The Daily Alaska empire Newspaper, August 16, 1938, Page 3

THE DAILY ALASKA EMPIRE. TUESDA_Y AUGUST 16, 1938 LAMOUR, HALL - Answer Leftrs rimes | INGOLDWYN'S | You Receive Is. HURRICANE" Writer's Advice SAMUEL GOLDWYN Ll s o ! ‘ rizond Just Say Phooey to Those Who Tell You, You Are Fooling Away Time That's all that's necessary. So ,v'nu like Crosby tob. Say, have But I am not Uf this opinion.|you heard these numbers?” And Wheén someone takes the trouble to he names three favorite tunes. wiite a personal lelter I think he|There is a note from an Alabatha is entitled to a prompt and con-|plantation, and another from a New sidered reply. I have not always|England village, another Crosby fan lived up to this but I believe it just !this ohe: “You're one upon on us the same. And T doubt that a rub-|on that ‘Nellie Grey' record. ber stamp is altogether satisfac- shall pitch my wigwam on the tory to a man who inquiries: “Are|Cambridge Mu Shoppe’s steps the horse cars still running on 14th and howl like a she-coyote until street? And what hotel would you they bring it forth.” recommend when I come to New| Form letters for these? ‘ York on my vacation?” | To those of my comrades who T think if T were to wtite some- | recommend rubber-stamps I can one a letter and it went unac-jonly say Phooey ! It isn't a very knowledged I would experience a good word. Not nearly strong secret twinge of embarrassment. I enough. But under the ecircum- | BETTE DAVIS, ' HENRY FONDA. FILMfiEND!NGi “That Certain Woman,” Dramatic Screen Ro- | mance at Coliseum LAsT COLIS! Juneaw's Greatest. Show Vajue The Show Place of ‘Juncau LAST TIMES TONIGHT Colorful South Sea Film Ends Tonight at Cap- itol Theatre Samuel Goldwyn's, “The Hurri- . By GEORGE TUCKER cane,” which has it’s final showing NEW YORK, Aug. 16. — People Now it may be told why Edmund at the Capitol Theatre tonight,|occasionally write me letters and wouldn't say anything about it but|stances it’s the best I can hope to {I would resent it just the Goulding started filmix “Thet Our Short Subjects Are the Talk of the Town! MIDNIGHT PREVIEW ‘“MAN PROOF"’ with MYRNA LOY—ROSALIND NEWS ITEMS FROM SITKA SITKA, Alaska, Aug. ial Correspondence) John Bahrt left last ek on their fishing boat for Icy Straits, where 15.—(Spec- RUSSELL—FRANCHOT TONE ing here at the home of Mr. and | Mrs. Nick Bolshanin, Mr. and Mrs. P. S. Ganty and| family have moved to their recently | completed resident on the Crescent. | \ || 3acas, i Aprontiias EAmASrson | daughter Lorraine, of Juneau, are Mr. and Mrs, and other parents, William | Hanlon, relatives. pens with the wedding of the na- tive lovers, Terangi and Marama Their short-lived happiness ends abrup.ly when Terangi, returning to Tahiti with the schooner of which he is first mate, strikes a drunken white man who insults him. The man has influence, so Terangi is imprisoned. Yearning to see Ma- rama, he attempts to e: pe, but is apprehended and his sentence ex- tended. In the ensuing five years, he makes several unsuccessful at- tempts and in his final break acci- dentally kills a guard. Terangi finds his way to his na- tive island, but cannot remain there and | gecause of the attitude of the duty- | theirs ridden French Administrator, De- refuge on a neighboring island where he is reunited with his bride when they do I answer them as best I can. I am not a good letter writer. My letters seem forced and |are never as clever as I wish them to be. But I write them just the |same. And when they seem less | satisfactory than usual I try to take consolation in the old bromide that writers aren’t supposed to be good | correspondents anyway. not when you have letters in your |files from people who can really ;wrltc letters, people like Phil Stong |and Jim Tulley. When you read your own letters after reading it makes you wince. But there isn't anything you can do Mr, and Mrs, Visiting here with Mrs. Anderson’s|page, played by Massey. He takes| about it but drop them in the | mail-basket and look the other | way. But that isn't very convincing—| And for that reason I am wonder- ing what Mrs. R. S.,, of Berkeley,, and Mr. R. H. S. of St. Paul must think of me today. Not much, imagine. For this is what hap- pened: Today while transferring a lot of bric-a-brac to a new desk I came across letters from these peo- ple, letters received months ago and still unanswered. I think if they could view the nameless purgatory of this old desk, | they would understand how ANY- THING might get lost in there— a goat, an old auto, anything! And | that's what I told them. I wrote them at once, explaining every- thing as best I knew how. But the | letters weren't very convineing. | They sounded mighty thin. And if | city, same. ' gt by with here. Ancignt {discovery of a 2200-year-old Greek in Southern France, startled French archeologists. This section of France is dotted with Roman ruins but this is the |first intimation that {also, had settled there at least two {hundred years before Christ. Excavations which B Greek City Reported Found, France | AVIGNON, France, Aug. 16.—The €erlain Woman,” ending tonight av the Coliscum Theatre, on a frave-| yard set “I didn’t want the somber thought of the graveyard scenes to be hover- ing ahead of us in our work,” the director explained. “It was purely a psychological, reason, but I be- lieve it has much practical utjlity.” Bette Davis, Henry Fonda, Ian Hunter, Anita Louise and othets | in the cast voted their apprecia- | tion. None is superstitious, but | there’s something about & grave-; yard in prospect that Isn't too exhilarating. Particularly the sort of foggy, mysterious scene de- scribed in a brief episode of the “That Certain Woman” script. Goulding is quite the psycholo- | gist and philosopher in his picture- making. Unlike so many directors| - recently the Greeks, | are proceed- and sees his little daughter. While Lt. Com. G. C. Jones, command- | the search for him is at its height, ing officer of the U. Coast and | the great hurricane begins to blow. ! Geodetic Survey ship Explorer and | Unmindful of his own safety, Ter- | Mrs. Jones entertained with a tea ; aboard ship Sunday. they plan to spend the rest of the season, T were either of them I doubt if ly,g ynder the direction of Jules |T would believe them myself. Formige of the French Ministry of Today there was a letter from a [Fine Arts showed that life in the glrl in Connecticut who says if it |ancient @ity had been luxurious, | phic effects, he dees everything pos- | {ine's Day massacre in CHICAgo. doesn't stop raining they are going|prosperous and attractive. Many sible to make the task of his edst| — g to change the name of the town|Greek coins which had been mint- |as easy as possible. { « to Pago-Pago. ed at nearby Marseilles were also, In this manner, he believes, thgy| Rudyard Kipling received the | will be able to do their best work, Nobel prize for literature in 1907, who worry about camera angles, ang they did just that, iri this dra- and jump their players through the | a0 story of the widow of My friends tell me I ar: silly e figurative hoops of trick photogra- e killed in the notorfous \glen- for wasting time on individual let- ters to people who ask questions about New York. They sa; “You ought to have your secrets knock out a form letter, a sort of thank- Adams, instructor at the Sheldon Jackson School, has returned here from Ketchikan, where she went two weeks ago to | meet her father, who arrived in | angi goes to Manukura to warn the | inhabitants and plays a heroic role |in the great catastrophe. Although | most of the inhabitants of the is-| Recent deaths at the Pioneers’ found. Alaska from Chicago to visit here. Funeral services were held last week at the Russian Church for Annie Liberty, a fourten-year-old daughter of Mrs. Charles Daniels, whose death followed a lingering 1 interment in the Rus- Mr. and Mrs. George Lewis, Jr. residents of the cottages, are re- ceiving congratulations on the birth of a son, Frederick Melvin. Walter John and Percy Hope, na- tive youths, left Sitka last week for Juneau where they entered the Government Hospital for medical treatment. Miss Cleo Campbell, instructor in a Ketchikan school, who is repre- | senting the L. L. Adcox Diesel En- gineer School, returned to Ketchi- kan after a one-week stay here. Mrs. R. W. DeArmond, accompan- ied. by her daughter, Miss Harriet DeArmond, left Sunday for Juneau to sail on the Aleutian for the Westward to attend the wedding of Miss Ruth DeArmond and Mr. Howard Estelle, which will take place the first of September. Miss DeArmond has been employed as a home demonstration agent at the Matanuska colony. Most of her life has been spent in Sitka. has attended the University of Ore- gon and the University of Michi- gan. Mr. Estelle, who came here eight years ago to attend the Uni- versity of Alaska, has recently ac- cepted a position as agricultural agent for the Matanuska colony with headquarters at Palmer, where the couple will make their home. Mrs. DeArmond will return here sometime during September, and Miss Harriet DeArmond will go to Fairbanks where she will begin her second year at the university. Funeral services for Peter Allard were held at the Piofheers’ Home Tuesday afternoon, with burial in the Russian cemetery. Allard was shot by Jerome J. Armstrong fol- lowing a fight aboard the fishing boat Eagle a week ago Sunday at Kalinan Bay. Mr. and Mrs. Karl Hansen are here from Ketchikan in the inter- ests of fishing. Mrs. Hansen is staying at the home of Mrs. M. Brightman. Mr. and Mrs. Sherwood B. Doo- little, of Hartford, Conn., are here for an extended visit with their son-in-law and daughter, Mr. and Mrs. Edward Prothero. Mr. Doolittle is a retired professor of applied arts. Mrs. Walter Rutluff arrived here last week on the North Sea to join her husband and son Elvin of the trolling boat Ideal. Another son, Leslie, on the trolling boat Jean arie, is expected to arrive here their home here for the winter. Lieut. W. E. Oberholtzer, U. 8. N., arrived in Sitka last week from Long Beach, Cal, and reported for duty at the Fleet Air Base, Japon- ski Island. He was accompanied by Mrs. Oberholtzer and two chil-| dren, William Edward and Velma, who are making their home tem- She | Home are Gustav Adolph Haag, 72| |vear old, an old prospector and | |miner of Fairbanks, Alaska. He dmd‘\ Thursday, August 11, with burial Saturday at Pioneers’ cemetery, Sit- ka. Joseph Miller, aged 67, of Wran- |gell, Alaska, died Sunday, August | | 14. Funeral services will occur Tues- day, August 14, with interment in | Pioneers’ Home cemetery. Mr. Haag {had been a member of the home hree years and Mr. Miller, four months. Fifty-five members of the Asso- | |ciated Garden Club of the United | States visited in Sitka last Tuesds |on a tour of Southeast Alabka. Harold F' of the H. B. Foss| Company, of Juneau, was in Sitka | Monday on a business trip. | Bids for the city sewer project | |were opened August 15 and con- tract was awarded to the R.J.Som- | mers Construction Company, lowest | bidde: at $24,904.85. Berg Con-| struction Company entered a bid | of $24,958.63 and Wright and Stock | | $25,459. Hubbard’s Party . Arrives at Nome; - Records Claimed NOME, Alaska, Aug. 16.—The Rev. B. R. Hubbard’s Arctic Exped: | Cowan also score as the warden and | ' MARIE DRAKE'S !kana” by Marie Drake, is off the tion has returned here after a 2,000 mile journey in a walrus skin boat. The leader of the expedition claims the world record for the longest| outboard boat trip on the open| land are lost, Terangi is able to saye his wife and child and the sympathetic Madame De Laage, beautifully played by Mary Astor,| who intercedes with her husband to close his eyes to Terangi's escape | to freedom and a new life. C. Au- brey Smith, as usual, gives a splen- did performance as the priest, | Father Paul, and Thomas Mitchell | is excellent as the thirsty Dr. Ker- aint. John Carradine and Jerome | the schooner captain, respectively. e A “ALASKANA” IS | NOW OFF PRESS Juneau Woman Writes Vol-| ume on Territory Worthy of Commendation petdis | With over fifty illustrations and 48 pages of condensed information on the Territory of Alaska, “Alas-| press. Marie Drake, Deputy Commis- sioner of Education, has been a resident of Juneau for many years, | knows Alaska from front to back | door and has been compiling her re-| cent publication for a long time. It is definitely a valuable addi- | tion to Alaskan libraries and valu-‘ able as information for Alaskans | and tourists. It is well written with- | out superfluities, and yet is marked | by the color of the writer’s intimate knowledge of her subject. Alaska, a broad subject, has been ocean, extending to Point Barrow | well covered in this handly size 5% and btyond, from King Island, and| by 7% inch book. Set in a readable also the longest skin boat cruise|open type and well balanced illus- | The family expects to make | ever made. The priest is accompanied by Ken | Chisholm, Ed Levin and six King | Island Eskimos. The party is weary but healthy and the objectives have been accomplished. The white men of the party are recuperating at Pilgrim Springs Mission. The Eskimos were welcomed by about 175 King Islanders who are summer camping here. A feature is story-telling. The native camp is also marked by the return of Chief Isaacs and other natives with the| Hubbard party. ——ee————— MILWAUKEE, Aug. 16.—Erwin Nemmers, 21, went in for, college degrees in a big way. Now he can| sign himself : | 1. Bachelor of Arts, magna cim laude, from Marquette university ' for his studies in ancient classics and philosophy. | 2. Master of Music from Wiscon- r his sin Conservatory of Music fo; work in composition. 3. Master of Arts from the Uni-| versity of Chicago for his work in| economics and mathematics. Nemmers, who completed work torl !all three degrees this spring, plans | tratively, the book is most attrac- tive. Early day Alaska is swiftly and accurately outlined where most books have either skipped essentials | or gone into ponderous uninteresz-} ing detail. Present day Alaska is described, section by section, city By city, in rapid fire order that gives the tour- ist perhaps the quickest conception available of what to expect in a| tour of the Territory. " Economically and geographically, Marie Drake has told a short story of an Alaska with rich stores and rosy promise. She has told all that is necessary of Alaska without omitting Alaska’s flag, flower and | song. | For an informative publication on | Alaska, the meat of the unanswered question can be found in “Alas-| kana” by Marie Drake, published | by The Empire Printing Company in Juneau, Alaska, and now on sale, Marie Drake has done a fine work in “Alaskana,” and The Empire joins with the Territory in appreeia- tion _and commendation, * Knights of Columbus Initiation Is Held Twelve new members were initi- ated into the Knights of Columbus | at a meeting last night at the Par-| you note and let it go at that.! And from a Wisconsin hospital: The Story of OD and AD OD and AD owned neighboring farms. Both decided to grow tomatoes. But when their tomatoes were ripe, ODand ADhad different ideas as to how they should sell them. This is the story of what happened. How OD and AD Sold Their Tomatoes OD filled baskets with his tomatoes and put them in a wagon and drove to town. He went up and down the streets looking for people who wanted to buy tomatoes. Some days he sold all. Some days he sold only few. When the season was over, he found he had made just enough to live on. AD thought there must be a better way to sell his tomatoes. He knew he must tell peo- ple about them, but he decided he could never sell very many tomatocs if he talked to people one at a time. So he used one of the simplest forms of ADVERTISING. He built a stand by the side of the road where many How OD and AD Sold Their Tomato Juice AD felt sure there was a better way to make and sell his. tomato juice. He took some money from the bank and bought a ¢ shiny new press that squeezed out juice eas- ily and quickly. He put the juice in bottles that could be tightly sealed. He had labels printed for the bottles, reading: AD’s PuRe ToMATO JUICE. OD’s wife squeezed tomatoes all day and put the juice in bottles. OD took it to town and went from door to door, looking for people who wanted to buy tomato juice. In a whole day he could call at only about 50 homes. As most people had never heard of tomato juice and did not know how good it was, he sold only a few bottles each day. What OD and AD Did The Next Year OD and his wife decided that if they were going to make any money, they woiild have to work harder. So she got up carlier in the morning and picked tomatoes and squeezed and bottled juice all day. OD spent a lorigér day in town trying to sec more' people in of- der to sell more bottles. But, even though ‘OD and his wife worked long and hard, they could not make any money. AD now saw how ‘true it was that the more people he told about his tomato juice, the more he sold. So he ‘adyertised in other cities, telling women how good tomato juice was for their families to' drink. He also sent salesmen to call on grocers. He got so many orders' that he arranged to buy tomatoes from hundreds of other farme TS, built a big- ger building, bought more equipment, more people passed. He put up 2 sign thae said: “AD' big. red, ripe, juicy tomatoes. cause 5o people stopped to biuy vo that Fie il ) people saw Vhe Sigw, dior ripe tomatocs every day. Ming Who botght femembering bis n17ié 6n the sign, cam baek again and again. When the season was overy fie had money in the bank. . . . h would 1150 be convenient to handle, to's One day AD heard that tomato juice was Biitito] arid good 6 drink, He thoushe tit oM, wnd to terve in the home. He told OD about it. The next year both decided to make and sell tomato juice. He went to the grocery stores in town, where many people came every day,and askad the grocers to put a few of his bottles on their counters. Then L put an tisement in newspapers read by thuuas of people. ‘The advertisement said: “Eojoy the refreshing tastc of AD'S PURE TOMATO juicr, pressed from big, red, vine- ripénéd Tomatoes. Good to ik and gdod fo sou. At your favorite grocery store.” Because so many people read about it, people asked for it to cxhaust the quickly. And remembering AD’s name on dver- nds oty the label they came back and asked fof it again. So AD bought tomatoes from his neighhors and made morte romato_juice to supply the demand. bottles and labels, and employed more peo- ple. AD knew that, because his name was on every bottle,she must. always maij Fain the high quality of his product. And, because he did t Pure ToMXTO JUICE. AD already had found that the more advertised and the morz bottles he sold, Tess it cost liim to put up each bttt Th fore, as his advertising was extended" ovér the country dnd his sales increased, reduced the ptice. Thus more and ple vould afford to enjoy torato Jmfifi now very that although his profit per bottle was’ small indeed, he sold so #any bottles omen soon insisted o AD’S he the e had a very fine business. So both AD 3nd. - his customers were benefited. AD tells OD how an Idea Became an:Industry—through ADVERTISING ONE DAY, years later; OD called on his old neighbor AD. He said, “It’s remarkable how your business has grown since you got that idea about selling tomato juice?’ “Yes,” said AD, “but even more important have'béen the benefits to other people. We are now only one out of many producers of tomato juice: Yet we take all the ¥ e people and employ hundreds more on pare-time, We pay more than half a million dollars a year to manufacturers of cans; bottles, labels, supplies, and equipment. . .= .- “The entire industry now sells miore shan twenty mil- lion dollars werth of tomato juice a year and the publie erjoys its healthful benefits—at the lowest price at which |to take summer work at the Uni- | ish Hall. Following the initiation versity of Chicago and to enter | ceremony, a banquet was enjoyed |Harvard in the fall |by all present. £ | Those receiving the degrees of the Andy Lorentzen, proprietor of| WOMEN OF TNE MOOSE order included L. H. Metzgar, Dan- the Pioneer Bakery, left Thursday |Meet Wednesday evening, Aug. 17,|jel W. Mahoney, Walter P. Sharpe, on the North Sea, for a trip to|at 7:30 in 1.O.O.F. Hall, Men of the| Vincent P. Derig, James Judge, Hec- BOPYTIEt, 1978, by G. Lynn Sumncr - the States, and has planned to be Moose are invited to the social|tor J. Plante, Owen C. Campbell, P K absent. six weeks | which follows the mecting. Robert. R. Wood, George W. Rilot-| Published in the Inferests of a Better Understanding of ADVERTISING By The : é . THE DAILY ALASKA EMPIRE tomatoes grown by more than a.thousand farmers who have here an assured market for their crops. We give steady employment the year round to several hundred it ever has been sold. Yes; tomato juice was a great idea, but that idea would have benefited very few—without ABVERTISING t tell the story.”. . ; porarily with Lt. Com. and Mrs. Joseph Cronin. Charles Frederickson, of the trol- adv. Recorder. |and Father W. G. LeVasseur. . ling boat Seasnort, returned here | - —————— . o on the North Sea after making a| Collections by the Bureau of In-| JOHNSONS CHANGE IES!D!Xch short visit with his family in Ket- | ternal Revenue for the fiscal year| W. O. Johnson and family ve chikan. |ending June 30, 1938, were the|moved from the Maloney house, - |largest to date. The total receipts|ner of Sixth and Harris, to the LeRoy Vestal, of Juneau, is visit- were $5,658,385,125, Blomgren residence on Gold Street. 4