The Daily Alaska empire Newspaper, March 24, 1937, Page 12

Here Is Social Security in Distinguish e Wi ugh ring and Security for the woman confront- E;m;ii"w:3:00‘fua)l?“;;g miu‘ i ed with the ever-present problem of | e “qeeves are puffed and short, selecting “the perfect costume,” lies shoulders and neckline are either Fhislffrix’]‘:w“‘ ‘;':‘\’“f‘:( :"f‘: i:fi;lg:: high and girlish or cut in a sophis- beautifully tailored, for wear “any- l‘;‘;“‘d but decidedly wearable, V. time"—(unless it's a “must dress affair) There’s room for fancy to roam 1 accessories; may it wander to gay teen ff th or and lovely blouses, or take an ori- favored colors are: Navy, Corona- ginal turn among bags and gloves tion Blue, York Grey, Coaldust and costume jewelry. All combine Black, Coronation Red, Thistle, a with the new type suits for Spring Rose-mauve, Crown Gold, French the Tailored Suit, the Casual Suit Moss, a lovely green, Chinese Aqua, and the Ensemble Suit—forming an Beige, Wheat, and Brown. All are entente that is ideal for daytime lovely colors Red Earth is the out- cear “anywhere.” standing accessory shade for navy, il 56 e Ml black, grey, brown, green, and beige. e ki So, wherever Milady goes shop- Millinery ping for a suit, let her please be Millinery is most intriguing—Bre- open-minded, but choose her model tons, Sailors, the Roller, the Toque from that one of these three m’\-‘:md the Tam. All come in French tinct groups that is best suited oo o “pyonc ‘and a charming var- fi nalvidusl VoS, iety of straws. Many are trimmed High -Style, stresses that double-| ... gay flowers. They are in all duty dress—the Bolero dress, which| 1o, " {5 complement the suit or becomes a short-sleeved Cocktaill .\ oy cemple. Frock upon removal of the bolero. | They are to be found in monotone I crepes with stunning print boleros; wearable group. Outstanding also in blacks and navies. One of |are: The Princess models, im both the nicest features of these frocks dress and sport materials; the Cas- is that they do not rely on the bolero | ual Swagger, of lovely camels hair in to be truly smart—without it they|gay high shades as well as navy are equally dressy. and black; and last, but far from The same is true of the new Red- |least, the pet of everyone—"the Jig- ingote frocks being shown in all[ger” top coat, in the most intriguing High-Style collections, and which of new spring shades, for both the are a grand solution. to the “limit- School Miss and the Woman Shop- ed” clothes budget. The Redingote Per usually shows in a combination of Accessories have a place all their printed frock and monotone coat; own in the spring style group. Cos- but many are shown with both frock tume purses are shown in Gaber- and coat in monotone. dines, Patent Leather, Kid, Suedes, Afternoon-Evening Novelty Crepes, etc. Gloves are cle- The late afternoon and evening ' ver in the high shades of red earth, frocks are sheer, in black and navy. coronation blue, grey, navy, Crown They are particulyarly good for weargold, beigs, green, black, brown and at the present time, yet they can white. The skirt lengtn for this spring n reason ranges from eleven to four- teen inches off the floor. Spring's Coats flare forth in a pleasing and e o S e ST S AR A Ay L [ i e £ } | "TOMORROW'S STYLES TODAY" Wider wrists and gauntlet types will be worn with SO many suit cos tumes. Bright it's the Smart ... the gay Easter touch . . . the per- fect personal touch. ! e i . et i e e e A A A S I 35 St e i i i Faster GLOVES shiny or dull . . . note to your en- tire costume. THE DAILY ALASKA EMPIRE, WEDNESDAY, MARCH 24, 1937. Hosiery Radiant “sun” hues give new gla- mour to spring hosiery, and are ef- fective in semi-sheer as well as the cobwebby sheer styles. Blending overtones give a flattering change- able effect slenderizing to the legs and make the problem of blending hosiery and shoe or costume colors| an easy one. ' Such romantic and suggestive names as golden beige, bright| blonde, copper-beige, mauve-beige describe the gamut of new hosiery tones. All based on the fashionable beige family, they range from soft grayed hues for gray or navy costumes to the vivid coppery tones that. blend with the leather tans and arej smartly striking with black. The softer, feminine mood of suit fashions is reflected in all types of blouses, Dainty lingerie styles are used to break the severity of man- nish suits, and even standard shirt- waists are feminized by fine glove stitchings, pin tucks, novel buttons, and shirred details. } Crepe Blouses | Most popular for many women are ed Fashions for Spring; They Are the Very Latest in Modes of the Moment, at Hq!pgigeri’:s there is a whole new assortment of “weskits,” in ribbed cottons or linen Many have matching bow ties to be worn with contrasting shirts of navy or black linen. Sheer blouses in tucked net, pleat- {ed chiffon, or lace give the desired frilled neckline of 1937. Borrowing its neutral cashmeres from the desert, its soft new blue from the duck’s egg, a whole range of vivid hues from Dalmatia and the Tyrol, the Easter color wheel spins merrily to paint a gay and colorful spring mode. Rosy Hue Gray has a rosy hue as though seen through the proverbial rose- iinted glasses. Beige runs gamut from dusky old gold to the pale tones of sand. And because Fash- fon’s in a rosy mood, coppery tans, warm browns and many amber and apricot tones will enliven the spring fashion picture. Cool water greens, baby blues and pale yellows with a dash of green, ever. Liqueur colors will be seen too, in accents to dark costumes or for more dressy frocks. Chartreuse, ben- the simple crepe blouses, with their | edictine, and brandy tones are love- new 1937 embroideries and dress-|ly With maker handling. Amusing color bor- ders and gala color combinations| identify these with the popular Dal- mation or Tyrolean Peasant handi- work. Voiles, and heavy sheer silks are also embroidered in peasant fashion. High colors, as well as beige or white are noted. High Necklines Flatter With suits so definitely the mode, the rich basic colors for ring. Striking accents are achieved by | prrrrr oo high necklines continue in blouses, gilets and guimpes. Lingerie blouses often adopt the new Rembrandt neckline, standing crisply up about the neck, with exquisite insertions and delicate embroidery, giving a youthful flattering line. For those who prefer the crisply tailored look bags i new fresh \ \ \ \ { \ N \ \ \ \ ) \ \ \ \ | \ ] { : H ] N 4 | ] ! Simplicity, N N W N Unchallenged for Spring! Charm, and plenty of Spirit, CREATE A BIT OF A STIR FOR SPRING! | effective will tone down this gay mode, how- | using beige with black, light green with deep red, and turquoise with brown. However, these contrasts are usually smartest when used to give relief to the monotone ensemble. A new color scheme now looming on Fashion’s horizon is the one- color ensemble in which contrast and relief is achieved by lighter or darker tones of the same color. Here is a really new-looking color har- mony which will become more im- portant as the season advances. Two-color tiiemes are especially when chosen in print frocks, in which the 2-color effect is decidedly new looking. But it is a gay color season and the multi- color prints may be expected to triumph in the Easter mode. Carrying out this spring color mode, we see many vari-colored | tweeds and other wools in which | colors are softly blended to give an | over-tone of contrast. These are also | the nubby tweeds in which the slub | yarns are of a vivid contrasting color, giving a changeable effect| that is quite different from the| usual tweeds. | Popular basic colors for spring are black, a neutral brown, or deep redw‘ Nas is expected to gain in favor as the spring advances, taking its place as a summer leader. YOU'LL BE WEARING FROCKS LIKE THESE! Smart o boasting short sleeves multi- colored! | Flare forth as a Princess for Spring! Figuratively speak- ing, its’ the youngest and most - flattering of silhou- ettes! Easter comes early this year! We are ready with the newest in clothes. The fashionable find their way to HALVORSEN'S. Ranging from the man tailoreds and following through to the soft dress- maker types . . . there's an entirely new feeling in them. Designers have fin- ally approached them from the feminine point of view. Waistlines are accented . . hips slimmer . . . jackets shorter. Everyone is fascin- ated about them .~ . every- one wants one! You'll find yours here . . . excellently made down to its last stitch! The smarter you'll LOOK...BE...and FEEL with lots of sweaters, skirts and blouses that mix well ...match well . ..and cost less herel! Halvorsen’s