The Daily Alaska empire Newspaper, July 11, 1938, Page 5

COAST LEAGUE SUNDAY GAMES ARE THRILLERS One No-Hit“Nc;Run Game, Three Shutouts and Three Overtime (By Associated Press) Pacific Coast League fans goi th worth of their money Sunday with a ne-hit no-run game, three shut- outs; and three overtime tilts. Los Angeles 1ied Oaklan trsice to g gue's leac er, Sacramento, pa with the Seals. The first game of the tw.n con test between Oakland and Los A geles went ten innings and in th second game, Joe Berry came wili- in two walks of pitching a perfec gamg as he turned back Oakland, gue !thaL same fifth inning that the Stars uncorked their power, a hotly disputed double-play having trap- ped Turner off first base in the second frame, after he had opened with a single. Manning, first man up for the local squad in the fifth inning, fanned, but then the blasting com- menced. Fritz Schmitz got to Hamm, the Sailor southpaw, for a double. Addleman singled him to third, where Schmitz hurt an ankle scrambling back to the bag after a beautiful throw from center had cut him off from the plate. Turner went into run for Schmitz and scored, followed by Addleman, when Haglund’s drive went through the right fielder for three bases. For- ythe singled to bring Haglund across and Snow’s double filled second and third and set the stage for clean-up swatter Joe McNamee. Over the Stands McName came through by poling a tremendous clout over the grand- stand in left for three more runs; and another tally was added to the Stars’ total when Turner singled and was pounded home by Erskine’s THE DAILY ALASKA EMPIRE, MONDAY, JULY 11, 1938. 0.8.S.LOVISVILLE NINE TAKES WIN FROM ISLANDERS | | | | After spotting the cruiser Louis- villes' ball team to a seven-run lead in the first two innings, the Douglas Islanders got behind hurler Dave Turner to blank the Sailors the rest of the route in their game on the Island diamond Saturday evening, but found the visitors too hard to catch and went down to a T to 5 loss. A single and a scarifice opened | the game for the Sailors and the first run came across when a throw | to third did not quite catch Thom- as, Kupiec reaching first on the hit. First-baseman J. Tindall then stepped into a curve for a double | that scored both men on base.| Rodgers’ wild throw on Wilson's | grounder let Tindall reach third 5 runs 10 hits 24 at bat against in|fight him’ ventured one of the|said fast-talking Joe Guold, Tom-| “Lou 5 1/3 innings, H. Tindall 0 runs 0 hits 5 at bat against in 1 2/3 in- nings. Winning pitcher: Grossman. Earned runs: Off Grossman 5; off Turner 4. Wild pitch: Turner. Hit; by pitched balls: Grossman and Wilson by Turner. Left on bases: Louisville 10; Douglas 3. Time of game: 1 hour, 40 minutes. Umpires: Converse at plate, Guymon on bases. Scorer: Clark. — e, ——— £ouLD J, LOUIS BEAT DEMPSEY, CORBETT, FITZ Baer, Farr, Galento, Bar- lund Chief Rivals—Max Likely Next Foe By DILLON GRAHAM NEW YORK, July 11.—We were experts. 1m.-'s manager. Gould managed “Well, to hear him talk, you'd Heavyweight Champion James J.| think he meant to murder Louis. Braddock. _ For Son, Buddy And Dad | " Gould's outburst only served tol “He says he's got plenty of in-|set off another pilot, Gunnar Bar-| I centive this time. First, he popped|lund’s manager. off he was going to whip Louis so, “The match they should make | that new baby of his would be now is Barlund-Baer. He'd whip| {proud of him. Then after Buddy|Baer | Baer got beaten, Max huffed and| “I'm not sayinz Barlund would puffed around that he'd win to re-|beat Louis. T don't know if anyone | store the good Baer name | can. But Barlund won't run and] Says he gave his father a deathbed him. He's got it up here,” he said, | promise that he'd whip the negro.”| pointing to his heart ! “That’s just Baer talking to keep, ‘“Louis is the first champion we've | himself from running away, fast.|had who carried a knockout punch | {He'll be scared stiff, once he sees|in both hands. He's got the great- that Louis stalking him, just likelest left jab in history. He can al-| he was before. Only Louis won't|most knock you out with that; need 4 he this time,” someone|jab,” someone said. | | answered “Louis and Jim Jeffries are the | “Yeah only champions who've beaten those | {him like he did Schmeling theyll| who held . the title before them. take no chances on throwing in a|Jeffries whipped Fitzsimmons and| |little towel, they'll toss in a sheet|then beat Corbett. But Louis, he’s | to stop it beaten each of the five preceding | “Max was the ferocious slugger| titleholders. Knocked 'em kicking, in ther ainst Farr, but remem-| Sharkey, Baer, Carnera, Braddock ber that Baer knew Tommy|and Schmeling.” couldn’'t punch hard enough to “Yeah, and if he had them around and if Louis works on would have whipped Wil- lard or Johnson. It took Johnson 15 rounds to beat Jeffries, after Jeff had been out of the ring five years.” “Jeffries was a big, strong fel- low with a punch, but Joe hits faster than Jeff did. He'd probably have knocked him out. He'd have beaten Sullivan, too.” “Fitzsimmons and Corbett would have had the best chances. Fitz probably would have come closer to beating Louis than Corbett. He “Now he's got a new one, too.[he won't turn his back. He'll fight|had a better punch. But that clovor-i boxing Corbett would have been hard to catch in 15 rounds.” And so the bag-punching tinued, round after round D SO LOW, IDLER AGROUND The Innoko River is almost dry, and the Idler is stranded on the south fork of the stream with two barges of freight for Crippie Creek landing. The boat is 35 miles from Cripple Creek. News of the extremely low water stage was brought to Fairbanks by George M. Tuttle, Jr., son of Mr. con- INNOK 5 - | INDIANS ARE - SETTING NEW RECORD IN '38 Pittsburgh Wins Eleventh Straight—Lefty Grove Keeping in Form (By Associated Press) When the Cleveland Indians staggered through a win over the | 8t. Louis Browns Sunday, it was their third straight win by one run, their sixteenth in 24 games, decided by that margin this season. Pittsburgh, sweeping a double- header Sunday with the St. Louis Cardinals, ran the winning streak to eleven straight. Lefty Grove, scattering eleven hits and fanning five, chalked up his thirteenth, victory as Boston defeated the Yankees. The Giants belted out a victory while the hitter went to second, both runners scoring a moment hurt him FHe could afford to be|now, he could have whipped all the and Mrs. George M. Tuttle of Fair- who failed to reach him for a single |double. Manning, up for the second sitting around Mike Jacobs' stuffy brave. He knows Louis kicks like| rest of them.” |banks, who was a member of the o over the Boston Bees Sunday. hit. The pair who drew walks failed | time in the inning, was out on a to get past the initial bag. Hellywood won two overtime games from Portland, the first going 16 innings and eight innings for the second game instead of usual seven. Seattle and San-Diego are still tied for fourth place, splitting a pair Sunday. GAMES SUNDAY Pacific Uoast League Seattle 5, 0; San Diego 4, 5. San Francisco 11, 0; Sacramenlo 3 Oakland 4, 0; Los Angeles 5, 4. Portland 4, 0; Hollywood 5, 1. National League Cincinnati 3; Chicago 1. Boston 2; New York 5. Philadelphia 3, 5; Brooklyn 6, 3 Pittshurgh 5, 4; St. Louis 2, 3. American League Philadelphia 2, 7; Washington 5, Boston 6; New York 4 Cleveland 8; St. Louis 7. Chicago 5; Detroit 4. GAMES SATURDAY Pacific Coast Leagtc San Francisco 2; Sacramento 15. Seattle 10; San Diego 9. Portland 7; Hollywood 0. Los Angeles 1; Portland 2. National League Cincinnati 11; Chicago 0. Boston 7; New York 0. Brooklyn 3; Philadelphia 4. Pittsburgh 8; St. Louis 7. American League New York 11; Boston 6. Philadelphia 4; Washington 7. Chicago 0; Detroit 4. St. Louis 4; Cleveland 5. STANDING OF CLUBS Pacific Coast League Won Lost 62 42 45 Pt 596 567 519 515 515 466 462 362 Sacramento Los Angeles San Francisco San Diego Seattle Portland Hollywood Oaklanfl National League Won Lost 47 26 42 38 38 32 29 30 21 American League Lost Pect, 644 627 .551 536 485 426 417 .309 New York Pittsburgh Cincinnati Chicago Boston St. Louis Brooklyn Philadelphia Pct 638 609 586 513 493 446 .391 319 Cleveland New York Boston ‘Washington Detroit Chicago Philadelphia St. Louis Gastineau Channel League (Second Half) Won Lost 2 2 1 & 2 2 Pct. 500 500 500 Moose Elks Douglas ALL STARS T00 MIGHTY AT BA FOR NAVY NIN Salt Lake Sailors Shutout by Erskine’s Five- Hit Hurling The Navy's big guns looked no tougher than bean shooters to Claude Erskine yesterday,and while the Douglas twirler was spiking the Sailors’ weapons the Gastineau Channel All Stars dented the sea- going armor for 16 safe wallops to trounce the ball team off the cruis- er Salt Lake City 10 to 0. Not a ball went into the outfield off the Sailors’ bats as Erskine al- lowed only five scattered hits, and only once in the full nine innings did a Navy man get beyond second base. In the fifth inning, Sailor outfielder Carver’s opening double into the grandstand was followed by Manning’s muff of a hot ground- er to load first and third, but the Stars came up with a twin-killing to smother the threat. Let'er Go It was not until the last half of fly, but Jensen, Schmitz, singled. That was the end of the line for pitcher Hamm. He was replaced by replacing injured thea smoot-working right-handed fire- ball artist, Alfred, who immediately ended the attack by fanning Ad- |dleman. Alfred, however, was not fo es- cape unscathed. In the next frame Haglund led off by pasting a fast ball into right for a single. Forsythe duplicated with a drive to center and a passed ball spoiled an other- wise perfect day behind the bat for Navy catcher Wilkshire and ad- | vanced both runners. Snow whiffed, but McNamee walked to fill the |sacks and Turner brought Haglund home with a grounder to first. Erskine fanned for the third out. Ball Travels Again in the eighth, Alfred saw his smoke ball go places. Forsythe opened with a double and Snow followed by planting a towering drive over the center field fence for the final pair of runs for the local squad. All -around sparkling defensive play by both teams was a feature of the game, but William A. “Mc- Graw” Holzheimer’s hand-picked All-Stars had Erskine’s beautiful chucking, which netted eleven strikeouts, plus overwhelming stick- work on their side to put them far out in front of the Sailor club. Sunday's win gave Manager Holz- heimer a perfect record against the best the Fleet has had to offer Alaska ball fans this year; follow- ing on the heels of the defeat handed the cruisermen off the Louisville last Thursday by another group of All Stars gathered under his wing, atoning for the lickings taken by local squads from Navy teams last season. The Score by Innings Team 123456789 RH Salt Lake 000000000 0 5 All-Stars 00007102 x 10 16 The Box Score SALT LAKE AB R H PO Elliott, rf. ... ; Marriner, 3b. .. Miller, cf. Hyman, ss. Wilkshire, c. Carver, If. Wilson, 2b. Phillips, 1b. Hamm, p. *Alfred, p. E 1 1 A 0 [ 0 5 ocococcococococoo HO®B O RN O~ Totals 29 05 24 16 *—Replaced Hamm as pitcher with two out in fifth inning. |ALL STARS AB R H PO | Haglund, cf. Forsythe, ss. Snow, 1b. McNamee, 1f, 2b. Turner, rf. Erskine, p. Manning, 3b. |F. Schmitz, 2b. | Addleman, c. *Jensen, 1f > OHNNBROO~BO ‘Totals 37 10 16 27 24 *—Replaced Schmitz (hurt) in fifth inning; taking left field, Mc- Namee to second. The Summary ERRORS: Wilkshire; Manning. | Sacrifice hit: Hamm. Stolen base: Schmitz. Two -base hits: Carver, Schmitz, Snow, Erskine, Forsythe. | Three-base hit: Haglund. Home |runs: McNamee, Snow. Runs batted in: Haglund 2, Forsythe, Snow 2, McNamee 3, Turner, Erskine. Double-plays: Salt Lake (Phillips to Wilson to Wilkshire); All Stars (Schmitz to Forsythe, to Snow). |First base on balls: Off Hamm 1 (Haglund), off Alfred 2 (McNamee, Jensen). Struck out: Hamm 1 (Man- ning), by Alfred 6 (Addleman, Man- ning, Erskine 2, Turner, Snow); by Erskine 11 (Elliott 2, Marriner, Mil- ler 2, Wilkshire, Wilson 2, Phillips, Hamm, Alfred). Pitching records: Hamm 7 runs 12 hits 25 at bat| against in 5 2/3 innings, Alfred 3 runs 4 hits 12 at bat against in 2 1/3 innings. Earned runs: Off Hamm 7, off Alfred 3. Losing pitch- er: Hamm. Hit by pitched ball: McNamee by Alfred. Passed ball: Wilkshire. Left on bases: Salt Lake 3; All Stars 9. Time of game: hour, 55 minutes. Umpires: Nowell at plate, Duckworth at first base, Shaw at third base. Scorer: Clark. — e | TO FAIRBANKS Mrs. Alma Winter, of Fairbanks, | is a Mount McKinley passenger to- | day, bound for the Interior to join her husband, O‘Imal five Islanders to just step to| later on a single to center by Brat- kovie. Bratkovic moved to third | when Sailor pitcher Grossman did his bit toward winning his own game with a double, and scored on the next play when Krize flied to | center. Turner stopped Guillory’s' drive for the third out, but five | runs were on the board for the Navy. A misjudged and dropped fly on the part of Island left fielder Jen- | sen gave the Louisville squad its | final two runs and margin of vic- tory in the first of the second in- ning. With one away, singles by Rocco and Kupiec filled the first two sacks. Clean-up man Tindall was disposed of by Turner on strikes, but then Jensen made his muff on Wilson's clout and both runners counted. Out of Hole After a one-two-three-third in- ning, the Sailors worked runners to third again in the fourth, fifth and | sixth frames but strikeouts and tight infield work brought Turner out of the hole each time and kept his slate clear the rest of the way | through the seven-inning game. | Double-plays by the Sailor infield | spoiled Douglas’ chances in their | turns in the first two innings, but | in the last of the fourth the Island- | ers broke into the scoring when | Rodgers singled and stole and Jen- | sen singled him home, Three more markers were added in the Douglas column in the last of the fifth. Andrews opened with a single to the box. Then Turner got a break when his fly to left hit a wire and dropped for a single. Balog fanned but Roller doubled.I sending Andrews across. Another strikeout disposed of Bonner, then Erskine singled to count Turner and Roller before Grant flied for the third out. Grossman to Showers Opening the last of the sixth, Douglas collected its fifth score and sent Grossman to the showers. |Rodgers started off with a double and came all the way to the plate when Jensen dropped a blooper be- |hind first, Jensen being picked on the play. Then, H. Tindall went on to the mound to stop the hitting and did just that, setting down !he‘ the plate in the game. The Islanders came out of the| game on equal terms with the Sail- | lors in the hit column, but did not | have errors working for them as | \did the Navymen. Turner did his part to win his game with a pair of singles in three trips and Rodg- |ers and Jensen both got two for |three to atone for their bobbles in the field. The Score by Innings 1234567-R H E 52000007 10 00013105 10 The Box Score LOUISVILLE AB R H PO Thomas, 1f. Rocco, ss. Kupiec, c. J. Tindall, Wilson, 3b. Bratkovic, cf. Grossman, p. Krize, rf. Guillory, 2b. *H. Tindall, p. iBestwick, rf. Team Louisville Douglas 1b. chmromONMRmOD 1 Totals 33 7102114 | *—Replaced Grossman as pitcher with one out in sixth inning. i—Hit for and replaced Krize in| seventh inning. |DOUGLAS Roller, ss. Bonner, 2b. Erskine, cf. Grant, c. Rodgers, 3b. » A little smoke-filled press room the Hippodroms the other day fig- uring out Joe Louis’ future for him and comparing the tan-skinned heavyweight king with tHe cham- pions of other years. “There’s only four guys you could match him with now—Max Baer, Gunnar Barlund, Tommy Farr and Tony Galento,” someone said. “And he'd lick 'em all, easy,” an- other replied. “The guy that’ll beat Joe is still playing marbles somewhere doesn't know a left hook from a three-base hit.” “Baer might have an outside chance if the big bum would only for themselves. as to how they the way to sell at low prices was his expenses down. So he spent : the customers he needed from tho passed by his store. So he had ci his store that his goods moved slowly. He could buy very littl stock because his money was ti Jensen, If. Andrews, 1b. |Turner, p. Balof, rf. coRmvaome cScorrmowe © 00 800w 0w b ~ormronvooomd 29 5102119 The Summary | | ERRORS: Krise; Erskine, Rodg- |ers, Jensen 2. Sacrifice hit: Rocco. Stolen bases: Rodgers, Turner. Two-base hits: J. | Tindall, Grossman; Rodgers, Roller.‘ Runs batted in: J. Tindall 2, Brat- | |kovic 2, Krize: Roller, Erskine 2 | Jensen 2. Double-plays: Louisville 2‘ (Guillory to J. Tindall) (Rocco to J. Tindall). First base on balls: Off | Turner 2 (Kritz, Guillory). Struck out: By Grossman 4 (Balog, Bonner |2, Roller), by H. Tindall 1 (Tur-| ner); by Turner 7 (Thomas, Kupiec, | J. Tindall 2, Wilson, Brstkovic,l lKrizc). Pitching records: Grossman Totals ONE DAY OD came to AD and applied for a po- sition. He asked AD hi fine business and obtamed so many customers. AD said, “First, by making the store an attractive and convenient place to shop. “Second, by having the kind of merchandise our customers wants retail stores. But they had different ideas OD believed that the way to get cus- tomers was to sell at low prices, and that OD so0n found that he could not get OD found that so few people came to a mule with both hands and I'dl “The Dempsey of Toledo might almost be willing to bet that B&I"X':hfl\l‘ beaten him.” Someone offered never steps into the same ring with| “Gosh, that would have been a (Joe,” one writer remarked. fight!” | | A bright-faced little chap walked| “I think the fellow who landed | immediately started bel-, first would have won that one. And Louis is a straighter puncher. Dempsey’s best was a left hook.” Greatest Finisher | “Tunney was a master boxer, ! tbut he didn't have the knockout punch to beat Louis. Dempsey in and lowing Farr’s The Guy “The guy that ought to fight Louis is Tommy Farr. Isn't he the {only big-time fighter who went i the distance with Joe? And didn’t and' he get in there and mix it with|past his peak, sent Tunney to the|pjjjar floor. Louis would have beaten him. That Louis is the greatest finisher| we've ever had. He really goes to| town when he’s got you in trouble.”| !him? He came pretty dern close { to whipping him. Yeah, forget this |talk about Baer. Tommy Farr the guy, and I've told Jacobs They decided to open y should get customers. This is the story of what happened. as possible in fixing up his store. He said he was not going to i “trick lightin bought large quantities of a fe merchandise, because that way he got them cheaper. Then he put an assortment of his goods into the windows, but because he had done so little to make his store tractive, few people noticed that it was nd few came in to buy. “fancy front. o lines of was to make his store So he had it painted to keep colors. He completely s little a new store, How OD and AD went after printed and hired boys to distribute them from house to house. Sometimes they put them under the door or into the mail box but often they threw them on the porch or into the yard, and many were blown away. Also, OD found it was a slow and costly way to te!l his story, as in a whole day a boy could cover only a few hundred homes. OD was disappointed to find that after all this work and expense, only a few more people came to his store. tell about his n would come to hi se who rculars AD decided that the AD decided that the more people he could chandise, the more people ore. So he put advertise- Idler's crew. Young Tuttle was flown from a bar of the river to Fairbanks by Pilot Jim Dodson. The Idler is one of Capt. George Black's three boats. The skipper and Mrs. Black are at Ruby, while Waldo Finger and Ray Jacobson are staying with the Idler, The stranded boat has two barges of freight. including a new drag- line for Hard, Uotilla and Hansen and some went overland from Cripple. hydraulic pipe the Idler to G - Try an Empire ad. The Story of OD and AD OD and AD wanted to go into business = and front, a Washington advanced to fourth place in the League's standings by winning a doubleheader from the Athletics while the Detroit Tigers lost to the White Sox. Brooklyn and Philadelphia, in the National League, divided a double- header. - | TO WILLOW CREEK W. A. Castleton, Willow Creek way [on Cripple Creek. A new D-8 Cater- | Mining man, and also interested in | Kougarok River dredging opera- tions, is a passenger on the Mount | McKinley for Seward. Castleton will | spend the summer at the two prop- | erties. - How OD and AD Opened their Stores nd he put in fixtures that flooded the whole store with light. He chose merchandise well-knevn by name to the public, and bought smaller quantities of many lines, thus giving custoraers a greater selection. I to m: dow ¢ lay ke shopping con e arranged his swocl in the store ient. He put in win- s of his must interesting merchan- dise—and changed them frequently. first thing he must do attractive to customers, throughout in cheerful changed the windows enough peop f m Customers ments into Because his windows and hi+ store were so attractive, many peovle stopped to lo~k, and le came in fo by so that AD’s cold quickly ard he was soon ordering itenss, pewepapers read by many thou- ds of people cvery day He knew that peo- ple were eager to get their newspapers to read the news. Therefore, his advertising was mere likely to be seen in a paper people wanted to read. Also, the newspapzrs were d.livered ail over the city as soon as they were printed. AD found that the more he advertised, the more people came to his store and the more goods he sold and the less it co-¢ him ts Lardie these saving How OD Failed and AD Succeeded So he decided to have a clearance sale. He had big signs painted for the front of his store. He had circulars printed and sent boys out to put them into parked cars and distribute them at homes. But the people who came saw so little they wanted that his sale was a failure. At last, he disposed of all his remaining stock to an out-of-town bargain store at less than half what he had paid for it. OD had had a very unhappy experi- ence, but because he had never adver- tised in the newspapers, few people in all the city ever knew that his store had opened or that it had closed. AD found that with I very e new ed up. quickly. As a result, he have fresh, new mercha ow he had built such a newspaper advertising.” Copyright, 1938, by G. Lyan Sumnes now coming to his store, his stocks moved very each sale. So he passed on :be graster part of s in lower prices and better values to all his customers. He concluded that since people bought news- papers to read the news, he shoul: tell them the news about his merchandise and As a resnlt, 1S ATYs advertiserrents were read as cogerly as any other part of the newspape~. Soon every the newest onc in town knew that AD had things. AD did not make cazger~ced statements in his rhisi irg. Repeate and employ incroasing business. And. althongh b L4 & 1.g. He just made the iruth interest- ed'y AD had to erlarge his srore, more people to take care of his Xpenses ws2re now very much greater, he sold so much more and more people was constantly able to ndise for his customers. customers. AD Tells OD How Advertising Serves the Store and Its Customers “But these are not sufficient without Advertising to tell the people about them. So we continu- ously publish interesting, informative, truthful news about our service and our merchandise. And we tell it in the way that reaches the larg- est possible number of people quickly—through Published in the Interests of a Better Understanding of ADVERTISING by THE DAILY ALASKA EMPIRE merchandise and turned his stocks so rapidly that his store was known far and wide for thz values it gave its very successful and was