The Daily Alaska empire Newspaper, February 5, 1938, Page 7

e ———————————. | ——— ol T ST e THE DAILY ALASKA EMPIRE. SATURDA\ FEB. 5, 1938. BARNEY GOOGLE GREAT SCOTT & COURT ORDER FOR NME AND SNUEEY AN HONEM -eoT <O 8E OUT OF TOWN (N 24 HOURSY -f M“\N‘( WHAT'LL SNUFFY o SAY 32 TIMES A-WASTIN GUESS ‘AIHRT. SNUEEY -- TUE GMAYOR AND A FLOCK OF SOCIETY EOLKS ARE COMING HERE TONIGHT AN' YOU' GOT TO WASH UP AN MAKE & ‘SPEECH b 1% AIN'T THAT SWELL 2 | FOR RENT | WANT AD [ f INFORMATION 44 FOR RENT — 5-room’ furnished house, oil heat. Next to Assembly, rear house. Phone Windsor Apts. len(. Ilw average words u» the FOR RE! NTfA«mom apt mlh bam line. and oil heater. Phone Green 147 Daily_rate per line for consecusive £oe poNm 4 partment. Call Green nsertions: {360, One day 10¢ b — Additienal days 5¢ FOR RENT--2-room apt, hot and Minimum charge . 50c | cold water, steam-leated. Call Copy must be in the office by 2| 569, 2'clock in the afternoon to insure —— . lagertion on same day. APARTMENT for rent, California We accept ads over - telephone| Grocery. {_‘r;:':mf;r“’“g listed in telephone TAEANGY New Feldon Apts. Couple | ly. Pl 209. Phone 374—Ask for Ad-taker. | omy. Phone - IVACANCYANuggeL Apartments. T T AL WS RS B Bt Ml oo e ad || FGR RENT —Purnished, neated, and | has been stopped before ex- | ,referred modern apartment in piration, advertiser please noti- | | (o ier of downtown business dis-| | fy this office (Phone 374) at [} get: gyer the Guy Smith Drug once and same will be given Store. Phone 97. attention. L E i o THE DAILY ALASKA EMPIRE | COMFORTABLE apar!menl Inr b B ¥ AT ———33 two. Apply Winter & Pond Store. FOR SALI" |FOR RENT — Seven-room house— 36334 0% one mile out on Glacier Highway. FOR SALE—One Johnson 93 h.p.' Cheap for winter months. Phone Sea-horse outboard, new; 1 16-ft. 244 outboard hoat suitable for above 5 S ol S engine. Will sell, preferably to- FOR RENT-—Se oom furnished gether, for $165. Write Box 313, apartment. Inquire Snap Shoppe. Juneau. ' (’01" walter, warm, furn, apts. Light, dishes, cooking utensils FOR SALE—1937 Master De Luxe Reasonable at Seaview. Chev. 2-door sedan. Top condi- tion. Write Empire box 405. and bath. 54-FOOT CRUISER, Port Orford ™ g g cedar hull, 8 berths, complete na- WANTED—Experience TR | vigation equipment, oil burner, take care of children after school etc. (Located at Seattle). Also. enings, and week-ends. Phone Chev sedan, wardrobe trunk; Red 380. cheap. Call Black 510. L o ~ HAVE you a room for lady in ex- FOR SALE—J. M. SHAR. & 422.(01' light services? Call PLES HOME. RED 130. FOR SALE—One pair 8-it. skiis. Phone Green 360 PHONE WANTED — Young Wm:]an 71n\{s‘b have work. Phone Empi; 'LOST AND FOUND LOST—Billfold A"Cnmmm‘7 520 bl]] and about $5 in change at Legion Dugout last night. Reward. Milton | Daniel, Snow White Laundry, Phone 299 1000 SHARES of er:".-chichagoi at $150 share. Inquir~ Nugget Shop. FOR SALE — Rowboau and Skiffs. Boat Shop foot of 9th St. __ NEW TELE JONE DIRECTORY FOR SALE — RCA Victor, Zenith, To be issued March 15 and forms Emerson and Crosley radios. Ju- close March 1. For space and list- n'eau Melody Shop. ings please call Juneau and Doug- las Telephone Co. Phone 420. adv. GOACH!NG in Enghsh and debate, STBOMB!BAB;:)CSABLSON | for citizenship, etc. Experienced | teacher. Miss Bonesteel, Red 462 J. B. Burford & Co. or P.O. 164. I “Our door step is worn by BPIRELLA Corsetiere. Phone Biack | - Setistiol Ouptomprs o 380, s S GUARANTEED Realistic Perma- I nents, $450. Finger wave, 66c. “ The Charles W. Carter | Lola’s Beauty Shop, telephone | M ‘: 201, 315 Decker Way. A ortuary | —— | | Fourth and Franklin Sts.. d into value, PHONE 136 o cash or trade at Nugget Shop. | | Buddhism was introduced into :3’ China about 65 A. D. . 1 ——————— > ' Antiseptic surgery was introduc- ' od by Lister in 1865. ._._—-——_._._—zz | Jones-Stevens Shop f i LADIES'—MISSES’ If It's Paint We Have It! IDEAL PAINT SHOP FRED W. WENDT | PHONE 549 READY-TO-WE. SATISFACTION IN Seward s‘tr‘:et Ne:f Third FOOD QUALITY AT | ! UNITED FOOD CO. TELEPHONE—16 FLOOR YOUR HOME WITH OAK—Ngture’s Gift Everlasting GARLAND BOGGAN PHONE 582 Buy Your Floors with & GUARANTEE sw PA I \\\ EXERCISE FOR HEAL Bowl at the BRUNSW!CK RCste :a(g?ngunu S)u- falizing in American and Chinese Dishes. l TRY US ONCE! FORD AGENCY (Authorized Dealers) GREASES GAS — OILS JUNEAU MOTORS Foot of Main Street Give Me a Ticket for $21.90 Would you, Mr. Business Man, go to a railroad ticket window and ask for a “ticket for $21.90"? If your desired destination were 1,- 095 miles away and the rate two cents per mile, your travel appropriation would be adefuate, for that figures $21.90; but if the station agent sold you several side trips, leaving you short of your destination, then you might better have stayed at home and saved the $21.90. Or, in a second in- stance, if the destination were 3,000 miles away, then, too, you might better have stayed at home. You wouldn’t do your trav- eling that way. You would probably determine the fare to Cleveland or New York, or wherever you were going and pay the required amount. No, sir. How, then, can a business man es- tablish a certain amount of money for an advertising appropriation, which may or may not be adequate, and then allow himself to be drawn into “side trips” into mlsm]l.moom media. If he wants to go on these “excursions,” he must increase his advertising appro- priation accordingly; but more than likely he should deny himself this luxury. And how can a business man make a $21.90 Apprnprmtum for a $60 trip? Perhaps he is attempting to spend as little money as he can and still make a showing and keep his name before the public. He believes that he is a wise SEASON! spender because he spends cautlousl)— s — or perhaps RELUCTANTLY is a bet- ter word. The plain truth is that these re]uct- ant advertisers are, as a class, the real overspenders in advertising; they OVERspend, and by UNDERspendmg Coverage! An adequate appropri- aticn for Daily Alaska Empire advertising is the direct route to suc- «ful selling — and no e trips or excursions” ry. The Em- the job alone. Additional advertising matter may be wasteful duplication. Of equal importance to coverage is the read- er interest represented by the net paid circula- tion ¢f The Empire. It comes into the home be- cause it is wanted and paid for. It is not {055- ed in the waste-basket cr blown in the strect. Its advertisements are watched for and read as eagerly as new stories, for advertising IS the news of the business werld. PLAN AN ADEQUATE ADVERTISING CAMPAIGN NOW FOR THE COMING By BILLIE DI; BECK DURN RISTERCRATS ! T GOT NO AIRTHLY USE FER T - 7 Gty D32 The overspending may begin when the responsible executive of the firm starts to answer the question “How much shall T spend in advertising ?” There are more or less arbitrary per- centages based on volume which retail business men should consider in de- termining the advertising appropria- tion; but one should go further than thi Such questions as these should be answered: “Do eompetitive condi- tions warrant an extra appropriation? Will it pay me to spend an extra amount of money to develop this new line or department? Shall T make a drive for 1,000 new customers? Shall I attempt to expand my business this year?” The point is, the man who asks him- self these questions, and who is trying to find out how to spend MORE money for his newspaper advertising with profits is the man who will find it the most profitable. Any amount of overspending to -the extent it is underspending or to the extent its usefulness is lost by diffusion into miscellaneous - media, no matter how small or how large the business or the appropriation. e Daily Alaiska Empire v & P PO SRR R fi The Juneau Laundry ; Pay9n 'l‘akit i Franklin Street between PHONES 92 or 95 Front and Second Streets | "Deliv | e L Free Delivery |} Fresh Meats, Groceries, 22' | Liquors, Wines and Beer 2|} We Sell for LESS Because We Sell for CASH I | . Family-Style Meals | ERWIN’S BOARDING || j HOUSE | I MONTHLY RATES ' SO FRANKLIN STREET George Brothers - THE BEST TAP BEER | Thomas Hardware Co. PAINTS — OILS i IN TOWN! ; Builders' and Shelf L ® l HARDWARE | _____ === | THE MINERS ‘ | ecreation Parlors | JUNEAU - YOUNG | ’ | Hardware Company | BILL DOUGLAS | PAINTS—OIL—GLASS — —— " Shelf and Heavy Hardware SR e e w Guns and Ammunition e s e bt o 5 i | “Smiling Service” l\ i : i!| Bert’s Cash Grocery | JUNEAURADIO ||/ pree perery ,umui SERVICE e AL wonk FULLY GUAR- | | HOME GROCERY % ANTEED & Siaeh J|| AND LIQUOR STORE | rr 146—Phones—152 11 AMERICAN CASH GROCERY and MARKET \| SANITARY | PIGGLY WIGGLY | - PHONE 36 | LIQUOR DELIVERY For very prompt | THE VOGUE Correctly Styled Clothes | For Women 101 SEWARD ST. | Visit the w‘ SlTKA HOT SPRINGS Mineral Hot Baths | Accommodations to sult everge \ taste. Reservations, Alaska Alr Transport. | GREEN TOP CABS PHONE | McCAUL MCTOR | ' RELIABLE TRANSFER | ! COMPANY | | Our \rucks go any place any ||| time. A tank for Diesel OIl ! Dodge and Plymouth Dealers and ~ .ank for Crude Oif | | 1 1 | save burner trouble. 1 PHONE 149, NIGHT 148 INCOME TAX REPORTS PREPARED - ¢ #' -4 James C. Cooper C.P. A Authorized to Practice Before the U. S. Treasury Dept. THIRD FLOOR, GOLDSTEIN BLDG. Fresh Fruit and Vegetables (] California Grocery THE PURE FOODS STORE Telephone 478 Prompt Delivery WELLINGTON LUMP COAL $1 :.60 per ton l-‘ O B. Bunkers Pacific Coast Coal Co. PHONE 412 FOR "‘S"RAHCE See H. R.: ‘QHEDARD & QON Telephone 409 B. M. Behrends Bank Bldg. et | YIbE tihaninal ] PHONE 488 Patronize Irving’s Market ussn CAR JUNEAU—PHONE 411 Connors Motor Co.,