Casper Daily Tribune Newspaper, December 17, 1924, Page 10

su in Te b ck TE et we ie I A = wt PAGE TEN. An Article | | } Under this head appears the. essay on Cooperative Marketing that won first prize in the -Ki- wants club contest held” in con- nection with the recent poultry, egg and potato show. The writer is the son of the county agent ‘ot {Big Horn cow By JACK McDANIELS. ‘ Basin High School, The thing that goyerns the suc- cess or failure in any plan. of mar- keting, whether it Is co-operative or hot, Is the law of supply and~. de- mand, Given a steady demand for any article there is no question but what Someone, somehow, will-supply that Jemand—provided, of course, a pro- fit in proportion to the capital and time required to supply it is always assured With the demand assured the question of the percent of profit will depend upon the means and the ability of those attempting to supply it and the manner which it {s plac- edebefore the buying public. In this article we are not interest- oa in the how and the why of sup- plying the thousand and one things thit go to life more worth ma living since men have devoted their lives to the study of merchandising and written whole books on, the subject that anyone who Is interest- from any staridard y secure The problem with which we will deal is one that les close ‘to home and effects every man, woman and child in the © of Wyoming. More closely, however, does it. effect the farmer of the Big Horn Basin—my home—and the residents of the large iudustrial centers such ‘as Casper, since to the one -{t means creating a merket for produce that can be grown on lands which are either now untilled or else devoted to crops that yield but little: profit for time and labor. while on the ether hand, ft means an assured supply of fresh fruits, vegetables and other ranch and farm products at a living price to the residents of # section that is handicapped by-a lack of agricultural territory tm- mediately surrounding {t. To anyone who under present con- ditions has tried to ship farm: pro- duce to Casper in small lota under the handicap of. high carriage charges, or who has tried ito sup- ply a regular trade with products from the Big Horn Basin, the thought of trying to solve the. prop- lem is almost disheartening. ~ It can be solved but unfortunately no individual, company or association in the past has really tried todo so until the Kiwanis club undertook it In fact both #ldes were content-to pmake a few spasmodic. trials ‘and because the farmer was ‘not edu- cated to understand that the Casper merchant could not handle at a pro- fit stuff that was not properly. har- vested, graded and crated-and-the merchant was not educated to the real possibilities thet. lay: at -his door in the unusual quality of vege- tables produced in high altitudes with an abundance of .both water end sunshine at all times, both stop- ped trying—like puppies chasing .a shadow—and began growling at each other. The Casper merchant 10 cast reflection on the farmer of the Basin by peddling the ‘story of « farmer shipping him ripe tomatoes loose in a gunny. sack —while the farmer came back with well sup- ported tales, shy grades and weights and of being induced to consign and then have the shipments refused on some pretext that would ‘compel! the shipper to sacrifico the price or reship. Both ‘a@fe right yet both are wrong; while the farmer ts lacking in training of how to market to’ best advantage, the merchants, or ratHer. some of them, are ladking {n the knowledge of how to treat mistakes that are made through ignorance and how to build up their qwn ter- ritory. Casper shares in every dol- lir brought into the Basin through agricultural upbuilding. . The thing that should have been done was‘for the grower under. the. guidance -of the buyer to join In with his neigh: bors and ship amounts large enough ecure cheaper rates and'in lke manner the buyer would have great> er opportunities for handling at a profit through better supply. The regretablo fact that, Casper with its 32,000 people depending en- tirely on outside territory for prac- tically every pound of its farm: pro- duce is today, according to the sta- tistics suppl’ed by the Kiwanis club using only the following amounts ef Wyoming grown stuff, viz: Vresh Tomatoes 11 per cent; Dry onions 18 per cent; radishes.15 per cent; strawberries .014 per. cent canteloupe. 2.5. per cent; celery “1 per cent; live chickens 12.7 per cent: potatoes 63 per cent; cream .0. It is a sad reflection on conditions when our chickens are shipped to € o and northern pointsat bet ter prices than Casper. will’ offer. Our potatoes go east and farther 5 our dry onions bog. for wa yet with a quality unex: Farmers refuse to plant to: matoes because they cannot sell them, while Casper begs for them and our canteloupe having a flavor led by the famous <‘Rocky. * product as has been testified, State Fair judges‘ time and market celled again Not only can we produce: all the above of a lity unrivalled but’ the Big Horn Basin has many thousands of acres that their owners..would gladly plant to these crops provided a definite plan of marketing’ them \ profit was devised and @prely pread be tho prices Cas- er us and the residents pay will le profit to both sides. It hag definitely been proven how. ever, that the individual shipper of small lots cannot either ship at a profit or allow the man at Casper to handiq@sthe shipment successfully | ‘ooperative Marketing : Prize in Kiwanis Contest} That. Won therefore swe must look’ farther tor a solution ‘of ‘the trouble-and.that brings:us* again ‘to the matter of group or “cooperative” shipments and while I am carrying a markef- ing project in my. agricultural work at school, and. have attended scores of: meetings with my fat when as County Agent he was nizing the preéent* Big: Horn Cooperative Marketing| Association that handles clover -and alfalfa’ seeds,.beans and turkeys, aiid“ have tread everything Leould find, Iam handicapped when it comes to outlining any kind of a plan under this system because I am not sufficiently acquainted with the city! or distributing end of the work-and I realize that producing an article is only half of it. ‘ . From observations 1 nave drawn the conclusion that while many farmers and others accept the co- operative marketing plan as ‘the “one ,and’ only", cure-all,:for. their troubles it has not always proven so” for” the” simple” reason "that “but few. farmers really- understand -the méaning of cooperation or the plan on which such an-organtzation must work and also‘not.realizing:his, lack of business -training he inststsvon placing ..some. .fellow, farmer. «in charge without restriction as-to re- sponsibility and as a ‘result’ the “coop” goes on” the rocks, though nO, one understands why and as.a result he'is sdured on all‘such prop- ositions. for alltime, to.come. ‘This would not be true here, how- ever, since the \farmer's experience with co-operative work hasbeen both “pleasant and profitable to a limited” extent’ since’ the® present co-operative organization does not handle perishable products--with the exception of turkeys and I believe a plan patterned after.this successful organization with some few. changes would be a<simple and satisfactory way to'market the products Casper requires and.which the Big Horn Basin farmer, can grow. In submitting: this plan I am basing <{t, on the Big, Horn county area ‘only,since -I am, not/familiar with other sections but since it. is capable .of | being used anywhere there is no reason the plan cannot be made state-wide. Co-operative Market Plan. The first thing I would: know,in F gether on ‘a. marketing Project” would be WHAT © Casper wanted,’ HOW muchft wanted and WHAT Jt pala: for it. ‘I ‘would not be satisfied with the: present prices paid’ or; the present voltime of. bust- ness done in the. city since. the AVERAGE price is ‘what must be considered ‘and in‘order to secure‘ah ayerage price(I would require data rurming back \at,least five years. Since the Kiwants. cluh of, Casper has taken the -lead’ in compiling Statistics’ in’ regard to'the matter I would request’ their assistance. +, 1-would, algo have the,Commercial club ofthe city’ give.mé. ding as well as the capacity of" their” atora; rooms -and -facilities . for. caring for fresh farm “producé.. The ‘reason «I would ask ‘this is -because it might be chéaper- to work;through..an established‘ house in’ Casper to dis- tripute “our ‘products “provided ‘a mutual agreement could be reached whereby both «sides . had an ( even break on.the ‘business. , Having ‘sectired -the :data ‘on, the average démand and price’ paid for the farm. products used"in Casper I would then take it to the office of specialist of the Agricultural college in regard to the possibility of grow- ing any or all’ the products at a profit.” This would be. neceasary for the. reason~ that | while’ certain . pro- ducts: may command‘a high price our soll~ and climatic conditions would Prevent our making it‘a staple crop. Having . learned: what crops we could grow with ‘assurance, and prof- it, I would either ‘arrange with the present” association: to “enlarge “its scope .with certain’ changes) which would cause them to come in. line with the:plan'to be followed or they refusing; to do soiI would, through the “five county~ newepapers, -issue-a call for all farmers interested in the ‘growing the crops ‘listed’ at the aver- age’ price’ given to" mieest”at the var- fous central "meeting Places to dis- cuss .the-matter.and. sign up .acre- age. At these meetings I.would have speakers from Casper who’ knew con- ditions “and * prices ~ th “and~men from, the agricultural, college'in ad- dition > to “chosen *farmers‘ who. the countyagent could “recommend as having: grown. the .cropa .and) could speak from first-hand ,experjence. If the proposition appealed to them I would ar¥ange to sigh ‘for’a’ speci- fied ‘acreage’ tobe grown for a period c with the option of with- drawing during the month of Febru- ary ~-provided~ written -notice-~was ‘given of their intention ‘to do-so and they had paid all obligations. T would insist that they allow a fee of not to exceed $10) to ‘be\deducted *from their .sales.to apply_ toward organi, vation and also that‘they payor rather allow to be déducted from thelr ‘sales, a percentage of not, to @xcged 10 per cent gross for operat- Ing expenses.. The amount saved on this ‘sum, - any, .to -bes returned ito them at the close/of each year dividends. ag Vhs ° With the money provided from the Bales percentage I<would?employ a competent’ man ‘who knew. grades and, how :to crate and ship. I would engage» receiving quarters at’ not lers.than.two places in’ thet county —preferably Lovell/ and Basin /at which all-prodtice “would | bé» de!iv- ered according to the” instructions of the man in charge who| would re- grade and ship*from each place al- ternately, once or: twice, each» week according ‘to the demand for carload lots. I would ship these cars to Casper tovbe™distributéd through a whole: sale or jobbing “house. provided ‘neo- essary arrangements could -be made 4nd which would advance upon re- celpt of Bill of Lading)75 per-cent ofthe value of the shipment on pre sentation and: forward the balance weekly to the man in charge at Ba- sin or Lovell asthe care ma: « +} would have a-man stationed at Cas- iy be, who would in turn’ distribute it te the grower in accordance with his sales. If. I_could not make such an ar- rangement with an existing house I per to attend to the distributing end although this would be a more ex- pensive proposition as he would have to. buildup. the «business from the ground while *the existing house would already have the means to dis- tribute the stuff to the best advan- tage. Regardless of whether I had one manor two I would insist that they be capable and that they be placed under sufficient bond to protect the Association at all times. I would also insist that the Association be incorporated under! the state laws aa a non-stock;, non-profit organiza- ton and also would insist that.the books be audited by the state de- partment each year and a statement of the year's business mailed to each member of the association. I would not. allow either of the men to hold any office ‘in the goy- erning board of the Association and would have all business transacted bythe board.of- the Association which would be regularly elected each year according to the by-laws and constitution of such, associa- tions which has been approved by the.U. 8. Department. of Agriculture and the Farmers Union and Farm Bureau. e »The matter of the selection and | th securing proper seed, the selecting of proper soil, instructions as to| t grading and cultivation, etc. I would | Golden leave to the County Agent and the man in charge of the Association's work since that {s primarily their work. With proper cars in the selection of the men who are to grow the produce, the organization of the As- sociation according to approved forms, the selection of competent officers who would’give the business their attention, the employment of & competent man to grade and han. dle the products at the receiving stations, adequate surety bonds for all handling funds and close super- vision-of~all-accounts, proper grad- ing and granding of all products and the selection of’ a competent house’ at Casper to distribute the Products. and make prompt returns, there is no reason to: bel'eve the above plan would not work fo bring together the producer who must dis- Pose of his products at a fair profit in order to continue in business and the buyer and consumer who must be able to purchase stuff of useable grade at-reasonable prices. To sum everything up what ts needed is first, to KNOW the needs of each other—then to KNOW each other BETTER and lastly, but by no, meens. least, have both sides Practice the GOLDEN RULE and all things will come right. ——____ woman delicious rung up time. which is CITY BRIEFS W. H .Price of Black, Sivalls and Bryson and Gleen Skinner of Bar- tlesyille, Okla., are in Thermopolis for a few days on business: ene e EAward Condan left yesterday for Jacksonville, Fla., to spend the re- mainder of the winter months. eee Ray Cook returned yesterday morning from a‘sh6rt trip to Chey- enne. Pat O'Connor was a Casper visitor who spent @ short time in Lander this week on “business. eee Dr. Allen McLellan will spend a short'time next week in Thermopo- Us. . Sets J.C. Eaner of Denver is in the cityon business for a few days. eee Herbert Ladd of the Midwest Re- fining company returned yesterday from Ft. Worth, Tex., where he attended the American Petroleum Institute, eee B.-L... Estabrook, petroleum pro- duction) engineer for the Midwest Refining: company is in Utah on business for -his: company. ——_—__ . THE SHOP.O.SCOPE 1s serving many and saving money! A’ Christmas Gift that Phone 2800 NASH COFFEE TO BE DEMONSTRATED THIS: WEEK AT GOLDER RULE To further the local Nash coffee, the Wyoming Grocery company, will conduct a_ practical demonstration of that product at the Golden Rule, this afternoon and Thursday, Friday and Saturday of this week. house cordially invites every man, on, one of three days. coffee will Rule Department store on East Second. A ppropriation Is Restored To Interior Bill WASHINGTON, Priation of $500,000 for developmént of the Spanish Springs, Nevada, ir- rigation project has been restored to the interlor department bill by the senate appropriation committee.” throu; Kent We have found that prac- tically every prospective buyer who examines these instru- ments is attracted by their beautyand fineworkmanshi; And when the clear, full notes pour speaker, there is one more Twater Kent Radio fan. You, tod, will be impressed by the exceptional value that is cffeed: Atwater Kent Receiving Drop in—you'll always find a welcome. WATSON and enjoy the year ’round Earl C. Boyle, Inc. Che Casper Daily Cridune pularity of The local wholesale and child in Casper .to sample this coffee ‘absolutely free, and in addition partake of a few cookies. ‘ Sales of Nash coffee in the United States, according .to Mr. the Wyoming Grocery have increased during the past year more than believed to be the greatest increase Cullen of company, 1,500,000 pounds. This is by any brand of ‘coffee in the United States during the same In Casper, the sales have in- ‘Teased more than 85,000 pounds highly gratifying to. local representatives. Reasons for this marked increase in popularity may be discovered by s® who attend the demonstration Remember, be served at the Dec. 17—Appro- 'E have won the confi- dence of our customers h the sale of ATWATER adio. from the loud in our line of and Loud Speakers. RADIO SHOP —a_.. THINK OF WHAT Is BACK OF IT you can use , Regular $1.49 values. All Col- TOMORROW IS DOLLAR DAY To make our last Dollar Day of this year the biggest event of this kind, we are offering for tomorrow bargains which will be'easily recognized as a money-saving event. GIRDLEIERS AND BRASSIERE CORSETS Formfit and R. & G. models. Values to $3.00. Large assort- ment of broken sizes EACH__ ————$ $$$ $$$ ___ae $ Nash’s Delicious Coffee here FREE RUBBER APRONS Made of pure gum rubber in Choice Saturday six beautiful colors. TWO FOR (ere) For Xmas gifts, very appropri- ———— w IL HOSE ate at acceptable, ee e $ OUTING Just now you will appreciate will find fancy turkish, a - Rou Gans this big Satis: in plata and en, large white turkish towels, heather mixed wool hose, val- every one a real value at Ladies’ outing flannel gowns, ues up to $1.49. Offered at_- Third Floor. CARS Beary quality and a Main Floor. wi @ither on, ir rt sleeves’ EACH 0 “Ort PERCALES SILK HOSE Buy Now for future use. Here $ ill find light d dark CHILDREN’S HATS $ We offer a’pure silk thread von wl tad eetieds are Values to $6.00, to clean out Peirce ear i a Bicsaualltys sti8) YARDS EOF, 00, ° : ity, i 01 i our stock. CHOICE__..__ wanted colors and black ate. Speied EdOe Main Floor. 2 SILK VESTS : COTTON BLANKETS ; KN! OOMERS Extra heavy quality Silk fibre EEBECOM vests in fancy weave. Peach, For just such weather as we are beste $2.98 values, both of these are offered at. EACH_ Main Floor. CHILDREN’S ROMPERS DRESSES A large assortment to choose from. Sizes 2 years to 6 years. Wonderful values. EACH_ BOUDOIR CAPS All the new styles and colors are included in this: assortment. selection: for the Christ- mas shopper. BACH ________ BIG VALUES WOMEN’S WOOL UNION SUITS Here is positively the bi, gain we offer, wool ani wool union suits in CHILDREN’S SLEEPERS Made of st bar- silk and SBDICE KNIT CAPS A large assortment in_ brushed wool and plain knit. All colors. EACH sleeves, $3 and $4 values at Main Floor. INFANTS’ SHIRTS Reuben style in silk and wool $ and all wool. To close out. LADIES’ SATEEN BLOOMERS ors. Extra Length, EACH-_ WOOLEN DRESS GOODS Here are featured woolens in many of the new colorings in plain and fancy weaves. Values up to $2.95 yard. Featured at PER YARD ____-____.-_ Third Floor. Aluminum Percolators 8 Piece Kitchen CURTAIN NETS Regardless of regular prices, we offer some exceptional val ues at PER YARD 4 Piece Canster ee fener ae om es 7 Piece Water Third Floor. TURKISH TOWELS Nth erode Bowls 2065S hs 5 Heavy bath towels, double Glass Cake thread, extra large size. Our regular price on these range from 43c to 49c, offered at THREE FOR —-__________ bes 6 White Cups and Saucers ____ Aluminum Kettles Aluminum Stew Pans _ GINGHAMS 82 inch Zephyrs, 338c to 48¢ quality in staple patterns, also, plains, at wonderful value at 3% YARDS FOR _______ Third Floor. OUTING FLANNELS 27 inch fancy. outings, light and dark patterns, also plain white, ees Set Plain i medium weight, regular 19) a quality. Priced ‘at 7 YARDS. ~ 82 ‘Piece Set Blue $4 98 Third Floor, Sea er e lece Set Bi ART GOODS and Rose Pattern__ $10.96 You will find in this assortment useful articles, also items that are very appropriate for Christ- mas Gifts. Your CHOICE ___ Third Floor. $ 82 Piece Set Blue We also Haviland, Ni and Bavarian Chins Dinnes 8 GOLDEN RULE DEP'T STORE Lindsay and Co. and biscuits will be served Today, Thursday, Friday, l od quality outing $) flannel with or without feet. 1 Dollar Day Specials From 4th Floor Roasters’ -..-...... $1.00 $1.00 lates —---. 2 ____. a3 $1.00 Tumble . $1.00 .-- $1.00 _.-.... $1.00 Dinnerware for Xmas $2.98 ina Dinner Se’ FANCY APRONS Made of colored linen, hand embroidered, colors Rose, Blue Tan and Green. very ac- ceptable gift. EACH -------_ BRASSIERES $ Made of fine quality All-over embroidery, Flesh “only. 2 FOR XMAS TOWELS 54x76 single, y. shoddy blan- kets, a dandy Blanket for an ex- tra cover at Third Floor. NAINSOOK Soft finish Nainsook, in white and flesh, yard wide. Regular 39c quality, offered at 346 YARDS FOR ______-___ MEN’S FELT COMFORT SLIPPERS In grey only, in both hi low patterns. SPECIALS cues All Luggage 10% Discount A most opportune time to buy at a sizeable saving, a trun! ait case, or hand bag, all eee duced 10 per cent below our us- ual low prices, Fourth Floor, WOMEN’S HIGH TOP SHOES Military heels, broken sa 9 SPECIAL Boys’ Department BOYS’ KNIT CAPS 4 All colors and styles. Regular ) values at $1.45 ~~. 2. l Le BOYS’ BLUE CHEVIOT SHIRTS Our regular 59c value 2 FOR-. Men’s Store MEN’S LISLE SOX 1 ec te Full fashioned. Our re, uur $ iy 50c values, black only 3 PAIRS be ME OF fo eee aoe eestor, ena, c Men’s Store. - UNION SUITS Men’s fleece lined and cotton $ ‘ ribbed union suits, reg. $1.39. Men’s Store. % MEN’S SHIRTS — With and without collars, val- $ ues to $2.45 Men's MEN’S CAPS La assortment of men’s in- band caps, all sizes and colors. Values to $2.45 Men’s Sto: jon ts. P'i STORE