The Daily Alaska empire Newspaper, August 17, 1938, Page 3

STARTS TONIGHT THEATRE The Show Place of Juneau ELECTED QUEEN of the SCREEN! Myrna Loy has just been voted America’s No. 1 star, in a nation-wide newspaper poll! Now you can see why she’s everybody's favorite.. her heart-thrilling portrait of a woman whowould dare anything for love! 1F RAI WIVES SHOULD \‘\ORK BOW PASS—LOVE SEE! « NEWS S HOSPITAL NOTES " Mrs, | | Government Hospital last evening | for medical care. returnied home today from St. Amh‘mmor operation this morning at Hospital. Ben Phillips entertd St. Hospital this morning for treatment. Ann's | medical | underwent a the Government Hospital. This morning Walter Johnson minor operation at | the Government Hospital. Richard Johnson entered St. Ann’s Hospital today for medical care. ank Johnson underwent a min- | or operation at the Government Hospital this morning. Laura Clark was admitted to the | Sale starts at 10 a.m. Sophie White, a medical patient, entered the Government today. - FOOD SALE By Lutheran Ladies’ Aid, at Bert's Cash Grocery, Saturday, August 20. adv * 1 WON...BUT HE TAUGHT ME WHAT TO SERVE® ICE GAME , BURT SINCE you # WOULDN'T LET ME WIN..YOULL || HIGHBALL A 7 AVE TO LET ’ f:\‘i v‘pLAy HosT|[ YOU WONT-HAVE {1+ow ABouT A LTO ME,JACK}{ '" Pons £H7 SO THATS | WHAT YOU CALL THIS CRAB ORCHARD. } |WELL,ITS CERTAINLY | SPOILING MY TASTE WONDER WHAT JACK PAYS FOR THAT SWELL BOURBON BET IT COSTS MORE THAN | USUALLY SPEND. I'LL STOP } HERE AND FIND OUT. 77 PL ;\b YOUR PALATE AND k VORITE PACKAGE ST - Crab ASK FO BRAND KENTUCKY STRAIGHT BOURBON_ WHISKEY RENTAL VALUE INSURANCE—3at low cost—is designed to reim- burse you for what you would be obliged to pay for living quarters if you are forced from your home by fire. RENT INSURANCE—also at low cost—will reimburse you for loss of income from rented property if your tenants are forced to move because of fire damage. Your rental income will continue— paid by the insurance company until the premises are restored. Don't put it OFF—put it ON! SHATTUCK AGENCY PHONE 249 - Office———New York foe Harold B. Foss and lnh\‘ Rosland Charles underwent a Hospital | 28 |is love. | esults. | changing, | him to get a divorce, THE DAILY ALASKA EMPIRE, WEDNESDAY, AUGUST 17, 1938. “MAN-PROOF” CAPTIVATING COMEDY BILL Myrna Loy, Tone, Rosalind| Russell Score in Capi- itol Feature history is constantly so does romance change and no better proof thus far has reached the screen than “Man- Proof,” starring Myrna Loy, Fran- chot Tone presented at the this evening. “Man-Proof” is the amusing story of a modern marital mix-up, with the Misses Loy and Russell ably abetted by Tone and| Walter Pidgeon. Miss Loy is the lovely paper artist who is madly in love with towering Walter Pidgeon, ambitious Pidgeon marries Rosa- lind Russell whose father rolls in wealth. Miss Loy is determined to win Pidgeon back and compel but while the heneymooners are away she di- verts her interests to her art and to the companionship of Franchot Tone, a cartoonist At a homecoming party for the honeymooners Miss Loy attends, to prove that she no longer loves Pid- geon. He is so charming at the re union that her love for him is re- kindled and they soon see each gther clandestinely. Tone tolerates the romance, fully understanding the futility of it. The wife, one evening, discovers her husband in Miss Loy's rooms. It is a friendly conference and| they talk things over. Miss Rus- sell offers a divorce to her husband. Pidgeon does not want to lose his| comfortable position in life and de- | cides against a divorce, choosing m; forget Miss Loy and return to his| wife. Miss Loy finally understands the foolishness of her romance with Pidgeon. On a sunny morning, shel and Tone are having breakfast in her mother’s cottage. Over the boiled eggs they pledge to continue “pals”"—but the mother knows it Even as - YANKEES GET INTO SMOOTH RUNNING NOW “Doubleheader Is Won from Washington—Pittsburgh Wallops Cincinnati (By Associated Press) The Yankees, now a smooth run- ning machine, had an easy time beating the fourth place Washing- ton Senators as Lefty Gomez andw |Charley Ruffing pitched a pair of\ six hitters. Di Maggio and Gehrig hit homers in the opening game | yesterday. Cleveland defeated the St. Louis | Browns, giving Mel Harder his tenth victory. The Athletics drove the Boston | Red Sox still . deeper into third| place with heavy hitting. Pittsburgh walloped Cinc innati whilethe Dodgers beat the Giants The Chicago Cubs split a double- header with the St. Louis Card- inals, winning the opening in an 11-inning game. Another 11-inning game saw the Phillies beat the Boston Bees. e S SHOWER THIS EVENING HONORS MRS. TUCKER A miscellaneous shower will honor Mrs. Eynn Tucker, the former Har- riet Barragar, this evening, at the| home of Mrs. Roy Carrigan in the Feldon Apartments. | A huge bridal cake will center the table, which will be offset by bou-| quets of garden flowers. | Guests for the evening will in- clude Mrs. Elroy Ninnis, Mrs. Lou Liston, Miss Elizabeth Kaser, Miss | Dorothy Green, Mrs. Arthur Adams, | Mrs. George White, Mrs. E. F.| Rouze, Mrs. J. B. Burford, M: Fred Barragar, Mrs. Esther Me! gar, and Miss Bobby Dooley. ., Try the xmpire classitieds for Enroll Now! PHONE Green 195 B Juneau’s New DANCE STUDIO condugted by CLASSES START SATURDAY and =>salind Russell, and | Capital Theatre | news- but | Meanwhile, | (New Minister Is Coming fo Juneau Pulpit The Rev.G. Edwazd Knight |* | Is Successor to The | Rev. 0. L. Kendall The Rev. G. Edward Knight, of| With Boris Karloff, famed char- Elma, Wash., is due in Juneau to- acter star, “West of Shanghai,” a day or tomorrow, to become pastor|thrilling melodrama of the oil fields of the Methodist Church, succeed-|in the interior of North China, is ing the Rev. O. L. Kendall. |scheduled to be shown tonight at the The Rev. Knight is accompanied | Coliseum Theatre, by his wife and they are aboard the gaii6fi's part tms time is far Mission yacht Nika Nah, with DI/ gom ghe l]mnm" things that he Walter Torbet. The Mission boat, iL.m done in the past. He is a 15 unaersiood, is to be stationed "’Chlnese bandit general, good-hu- Seward: |mored and sympathy-winning. Of |course, he has a striking make-up, |as might be expected of Karloff But he'll be frightening no children in this piece; instead, hell make them laugh, With the celebrated star in “West KARLOFF NOW < FEATURED IN ' CHINA DRAMA ‘West of Shangha: OpenJ Tonight at Coliseum Theatre PATRICIA MARTIN IS ENFERTAINED | A celebration this afternoon is| honoring Patricia Martin, daughter Of Shanghai” will be seen Beverly of Mr. and Mrs. George Martin, on |Roberts and Sheila Bromley, in her twelfth birthday, at her home the leading feminine roles; Ricardo on West Tenth Street. Cortez, Gordon Oliver and Vladimir Decorations are being carried out SOKoloff, together with a large cast lin a pink and white color scheme, 0f Chinese players. and the afternoon is being spent| The remote interior in playing games. |China has seldom if ever before Guests for the occasion include been portrayed on the screen, and Misses Lillian Smith, Margaret Gia-|the settings of “West of Shanghai,” veas, Damaris Davis, Millie Miller, therefore, are pronounced unusual Natali Savovich, and Jncquelme{and picturesque. For one scene an of North | Brown. entire Chinese hamlet was built e and peopled by several hundred | Lode and placer location noticed extras. With the current situation ! ’for nlle nt The Emnh‘e Office. | in China so much in front of the JUNE AU S OWNED AND OPFRATED #r W.I.3RO8S Juneau’s Greatest Show Value Starting TONIGHT o3 the mighty General Wu Yen Fang, in of in, the BEVERLY ROBERTS RICARDO CORTEZ FLOYD GIBBONS The Headline Hunter in “YOUR TRUE ADVENTURES” ADDED ATTRACTIONS Elks Starving | — e BEN PHILLIPS IS | MISSOULA, Mont,; Aug. 16— | SEVERELY BURNED sm ation is the principal cause d among elk &f the upper (mlh(m river country in the win- Ben Phillips, electrician at the | | ter time, a suvey by the Forest| kg Alaska Juneau Power plant, was | | Service disclosed. Of 85 deaths, | brought in from Nugget k this | angers decided 65 were directly morning at 9 o'clock suffe < ng Wlll\‘du(‘ to food shortage on the wlnLer burns received during a fall. He| range. public mind, this picture prove of great interest “West of Shanghai by John Farrow. | | | | “SCRIPT GIRL” A Musical Comedy AS THRILEING AS FOD. HEADLINES! Bomb-Bursting Drama of the War that Rages in China! . Warney Blruar timely drama war Orient! _ LATEST PARAMOUNT NEWS You DINE BEST WHEN YOU DINE AT THE ROYAL CAFE Dinners from 5 #ll 9 Daily. pecial Sunday Dinners 11 to 9. JUNO-MAID. ICE CREAM In Dishes, Cones or Bulk was taken to St. Ann’s Hospital for | - txeatment | Todny= News 'loauy —Emplre AUGUST 20—AT American Legion Dugout The Story of OD and AD and the'1'O OD and AD owned neighboring farms. Both decided to grow tomatoes. But when their tomatoeswere ripe, ODand AD had different ideas as to how they should sell them. This is the story of what happened. How OD and AD Sold Their Tomatoes How OD and AD Sold Their Tomato Juice What OD and AD Did The Next Year oL Lrreim ‘opyright, 1938, by OD filled baskets with his tomatoes and put them in a wagon and drove to town. He went up and down the streets looking for people who wanted to buy tomatoes. Some days he sold all. Some days he sold only a few. When the season was over, he found he had made just enough to live on. OD’s wife squeezed tomatoes all day and put the juice in bottles. OD took it to town and went from door to door, looking for people who wanted to buy tomato juice. In a / whole day he could call at only about 50 homes. As most people had never heard of tomato juice and did not know how good it was, he sold only a few bottles each day. OD and his wife decided that ithey were going to make any money, they would have o work harder. So she got up arlier in the morning and picked tomatoes and squeezed and bottled juice all day. OD spent a longer day in town trying to sec more people in or- der to sell more bottles. But, even though OD and his wife worked long and hard, they could not make any money. AD thought there must be a better way to sell his tomatoes. He knew he must tell peo- ple about them, but he decided he could never sell very many tomatoes if he talked to people one at a time. So he used one of the simplest forms of ADVERTISING. He built a stand by the side of the road where many AD felt sure there was a better way to make and sell is tomato juice. He took some money from the bank and bough! a shiny new press that squeczcd out juice eas- ily and quickly. He put the juice in bottles that could be tightly sealed. He had labels printed for the bottles, reading: AD’s PURE TOMATO JUICE. AD now saw how true it was that the more people he told abeut his tomato juice, the more he sold. So he advertised in other cities, telling women how good tomato juice was for their families to drink. He also sent salesmen to call on grocers. He got so many orders that he arranged to buy tomatoes from hundreds of other farmers, built a big- ger building, bought more equipment, more people msecd He put up a sign th:n s:nd “AD’s big, red, ripe, juicy tomatoes.” Be- cause so_many people saw the sign, enough people stopped to buy so that he sold all his ripe tomatoes every day. Many who bought, lcmemhenng his name on the sign, came back again and again, When the season was over, he had. money in the bank, . . . One day AD heard that temato juice was healthful and good to drink. He thought it would also be convenient to handle, tg sell, and to serve in the home. He told OD®bout it. The next year both decided to make and: sell tomato juice. He went to the grocery stores in, tawm, . where many people came every day, and asked the grocers to put a few of his bortles on their counters. Then he put an adver- tisement in newspapers read by thousands of pfup/r. The advertisement said: “Enjoy the refreshing taste of AD'S PURE TOMATO JUICE, pressed from big, red, vine- ripened Tomatoes. Good to drink and good for you. At your favorite grocery store.” Because so many people read about it, enough people asked for it to exhayst the supply quickly. And remembering AD’s name on the label they came back and asked for it again. So AD bought tomatoes from his neighbors and made more tomato juice to supply the demand. bottles and labels, and employed more peo- ple. AD knew that, because his name was on every bottle, he must always maintain the high quality of his product.’ And,’ because he did_this, women soon insisted on. AD’S Pure TomATO JUICE. AD already had found that d;@ more he advertised and the mare bottles he sold, the Iess it cost him to put up sach. boggle. There- fore, as hjs advertising was extended all over the country and his Sales, increased, he reduced the price. Thus more and more peo* ple vould afford to enjoy tomato juice, and, although his profit per bettle was now very small indeed, he sold' so many bottles that he had a very fing business. So both A® and his customers were benefited. AD tells OD how an Idea Became an Industry—through ADVERTISING - ONE DAY, years later, OD called on his old neighbor AD. He said, “It’s remarkable how your business has grown since you got that idea about selling tomato juice’ “Yes,” said AD, “but even more important have been the benefits to other people. We are now only one out of many producers of tomato juice. Yet we take all the tomatoes grown by more than a thousand farmers who have here an assured market for their crops. We give steady employment the year round to several hundred people and employ hundreds more on part-time. We pay more than half a million dollars a year to manufacturers of cans, bottles, labels, supplies; and equipment. “The entire industry now sells more than twenty mil- lion dollars worth of tomato juice a year and the public enjoys its healthful benefits—at the lowest price at which it ever has been sold. Yes, tomato juice was a great idea, but that idea would have benefited very few—without ADVERTISING to tell the story.” Published in the Interests of a Better Understanding of ADVERTISING By The THE DAILY ALASKA EMPIRE