Casper Daily Tribune Newspaper, December 4, 1924, Page 5

FILLING STATION PROBLEMS AS: _ EXPLAINED BY CASPER DEALER’ | by A.°E. Chandler and Read Before Oil Convention by H. E. Dailey Interesting to General Public. Paper Prepared Deaeeeeies Me 7 By A. E. CHANDLER. .To Prepare a discussion or paper covering the problems of the filling station man would require more time and space than does the com- niittee allow for tnis subject. In a discussion of this matter one is very apt to make it a register of com- plaints rather than a technical di course, When we realize the de- velopment of the gas engine, both for pleasure and profit, and its de- mands for service, jt f& astounding to say the least. From the wooded stretches of Hudson Bay on the north to the Gulf on the south, and from ocean to ocean, east and west, the traveler is provided with a fuel Supply and service not heard of in any other industry in the world. It is possible for a touring party to leave Portland, Maine, on a coast to coast trip, and never be’ more than 50 miles at any time from a source of fuel suppl: It would appear that this problem without any combined or organized association has sup- plied a public demand very ade- quately to say the least, if not pro- fitably, to all those connected there- with. The standard quality of this fuel is demanded by the public in the most outlying and unsettled dis: tricts and it is possible for the tour- ist to secure a standard brand of fuel without question as to its qual- ity and generally without considera- tion upon his part of all things be- hind this delivery to him, insuring his safe transportation insofar as fi is concerned. It is the belief of the writer that this organized service and its de- velopment has been largely respon- sible for the critical attitude of the public mind in connection with this service. No other business demands or receives the universal service as that furnished by the filling sti tion. At any hour of the twenty: four, Sundays included, the public demands, and assumes that thie ts no more than right, that filling sta- tions be kept open and ready for service at all hours to accommodate late travelers, and generally dis- gruntled ones. This branch of the petroleum industry, representing the immense wealth that {t does, can- not and does not have behind it or- ganizations similar to that of rall- road and other transportation com- panies, where at regular intervals and times fuel can be supplied in a satisfactory manner. This {s prob- ably due to the individual class of customers and prejudices of the pub. Mec, but it is safe to say there are too many. It does not appear thet it would be profitable or logical to attempt to regulate this feature by legislation, but {t is apperent that an organization cementing together the service stations of this country could accomplish a great deal to- ‘ward an ever-increasing demand for service, and probably to the profit of the service station owner, could they be. regulated according to suf- ficiency of service. It is true that the last man that handles the pro- duct of petroleum in disbursing it to the public is the arbiter of public opinion and also becomes the bump- er post for all complaints no matter i where their source or origination. In other words, it is the line of con- tact between the producer and con- sumer. In this position it must be recognized that the service station can influence a better understand: ing in its contact with the public and in sustaining and advocating a bet- ter feeling upon the part of the con- sumer towards this industry. If it were possible, and it is my belief that it is, courteous employes directly in contact with the public can unquestionably put forward the Position of the dealer in the same manner that an efficient salesman W should be the position of the refiner and marketer to thorough!y Inform: their customers of all facts in connection with, the pirce of’ gaso- line, because thia; is the important controlling feature of public opinion. | While it might not be the particular transportation cost in connection with ‘the’ maintenance of an auto- Mmoplile, the ever-present and oy need of keeping fuel in the tank makes it a more dominant factor before the public mind and therefore appears to be the controlling factor of this.great industry... Nine out of} ten automobile owners and users of gasoline are in no way informed as to the actual facts in connection with the producing, ‘refining and marketing of this essential product, and so long as that is a fact just so. long will a public be suspicious and critical of the industry. If by the means of this organization, and similar organizations in the United does in any line of legitimate bust- acts ness, endeavoring to satisfy his cus: peor tortie. bial, alaceiatce tomer as to the value of the pur-|of the product to the public, wherein chase, its quality and desirability. : Pell he and his employes ‘will be. thor- Gasoline has become a publicjoughly advised at all times: of the necessity and the sooner we recog-| whys .and. wherefored, be can be nize this fact and: meet the public|come a’medium of impoftance to all upon a common ground, as any|branches of the industry and be a dealers of other nécessitics must do,| potent factor in educating the ‘pub: the better off we will be. For-the|ilic. Geographical. location, lines of Individual service station operator | competition, freight rates, the qual- many things are demanded, and his|\ty of service, all. being’ factors in problems are greater than are those|fxing the price, must be known in stations maintained and operated by|order to satisfy a complaint. such the producing and refining com-|as we are confronted’ with frequent- panies direct, and we believe should |ly. If a closer contact can be main- have some consideration. No com-|tatned or established between the plaint can be Jobber or marketer of refined prod-| the service station man, these ‘pr ucts as affecting regularity of de-| lems can be met satisfactorily. He liveries and service because it is|must know for {nstance why gaso- only good business for them to main-|line is selling for 10 cents a gallon tain an organized channel providing|in Omaha and 17 cents in Casper. forthe disposition’ of their products. | He must know why, and be informed However, the independent and in-| intelligently, the causes of the’ wide dividual service station owner {s|seasonal fluctuations in price so that confronted with operating problems|he can sustain that ‘before the and overhead, not factors-in those | publicy conducted by the producing and} It-is only natural when a tourist marketing companies. By the large| leaves a state ‘exacting a gasoline number of stations majiitained by| sales tax, and enters one where no these larger organizations the over-| such tax exists, or at jeast a amuller head is well distributed, and an army| tax, that his) attention be directed of employes, éach seeking advance-| thereto. This factor alone is an {m- ment and promotion, eliminate many | portant™one and I believe all filling of the troubles experienced by the| stations should carry 2 prominent ndependent or individual service sta-| sign showing, the actual price of the tion owner. For example, the in-| gasoline, another line of large letters dividual operator is confronted by| showing the state or municipal tay evaporation loss. due from irregular | exacted and the total price to be paid demand and unfavorable weather|by the consunier on another line, conditions and yet he is obliged to| and this sign should be in such po- maintain the usual service andj sition that any customer driving his price. There ts @ lure and attrac-| car up to the pump 1s confronted with tion of course-to this business in| tas the most-dominant thing in the that it appears’ to, be all profit and| station.There is no product consum- with a small outlay or original in-| ¢d by the public carrying with it @ vestment. This is no more true| S#les tax of.enywhere near the mag- than the same business principles| Miture as does gasoline.” Almost 15 made against the] producer, refiner and marketer and | Che Casper Daily Cribun 7 SHOP TO HUGE CHR INAUGURATE (OTMAS SALE HER In today’s Tribune the Trantz}and this saving passed on to cus- Shop announces an unusual Christ- mas sale for which this large and popular store has been preparing for several weeks. . Prites have been reduced to a new low level which is welcome news indeed to Christmas shoppers. New York buyers for the Frantz Shop have been combing the mar- ket for bigh class merchandise which could be secured at a saving AUTO THIEF fo SENTENCED 10 FEDERAL PEN Partner in Job Print- ing: Plant at Capital Pleads Guilty. CHEYENNE, Wyo., Dec. 4.—Wil- Mam J. Mai until recently partner in ownership of a large jol inting ‘shop “here, ,will spend the next, year in the United States peni tentiary at 1 mworth, following his plea of gulity to an indictment chargitig violation of the federal automobile theft law. With him will go Tony Diano, jointly indicted with tomers. "Their success is evident in the diverse bargains announced. Not only will those searching for gifts for women find here many and unusual -gifts at moderate prices, but those women and girls who have yet to complete their own winter wardrobes will find that they can complete their purchases tomor- row or the next succeeding days and have a substantial sum left to apply on the Christmas presents th buying. Every section of the store undergone. radical price cl which are bound to prove a frawing card to Casper and ¢ Wyoming women. NEWS BRIEFS, Dec. rat NEW HAVEN, Conn., Tt was annoulticed today uate divinity students of Yal be nization of a special fh » of the subject of t WASHINGTON, Dec, 4.—Merger of the American company with the National Sugar Refining company of New Jersey will require a court modification of, in 1922 in the y General Stone. a decree entered opinion of Attorn MONTREAL men this mornt branch o . held up hundred 2 an automo} him and sentenced to the same pun- ishment, while remaining in jail here for 40 days will be a third de fendant to the indictment, Mac- Donald’s wife, Mu Diano and Mrs. MacDonald also pleaded guilt: They e@ indicted for the theft of a small automobile which they drove to Denver and there sold. A short time before his arrest on the Federal! automobile theft charge MacDonald got.into trouble with the police when they found a quantity of lquor at his home. At that time he disposed of his printing shop tn terested and later forfeited his po Nee court bail. fae ST TWOKILLEDBY MONOXIDE GAS 6 Delightfully Different | QUALITY MAINTAINED DELICIOUS OFF Sugar Refining | PAGE FIVE. ship, investigation Iater develop+é that they are pot brothers. fused to appoint as secretary of the state board of pharmacy {snot @ ther of Senator Burton K. Wheel- Se pa ee ae of Montana, Although a report} Sugar {sa polson to a gree e that ed relation- | birds. bro $7.50 to $300 Is Her Birthday Near? — Give NAVARRE PEARLS HE will delight in a gift of these beautiful gems, which are exact reproductions of rare Oriental pearls. Not only are NAVARRE PEARLS lustrous and creamy in finish, buat they are indestructible—guaranteed: not to peel, crack, or discolor. For sale, in this city, only by Ayres Jewelry Co. CASPER, WYO. BRASS TACKS --and I Mean What | Say---E. P. BRENNAN Getting down to brass tacks I want to say frankly that while this long open winter has been fine for the golf player and other nice weather enthusiasts, it has been TOUGH ON MY BUSINESS, that of selling gas stoves and heaters. That is why I am com- pelled to slash unmercifully the present prices on my line. 1 ordered heavy in the sum- mer anticipating weather favorable to my business but I gambled wrong, hence apply to any other branch of bi ness. If a good location is obtained and volume of business’ is secured it is possible for the service station to buy in larger quantities, thereby being placed more in the position of the jobber and with the same original investment, and with little additional labor cost realize greater Profit per gallon of product handled.’ It 1s known and appreciated by pendent filling stations and margin above cost has been abused in certain instances, but this cannot be true now to any great extent because of the competition in this branch of the industry. We believe 2P CRORES PERS EAOMOETETREL CTR TT CNAME PELE OEREAESA DOLCE ES If Food “Disagrees” in Stomact. per cent of this:commodity: to the| | BUTTE, Mont, Dec. 4—Two men, Instantly! End Indigestion, Gas, Heartburn, Acidity ‘Whenever food or drink’ upsets Just chew a few of these pleasant, the stomach or causes Indigestion or harmless tablets and the distress’ is Gases, Flatulence, Bloating, Sourgone! Risin Heartburn or Acidity, re- A 60 cent package will keep the member you get relief as soon asentire family free from digestive dis- “Pape'’s Diapevsin” reaches stomach. No waiting! theorders for months. millions and guarantee éash Package. Druggists sell Will be on the scrimmage line at the WYATT CAFETERIA TOMORROW AT 12 O’CLOCK Worland Football Team AND COACH public is in the tax alone and if 15 per.cent were added as a sales tax to the cost of any other public nece: sity there would be almost » revolu- tion started. It should also be ex- pained "by servide station employes that the industry is {n’no way re sponsible for this tax and it isa bur- den which the traveling public is obliged to meet. . It is-true the public has been un- wisely educated, and its ficklenes: has been courted until ite demands are beyond reason. One must have rplendid lighting effects, attractive outward pearance, comfortab’e And sanitary rest and retiring rooms and above all courteous employes, all of which factors enter into the cost of overhead of an establishment of this character, which is the re- sult of keen competition and the’ de- mands of a fickle public. In conclusion I would like to say that it seems highly necessary that all branches of the industry become more closely affiliated for our own protection because we are threat the legitimate conduct of our bus! ened with governmental control in ness and the possibility of municfpal or stgte government engaging in our business. The recent experience. in South Dakota brings this more ‘dom- {natnly to our mind. There po'ltl- clans seized the opportunity for po- Utical pre! mce to purchase distress gasoline and entered into the busi- ness with no tax upon physical property, no overhead expense, and by instilling in the minds of the peo- ple, suspicion and ‘distrust, through political propaganda were instru- mental !n wrecking a well-founded business in that state. Without or- ganization we may be confronted x a simflar problem, and it is im- portarit to inform the public and to initiate a campaigy of education in ample time to foresta’l political re lnticn and dominatior jr ainer— Changes ‘Made, 7 in Corps Area Assignments WASHINGTON, Dec. 4.——A num ber of chan, in assignments of | n ment to become effective in Janu- ary and February of next year. Major General Charles,P, Sum- merall willbe transferred from‘ the Eighth corps area, San Antonio, 'Tex., to the second corps headquar- ters, Governor's Island, New York. Major General Charles .T. Meno- her; now commanding the Hawallan department, will assume cisco, February 14, succeeding Major General Charles G. Morton, who re- tires from active service {n Janu- ary. ——————— POSSESSION OF LIQUOR ORAWS $400 CURT Ft CHEYENNE, Wyo., Dec. 4.—Chris Milo, at whose home here police found 30 cases of whiskey believed to haye been “run” in from Canads, must pay a fine of $400, under: sent. ence by Judge W. A. Riner fn the Laramie district court.. Milo's wife and Lester Mears, arrested with Milo, have not’sgt been arraigned. ne of them an unidentified Mexican, ere found dead this morning in # ator car in the Oregon Short Line yards. They had been asphysxl- ated by carbon monoxide gas from a charcoal burner used in heating the car. One man is thought to be Michael'f] Dall, about 27 years old, whose home is given as Dumgnt, Minn., while the Mexican:is about 30 years old. pie SA ek a 5 DENVER U. TO BUILD STADIUM DENVER, Colo., Dec. 4.—Dr. Heber R. Harper, chancellor of the University of Denver, announced to day that the schoo! would under- take the building of an athletic sta dium, seating 33,000 persons. Defi-| nite location of the projected struc-/| ture was not disclosed. The. projected stadium which will be a- U-shaped affair will cost $257,000, Dr. Harper said. It is} expected to haye the athletic bowl completed in time for the 1926 foot- ball season. . eS ANIL. ADVISORY BOARD MEETS AT CHEYENNE CHEYENNE, Wyo., Dec. 4.—Two score delegates to the meeting here today of the Central Western Re- gional Advisory bbard of the Ameri- can Railway association were wel comed at 10 o'clock by acting Gov. ernor Frank ©. Lucas and. later Were addressed by Carl! Gray, prest- dent of the Union Pacific Railroad company. At noon the delegates were-guests of the Chamber of Com- merce st dinner at the Union Pa- cific dining room. The board 1s con- sidering car distribution “problems and the allocation of freight caré.+ Effective Means No. _All Lawson Odorless Heaters to be disposed of at 10 to 20 per cent 3 price reduction No. O selling now at No. 10 selling now at 20 selling now at No. 30 selling now at All Patriot Closed-in Heaters at 10 PER CENT REDUCTION All Open Heaters selling now at 15 PER CENT REDUCTION of Reducing Fat Here is an extraordinary method of ‘reducing weight—extraordinary because no starvation diets or vio- lent exercises are necessary. Mar- mola Prescription Tablets are made exactly im accordance with the famous Marmola Prescription. shey reduce you steadily and eas! with no ill effect Procure them from your druggist at one dollar for a box or send price direct to the Marmola Company, General Motors Building, Detroit, Mich. Once you start tak- | of the Ninth corps area, San Fran-|ing these tablets and losing your fatness, you will be happy again.— Adv. Brillo look like new. 10c package Regular 25c package, very special — Aluminum Cleaner — makes old aluminum utensils Regular 5 c MY MISFORTUNE WILL BE YOUR GAIN The prices below cannot help: but convince you that they are an inducement for you to-buy at 4 big saving NOW. Don’t procrastinate—grasp this golden opportunity! a Acorn, Red Star, Cole’s Hot Blast, Steel Coral and Cr t Ranges on sale at sharp reductiong, Reg. $65.00 Acorn Range at $52.65 Reg. $67.50 Acorn Range at $56.25 Reg. $82.00 Acorn Range at $64.80 Reg. $95.00 Acorn Range at $72.00 Reg. $94.00 Red Star Range $78.75 Reg. $98.50 Cole’s Hot Blast $76.50 Reg. $42 Steel Coral Range_-_§30.00 Reg. $45.00 Crescent Range__$36.00 A BRILLIANT FIRE RADIANT HEATER CAN BE INSTALLED IN YOUR HOME NOW AT REDUCTIONS RANGING FROM 15 PER CENT UPWARD—DON’T MISS A CHANCE LIKE THIS! Extra Special 31-piece set Blue Bird or Gold Band Dishes. very special 42-piece set, while they | 15¢ _...... $4.75 $7.95 | Real Bargains Porcelain Enamel Saucers, while they last -. Cups and 15¢e Gray Enamel Dish Pans, 14-qt. size. Special, each —.. Gray Enamelware to be closed out AT LESS THAN COST. Good quality, Buy Paint for Spring Now at Prices Below Wholesale Cost E. P. BRENNAN 144 SOUTH DURBIN ST. GAS APPLIANCES PHONE 133