Casper Daily Tribune Newspaper, July 12, 1925, Page 8

PAGE EIGHT | Solve it here during our great JULY CLEARANCE AND GOLD COUPON SALE at little prices Che Casrer Sunday Eribrne ; “Woman's Eternal Probiem” we you fully realize that dainty, pretty, stylish Summer Dresses have been cheaper this season AT REGULAR PRICES than for many years past? Why? Largely because of new and improved processes for the manufacture of Rayon (artificial) silk, an industry ‘which has grown so tremendously the past two years that now literally millions upon millions of dollars are invested in it. Aside from the fact that Rayon Silk is both comparatively inexpensive and serviceable and now so finely made as to not be eadily distinguishable from real silk, its so general use in the manufacture of dresses as well as underwear, hosiery, et cetera, has and is forcing down the price of both raw and finished silks. On the other hand, the excellent appearance and comparative cheapness of Rayon Silk has slowed up the demand for cotton pees sto’ a point where cotton manufacturers as well are meeting a new field of competition which forces their prices downward also. Thus.are created three closely related competitive industries engaged i in a combat which in turn is supported by a legion of ae manufacturers, each one in turn fighting for volume business on the garments he creates for your use. The Result: Better dresses and other apparel at far lower prices than for many, many years» This is true at regular pricez-~-so realize the importance to you of being able to buy at this store during our Summer Clearance Sale all this week, Dresses, Underwear, tose and other seasonable apparel. at prices close to cost, and in many cases less than cost Show this advertisement to your husband or whoever else signs the checks and suggest an appropriation right now for new and pretty summer clothes. Hundreds of Charming and Stylish Summer Dresses From which to select at this complete range of low clearance prices ALL SUMMER HATS AT FAR BELOW COST ALL NEW FALL HATS at 20% Discount All Spring Coats and Suits AT HALF PRICE and Less All Other Summer Merchandjse at rain wcll 50% Off —everywoman’s store a SUNDAY, SULY 12, 1225 —— es