The Daily Alaska empire Newspaper, December 21, 1937, Page 12

THE DAILY ALASKA EMPIRE “ALL THE NEWS ALL THE TIME” THIRD SECTION JUNEAU, ALASKA, TUESDAY, DECEMBER 21, 193 7. PAGES 1 TO 8 MODERN GIFTS & rE DIFFER FROM OLDEN DAYS Shades of lavender and old lace! We have paced a long mile down the road of convention since the days of mustache cups and sachet gifts. A gentleman’s intentions were questioned a few decades ago if he gave his light o'love anything more intimate than a lace-edged hankie, Lace-trimmed lingerie is more in keeping with 1937's design for giving! That creaking sound is great- great-grandmother turning over in her grave as today's young moderns accept such boudoir necessities as bath salts, dusting powders and dar- lingly scented colognes. Lounging robes and pajamas are welcomed by wives, sweethearts and mothers without the flicker of an outraged eyelash. No smelling salts is required to revive the feminine recipient of a box of hosiery nowadays. Scents for Moods Contrary to yesterday's gift-giv- ing etiquette, the smart man will select some bit of feminine froth that is completely and utterly wear- able if he courts favor in his lady’s eyes, especially, if she's radiantly young and extravagant. If she’s on the careless side of thirty, give her two perfumes—a refreshing scent for her discreet moments and a pro- Vacatie:Ghe 7o et recklale. moods, SOIOTIE dsVS® of pakesyb. Kot HOP thh wonken:Wio Tives with Bnd lipstick are vital as ilfa today, St Tor today, hate % & supert. TOU VIl g0 far—and never wrong SBUC b Rt of ey, ATl 3gu send our holiday greetings simple little gadget in diamonds and emeralds will put a receptive sparkle in her eye. (Bachelors, be- ware of a twinkler for the left hand Tndiees SOl 19 siiarsbound ) doily wrapping, vintage of 1880 Give Her Furs replaced today by an armful of To please the lavish and lovely juscious red roses or a huge bunch| Electrical . attached to a cosmetic kit completely | A Ila“ces equipped with the modern magic of | make-up. ‘ If All Else Fails | The demure bouquet with its lace is ime and labor saving and heap her shoulders high with fipgers at the old order and give a | the silver pelts. homemaker. An all-electrica probably likes to dabble her rosy spyrdy dimensions for the mums fingertips in waffle batter of a with the amber brew. Encourage cpristmas, give her something these homemaking tendencies by mgternal ancestors never had the will allow. giving her sleek, streamlined elec- ;hance to enjoy. Give her a gift| “lunch” might be forthcoming from cpe really wants! Timely Gifts. ) gifts al- sophisticate, trap Mr. Fox in his 1air ;¢ hapgy bronze mums. Snap your ways are appreciated, especially by : container with your floral offering. kitchen to mother from the family If she's a bachelor girl who lives gpoose a filligreed silver vase for would be a grand surprise. Or, if| alone and pretends to like it, she {ne roses and a pottery bowl of this is not possible the add-a-unit| idea can be started. One can begin - If none of these suggestions strike | with the stove, dishwasher or re- Sumday morning, and try her luck 5 yesponsive note in your plans for|frigerator and plan the room to add her | other accessories when the budget i i Indirect lighting over the stove trical appliances. An invitation 10 certificate—and let her get What|, i vork table. & fan that elimin- | PERFUMERIES LURE BUYERS ATCHRISTMAS. Scented ai_f_ls Are Now Available for Old and Young Fragrance of Chris cedar and pine, candles delicately redolent of bayberries, savory aromas from a thou d kitchens will drift under your nose these next few weeks. The scents of the season will fill you again with a desire to play Santa Claus to all the world! Little wonder that the cosmetics counters call you! Here all the “perfumes of Araby” blend in Yule- tde fragrance. Here women -choose gifts of beauty for other women. And here modern gallants find the royal way to a woman's heart! Whether your gift be a tiny cake of sweetly scented soap or an ex- | quisitely cut flacon of rare per- | fume, whether you are buying for a brand new baby, the boy friend, Miss Modern or her mother or (father, the cosmetics counter is fill- ed with appropriate suggestions. { Toy Showers What could be lovelier for the infant that has been “showered” | with toys and clothing than a fine |oil and body sachet for his tender |skin, and pasteurized milk powder to soften his bath water, all three (bottles in a pale blue box patterned | with babies and bubbles? | runproof mascara or lusciously tint- ed lipstick in sleek containers, |face powder in her favorite brand, {a new manicure set, a week-end case that holds every essential for beauty care. 1| Mother will enjoy (along with daughter) bath luxuries, single items or combinations of soap, es- A rich throat cream, a pick-me-up mask cream, a softening lotion for her hands are other suggestions. Satin Sachets Most grandmothers of today like the same sort of gifts you choose for their daughters—if yours hap- Santa Warns | tmas! Pungent Take a tip from this wise old saint and do your buying now. The stores are overflowing with Christmas merchandise, the stocks are fresh - | Veils Create ~ Glamour and MenLike'Em Miss Modern will love compacts, More glamorous, more than ever are the veils shown in every smart shop and the feminine world, with masculine approval, is going in for them in a tremendous way. Wearing something on your head for all hours of the day is an ac- cepted fashion, which brings veils sence and body powder or cOlOgNE. v,y gyt jn front as a Christmas gift| suggestion. | There are grand big ones with a | wide border of Chantilly lace, small- er circles of soft mesh or lace veil- ing that stick out perkily from your head for daytime; tiny caps of wool lace with a circlet of veiling for in- 7Tf1at Christmgs flattering ' Will Soon Be Here SITUA"ON OAN BE HANDLED IN GLOVES' GIFTS Go hand-in-hand with Old St. Nick, and discover how successful your Christmas giving intrigue will |be! For gloves have gone glorified and glamorous. They can give a high- handed dash to any costume. And don't scorn mailed-fist tactics in your choosing, for there’s an eve- {ning glove with a shining dash of sequins across the back reminiscent of knights-in-armor. There are gloves for every hour lof the day and every member of (the fmaily. Fat, wool-lined little |gloves, some furtopped, for the wee ' tots. Go hand-in-glove with Old 8t. [Nicholas and give gloves for each generation. Rainproof over-mitts |for the sportsman. Warm cheering gloves for grandma's fragile fin- gers. Sturdy gloves, hand-sewn, some whipstitched, for the he-man. Clever Threesomes As for the Misses, the new gloves are all hits! There are luscious wine-toned kids and doe-skins that call for matching hose and are fair- ly intoxicating. Mellow, sunny sign on the variety and individu- shades put a glow in a dark costume. ality of knitted gifts. And the spice shades do just that, One-piece, two-piece, three-piecejadd spice to any outfit. outfits are made for every occasion,| No hand can go wrong, no mat- and for women who want their togs|ter how light-fingered, if its gangs- a bit dressy consider the silk bou-|up with shoes and purse to make a cles. clever threesome. And an auda- Never have knitted things been [clous bright-colored glove can flag so smart, never so colorful and|down admiration if it picks up the knowingly woven. If you don’t find|Vivid shade of hat or scarf. exactly what you desire, remember| Materials? Fit them to the bud- it can be made to order in Seattle.|8¢% So famous has one Seattle-made trapshooter coat become that it is in demand all over the nation. School Sweaters For the lucky ones who plan a winter journey southward to hot beaches, an absolutely new bathing suit in giddy prints will be ready in time for Christmas. For the high school or college stu- dent, the school or club or sports or honor sweater, complete in school color, stripe and emblem, can be made up in time to come down the chimney Christmas morning. ————— and you will find shopping much easier if you do it now. KNIT-KNACKS - WILL ERASE - GIFT FROWNS Erase that puzzled frown, wildered shopper. You can the heart as well as the body of everyone on that “remember” list if you turn to Christmas knit-nacks. Mitts for the fingers, sox for the | toes, slippers and scarves, shoulder {throws and fluffy robes, twin | sweaters in any size or combina- tion, knitted suits, jaunty caps, for any age and any type, any hobby and any sport, there's a knitted gift to bring high cheer. Mama weighs two-hundred-ten? Have her knit suit made to order, designed to slenderize, fitted to per- | fection. A .problem figure can be be- warm Lengths Vary Styles? Follow the lead of the costume as to whether they be trim= ly tailored, or saucily buttoned (per= haps on the back), or austerely gen- teel, or frivolously feminine. Lengths? From the bare wrist bre- vity, on up to gauntlet and even to elbow. They lengthen with the hours of the day. The later the hour, the longer the glove, until near midnight they reach bewitching length in formal white or dramatic black. In short, in gloves you can go to any length, e ——— ates kitchen odors, electricai mixing machines, sandwich toasters and waffle irons are all good gift sug- | gestions. Electrical ‘sewing machines are no | longer considered a luxury, but have become a necessary piece of equip- ment in every home. Percolators, | curling irons, toasters, electric fans. | combination sandwich grill and hot |cake griddle and light-weight irons May all their glad ringing |are being used in almost every home And all their sweet singing |today, but there are still a few new tea gown will do the trick, but it| Fill Christmas with gladness for | things to be had. Door chimes that must be fine as gossamer and soft| you! Iplay a merry tune are a grand de- as an echo to make her feel frivolous | Pt ;narmre from the loud buzzing of and youthful. | SMELT FOR CHRISTMAS FEAST door bells. Modern cosmetics are a far cry| Smelt are an essential of the Ital-| Look at electrical appliances be- from the rice, flour and beet juice ian Christmas eve meal. Jfore you buy! pens to be a sit-by-the-fire darling, 5 s g B A vy e S Mt P TR i sachets or the fragrant pomander veils that fall from a sequin cap or 1 flower diadem and cover the face balls that will bring back swee » affairs. memories of other days. | < Father, grandfather and the boy friend, when it comes right down to it, like a bit of scent—if it's definitely masculine. There's a new bath essence designed especially for them with a crisp, outdoorsy smell. There are smartly packaged shav- ing creams and talcums and after shaving lotions—one line in sturdy wooden jugs and bowls. Perfumes suit every woman’s fancy — the old favorites in gay Christmas wrappings—new ones en- chantingly bottled. There's Can- Can, for instance, with a seductive | lace frill around the stopper; Col-, ony from Patou, topped with a gold lotus; exotic Chevalier Garde in a' round bottle surmounted by a frost- ed crystal eagle and crown. There’s Nicki Chini in a Venetian glass container and Shocking in an amusing glass replica of a dress- maker’s dummy. ———————— Some of the above are gifts in | = : a5 # the grand manner but the range is| BIG CHRISTMAS STOCKING A stocking 80 feet long hung as wide as in the beauty treasure | from the roof of Albert Hall, in cases that are every woman's idea of the perfect Christmas gift. These ‘ London, during a Christmas sale. MERRY CHRISTMAS New Compact Design- Milady's newest compact should be covered in petti-point! Hand- made by peasants they are a sweet such a casual hint. e Smartly designed luggage, as new as next season’s hat, will tickle the C’Lristm(‘s Gladness BELIEVE ANIMALS FALL ON KNEES flattered. For All Wear For indoor wear there are soft-| A superstitious notion prevails in est wools and suave pastels. For|the western part of Devonshire, outdoors, heavy knits in vigorous|England, that at 12 midnight {and thoughtful gift. Cigarette cases colors. There are vivid patterns for ! Christmas eve the oxen in the|and match holders form a smart set sports. In fact, there is no STOP stables always fall on their knees.'for her hand bag. fancy of the voyageur when the 1 spirit of wanderlust tickles her toes. She will bless you in Cario and breathe a silent prayer for you in Versailles for such a thoughtful and constant reminder. Rouge is Vital It's your masculine duty to put a tinge of spice in' the life of the lady | of uncertain years. A negligee or only for “do dri include combinations of bath lux- uries in gay little boxes, huge po- lished wooden boxes that contain every item of a certain line from soap to makeup, week-enders no larger than a handbag with all the essentials, and stunning fitted leather cases with room for robe, gown and other accessories. Keep the scent of Christmas in mind when you check your gift list and you can't go wrong! — Gadgets for Kitchen Handy little gadgets for the kit- chen will lighten the homemakers’ tasks and they are excellent gifts for the woman who loves to cook. Nut grinders, odd-shaped cookie cutters or a hew cannister set will ;denght every house wife. The chimes in the spires, The singing of choirs, Are telling these tidings anew; . hristmas 11me e The Canned Salmon Industry extends its greetings and thanks to Alaska’s people HE CANNED SALMON INDUSTRY and Alaska are going for- ward together. By cooperation here and in the mn‘rketl of the world, the people of the Territory and their leading industry are building a greater Alaska. You men and women of Alaska are doing your share in helpin'g to maintain highest quality standards in the packing of Alaska’s canned salmon. Experts have told us that the 1937 salmon pack shows greater care, greater precaution to see that only the freshest fish went into cans. The industry appreciates and thanks you for your part in making ever better standards. This year, more than ever hefore, a quality pack was a vital necessity. With higher operating costs, and few.ef packed cases than last year to bear the increase, U.S. houaew:lves are asked to pay more for Alaska’s salmon. Only a top qualnty'ptoduct could hold its own in the face of the intense competition of cheaper canned fish. Without this fine quality, the Canned Salmon !ndu-try could not continue to sell in the U. S. markets, to bear its share of the Territorial budget. By a great educational campaign in the United States, loujht to protect and enlarge canned salmon’s share of the market. We believe that improved markets for Alaska’s canned salmon will mean more prosperity here in the Territory. Canned Salmon Industry , RS RININONONNNVOONY | b7 May this be for you a season of gladness is always best; and we surely wish it only were possible for us to meet you all and tell each of you of our and good cheer, rich in the joys of friend- ship, and in all the good things that make life most en- appreciation. As the next best way — we take this opportunity to wish you all— joyed. H.B. FOSS COMPANY A VERY MERRY CHRISTMAS AND A ; HAPPY, PROSPEROUS NEW YEAR we have ARCHITECTS West Coast Grocery Company Y Office 307 Goldstein Building e T PP P P J