The Daily Alaska empire Newspaper, July 6, 1938, Page 3

OPERATEC “ Br * W.L.GROSS lg THE DAILY ALASKA EMPIRE, WEDNESDAY, JULY 6, 1938. ' £ maze room dialogue i1 th Y 1 i i 3 it HULLYWUUD' R e Fay Wray and Rldm\d Dix tnis 1 8 o | W e ! rter - fation™ ( 5 @8How about Co-starred in Feature g : - : nces i joan a nice fresh at Cnpltol | st nape t ; murder . e oday?99 If everyone were as anxious to all tl t the ¢ today s Hollywood, this would in- looked Tim Bart as an id » deed be a fine world to live in. B e 2 F'r screen’s ef- # Ry the public with Hc e ittle heart desires, #—— f;‘ is Columbia’s “It Happened in Hol- o i3 | wood it the Capital Theatre o4 o sital i ‘ onight. fter seeir ‘A Star IS | ¢oqav : Borr fa ories 1 . about mov here is num- [ pl e b ber one on the follow-up list ity e e e chard Dix, dropping such sat-| ajvin - : } titles as “The Devil Is Driv- i § ki “The Devil's Playground” and | g dismisded from | g b ©0)'ve had g D on” along the gi A 1 ital today after ol way, com y the Starming | coivin hbaribind [ o ; y A ¢, too much ' UMBIA PlCTURE role in “It Happened in Hollywood.” e & A ] f = ‘ ¥ of hoth! Sy 6PN SR M P e eeeeeeeee | It is a time title compared to his| i NS : soabidhiay B o » > \ «m m T other recent pictures, but according | g4 A Hospital yesterday af ; i & el o with eal ime ou EXTRA!" EXTRA! | Lo BmARTING O e e i e ot in | | he story s e S IE 2 ) 3 3 about the story : | ;-chii ; t 1 ¢ M ALSO: I g inir o is M . SONJA HEINIE in | : In the leading feminine role, 15| ola TR e 4 I { HEATRE Plug’—News found Fay W returning to the il l : : ACK IN “ ” (— A e — 1 und Fa ra r g derwe major operation i r iment the man SPORTS ON ICE 2 { e Till It Hurts” creen after playing host to Sir moer he Government Hospi- | # " : 0 g \ E ' The Show Place of Juneau Stork in her ity as Mrs. John {a] o3 ATy o egrgients ? 2 CHARGED WITH ASSAULT |Cashel last Saturday. Cashel with |argument, the latter is alleged to DOU DIX and Miss Wray portray| Ma A perd Watne s e ainute Wi, staing three other boys — Gordon and have struck the Cashel boy 5 o kil l“lrl‘ l'w; i e WBS: ¢ S Rol 4 ) stop PAT O'BRIEN Roy Osborne has been released Douglas Wahto and Jimmy Tassel e g e v“‘];m::“[ ‘m‘;\\ur‘v[(‘\ A b i winéss taki y nA on $50 bail following his arrest apd |—had been swimming at the old| Canker, a malignant disease of = ‘1‘ et thmE, i Bart All Al A That isn't R0 0 . “N ‘3 O\‘DELL nment on a charge of assault |Marshall place on the Loop road|the horse’s ~foot, is sometime :“’\\ l»H“ ,'\“ l“l‘“ .:‘\\-\.m “_]‘“;’ "“ E ! oo ;‘H" i “‘” iends kno : “ND&,AY and batiir i " rne. ring edits o falls b > wayside °n | jor n - thi orning i ] Litel and battery on the person of Frank when they met Osborne. During an | hereditary. talkles tome in and he tips over a At I A ar : R g Ml g i ) T R 1 )R ADDED ENJOYMENT v ¢ orning we ' m 1 Adelai JF E!ONEY WELE "“PAPER HANGE 4 d Z * ne t! | Vaf Cartoon tip to R p‘ TWOFF THE HORSES" OD and AD wanted to go into business lot_more LATE 1\u§ . | v L I IETONEWS for themselves. They decided to open ) 4?’ ‘Er 4 @ ) HMEN? N P R \ retail stores. But they had different ideas v [! L Zg fi i & ) [ e i z e i j as to how they should get customers. [in New Yorl B o Marshal, Going Out on Bust B D U {: L A s l ’ ness, Will Join Postmaster ; | This is the story of what happened. How OD and AD Opened their Stores - S 40 :ll . \” 'JI', NEWS ! and front, and he v‘ n fixtures that flooded {er ‘or late North C LT MAYOR KILBURN INVIT the whole store wit h light. ¢ b e n to the States, and in Se- NAVY MEN TO DOUGL! He chose merchandise well-known by name i 5 s here 1 attle will meet Postmaster General as possible in fixing up his store. He said to the public, and bought ler quantities 5 A s A. Farley ar 1 accom extend an: offloial Welooms he was not going to “waste” money on of many lines, t i rs a greater S y 1l I Demoeral Natfonal | from Douglas and m\;"“ I‘)‘w‘“:::f; “trick lighting” and a “fancy front.” He selection. He arta in the store he > ape | Chairman on his visit to f WA o of e e bought large quantities of a few lines of to make shopping ¢ < put in win- il He went t0The Marshal will be representingto visit Douglas, Mayor Kilburn £ merchandise, because that way he got dow displays of his ng merchan- ! bl wnd as a | the Alaska Dem tic Committee. js expected to go to Juneau this ¢ them cheaper. dise—and changed them tly. % o ; i 3 aitle July 164 oon and board the U. §. S. | Then he put an assortment of his Biccos b AR ‘ i 1 are due In | Louisvil & OD hbelicved that the way to get cus- goods into the windows, but because he AD decided that the first thing he must do attractive, people stopped to ook, and b : 1wl Charles Schramm also ¥ tomers was to sell at low prices, and that had done so /iule to make his store was to make his store au ¢ to customers. enough people cam buy so that AD’ e : i 1 g Panned. to he ship and if the way to sell at low prices was to keep tractive, few people noticed that it was So he had it painted throughoyt in cheerful ~goods sold quickly 2 soon ordering > 1 " i s ts1and | possible to . with the proper ; his expenses down. So he spent as little a new store, and fezo came in to buy. colors. He completely changed the windows — more »f many items. break 2 ¥ hevk e DEr officer in charge for adequate shore 3 Beor gy oAt o, o > to be on hand if any large i ( d o )| A. George er of the sailors spend their e ] P s ol b re leave in Douglas. keleton lks have 1 from the States g i 5 s S 4 ASSESSMENT NOTICE How OD and AD went after Customers Hipdn tp Sy MR habe b e PAG ey ' BEING MADE READY . — € i ments into newspag by many thou- As ¢ itself, it 1 n Irig Nl w i “)‘l'l':‘hl ‘]’l;;"("(" F‘Illk\'L: s printed and hired boys to distribute {,,- Yf\ ? sards of peof knew that peo- e 1¢ - ) s ”I ;},;', ‘:;p'uv‘ll‘\” 1(.(:), them from house to house. Sometimes o ,ni%‘}‘ : \ 3 ple were cager to & \pers 1o r i 50 pr S!}RE Tfl BGUM ty owners mailed by the end they put them under the door or into the - ik A ——T the news. Therc/ore, his a r was n e OF MO0 prese ek if possible. mail box but often they threw them on P ———f— = \ likely to b ina r peopl : ‘1 ARG A o 1 2 830, hours' St the potch.or into the yard, and many % ) e reatd; Also, the newspaper Ieliy et ol i T!'als SMMFq ) 10 9 , pm., have been were blown away. Also, OD found it ¢ X over the city ¢ as they were prit a H e e calind by the City Council to 3 tow and coetly w2y € sithis sty a N/\\ AD found chr. the , | Richard Himb e e offie l._n Board of Equaliation in a whole day a boy could cover only a \ more people came to h “ b PR ) R o T A <_' 2 CeEE o any complaints regarding it bimest : : S0t sold ana BE T |to being a leading orchesiza di- Edlitor of Trade Paper Lists the nssessmants, OD <o0n found that he could not get - OD was disappointed to find that after | AT decided that the people he could cach sale. So h ster part of |yos been. saked to try bis tand Bek'e’ Hundreds. of Build- . the customers he needed from those who all this work and expense, only a few tell about his merchandise, the more people these savings in ter values |dramatic acting and will journeyg ino Proiesis | MEETINGS SCHEDULED passed by his store. So he had circulars more people came to his store. would come to his store. So he put advertise- to all his customers. |up to Warrenshurg ¥ 1o blike g : ] S evening at 8 o'clock is li6ie 55 a aivbamiind version. of | i heduled time for the regular Fictatr ot Hamlet.” Dick turns s july 15, Northwest this year will experience Vol ‘.', ,.m' .‘n: :)f b Do - ——— - oo one of the busieft summer and i vy - - irn, as head of the uction ons in Fourth of July Association, has an- How OD Failed and AD Succeeded GDNGEPT JULY 12 iy, raliogloonsinlige.of s sl .0 ; up accounts pertaining to the re- o ’ .m(’ _numh r and I‘.lnlm:r. con- cent celebration and wind up the e ?y struction news we published in association's business for this year 3 will be held Monday evening bout his mercl d upon to just preced the regular bl: sule, AD's adver . dise and hi "]“" Contractors will be ca ' PoUS, TLENts were reac as ' EI I E P ubmit bids on between 8 )0 mont} gsion. af @ crly as any other part of the newspape” B N L& L b Federal and non-Federal PW: : i 35 i ————— oon every onc in wown knew in Oregon, W 3 ington, Montana e Ay £ and Alaska, th : paper points F (‘()[1“;“{() S()]UIS' /\:'1 tves jout. These projects are in addition He concluded that since people | papers to read the news, he shoul: the ne A So he decided to have a clearance sale. He had big signs painted for the front of his store. He had circulars printed and sent boys out to put them into parked cars and distribute them at homes. But the people who came saw so little they the newest thi AD did r | | | ted statements in | | | | | | wanted that his sale was a failure. Ac h P el to those embraced the norm last, he disposed of all his remaining ing. Repeated'y AD had to eclarg I“d“} ,f"‘ Short programs of cities, counties, stock to an out-of-town bargain store at and employ more people to take care Visit Here 1“ s de ments, and such ] : O ing business. /\nd.d)mn ) less than half what he had paid for it. 1. | Public Road: OD had had a very unhappy experi- /2TC NOW very £ R kot Wik OD found hat so few people came to ence, but because he had never adver- AD found that with more and more people merehamliae ) y he Al- Var Englana, suly 6. his store that his goods moved very tised in the newspapers, few people in all now coming to his store, his stocks moved very that his store was very success ful L st ¥ X hour car shaped slowly. He could buy very little new the city ever knew- that his store had quickly. As a result, he was constantly able to known far and wide for thz s it g i is being built in sec- stock because his money was tied up. opened or that it had closed. have fresh, ngw merchandise for his customers. customers. red sheds here. b re sworn to secrecy, ; ederal ,d hoaie o w privileged persons Federal projects to be bu this wonder car to be he Northwest is expec 1 to ¢ ohn Cobb in August at A., when he will attack cord of 312 m.ph, re has Reid taken ¢h elaborate y during the his world - record 1d 300 before September 30, which 'mys s the last day on tions can be file A. Averill, editor of the trade pape r Direct PWA allocations to Fed-|cos eral agencies for construction work cq nethe thwest total nearly $30,- 000,000, AD Tells OD How Advertising Serves the Store and Its Customers ONE DAY OD came to AD and applied for a po- “But these are not sufficient without Advertising sition. He asked AD how he had built such a to tell the people about them. So we continu- fine business and obtasmed so many customers. ously publish interesting, informative, truthful AD said, “First, by making the store an news about our service and our merchandise. hich appl Cobb will sit in front of the car e, Behind him, and attractive and convenient place to shop. And we tell it in the way that reaches the larg- pyterian Church and Mrs, Car- ka received allc for stagzered on: eithies side. “Second, by having the kind of merchandise est possible number of people quickly—through {95 b 3 ”“‘l" » who Je e : U,""“"“"" Zv'\’”‘)r ”‘m“;‘vl‘l;:‘ will be the two Napier engines de- our customers want newspaper advertising. re accompany her. | WAy.project, two water supply sys- | nowoc g e i tems, one sewer project, t e build- 5 1;1"«; ecial ix rtance is igh~ o S — GAMBLING CHARGED IN SITKA ings and a telephone system. Iy 1',,;,_‘,’,“t.:i‘lb:‘"D"",:“‘l'f,;m’;‘,‘\i:;l""h Copytich, 1936, by G. Lyaa Sumaec X ‘ Assistant District Attorney George | Over half of the total going 10| ajreraft designers discovered that Ry e 4 A ; w. Folta for on the Alaska, a grant of $221,400, will be ', pioh g . o & . ‘e a high polish on the wings of Published in the Interests of a'Better Understanding of ADVERTISING by North C b over to handlo used (o build #2000 WOrh of Giunes reoulied i an_inareased > cases agai m MecGowan School buildings at Fairbanks, speed of ten miles an hour. nd Dave Fenton of that city who wre charged in Commissioner's| The Swiss flag is one of the old- The average monthly rext for & . i Y . r | Court: 2 operating a gambling | €st in Europe, having been used|(hreeroom house in Tokye is 3 . place and running a poker game. ]--» Iy as 1339, ven ($1040) o S v T B T l