The Daily Alaska empire Newspaper, April 15, 1938, Page 2

4 THE DAILY ALASKA EMPIRE, FRIDAY, APRIL 15, SWIRLY GAY On EASTER DAY E A H ighF ashion Gaus the Parade 1938. New Easter BAGS Glossy, patents, gabardines, combinations, grain leathers! Stunning shapes. All colors. Sum g Bnms Give Lilt to Gay EASTER HATS Ups and Downs of Brims Accented by Veils, Flowers! New Easter GLOVES Hand sewn classics, new costumes and wide gauntlet gloves! Newest trims. All colors. Borrowing a bit of the ja of the 1900’s, the new 1938 worn with Spring suits. Higher boxy crowns, straight brims of rough new straws, they are tailored yet feminine| and flattering. Chenille dotted veils fly, away airily at the back, or tie in de- mure hows under milady’s chin. Flaiter Y our Costume with GAY — 4CCESSORIES EASTER New Easter FLOWERS Vivid, fresh-looking flowers for suit lapels, frocks, hats, coats. Wide choice. GAY ATTIRE for “LITTLE SHOW-OFFS” Rolero Frocks for Every Woman ALL NEW FOR EASTER! TO BRING FEMINITY and alluring contrast TO SPRING SUITS Ballerina Skirts Nea; Slim Frocks High Fashion DAME FASHION says, “Take your choice!” and offers an array of the gay- est frocks seen in many seasons. Slim, sophisticated and ultra-smart looking, moulded dresses continue the choice, of many smart women. Swirling and pleated, with tiny peasant basque tops or daringly low-necked bodices, th newer “ballerina” dresses have taken the younger set by storm Prints in a gay array of colors, pas- tels with dainty matching trims, or the ever popular navy and black give a color pieture for Spring -into which every women will fit perfectly. For, never has Fashion given us so many individually styled, and colorfully flat- tering drésses to choose from. SUITS IT IS——! and Suits We Have!l Suits most popular include the very, trimly tailored suit and its many varia-| tions in mannish stripes or softly fitted woolens. The reefer suit, with long] fitted topeoat promises to be a favorite, especially with young ~fashionables. Smart feminized suits that button neat- ly up the front between rows of amus- TAILORED BLOUSES LINGERIE BLOUSES Sheer little vour suit delightfully feminine! blouses to make you and Daintily stitehed, tucked, fagotted. High and low necks. Equally popular and especially smart with tweed suits, the simple shirt blouses also come in lovely pastels. These are striking in black or dark shades, worn with the lighter “oatmeal” biege or grey suits. B. M. Behren nds Co., Inc. "IUNEAU S LEADING DEPARTMENT STORE" and are topped often with the new slim o swagger coats which iray be. used for separate coats. SHATTUCKS 2 et rich materials and one-third more day. Look for the smart ARROW L J Youthful, yet slenderizing, gold, in regal Gift Box designed by clip and “Parker Vacumatic” name Lol { HATS f:"‘l. i I fl;mm";.'”' k1 he new a world famous silversmith. —they identify the genuine, VA { Spring bolero frocks are a : DRESSES fashion favorite everywhere, g with every type woman. g HOSIERY Bright blouses and sashes b give color to these dark bolero o GLOVES frocks; dainty lingerie tops ar r ‘ give lovely flattery to other i" styles. Pleated skirts are fav- L SSSVAC TIC‘B ] HANDKEBCHIEFS t‘ulxuly in many younger ver Q ; iy g'“ s sions. The modern ink that i phigon 1 h i ens: .00, 8.75, . UNDIES T Ko ot e o P, S0 pos s e n tiptop condition. e Parker Pen Company jacuam - A Janesville, Wisc. s i st PICK YOUR i ,' DS for JUST ARRIVED TODAY NEEDS fo L , EASTER ? a nice GJRLS COA TS lot of and | Washington, with _their daughter | aboard the steamer Prificass Norah, Virginia, who is teaching home ego- Mrs. Hess will join her: husband nomics at the high school there. |in Juneau next Tuesday. having Among Alaskans the Shattucl stopped over to visit friends in Se- ¢ ¢ visited in California were Mrs. attle. | R. Willis, at Pasadena, and Mrs. J.| Mr. and Mrs. Hess have been in {H. Cobb and son La in Santa| the States since early in December. PRIN NUHAH Barbara. Touring the West Coast and . the | South, they went as far east as Pittsfield, Illinois, Mr. Hesc’s home e e | | town. Mr. and Mrs. Allen Shau.uck re- ;LUTH-ER HESS Mr. Hess will remain in Juneau turned to their Juneau | the Princess Norah today a[tcr mrec fmomhs of traveling on the Pacific | Coast. Taking their car with them, the ‘Shnttucks drove to California from ) 4 Seattle and spent approximately | banksan and former Territorial Leg- Sponsored by the Rainbow Gifls [, two months in the Golden State. The Shattucks visited in Everett. Planning Council, arrived in Juneai April 19. Admission 40 cents. adv. during the current sessions of the Alaska Planning Council which be- I gin tomorrow. B d % 71 s St b f f 1 i Lyther C. Hess, prominent Fair- islator, now serving on the Alaska'@at the Capitol Theatre, ‘Tuesday, blw THIS JEWEL-LIKE PEDIGREED SEAUTY THAT EVERYBODY CRAVES The Gift of their Hearts Content The Superlative New Parker Vacumatic that DOES WHAT NO OTHER PEN CAN DO A gift that hits the 100% mark, See Parker’s new de luxe models—the Major and Maxima Vacumatic pens —in an entirely exclusive and en- thralling style, of shimmering lami- nated Pearl and Jet, with Television Barreland enlarged ink supply,now in new gracefully slenderized shape. The Parker Vacumatic is a mar- velous invention that abolishes the old-time rubber ink sac, a SAC- LESS pen that holds 102% more ink and is GUARANTEED me- chanically perfect. It’s a pen that gives a person insight—lets him SEE the entire ink level at all See the stunning new Parker im0 JEvon b range Vacumatic Pen and Pencil Sets, in See these Pedigreed Beauties to- ALL SUMMER White Mesh Cool and comfortable, a silk and cotton mesh shirt is the best buy for all-summer and Easter wear. BE . 1 ABOVE THE THRONG THIS EASTER— The new clothes you've bought for Easter will look much better on you if you have smart new furnishings to.go with them! You needs shirts, hats, ties and hose and we can take care of your needs quick and economically. Our hat department has been the scene of un- usual activity lately and now we can offer you an unbeatable selection of colors, fabries and pat- terns. PICK YOURS TODAY— Deeptones You always look fresh and ceol in solid colors of blue, tan, and green and other shades. Stetson Hats————Arrow Shirts Walkover Shoes——Botany Ties IN'S THE STORE FOR MEN— New Checks For sports or business wear, glen plaids and mixed checks will set you off in real style.