The Daily Alaska empire Newspaper, November 12, 1937, Page 4

THE DAILY ALASKA EMPIRE, FRIDAY, NOV. 12, 1937. Daily Alaska Empire Sunday by the EMPIRE d Main Streets, Juneau, ROBERT W. BENDER lished every evening except FoPNG COMPANY at Second an Alnsks ke Entered tn the Post Of matter fice In Juneau as Second Clase SUBSCRIPTION RATES. s carrler in Juneau and Douglas for $1.25 per month at the following rates: Delivered e ; six months, in advance, $6.00; By mail, postage paid. One year, in advence $12.00; one month, in advance, $1.25 Bubscribers will confer a the Business Office of any liyers of their pavers. Telephones: News Office ALASKA CIRCULATION GUARANTEED TO BE LAROAR THAN favor if they will promptly notify failure or irvegularity in the de- 4. 602; Bustness Office, THAT OF ANY OTHER PUBLICATION. - — ek MEMBER OF ASSOCIATED PRESS. The Associated Precs is exclusively entitied to the use for | republication of all news dispatches credited to it or no otherwise credited in this paper and also the locyl news ‘Gublished herein. PUSHING SALMON SALES dsiw Decision of the Canned Salmon Industry to con- .~iiue a wide-spread advertising campaign for three ;.¥®ars brings from Norton W. Mogge, Seattle represen- westetive of Qe J. Walter Thompson Company an in- esting summary of what advertising has done ward furthering the industry and building up con- er demand { “The average annual carryover of all species for the . five years preceding the start of the advertising campaign was- 1.057,000 cases,” said Mr. Mogge., “The carryoveron July 1, 1936, after six months of consumer advertising, was 868,000 cases, This year it was only 199,000 cases in spite of the fact that last year's pack was by far the largest in history. ~ The figures for Alaska Reds and Pinks, he added, show a similar picture: Reds, a 5-year average carry~ oyer of 308,000 cases; carryover last year of 150,000 cases; this year, despite a big Red pack, only 91,000 cases. Pinks show a 5-year average carryover of 498,000 cases; 480,000 a year ago, and this year 47,000. “Sales figures,” he continued, “show the accom- plishment even more than the carryover, for the record 1936 pack is reflected here. In 1936 we had the biggest pack in history, 8,983,000 cases. And in the last year we sold 9,652,000—or more than our biggest pack in history. We sold more than three million cases more than a year before, or more than the average of the preceding five years. “Sales of Reds were 2,541,000 cases as compared to the 5-year average of 1,795,000 cases, or the pre- ceding year's sales of 1,213,000 cases. Pink sales hit the record peak of 5,023,000 or nearly half a million {iymere than our all-time record pack. Sales of Pinks {iiliiyear ago were 3,754,000 and for the five years before ¢ “HdVertisifip Were 3142000 cases. ! “The industry’s sales accomplishment is especi- v il “A Newspaper Wi E THE FRIENDLY STOR COFFEE | ALL BRANDS ALL THE TIME —_—1rt— Oc alb. Frida a young man. | o1a Traveler: pedia to a bride. e it G § b it Y b y): “She always DRY PEACHES VERY FINE GRADE Pound l 4c " CORN MEAL FRESH STOCK . Q. bags YELLOW CORN MEAL 52¢ f night was t Cemplainant: Old Lady: erying?” R B R A T B s e S s o A complete br ently awarded iccording to a a bridegroom. o—0—0 left.” : CALL GARNICK’S —PHONE 174 y, Nov. The old commercial was relating his experiences Young Man: “And why not?” 0ld Traveler (smiling cynical- band knows everything.” 0—0—0 Lawyer for Defendant: ir, you say that my client dis- .ppeared in the darkness after ‘nocking you dow ctly. Your client had my watch.’ 0—0—0 Sign on a farm gate in Ohio: | “Peddlers beware. We shoot every tenth peddler. The ninth one just "ally remarkable when we remember that for nearly | three months we were not able to ship canned salmon east by water, and throughout nearly all that time rail car movement out of Seattle was also impossible. “Last fall, under the influence of the tremendous supply, prices opened rather low. Neither the indus- try or customers realized the selling power of adver- tising, and the industry lost a good deal of money through under-estimating this force. But through the year, as salmon consumption has been increasing, the price level has been working up. This would not have happened if the advertising had not moved a tre- mendous quantity of salmon and practically elimin- ated our surplus. The elimination of surplus and the constructive influence on price has given packers a chance to make a profitable showing this year in spite of the large increase in cost of production, Stressing the ‘need for continuing the campaign, Mr. Mogge said | “The need for advertising is greater this year than in the past two years because trade and con- sumers will exertia greater resistance to the higher price levels this season. A successful advertising formula has been used during the past two seasons. There can be no question about the value and success ‘or the Canned Salmon Industry advertising and mer- chandising program during this time. The only safe policy for the salmon industry in the future is to recognize the need of keeping everlastingly at the job 'of building consumer demand for all species of Am- 'erican canned salmon.” | | The Paris Vicar says he didn't say the Duke of Windsor was not welcome. What he said was, “T} would rather the Duke did not attend the service, that was all,” which, we take it, is a new way of say- ing welcome and one which not even the Duke could quite understand. If the New Deal ever decides to abdicate, it will always find Wall Street and the Saturday Evening Post ready to take over. All the Alaska stamp seems to need with that plowman to make it complete is a couple of lines from Gray's Elegy. ; e Mussolini is reported bothered by a slight attack of grippe. If he doesn’'t know what to do for his cold, we suggest he exercis_(-‘_ violently enough to get up a sweat, then drink a quart of ice water and sit in a draft.—Tampa Tribune. Critics of the Administration assert the change in" our foreign policy is too abrupt to be sincere. sus-l picious Republicans scent a third-term movement | glorifying the slogan ‘He kept us out of neutrality.” | —H. V. Wade in Detroit News. | | Forty-one Americans had net incomes of over | a million in 1935, Mr. Morgenthau announces, a gain of eight over 1934. If it was this year we'd say four of 'em were porterhouse steak speculators and the | other four radio ventriloquists and their dummies.— | - H. 1. Phillips in New York Sun. | Since the people have voted twice to keep Uncle | Sam out of the League of Nations show, it would be | humiliating to find him crawling under the tent.— HAPPY.: BIRTHDAY The Empire extends congratula- tions and best wishes today, their birthday anniversary, to the follow- ing: NOVEMBER 12. Ideal Wildes Alice Clark Toorn Kanagawa William A. Williams John F. Faneuf [ SIS D DAILY LESSONS IN ENGLISH By W. L. Gordon P EAGE . R . ‘Words Often Misused: Do not say littler or littlest. Say less, least, smaller, smallest. Often Mispronounced: Paper~ mache. Pronounce pa-per-ma-sha, first and third a’s as in day, second as in at unstressed, accents on first and last syllables. Often Misspelled: Welcome; one 1, not wellcome. Synonyms: Greed, greedine: avarice, longing, craving, covetne: Word Study: “Use a word three times and it is yours’ Let us in- crease our vocabulary by mastering one word each day. Today's word: Perfidious; basely false to tru “Involved in this perfidious fraud. —Milton. L LOOK and LEARN By A. C. Gordon * * 7. What is the estimated cost per mile for operating a motorcy- cle including gasoline, repairs, etc.? 2. Who was Sir Henry Irving? 3. How many osteopaths are there in the U. 8.? 4. What are the two capes at the entrance to Chesapeake Bay? 5. How decp can the average submarir. operate? ANSWERS 1% cents a mile. Distinguished English actor. About 9,000 Cape Henry and Cape Charles. 200 feet. S ER RS e R S MODERN ETIQUETTE By Roberta Lee Jack Warwick in Toledo Blade. Explorers of that lofty island in the Arizona sky came across two mice and some arrow chips, but 1o trace of current pork prices—Atlanta Constitution. . Maybe, in Wall st, it was some‘hing they et.— Chicago Tribune. Garnick’ s Chats = thin a Newspaper” H 12, 1937. THE FRIENDLY STORE traveler to “And don't for- | get, never try to sell an encyclo- FOR A BEAUTIFUL COMPLEXION .Reg. 10c size 3 for 20c GOLD DUST WASHING POWDER LARGE SIZE PACKAGE 20° BRER RABBIT MOLASSES IN LIGHT OR DARK QUART CANS 35° thinks her hus- “Now, yn. What tim¢ “I can’t say ex- “Can’t you cheer our little brother up and stop his Small Boy: “Well, did you ever try to cheer anybody up that's just had five bananas, two hot dogs, wnd seven ice cream cones?” 0—0—o idal outfit was re- as a bridge prize daily paper. We presume that the booby prize was | N Q. How should a letter of invi- |tation for a visit be worded? | A. There is no exact rule. {letter should merely be friendly |and sincere ,and the reason for the invitation is usually stated \‘ Q. At what hour should guests arrive when attending a dance? | A. A dance has no set hour for arrival of guests. Of course one should not be too late if it can be avoided. 3 Q. What are appropriate gifts for the fiftieth wedding anniver- sary? A. Gold. At e MARTHA SOCIETY Bazaar Friday, November 19. The | | 20 Years A go From The Empire + *- NOVEMBER 12, 1917 President Wilson, speaking before the annual conventions of the American Federation of Labor, de- clared the Germans started the World War and the verdict would go down in history, if democracy won. He appealed to labor for ab- solute support and cooperation. Ttalians were strengthening their lines #gainst the German forces and making advances. w. P. Mills arrived from ' Sitka on the Prince of Wales and left on the Princess Sophia for the South. Albert Forsythe, night patrolman, |went under the knife at St. Ann's for removal of his appendix. Weather report: High 49; low 43; clear. Capt, Edwards | Becomes Major Several days ago Th eEmpire, by Several days ago, The Empire, by! ed the promotion of Capt. Paul S.! Edwards, Signal Corps, assistant to, the Officer-in-Charge of the Unit- ed States Signal Corps office, with| headquarters in Seattle, to the rank’ of Major. He has been stationed in | | lto their own affairs under this swdy, Seattle for the.past three years. He won the Distinguished Service Cross for work as a signal officer with the Tank Corps in the closing| days of the World War. He served in the Meusel, Argonne and Saint Mihiel sectors. In 1920 he began two years ser- vice as officer-in-charge of the Sig- nal Corps laboratories at Fort Mon- mouth, N. J. He next was in charge of the radio development section in the office of the Chief Signal officer in Washington, D. C. Captain Edwards was later sta- tioned at Wright Field, Dayton, Ohio four years in charge of the aircraft radio laboratories, pioneering in ra- dio beacon and short-wave prob- lems. He was in Juneau at the op- ening of the Juneau-Seattle radio- telephone service. Edgar Proctor Dies, New Yor NEW YORK, Nov. 12—Edgar C. Proctor, 63, former Secretary to President William McKinley and Mark Hanna, died here yesterday after a short iliness. —————— “The” and “of” are the most com- monly u’ed words in writing. The University of Pavia, Italy, was founded in 825. 2 i i : ‘Lr‘ree Deli “Smiling_Service” Bert’s Cash Grocery PHONE 105 very Juneau “Tomorrow'’s Styles Today” P e Juneau s Own Store Pay’n Takit PHONES 92 or 95 Free Delivery Fresh Meats, Groceries, Liquors, Wines and Beer We Sell for LESS Because . We Sell for CASH George Brothers Cigars Cigarettes Candy Cards THE NEW ARCTIC Pabst Famous Draught Beer On Tap i "TIMMY"’ CARLSON The B. M. Juneau, One-Half Mi i Bank COMMERCIAL and SAVINGS Reseurces Over Two and Behrends Alaska llion Dollars Horoscope “The stars incline but do not compel” Through the busiest hours of to- day adverse plenetary aspects are active, according to wstrology, but there is a sign of encouragement for those who put their brains to unselfish use. Workers are subject to the most disturbing and confusing planetary influences, making for discontent and unrest. Grave portents are discerned by the seers, The winter to bring extreme tests to members of certain labor unions and strange alignments among ‘leaders are forecast. ;The death of a prominent union offic- ial is prophesied. Wise women will attend strictly for discourages civic or public work. Again astrologers prognosti- cate great demand for their aid in national affairs after the begin- ning of the new year. Some sort of betrayal or mis- leading incident may affect inter- national relations. American dip- lomats are to meet novel problems tn both Europe and Asia. Thinkers now are to advocate careful training for men and women in public service. Career men will gain fame through their able work abroad. Dining is to assume odd import- ance for many persons in the com- ing winter when economies may be necessary in many homes and food prices will prohibit sumptuous re- pasts among evarage families, Schools and universities are to| be well attended and to assure| strange responsibilities. Economics and finance will be widely studied. Persons whose birthday it is have the augury of a year of fair financial success, but business en-| tdnglements may affect profits. Wo-| men should enjoy stable incomes. Children born on this day prob-| ably will be poetic and imagina- tive. Subjects of this sign usually succeed through special talents. Edwin Booth, actor, was born on this day 1833. Others who have| celebrated it as a birthday mclude; Allen G. Thurman, statesman, 1813;| Louis D. Brand sociate Justi of the United States Supreme Cou 1856. it (Copyrig. 1937) - e Coyotes, once almost eradicated in western Oklahoma, are becom- ing plentiful again despite contin- ued “hunts” waged to destroy them. —— Nl77%| INSURANCE: L 7\ If you enjoy indoor sports— here’s one of the best—TRY BOWLING! BRUNSWICK BOWLING ALLEYS Rheinlander and Alt Heidelberg BEER ON TAP 300 Rooms . 300 Bat Jrom *2.50 Special Weenly Rates ALASKANS LIKE THE e 08 SPECIALIZING in French and Ttglian Dinners GASTINEAU CAFE Short Orders At All Hours T Visit the | SITKA HOT SPRINGS | Mineral Hot Baths Accommodations to suit every taste. Reservations Alaska Air Transport. B s e} Telephone 478 Prompt Dellvg Civil Service Examinations The United States Civil Service Commission has announced open competitivih examinations as fol- lows: Associate meteorologist, $3,200 a year; assistant meteorologist, $2,600 a year, Weather Bureau, Depera- ment of Agriculture. Junior Medical Officer (rotat- ing interneship), $2,000 a year; jun-| lor medical officer (psychiatric res- ident), $2000 a year, St. Elizabeths Hospital, Department of the Inter- for, Washinton, D. C. | Full information may be obtained Rt Room 311, Federal and Territorial | Building. EARLY BIRD. Next year should be -a big |ist season for Alaska ' if indications mean anything. eans are already reserving The Gastineau Hotel has ed a communication from a German asking for reservnfii one month for four persons.| '! Who the man is or what he| will be doing is not known, but he ked for tour information and ex| his intent to “make Junehui his headquarters.” ur- nt- op- v ithy for e The afea of the Canal Zone, in-| cluding land and water, is 5522 square miles. i Alaska Federal Savings and Loan Association Accounts Insured Up to $5.000 { P. O. Pox 2718——Phone 3 Temporary Office: COLUMBIA LUMBER CO. ———1 l’___ THE VOGUE Correctly Styled Clothes For Women HARRY RACE, Druggist E “The Squibb Storss of Alaska” | R = P oraed WELLINGTON LUMP COAL . $1 5.30 per ton F. O. B. Bunkers [ Pacific Coast Coal Co. PHONE 412 I 101 SEWARD ST. [ e 2 Allen Shattuck Established 1898 { l i ' : Juneau Alaska ', Fresh Fruit and Vegetables REMEMBER TO ASK FOR YOUR THANKSGIVING AWARD TICKETS * California Grocery THE PURE FOODS STORE Il b T 5 Values that can ‘not be surpassed in ‘many mm{elg —RIGHT NOW CONNORS MOTOR CO., Inc. JUNEAU PHONE 411 The First National Bank roNEAY CAPITAL—$50,000 SURPLUS—$100,000 @ COMMERCIAL AND SAVINGS ACCOUNTS SAFE DEPOSIT BOXES 29, Paid on Savings Accounts l