - Jim Glasse; a colored maid, Mary | “T R L) gather round | their donations for the Thanksgiv-|S1arBe as cooperated - splendidly | 4y 5o you can start saving your DANCE SATURDAY NIGHT . — — Stewart; and a milkman, Chee Her- l‘hr\‘luh i m{“( ““ m;. paliprid 19 ket tomorrow evening ‘:111 carrying out arrangements for | | money for the air adventure. The | s : i ann. Never was one night so full| ade e at 4 @ 3 1e oceasion. > : : R0 it 1 H 9§ | the press nt. This play by the rlx‘xl :-‘:.-nlf:n‘«t;lu‘tq:jtl(‘:‘}L;;-)]l‘::u;: “l:(‘ Tekioh Dugoit’ tomorrow night’ at) ik ‘o¢0v““m i '\ i P S.“Zl,m] (i]mlp.s _‘nnx;)[n{xlsa:“n;nty night 1?1»\ 19, “’Eu}‘\ lh;‘ .1\[.!\[; o ! known dramatist, Austin Goetz foarge PR 3 w110 o'clock (that's when it begins, SR e b o1 iado s b vt raas s St s rates will be in effect al '“. Sun- | Auxiliary, Elks Ha arre 5 o strange part of it is, romance goes esults. Ll e day and Monday, December 25 and | chestra concelyedyimad, Written. B> | blisstully on one fireman said) in a revived bor sale at The Bsapire Office. . G i - ,f"nl"if:.]fit.‘?,’: 'l)l"‘m]f{f}'i‘\,'_"o”, “In ‘Hold Everything,’ a play has |“Sweetheart Party” night - WII B resafl E romance—all ntricately woven into|been selected which requires care-| All regular, volunteer and onOr - | e s o ’;"‘\‘ m‘o e P‘wmn”‘ ful rehearsing of delicate situa-|ary firemen, their wives and i\wu» Sty \-'(,\‘;'m‘r stopbed ‘over at|tions. The action mounts to such heaits will be invited. Lilllan Uggen | By Scnufll playgrs BB 1 i it g A a pitch as to make you wouder how [wil lead a three-piece m‘f‘h;‘m;}v “ . story S s v, The party was an annual affair MOKISE ST aia WAL Sol 1q the story can end satisfactorily. All| h \((,”)." ).:,‘x(‘(p,l ;n‘(‘lh‘!:,uln,qu]ll)"{)(fim:,;‘ the time you are “wondering what | ! some years ago and it is intended bows with crooks. Jiminie Lemieux | Wil happen next you are holding [that the party will again be held Thrills, Laug,hs Romance and Bob Thibodeau: a banker, YOUr sides with uncontrollable|every year. . R et itz hter! | Jim Orme is chairman in charge. Make Excellent Plot for | Richard Jackson; o hotel proprie-| L3I0 ) ver e country have | e ( Cast to Handle Bihel Loken, Bernice Waugh. and been lavish with their praise of | THANKSGIVING EVE DANCE T’ D lil [laSk E . P t o Paul Coke: movie stars, Barbara | this irresistible play. Now come and | glks Hall, Nov. z3. Sponsored by e (4 y a mplr(? resenis---- “Hold Ev lr_'»lhms;! This is the| Hermann, Tina Lepetich, Lila Sin- | S¢¢ it performed by the players YO"‘Trnntv Guild. adv. command which will > one to | know so well.” i b L e ) SEHORT TRLES DN - SOVYES S LY LN “If you do not obey the command it will truly be your loss for tonight | will be presented one of the most{ ’ Prepared by th.e. amusing plays ever written,” says Bureau of Research and Education, Advertising Federation df Ameriea : What Is a Consumer? . o Pumpkin c Number 7 2 No. 215 tins If you like slogans, you may accept this under the divisions of capital, labor, and For .tfi‘iu Golden Delicious Pies W one: “The consumer is king.” Not clever, consumers. Each of us is a bit of all three. > 3 % perhaps, but very true—and important. As Everyone who has any savings, property, or M M t a motto, it figuratively hangs over the door insurance belongs to the capital class. Every- . BUY YOUR TURKEY Ince ea 35c of every business office and every factory one who works for pay belongs to the labor DINNER NEEDS Amocat—Full quart in the land. Yes, and over the doorways of And everyone who buys things be- Many Other Kinds farmers who raise our foodstuffs, too. to the consumer -clas Practically << Bake them with FISHER'S e » e 4 everybody is a consumer, except the child Shipes i HER EARLY cran el'l‘les c I I)t i 'htemlly true ‘%181: consumers hav_e who is not old enough to run to the corner Fine-Spun” Cake Flour. You Will Find Complete . : the power of life or death over every busi- ¢ o tor candy. 4 5 Supplies' Here Fancy Western—2 lbs. ness enterprise. They decide exactly what . Many times Finer than ord- | A SWEET products shall be made and who shall be This makes it clear why there is no such EVERYTHING Potatoes c permitted to l:nakg them. They decide wl‘zat thing as all business being on one side of OF | form of distribution they want ?“d which the fence and all consumers on the other. THE BEST 3 pounds . storekepeers shall remain in business. Con- But for each individual business the con- 3 Loy o Brlght hmu Stock sumers decide what kind of advertising sumers are well defined. They are the cus- THE : there is to be, for in making their choice tomers and potential customers. There are MARKET P U D D l N G s of brands they reward certain advertisers a million separate businesses, and their AFFORDS! Hei and punish others. many groups of consumers criss-cross and einz Who are these all-powerful consumers ©Verlap. B“tt ]lnt}fy?"}; m;}ltv};dugl:ase‘e,‘ tclon{ PLUM—FIG—DATE who daily write the destines of business? SumerT.con ‘;,(;l vhe -‘tirfn?a X e buSiness tha All Sizes They are the man and the woman with the ¢epends on their patronage. A SOCIETIE buying dollar—the voting dollar. They go This fact is the very essence of economic : | to the business polls every day of the year, freedom in America. In several other coun- . $ CAND C casting their vote-dollars with the butcher, tries the governments determine what prod- CAKE rmun Faney Mix—2-Ib. tin the baker, the automobile maker. They vote ucts shall be made available to consumers “FINE-SPUN"’ | oL Lo o for the products they like and for the com- and which business concerns shall survive. - [ panies they approve. Under such conditions the people lose es- e s A P P L E s | Some advertisers succeed and others fail. f:’"““] liberties and normal progress must ! ! : : e BOX ® v, They lay their{claims before consumers, and St°P- { REAL GOOD QUALITY WINESAPS e . the consumer 'dollars decide. There is no The American way is the better way. ! | | recourse and no appeal. No amount of Here it is up to every business to please con- { } [ fancy theory can change the simple fact gsumers by its own efforts; to produce the { } BANANAS 29c m c lh‘;l.ltilhe c«;nsumer is thfe bos.s:,l and alwtays best goods it can, and to advertise them to ¢ | g will be, so long as we safeguard our system the public. This is the way of progress, the L | . Ty 2 3 v A i o P S y progress, the ! Golden Ripe—Selid—3 Ibs. Jumbos—Quart tin, each ... of free private enterprise. way to higher standards of life. So long as H ’ Consumers are not a special class of Lh‘efc?nsumer is king, America will always : i c o F F E E FRUIT CAKE HOME STYLE people. You cannot classify our population P¢ 1ree. . - § /1 2 t Ibs. RED & WHITE TIME PEACHES Copyright 1938, Advertising Federation of Amerrea ¥ B e o D ey Vi 4 i ali ! e R i acs | Get the Best at BERT'S | Wesco—Fine Quality i R Ch o EVERYTHING No. 215 tins { CASSEROLE or LARGE IN STOCK! 2 : C ! THRIFT CO-OP BAKING DISH—Choice . » | Buy for CASH and of Dish with Coffee FIVE FAST “ NE ! Save the PROFITS 105 : i $1.59 | DELIVERIES : ; PHONE 767 ! { y RETSS