The Daily Alaska empire Newspaper, August 8, 1938, Page 5

THE DAILY ALASKA EMPIRE, MONDAY, AUGUST 8, 1938. By CLIFF STERRETT WE'RE ALL GOIN' OUT T'A'HARD-TIMES" PARTY! L,TM GLAD T! SEE YUH "\ PRACTIGIN' A BIT O' ECONOMY' ) 2\ ON CLOTHES, ANYHOW. p — OH/STOP TH' SILLY SPEECH-MAKIN', SAMIL, AN' GIT INTA YER OL' CLOTHES. FAMBLY WOULD STAND BACK Q'ME ONCIT THEY---- PAPS EASE EI_KS Tony’s rLi('king “Da Bfim” FROM FLAG RACE WITH CLOSE W Last Inning Purple Rally| i Falls Short in Sun- L - i day Game ! \ ; ; f Gastineau Cihanne! League (Second Halh) Won Lost Pt = Moose 7 2 8 GAMES SATURDAY Douglas 3 5 375 Pacific Coast League Elks 333 Los Angeles 8; San Francisco 7 - Hollywood 10; Oakland 4 National League Chicago 0; Boston 1 St. Louis 7; Philadelphia 6 Cincinnati 11; Brooklyn 6 Pittsburgh-New, York game post- poned on account of rain American League Washington 7; Chicago 1 Boston 14; Detroit 8. PRSI S (By Associated rress) Ni3S SUNDAY Pacific Coast League San Diego 6, 0; Sacramento 5, 9. Oakland 7, 7; Hollywood 4, 1. | San Francisco 6, 2; Los Angeles 3, 6 { Seattle 7, 6; Portland 5, 1. Emerging from a swaifest with a ATTENTION MASONS 9 to 8 decision after staving off a Moose last evening eliminated the Elks from the 1938 Gastineau Chan- nel Baseball League pennant fight and nearly clinched the second-half for themselves. With a record of seven wins and only two losses in the second leg of the season, the 7 > Moose need but one more victory to ' d 3 4 | The Story of OD and AD <y o Surprising even themselves, the cellar champion Oakland Acoras | broke down Sunday and won a doubleheader from the seventh place Hollywood Stars. Jack Lindell used his bat a»d| pitching arm to win the opener.' He fanned seven in the opener and then hit a homer in the nightcap. There will be a Stated Communi- cation of Mt. Juneau Lodge No. 147 Monday evening at 7:30 o'clock. All Masons urged to attend. By order of the W. M. STANDING OF CLUBS Pacific Coast League | Won Lost Pet. 4 B Sacramento 576 ol s ey 53| PITTSBURGH, Aug. 8. — Coach = o 526 johnny Blood of the Pittsburgh Pi- :“’l;'“f‘“d 2| says Byron (Whizzer) White, Color- Ook?l'vitlo 455 | aro's All-American quarterback, bas iy 993 | accepted an offer of $15,000 to play """““"“:‘“'“' | Blood said White told him in a i 6"1“ Lost Pct.| tolephone conversation he had ar- itisburgh 35 535‘ ranged to delay until January his ok 951 Jand, where he was awarded & B:L‘l:)‘x“"‘“ :: -;‘f’li Rhodes scholarship. 8 g aplr White agreed, the Pirate mentor St. Louis 55 ; Philadelphia 65 Pirates’ training camp, August 10, v e four days after the opening of the | American League team's practice sessions. Blood SEATTLE TAKES lead for top honors, dropping the| Philadelphia 6, 1; St. Louis 3, 5 signed at that time. | opener to San Francisco but win- | Brooklyn 11, 6; Cincinnati 10, 3 (":‘]‘W ]Y";k 62 White's decision to play followed DGUBLEHEADER g_ilr;s the second game of the twin b <y an interchange of telegrams over 11l 3 Whe second place Sscramento So-| New York 7; Cleveland 0. Washington 51 ; i lons divided {: double bill Sunday| Detroit 7; Boston 3 Detroit 48 Yosy hm;;' il ”"; ”m“ume o " | &t. Louls 5, 5; Philadelphia 3, 8. | Chicago 30 reconsidering the offer. A, few weeks ago, he said he had defin- W gerting oita R Potiirin start Gastineau Channel League 8t. Louls 31 o SRREL 11rst nritng: | Elks 8 Moose 9. Last scheduled - SR Seattle. with Freddie Hutchinson | €ame of season although there are Velulte eked pestusgin 0 10 ; 1 Freddie S with the College All-Stars at Chi- | Portland Sunday for Freddie's Playved. was not granted One Game Lead for ToP eighteenth win and then made it , AP Honors, Coast League a clean sweep by winning the sec- | | Baer's Mother | OAKLAND, Cal, Aug. 8. — Mrs. Dora Baer, 60, mother of Max Ba died yesterday after a lengthy ill- Philadelphia 8; St. Louis 4. | { | Los Angeles 7 55 583 Bedttle 515 yates professional football team, the 1938 season with the Pirates. New York 56 966 | entrance at Oxford University, Eng- Brooklyy 52 69 e 469 aid, to report at Loretto, Ps., the Los Angeles holds a one-game| Chicago 7, 0; Boston 4, 5 Ceteniien O added: thet 486 SoRGE ol U | American League Boston 54 i LA o e | with the third place San Diego Pmi Fadich n - d 1 | dres. The first game went 10 in-| Chicago 14, 5; Washington 5, 12. | Philadelphia 34 itely abandoned an idea of play- | f Los Angeles Only Holds|pitching, won the first’game with|several rained out games to be cago next month, but Blood said it ond game Dies On Sunday ness J. W. LEIVERS, National League | Secretary | Pittsburgh 5, 13; New York 1, 3 adv. hold on the top spot and put them- selves into the “Little World Series” against the Islanders. It looked like an Elks day when two homers, rapped out of the park by Forsythe and Foster, followed up an error and a single to put them four runs in front in the first in- ning. But, the Moose came back to cut the margin to one run in the second on two doubles, in single and a walk. Then it was the Purples’ turn| L S B O A W SR e e, « ok again as they added another brace ypi wae Tony Galento's fighting face as he began to get the upper of markers in the first of the third & e e . S % e 5 . ' hand in his battle with “dat bum,” pneumonia. Shown with him in as Bob Kimball relieved Johnny v, » z e - his hespital room at Orange, N.J., is his wife. Tony was laid low &mith on the hill for the Moose v B 5 A single, a sacrifice, a hit batter just as he was about finished training for his scheduled fight with John Henry Lewis. and Joe Werner's second error did' the work. The Moose, however, were still far from out of it. They used the second half of the same inning to knot the count at six-all. A hit bat-! ter and a walk started them off and the work was completed on Wer-| pner's double and Grummett's sin- OD and AD owned neighboring farms. Both decided to grow tomatoes. But when their tomatoeswere ripe, ODand AD had different ideas as to how they should sell them. This is the story of what happened. and the'1'O <+ YANKS, PRATES ~ How o OD and AD KEEPING LEADS so1d Their people passed. He put up a sign that said: “AD's big, red, ripe, juicy tomatoes.” Be- cause so many people saw the sign, enough people stopped to buy so that he sold all his ripe tomatoes every day. Many who bought, remembering his name on the sign, came back again and again. When the season was over, he had money in the bank. THE BOX SCORE -} Elks Robertson, cf Ellensberg, ss Gray, 3m, 1b Addleman, ¢ Forsythe, 1b, p gle. Then, with Kimball in stride, the Elks were blanked through the next five frames and the Moose wr‘m.‘ to the front for the first time on two markers counted in the fifth. For- sythe, who had mounted the bump in place of Foster to finish out the third inning, threw a home run ball up to McNamee for the first of the runs and Snow's single went for the other with the aid of two Elks bobbles, Then, in the last of the eighth, Werner made up for his two costly errors by opening with a triple and counting the run that meant the game on Grummet's drive. A single, a walk, a sacrifice and another walk loaded the bases for the Elks as they started a do-or- die stand in the ninth. Forsythe's drive to short was booted by Con- verse for two Purple markers and the tying and winning runs were set up, but Kimball whiffed Foster | for the game. McNamee, Snow, Werner and Grummett, each with two hits in three times at bat, furnished the entire offensive for the winners; McNamee, Snow and Werner each crossing the plate three times, while Grummett batted in four runs. Both teams were short-handed for the battle. Kelly Blake and the two Schmitz brothers were absent to put the Moose in a hole; while the Elks played the game nearly a half hour waiting for first baseman Molly MacSpadden. Red Shaw for- sook his umpiring to fill out the Purples’ ranks so that the game could finally get under way. In place of Shaw, Lonny Grant, Doug- las receiver, called the balls and strikes. Foster, p, 3b Hagerup, rf Lawson, 2b Shaw, If e a oo ne Wl moorumomNYT | rrovbwmooo Totals Moose | Converse, ss | Haglund, cf | Kimball, rf, p iM('NameP c, tif | Snow, 1b | Werner, 3b Grummett, If, ¢ Orme, 2b | Smith, p | *Bardi, rf > R 4 1 1 1 0 Totals 32 8 21 17 | *—Hit for and replaced Smith in | second inning; taking right field, | Kimball going to pitcher | +—Shifted to left field in fourth in- | ning; Grummett going to catcher. lcoommnmmwocel o | womwewwwnn ol coccovwwooom x| | SUMMARY ERRORS: Elks—Gray, Lawson; Moose—Converse, 2. Sacrifice hits: Ellensberg, Gray 2. Stolen bases: Robertson, Forsythe, Werner, Bardi. Two-base hits: Snow, Werner, Grummett. Three- base hit: Werner. Home runs: For- sythe, Foster, McNamee. Runs bat- ted in: Addleman, Forsythe 2, Fos- | ter, McNamee, Snow, Werner 2, Grummett 4. First base on balls: | Off Foster 2 (Snow, Werner); off Smith 1 (Shaw), (Robertson 2, Gray, Shaw). Struck Forsythe, Werner ball, Orme), by Forsythe 6 (Con- verse, Haglund, Orme 2, Bardi 2); by Kimball 2 (Foster, Hagerup). | Earned runs: Off Foster 6, off For- sythe 2. Winning pitcher: Kimball, Losing pitcher: Forsythe. Hit by pitched balls: Bardi and McNamee by Foster, Grummett by Forsythe; Ellensberg by Kimball. Wild pitch- es: Foster, Kimball. Pitching re- cords: Foster 6 runs 5 hits 12 at bat off Kimball 4 out: By Foster 3 (Haglund, Kim- | IN TWO LEAGUES Mickey Cochrane Dismissed as Tiger Manager—Hub- | bell Knocked Off Mound (By Associated Press) The Yankees, by routing Cleve- | |land Sunday by a score of 7 to 0, | made a clean sweep of the series | |to stretch their lead by five and | |one-half games in the American | League. | | The Pirates scored a double vic- | tory Sunday over the Giants to gain a six and one-half game lead | ]‘m the National League pennant | race. Other interesting week-end de- | velopments was the sudden dis- | |missal of Mickey Cochrane, Man- | lager for the Detroit Tigers, and ithe elevation of Coach Del Baker |to the post. | The usually reliable Carl Hub- bell was belted out of the box in |the seventh inning of the nightcap | yesterday as the Giants lost a pair. | The Giants were able to get only (10 hits off the Pirates. | The Detroit Tigers walloped the | Boston Red Sox Sunday as Hank |Greenberg socked his eighteenth (homer with two men aboard in the firstsinning. | Cincinanti lost two tough games |to Brooklyn Sunday. |against in 2 2/3 innings, Forsythe | |3 runs 3 hits 20 at bat against in| 1/3 innings; Smith 4 runs 3 hits |8 at bat against in 2 innings, Kim- ball 4 runs 4 hits 25 at bat against | in 7 innings. Passed balls: Addle- {man 2; McNamee, Grummett. Left jon bases: Elks 7; Moose 4. Time of !game: 2 hours 20 minutes. Umpires; Grant at plate, Duckworth on bas Scorer: Clark. KINY WILL BE OFF THE AIR A FEW DAYS. When we reopen the latter part of the week we will be using our new station. NEW TRANSMITTER NEW VERTICAL TOWER RADIATOR NEW POWER—250 WATTS NEW FREQUENCY Watch This Paper for Reopening Date. TUNE US IN AT 14 a little bit. We hope you will miss us just 30 KCY. NOTE :—KINY will still maintain offices and studio in the Goldstein Bldg. Tom~toes How OD and AD Sold Their Tomato Juice What OD and AD Did The Next Year et g Copynight, 1275, by C. Lynn Sumacr OD filled baskets with his tomatoes and put them in a wagon and drove to town. He went up and down the streets looking for people who wanted to buy tomatoes. Some days he sold all. Some days he sold only a few. When the season was over, he found he had made just enough to live on. T o OD’8 wife squeezed tomatoes all day and put the juice in bottles. OD took it to town and went from door to door, looking for people who wanted to buy tomato juice. In a whole day he could call at only about 50 homes. As most people had never heard of tomato juice and did not know how good it was, he sold only a few bottles each day. OD and his wife decided that if they were going to make any money, they would have to work harder. So she got up earlier in the morning and picked tomatoes and squeezed and bottled juice all day. OD spent a longer day in town trying to sec more people in or- der to sell more bottles. But, even though OD and his wife worked long and hard, they coula not make any money. 5] &M Jflxv'gw AD thought there must be a better way to sell his tomatoes. He knew he must tell peo- ple about them, but he decided he could never sell very many tomatoes if he talked to people one at a time. So he used one of the simplest forms of ADVERTISING. He built a stand by the side of the road where many 5@ AD felt sure there was a better way to make and sell his tomato juice. He took some money from the bank and bought a shiny new press that squeezed out juice eas- ily and quickly. He put the juice in bottles that could be tightly sealed. He had labels printed for the bottles, reading: AD'’s PURE TOMATO JUICE. A nTI]ToI%' ii':r;"y]‘ ] e 4 O RN b\ % AD now saw how true it was that the more people he told about his tomato juice, the more he sold. So he advertised in other cities, telling women how good tomato juice was for their families to drink. He also sent salesmen to call on grocers. He got so many orders that he arranged to buy tomatoes from hundreds of other farmers, built a big- ger building, bought more equipment, more One day AD heard that tomato juice was healthful and good to drink. He thought it would also be convenient to handie, to sell, and to serve in the home. He told OD about it. The next year both decided to make and sell tomato juice. He went to the grocery stores in town, where many people came every day, and asked the grocers to put a few of his bottles on their counters. Then he put an adver- tisement in newspapers read by rhousands of people. The advertisement said: “Enjoy the refreshing taste of AD'S PURE TOMATO JUICE, pressed from big, red, vine- ripened Tomatoes. Good to drink and good for you. At your favorite grocery store.” Because so many people read about it, enough people asked for it to exhaust the supply quickly. And remembering ADz name on the label they came back and asked for it again. So AD bought tomatoes from his neighbors and made more tomato juice to supply the demand. bottles and labels, and employed more peo- ple. AD knew that, becausc his namz was on every bottle, he must always maintain the high quality of his product. And, becauss he did this, women soon insisted on AD's Pure ToMATO JUICE. AD already had found that the more he advertised and the morz bottles he sold, the less it cost him to put up each bottle. There- fore, as his advertising was extended all over the country and his sales ‘ncreased. he reduced the price. Thus more and more peo- ple could afford to enjoy tomato juice, and, although his profit per bottle was now very small indeed, he sold so many bottles that he had a very fine business. So both AD and his customers were benefited. AD tells OD how an Idea Became an Industry—through ADVERTISING ONE DAY, years later, OD called on his old neighbor AD. He said, “It’s remarkable how your business has grown since you got that idea about selling tomato juice” “Yes,” said AD, “but even more important have been the benefits to other people. We are now only one out of many producers of tomato juice. Yet we take all the tomatoes grown by more than a thousand farmers who have here an assured market for their crops. We give steady employment the year round to several hundred people and employ hundreds more on part-time. We pay more than half a million dollars a year to manufacturers of cans, bottles, labels, supplies, and equipment. “The entire industry now sélls more than twenty mil- lion dollars worth of tomato juice a year and the public enjoys its healthful benefits—at the lowest price at which it ever has been sold. Yes, tomato juice was a great idea, but that idea would have benefited very few—without ADVERTISING to tell the story.” THE DAILY ALASKA EMPIRE