The Daily Alaska empire Newspaper, October 31, 1938, Page 5

POLLY AND HER PALS I'M FED UP ON WORKIN' MY HEAD T!TH' BONE FER You GAL'S SHUX, POLLY- Y' TAKES YER FOOTBALL WAL, KITTY, & TOO SEROUS! IT'S PLAIN T' SEE POLLY'S TEAM DIDN'T LODGEMEN WIN ANOTHER FROM BRUNSWIGKERS In the regular Sunday co! between the E and the Br wick “best fives the Elks s won. taking three straight Roger Stevenson hit 23 for 611 and high score of th noon. Scores follow: Brunswick E. Galao 213 Emithberg Hildinger R. Galao Carnegie Totals THE DAILY ALASKA EMPIRE; MONDAY, OCT. 31, YUH SAID YUH'D GO THROUGH ANY THING FER ME WHEN WE WUZ WED , WEASEL / TH' REPORTS SAID EVERYTHING WOULDA BIN AW'RIGHT IF TH' QUARTERBACK HADN'T LOST HIS HEAD. LIKE FATHER, LIKE SON, John Coolidge (right) was a delegate-at-large to Connecticut Republican convention at New Haven, where he’s deep in conversation with a friend. His father, the late President Coolidge, died in January, 1933. Radde Hagerup Metcalf Hendricks Stevenson PITTSBURGH BEATS RAMS Hirdl Packad Peviod Sees Rally, Then Plenty of Touchdowns 152 5 181— 611 9242854 Toatls i 975 METCALF ROLLS HIEH SCORE IN DOUBLESMATCH at the PITTSBURGH, Pa., Oct. 31 While the city’s largest sports crowd 75,000 fans, sat stunned at seeir their team trail 3 to 7 in the St quarier, mighty Pittsburgh rallied ix the final nine minutes of play last Satu y afternoon to defeat the Fordham Rams 24 to 13. The thrill-packed period was al- most duplicated by the 21-point rally last year when Pitt defeated Notre Dame 21 te 7. HARVARD ENDS LOSINE STREAK Citison Fialh Tkt 16 to 7 Win Over Prince- ton’s Eleven In mixed doubles play Brunswick alleys Saturday night, the Metcalf-Kaufmann pair beat the Hendrickson-Dufresne combina- {ion three games straight with Frank Metcalf high with 59 Green Top cabbies yesterday won three straight from the Signal Corps trio. Tonight’s games are Stubbies vs. California Grocery and Truckers vs Dairy Boys. Weekend scores were as follows: Hendrickson and Dufresne Dufresne 153 156 125— 434 Hendrickson 147 185 167— 499 Handicap 2 25 25— 15 ST Sl Totals 325 366 417—1008 Metcalf and Kaufmann Metcalf 216 203 176— 595 | Kaufmann 182 174 159— 515] Totals 398 U. S. Signal 167 179 172 518 491 Green Top 183 169 204 200 160 171 Totals 547 540 499—1586 — .- 377 3351110 Corps 146 198 147 CAMBRIDG! 169— 482 Harvard's well drilled forces ended 124— 501 | the longest losing streak in histor; 114— 433 when speedy Forbie MacDonald — ——|romped for a total of 192 yards last 407—1416 | Saturday afternoon and scored three {of the four touchdowns that gave 191— 543 | the Crimson and Gray a 26 to 7 165— 569 | victory over Princeton. = 5= /GLA WINNER DARTMOUTH HAS | oyER STANFORD YALE AT MERCY' | Aerial Attack Is Staved Off ' Almost in Last Min- ute of Play Johnson Croken Turner Totals Huntington . Rolfe Ellenberg NEW HAVEN, Conn., Oct. 13. — Scythe-like Dartmouth’s offense, | whetted to a razor-sharp efficiency | for the ancient rival, cut down and, bogged the Yale eleven last Satur- LOS ANGELES, Cal, Oct. 31, — day afternoon by & score of 24 t0 8.\ o7, A, staving off a last-minute R T e R {a attack last Saturday after-| | noon, had the Bruin rooters’ hair N | standing on end as they knocked {over Stanford for the first time | since 1935, by a score of 6 to 0. BREAKS JINX " == The cut in wheat acreage under | the Agricultural Adjustment Ad- SPOKANE, Wash, Oct. 13. — ministration is drawing the atten-/ Washington State smashed the/ tion of growers to the use of win-| four-year Gonzaga jinx last Satur- ‘ ter barley on part of the land with- | day afternoon, 15 to 13, by a margin | drawn from wheat. of a safety after a blocked goal line | £ YRR W A punt. L l Empire classifieds pav. N | workers \ students of foreign OREGON STATE LOSES OUT IN HARD CRID G0 Battle Is Bruising One with California from Start to Finish BERKELEY, Cal., Oct. 31. — The defe Pacific Coast Conference Champions, and one of the two contenders for the Rose Bowl bid, California, last Saturday afternoon batterad out a 13 to 11 win over the fighting Oregen State team in a bruising battle from start to fin- ish. Just Wallops [l[e_gfiun, 31-1 Oct. 31. PORTLAND, Ore., Scuthern California brought the Pacific Coast Conference’s oldest and most terrible football jinx ‘here ast Saturday, and just as it has done every meeting in 21 years, mes- merized the Oregon Webfooters 31 to 7. - e UPSET STAGED BY PENN, STATE Makes Overwhelming Score of 33 to 6 Over Syracuse STATE COLLEGE, Pa, Oct. 31.— Led by the brilliant running of sophomore back Chuck Peters, Penn State Saturday afternoon scored one of the year’s biggest upsets by over- whelming Syracuse 33 to 6. satpdide Predicting practice of vacations with pay would soon become com- monplace, Labor Secretary Fran- ces Perkins said two-fifths of all in United States manu- facturing plants now enjoy this concession. e e—— special phonograph record, it is claimed will enable languages ‘c study simultaneously by eye and ear, has been invented in Japan. A which THEY SAID HE LOST HIS HEAD 2 HUMPH ! STANDINGS OF ~ PACIFIC COAST GON. ELEVENS the andings of Pacific Coast ;h Saturday lost and points for the th C games, and Points inst 15 24 34 35 Won Lost For A inia 4 70 74 38 Washi | | | | | - FOOTBALL i RESTULTS The following final of adir football games played last Saturday afternoon the principal grid fields in the N n Idaho 19; Montana 6 Oregon Frosh 0; University Washington Frosh 6. Stanford 0; U.CL.A - of 6. Oregon State 7; California 13 Oregon 7; Southern Califorriia 31 Washington State 15; Gonzaga 13. Oklahoma 28; Tulsa 6. Centenary 77; Loyola 6. Utah State 6; Colorado State 0. Ambherst Massachusetts State 0. Maryland 14; Virginia Military 47 Montana State 20; Portland 12. Grinnell 6; Drake 21. Army 7; Notre Dame 19. Michigan 14; Tllinois 0. Cclgate 0; Holy Cross 0. Tufts 0; Brown 48 Dartmouth 24; Yale 6. Santa Clara 7; Michigan State 6. Duke 14; North Carolina 0. Fordham 13; Pittsburgh 24 Cornell 23; Columbia 7 Washington and Lee 0; Richmond 6. Mississippi 25; George Washing- | ton 0. Cincinnati 12; Ohio 13 Ohio State 32; New York Uni- versity 0. Alabama 26; Kentucky 6 North Carolina State 0; Virginia Tech 17. William and Mary 0; Virginia 34 John Hopkins 7; Haverford 6. Indiana 0; Wisconsin 6. Towa State 7; Marquette . Missouri 13; Nebraska 10. Purdue 0; Towa 0. Minnesota 3; Northwestern 6. Louisiana State 6; Tennessee 14. Texas Christian 39; Baylor 7. Kansas 27; Kansas State 7. South Dakota 7; South Dakota | State 0. DePauw 14; Chicago 34. M sippi State 0; Tulane 27. Carnegie Tech 27; Akron 13 Miami 16; Wesleyan 20. Texas A and M 13; Arkansas 7. Southern Methodist 7; Texas 6. Georgia Tech 7; Vanderbilt 13. Auburn 0: Rice 14. Navy 0; Penn 0, tie. Harvard 26; Princeton 7. Penn State 33; Syracuse 6. St. Louis U 13: Catholic U 0. Claims Made By Advocates, 0id Age Fund WASHINGTON, Oct. 31. — One out of every three candidates run- |ning for seats in Congress are counted by pension advocates as pledged to some brand of bigger | land better pensions for old folks. 35; 1938. By CLIFF STERRETT NUTHIN' THEY'S e THROUGH ! LEFT T'GO WHY, IM SURE IT \WAS ONLY rovincial ricultural short ¢ Dominior plan cienc the renewed youth training and househoid WISCONSIN TAKESIND. . . == Hiinois Is Held INJ-O ANP Scoreless by M Repulses Pass Slinging Team | xxx arbos, atien. oct. 4 to Get Six to Noth- Two scoring thrusts, one through ol ~ the air and the other on the ground ing Score urses ig:h. gave Michigan’s resurgent football forces a 14 to 0 victory over Illinois|( last Saturday afternoon. > | i1ON MASONS There will be a Stated Communi- cation of Gastineaux Lodge No. 124 & AM. at the Masonic Temple uesday evening, Nov. 1, at 7:30. Members are 1 d to attend. Visit- ing brethren welcome. By order of the W.M, MADISON, Wis, Oct. 31—Wis- consin remains in the race for the Western Football Conference Cham- pionship by repulsing the pass sling- ing Indiana team last Saturday af- ternoon and grabbing a 6 to 0 lead that did not appear safe until the final gun AT - About 225 young men in New RBrunswick will be employed this summer in forestry projects under SAM DEVON, adv. Secretary | The Daily Alaska SHORT TALKS O (FIFTH SANTA GLARA Columbia IS Slaugitered By Cor, Beef YORK, Oct. 31.—Cornell’s red-jerseyed beef trust overpowered 3 nbia last Saturday afternoon . a score of 23 to 7. —e- MINNESOTA BOES DOWN pENNSYLUANI, O DEFEAT NAVY TRY ALL, ot Gt p BUT PLAY TEE western Wildcats Gan]? l roves to B(‘ l.hn“‘l mday afternocn and no longer are tor Spr‘ctal()rs n Golden Gophers the symbol of Phil'ld('lphia he reigning power of the Western E thall Conference. In their place are the Wildeats of PHILADELPHIA, Pa, Oct. 31 N Ponnsylvania and the Navy tried thwestern who beat down the mighty men of Minnesota, 6 to 3, all of their offensive tricks last Sat- in ohe of the most bruising sensa- urday afternoon but to no avail. tional battles of any this season. The big game ended in a scoreless The game was a distinct upset. tie - e—————— Spectacular drives to break made the game a thriller “ POPULAR SONG WRITER DIES LONDON, Oct. 31. — A. Emmett Adams, composer of popular songs, | including the “Belis of St. Mary's,” is dead here. KEEPS RECORD Get Break in Second Period to Nose Out Michi- gan State A NG, Mich,, road is and treacherous path bu of Santa Clara shed in on second period b last Saturday afternoon to down Michigan St 7 to 6 and remain among the N undefeated and untied major ge elevens, Oct. 31 a rock the Broncs a te a- ON., 111, Oct. 31.--Minne- deadloc! for the spectators. Mrs. Fred Clarke of Grand Rap- Mich., has been collecting clip- on insomnia for 10 years and suggestions include counting and walking barefooted in the grass d pings her sheer dewy oo Todav's News Toaav.—FEmplre. o foas DRESS SHOES “...."." $2.95 Latest Styles, New Stock —All Popular Styles, Union Made— 2 0 HATS . leGHT,S 1009% Wool ONLY $4 75 a suit L] Black Underwear S—_THE YOUNG MEN'S SHOP [ (Opposite Erwin's Cafe) HARRY’ 247-S, Franklin ——— Empire Presents- N ADVERTISING SERIES) Prepared by the rau of Research and Educa ion, Advertising Federation of America Selling Better Living Number 2 Calvin Coolidge once related that when he was a boy in the hills of Vermont the only merchandise he saw was in the country store, but his horizon was broadened by the advertising of things that appealed to youth. With his desires aroused for the interesting and better things in life, he strove to obtain them. Asserting that advertising performs a distinet public service, Mr. Coolidge ex- plained, “It is essential in the first instance to produce good merchandise but it is just as essential to create a desire for it.” in a nut-shell, is the service of ad- vertising. As Calvin Coolidge implied, the most useful household appliance, the long- est-wearing rubber tire, or the best mouse- trap in the world will never be popular if hidden from the public. We cannot have desires for things we do not know about. No motorist was concerned about having knee-action in his car until he learned about its advantages through advertising. Yet it represents a marked improvement in riding comfort. A century ago it took a long time to intro- duce any improvement in the way of living. Even the example of President Fillmore, who installed the first bathtub in the White House in 1850, failed to make people bath- tub-conscious. Fifty years later it still was an uncommon thing to have a bathtub in the home. The invention was there but people did not care about it—mnot until advertising got on the job and sold bathtubs. Then everybody wanted them, and today no home is complete without one. Only a short time ago our bathrooms were ugly as could be. Somehow, no one thought of making them beautiful. But when manu- facturers began to advertise artistic tile, tinted bathtubs, and beautiful plumbing fix- tures, everybody realized how much pleas- anter life can be with beauty in the bath- room. Our parents and grandparents were well satisfied with the heavy staple foods of their time but we have learned to demand a bal- anced diet, with plenty of vitamins and min- erals and a goodly assortment of light salads and tasty desserts, to say nothing of out-of- season vegetables and fruits. Our food is much better today, because our eating habits have been changed by advertising. Where do you suppose the radio industry would be if manufacturers had not adver- tised their receiving sets? Only fifteen years ago home radios were practically unknown. Few people cared about radio or thought it would ever amount to much. But the infant industry embarked on a tremendous adver- tising campaign, through newspapers, maga- zines, signs, and circulars, and in a miracu- lously short time radio sets were introduced into four out of every five homes in the land. It is the same with many other articles. Millions brush their teeth because advertis- ing sold them toothpaste, and many children have even been persuaded by advertising to wash their necks and eat their spinach. Jetter living comes not merely through natural desires, but through education, and advertising is one of the strongest forces in public education. Advertising is the sales- man for better living. Copyright 1938, Advertising Federation of America