Casper Daily Tribune Newspaper, September 16, 1924, Page 6

a a a a ea - Che Casper Daily Cribune TUESDAY SEPTEMBER 16, 1908 DOES NEWSPAPER ADVERTISING i i ak y to do business— Casper Daily Cribune Jaws should not favor the prosperity or’advance- now the Ford Motor Company has sarily take moncy using your brains and thinking Is Dil 1 ‘The ; Morning ‘Tribune every Sunday, at| Ment of one group above any other group. And ee aE dates le neon | what counts: 2 the demand for laws of any description should petetiaten Maal dieath: fi tolade ber A py 32 ay ae Ee come from a well-defined expression of the peo- 9 if t fodicals, in farm.papers, in general Lines and Angles as Entered at Casper (Wyoming) postoffice as second] Ple, and not from the brain of any self-seeking , 4 magazities, jn street cars, in outdoor 5 Tis o NS matter, November 22, 1916. congressman representing some slfish minority e positions; and in many other forms A Fish Story . ed ecoa Wreiastotca is-ana 16| Dloc and disregarding the interests of the vast i ‘ . |of advertising. A school of salmon was are neh “Telepho: er majority. ;.|__ With my brokerage business, we | aown the Columbia river last spring, “eS | cabins ahora eles toeee are too many laws already upon the elly of the T. X.Jstory, or uninteresting piffie. There|your newspaper they will be tnter| appropriated a million dollars’ for | Gren twe soune flehy met each other. me dy ‘YBy 0. E. HANWAY AND © ELHANWAY statute books of the country. Passed by congress “Have you seen anything o Minn., liv to advertise. | y; ising with attractive win- Ni and by state legislatures. The great bulk of these | 4!" recently delivered an address | ing as there are things your advertising like the National Cash Register Johnnie Steelhead this year?” asked ¢ : At before the Cotton States Merchants'| Thera is\ the sincere kind that|dow displays, combining that with | Company, who claim that theyghad| ne, es “tall Advertising Representatives laws are foolish, unsuited, ridiculous and unen-| association at' Memphis. The ad-| breathes honesty and truthfulness,/training your clerks and keeping up| the Diggest busi in amashateree | miediie Rae eset 3 a, Prudden, King & Prudden, 172023 Steger Bldg..| forcible. Not because the people aré not law-abid- dress attracted nation-wide atten-|and which carries the reader right|your direct by mail advertising. | inoss career aurtae May e25h e [ toes edinertoss B the eens ont ah tite doit ois ity; Globe! ing, but because the laws themselves are useless | tion. among business men, and 1¢ through to the end, and then againg such as sending out a letter or post-/ and you know how difficult it.is to —there is the kind of advertising that says, “Beware, I am just trying to attract. attention; I don't mean “What's the matter?” Francisco, ( % »} and unnecessary and because no humart being “Oh, he was canned.” file in the New York, Chicago,| can grasp, much less assimulate even a small nelsco offices and visitors are! percentage of the statutory law of the land. It is the bloc and group interests that have for some years been rushing to the seats of nat-| 4 few weeks before my fortieth edt The Associated Press is exclusively entitled to the} jonal and state governments urging laws for birthday, which was several years © for publication of all news credited in this paper this and for that, national and state aid for some-|hgo, my wife handed me a 00d] the habit of pubfishing misleading | Paper advertising and direct mail What is the Standard Oil Com- Ue ¢'d also the local news published herein. thing else. Then they rush back home and kick| ized bunch of letters one morning, | advertising, agd for that reason the|@dvertising. — Practically me per | pany doing? ait Momiber of Audit Bureau of Circulation U about their taxes. They are foolish enough to} the letters being addressed and] public has unlimited confidence in|cent of the ssalesman’s work ts al- oss, ell worth the widest publicity for its great value to those who employ tising of any kind as a means to bvild up retail sales. Mr. Kelly’s address follows: card monthly, you will tind that [seit cash resisters. Tn an article I your newspaper ads have greate a sey bcl o4 aldo Pulline newer tiku lesbu tenensea ieee mer tenn ee what I,say, and I don't intend to|on it alone to sell your merchandise. make good on the extravagant Take, for instance, the manufac- of this year and only a short time claims I am talking about.” turer, wholesaler or jobber wholigo he started on his secomd ton Newspapers, hoyever, are not in|backs up his salesmen with news-| minion cars, that 400,000 Ford cars were sold “There's the guy I've been laying during the months of May and June hoarsely whispered the hen as the farmer strolled through the chicken yard. MEMBER THE ASSOCIATED PRESS Him to She—‘The Lord loves a cheerful ‘giver. Her to He—“The Lord helps those Their advertising ap- pears religiously in about every i Kelly Sales System, Minneapolis,| are just as many kinds of advertis-|ested in you, and if you follow up advertising this year, and we are 4 ap ain tamped, 81 that I di ready done, when he goes to call : 5 a Bie SUBSCRIPT ON ene anata deere eeained {rot |in the mail bex on my way tothe] Nwspaer AGver\iAS. | eurure| Ubon a prospective customer, through |2eNsPaper inthe hited States.[who help themselves” | Shaw By Carrier and Outside State the state or the nation it doesn’t cost anybody | oiice. 1 wore my raincoat that| THe retail merchat who ea sae the advertising that has already pre-| 405" eng cect that it does not Meces. gusen we'll, get alot alt icia ts FY tae: anything. Things must be paid for, whatever ~}on spending two per cent o! ceded him, the prospective customer My ofne Year, Daily and Sunday R y ig. fs Pp A morning, as it happened to be rain. ae Year, Sunda re c= Month, T : ree XN osPl'ne Month, Daily and Sunday Orstiler Copy - gross recelyits for newspaper adver- tising and one-half of one per cent for direct mail advertising, such as letters, post cards, etc., and prepare this advertising the same as if he they are, and since the nation or the state has no other source of securing money than taxation upon the people it is no trouble to see the source of revenue. ing, so I slipped the letters in the pocket of the coat, and, upon arriy- ing at the office, I placed the coat in my locker, and forgot all aBout’ already having a very good idea of the merchandise through advertis- ing. The crying need today is more ad- i vertising. No better {ilustration Opady If the républic is to endure there must be a Sarieseadt tage tnane ‘eeverhn eden! were talking to his customers wherlcan I cite of the effectiveness of “9 tae Tear.) Dally holiday in law creating and an end to group and] ina that’s where my trouble started, | {Bey come in his store, he would find | (4 rising than the case of Barker bloe demands. And finally angle worms as spin- These letters happened to be in- al column material must be abandoned. vitations to, my fortieth birthday Dawes’ Clarion ‘Call s in this day of pussy-footing and dodging ae IC x. FESO BROS 'T GET A: Airc eo tatesmen, and public men who do not dare lay failed to arrive, then lo and behold, ojfron ad rd pain i agen ty Paap claim to the small shriveled souls they know] my wife said to me, “Do you recall veacuully for it call 15 or 16 and HM be delivered to you ; : ,. ‘ are their one, it heartens an American citizen | Z ew a: Kty special messenger. Register complaints before L § morning some few weeks ago that there would be no need to com-| 56 retail furniture dealers in Pinte aout ania: 886. Los Angeles. A few years ago they party. ‘The evening of the party! ou may say, “#ow can T educate | sold $700,000 worth of furniture in myself to write advertising?” I know) their store and, through expanding DELIcIiouS sinner Eat dedey ueeee beng many successful merchants who/their advertising investment, Bar- EL >. m., but nobody showed up. We | "&¥e gained their advertising educa-| er Bros. last year sold 16 millfon waited until seven, but my trends | 8 through reading and studying dotars worth of furniture. x 4 good trade publications which pub-| J] should think we would take in lsh splendid articles in every ishue. E No one can prepare advertising for ‘ Noloce to read the words of Charles G. Dawes as uttered | when I gave you those letters to oe bh od fa pacha on er mabe Brawn piesa cid nebte hy = “= in the lion’s den in Milwaukee. Since the ¢ nil? They were tho invitations to} chant who is open-minded atd vis-|vertining. Up to this year Henry -n me e er that proud American combination, intelligence | > ur’. purty. sermons see / se ualizes his opportunity, getting his} Word has done very little advertis and intestines, went out of vogue in the public ht struck me, “By golly, those] subconscious mind in working order, | ing, -but belng far-sighted, te sold , 5 Y rs are in the pocket of my rain- life of the nation the soap fakirs, snake doctors 2 _ f ising eine te Samer nace dull ce. Bane fee ne has is 1924, ane and peruna peddlers have done violence to the e the ng suit manufac-| perhaps he had in mind not only salladivin of our liberties and well-night ruined turér a short time ago’ who origi-/1924, but every. year afterwards, he the sentiments of straight thinking and upstand nated a picture of a beautiful young | was going to invest a substantial ing American citizens. His brave words, his cold lady wearing a bathing suit. He/ amount og his gross receipts for ad had an actual photograph done in| vertising, and his appropriaticn for logic, his warning of the dangers h already halted the mob at the edge of the pri colors and it was so unique and at-|1924 was seven million dollars. With- tractive that I have noticed thou-}in the past six months I have vis- a 7 3 5 be on a Saturday. He a fi ‘i inc Has he successfully turned it back? It begins to| 22224 te | . sands of these ads pasted on auto-|ited the Ford factories half a cozer ind possibly bettet understood by the person to] Jook that way when he arouses the whole state of pit in ae akny: Beare aaa mee oan Sf all EES AEE A enone senaes ym i E ied. Bs 5 - al iman Wiest ~=ih gal "| One of the most successful sm: with t bir firm, and T can whom it pplied xe a ape Wis 0 ee a sense of duty and a realization tome, “Do you. kKnOW!town merchants who has’ been” in|assure you, Ladies -and Gentlemen, ve habit seems to have taken hold} of its drifting to political destruction, just as|there were about two chain stores business for forty years has the|that there has been no unemploy- ie statesmen when the Teapot] it has drifted to economical destruction. in each one of the towns I went|nappy faculty of getting a lot of|ment in the two Ford factories in Dome first came into public notice. It contin-} You who believe in existing institutions will|throush, and they were the only | tres advertising in his local news-|Detrdit—they have been running ued and grew worse when the raid on Attorney] read these few words with pride in the man who | Stores that were eg ae ee papers. Upon his visit to the New] full capacity three elght-hour shifts General Daugherty was made. Tt had not shown hem, and determination that America shall Se eee Oe? Ling | York markets twice yearly. he writes |employing over 160,000 people be- ‘signs of cure or reform when the campaign open art from the things that have made her |™@UCh of anything.” | That caused | jetters to the two newspapers of his|sides the thousands they are em ; - “ saa tik i him to investigate, just as a matter | town, telling about New York, He|ploying in their other large plants ‘ed, and if anything has continued to grow worse great, and her people happy and contented. of curiosity, so I asked him the|/explains about the various improve-|all over the country. with more Democratic statesmen affected. The culmination of the most dangerous era}names of the towns he visited. I ments there that have taken place Henry Ford has experienced a sit- The sit n is such that those interested in| of demagogism through which this country has|then wrote to the newspapers in| since his last visit—he tells about | uation which makes it highly desir. Derentruth and f have suggested that eve ever passed, is the declaration in the LaFollette]°#ch of the towns and requested|the merchandise market; he even} able to advertise. Perhaps he fore- uitecta Democratic campaign orator rises to speak eththat a lie detector be attached to him and a si ey anfree Months, Dally o antene Month, Daily s : a Au subscriptions must be paid in advance w Daily Tribune will not insure delivery after sub OP SHiption becomes one month in arrears. ventory of ourselves when confront ed with actual instances like the J The Habit of Lying bef In this campaign the Democrats, of both high *Chnd low degree, are giving the country an exhi = sition of cheap and contemptible prevarication. Chat is the polite and the parliamentary term — fora short and ugly word more commonly used t incident reminds me of an iend of mine who was in to » me the other day. He told me sbout a motor trip he had taken, driving from Minneapolis up north for a few hundred miles. It hap- BIG SALE ON USED CARS TRUCKS CARS ylatform for a constiutional amendment proyid-|t%@t they send me their papers Of] goes so far as to give a brief history |Ssaw the persent slump, which has ihe that congress might by enacting a SiaLit Thursday and Priday, two days be-|of the extravagant. as well as the| appeared to hit the motor concerns celpt of these newspapers, I found] jook forward to reading his letters.| of the present restless attftude of the that in four out of five papers, all| you must capitalize upon everything | People and the fact that our Fed- the store advertising that had been| pertaining to your business in order |eral Government has declared an jone was by the chain stores, ‘That)to get the public excited about your |oPen season for swatting big bust- solved the problem. store. ness. 2 * ; fen ; bey ahi Pant ain i fore the Saturday when my. friénd|economic side of New York life.|With special velocity Perhaps he Dives! isinterested committee from the audience be make it eff ttive over a. judicial veto. This prop-| catiea at these stores. Upon. re-| Hundreds of families in his territory | judged the time ripe ydlely because Wat 2ppointed to read the registration of the ma ition is to abrogate the principle of threefold fad tchine at stated interval als, di n of power—ewcutive,, legislative, and tight The suggestion is a good one, and we move Ruthat a lie detector be at once attached to one attr Key Pittman, Democratic senator in the United judicial—which is the basis of our constitution and make the executive and judicial power sub- ordinate to the legislative power. It means that - ; js wh At any rate, n s weet States congress from Nevada and western man-| for our present form of government, we are Me Feta moerenen tain tee prise Picadas ONIN OAR std t any rate, for some six months th. ager for what few hopes John W. Davis, has of} to adopt an other which congress will predomi-| to advertise in the newspapérs, in- thelr buyers, who go to foreign nat election as president, by the aid of the west. uate. The suceess of such a doctrine, which would viting the pubiie to their store that | countries, send thousands of_letters quick There would have been no question how the] inean that the constitution would be stripped of ituraay? aha.the public not recely- to thelr Aeumeathtes and ‘prospective The Fall 1—%-Ton Maxwell 1—1923 Nash Touring gill lie detector would have performed in Mr. Pitt-| authority, would be disastrous, and government | (ns an invitation, did not come, but} customers, telling about the huge PAINTING 1—2-Ton Whit 1—1924 Nash Roadster jets man’s case, as one of thb orators on the Da would become the plaything of changing politi- chain stores had invited them|purchases they have made of for- r Midas ‘# - 1—1922 Stude Touring: uJ Special train the other day through Wyoming] cal parties with demagogues in the saddle. The | th @ neat, effective ad, attractive|eign goods. T have received many . AND 1—Dodge Commercial 1—1922 Dodge Touri —-and Colorado, when he asserted that “the Re-| effect on the individual would be to place his bill ae esti ee ao feet ole aac Mitcoaeate pian oatanet = teal 1—Chevrolet Comm. 1—1922 F. CT wibrslgad publican narty is responsible for the failure of] of inalienable rights, evolved through centuries fheycevoutt f Paris,.London and other European DECORATING ae one. of struggle and cenflict at the mercy of congre: and subject these rights to the threats of mols ion. The courts of the United States are the guardians of the inalienable rights of individ- uals, including the freedom of the press, the rights of property and religious toleranc > the stores that failed to receive | points. They tell what time their their friends were like my birthday] goods will arrive in this country, Season Is Here party—the crowd didn't come. they explain about the new unique I venture to say in all the failures| styles, fabrics and values. of retail merchants the last three| I am a great bellever in taking years not twenty per cent of these|my newspaper as a partner in my same merchants advertised religious-| business. Every newspaper has lv in newspapers, whereas, if they | hundreds of ideas that are ‘work- had, thelr investment in newspaper|able and profitable that they are would have brought suf-| Only too glad to pass on to retail ‘VF reclamation relief legislation to become law in | the closing hours of the last session of congress.” It will be recalled that a reclamation relief pro- ''Sen gram was included in the second deficiency ap . Naw propriation bill. ad aa If a lie detector had been hung around Mr. 2° Pittman’s neck when he uttered those words ever ;—- the children in the audience would have noted Cl. the flutterings of the indicators on the dial of the little machine that will not accept a lie With All reconditioned and 1—1922 Ford Roadster ready for a big load. -1—1921 Nash Touring OPEN SUNDAYS AND EVENINGS Nash Casper Motor Co, Don’t wait until the last minute to have your work done. We do painting and decorating that will please you. Let Us Figure On Your Work. Calvin Platte Remaining America “You did well to talk so plainly i to him as you | \\ trade to prevent a great ah aoe a ch nemepaper ie - clear- 146 South Ki ball 7) out great agitation. d. There is but little of this faithful dealing | amount of thelr loses. Be shcupe St dena capectaly. De elt ier ed Un Casoer tb Years ou imba | Eyen if the cause of the Democratic party is in| with m now-a-days.”—Pilgrim’s Progress. The tothl newspaper advertising ee ial ac rests ime th riot at ies : Phone 1818 th Gesperate situation, there is no excuse for a sup ‘ot since the day of Theodore Roosevelt,” | 122 ‘ily newspapers in 28 prin-| ¥ if = 1332 S. Boxelder. P.N. Carr cipal cities of the United States in| 5 close to our newspaper as we ine year 1923 was 1,333,954,971 agate | OUsht to, as they would like to be lines-—a gain of 92,651,690 lines over | With us. If you are interested in the previous year. We are not handicapped today In unfolding our byginess the same as the Boston ‘Transcript, “hag there been such raight and plain political talking in our nat- ional politics as recently has come from the lips of General Dawes and of President Coolidge, and the plain people of the United States will com- rf posedly honorable senator from Nevada casting > his honor to the winds in the hope of deceiving Dh= the pubiic when the plain record of the whole matter fixes the blame for reclamation relief failure upon Mr. Pittman himself, his contemp' ible filibuster against the very measure he is W. L. Treber Phone 1495NJ a mend such utterances as wholeheartedly as | our forefathers were who were com- " ME howling about, his stubborn refusal to even re-| Christian commended Faithful’s talk with Talk-| pelled to depend chiefly upon per. . The io ceive a question from senators who would haye| ative in Bunyan’s classic. Sona bexraaien dos: O8 eared daria” Peoples ' i StFalghtened him out from his own misunder-| | “When, not long since, General Dawes took |{0", tie citculation in those “days ny : > Standings of the situation, while he occupied] occasion to define the dominant issue in the Wrirst of ail the newspaper has cir-| Financeana t “1 the floor and when the senate was doing its] present national campaign, many rejoiced, but] culation, A single newspaper will s Thrift@ b] ot best to pass the bill, Mr. Pittman was doing| at the same time many craved to know whether | often cover from 60 to 80 per cent J if vn his best to prevent actign. that definition was simply the personal yiew|of the homes in its territory. _Ad- — ¥| These are the facts, You may place your lie|0f the lovable and outspoken vice presidential | vertising space in that paper will Ry i detector upon this article and also upon the of-| candidate of the Republican party, or whether aye peta Lppeatd patige eens : . . ficial record in the Congressional Record, from| it would be supplemented and indorsed by the |!" ets i = Ww E i which the facts have been taken and you will find] leader also, by the presidential candidate, They Sete ee pelts alae. KeepYour Self Respect pe bidircik SELL ® =| no eta tae of the indicators on the dial. An ee ah to hear from the party chief, who is Peeeahe people are accustomed to “ if you should read that official record, or if| ulso the present chief executive of this republic. | r ding the newspape! It is not be h ‘you have any desire to read it, we will’ gladly | And now their wish has been granted. What the Jairricult. to get their attention, as sone of the Saedies of life comes “4 place it at your disposal. And having read it,|licutenant has avowed, the captain has confirm-|in the case of the circular letter, Dole d | On ones conscentions 4 we think you w!!! agree from the language and} cd, and what both say goes. the beaters and Cie as ater moire pari? aoe ne otk and cannot S action of Mr. Pittman noted by the reporter of] “President Coolidge’s address at. Baltimore | PY, mail advertising, j get it. He has no collateral, so can- i y «debate, that he was either violating-the Volstead| dealt chiefly with attacks on the powers of the ails aaterdent ie eblp 00 afyeah td not call ona bank. His good char- thie oe oluPurckased elec 4} act or was suffering from the heat, - feprema: cones As most dangerous single fea-| nis audience by frequent advertise- gs is Ba he possesses. ig — just that, nothing as 3 d 8 program—but he also made | ments. : fimsett t ‘ ore, i Group Dictation & mest comprehensive statement, a statement re-} So we are led to believe that even By thsi 2% a ohare bore 7 1 quiring but the scope of a single sentence, of | criticisms about us in the columns : ey 2 er, save Oo _ To date the railroad labor leaders have black-| {ho true nature of the real issue now before the |©f Newspapers in good advertising, his self respect and relieve his wor- \ listed ninety four members of congress in twen-| American people. ‘The question ie’ ena’ ie | and so with the retail merchant, the ries, ai 2 Ne \ A few shocks would be about i) ty-one different states all of which declined to sidane Aa lhathn peers Pebly: *| minute he starts figuring on selling he : ®} stand and deliver their votes in favor of the| President, ‘whether America will allow itself to| mute Ne stants Aeuring on selling No‘collateral. Fair rate of interest. all you would get out of it. For a arkley bill at the. point of the tabor| °°, deraded into a conimtinigtic aa socialistic | nguring on the advertising that ts No wage assignments. electricity alone has littl a thes a 4 s , erican. ing t It. j organizations pistol. Notwithstanding the fact|" «he various plane Gre ae going to do repayment plan. ittle ‘ollette plat-| Advertising certainly has many form, taken synthetically, spell the de-American.| sides. It can scream; talk, or izing of American polity itself. That is their | Whisper, tt can attract the eye. or eight of these members voted for the odious Haugen-McNary bill demanded by the Peoples Finance’and Thrift Co. value. SEES BETES Fea Bes ui dec : OF CASPER ieee. of tacties, they are blacklisted just negative aspect. Taken more positively, but again | etude tt Tt Beate tenesting Suite 105 Becklinger Bldg. Phone 825 }} Th I val aes Not since the second Wilson administration | Xmeriennisny be ileal it gy ep elanting of Office Hours: 9 a. m—5:30 p. m. # eren ve ‘to in the many have we had government by bull-dozing methods, | «y;,. 42 : ony Fadical; not-only OFFICERS ses you make of i i When the Adamneon Bill wae rey theeig, methods.) ation in genius, but also of a specific type tte || AMninouncement ts light or E. ®. Bacon, President W J. Chamberlin, Vice-Pres. | Dr. M. C. Keith, Vice-Pres, J. 8. Mechling, Manager CHARACTER plus EARNING ABILITY communistic or at least the socialistic type. No amount of verbiage about ‘progressiveness’ or about restoring the Republican party’s pristine aspirations as the party of Abraham Lincoln = by the votes of such scared rabbits as at the time served in congress. In the present case it is certainly the duty power, The Public Service Com- pany of Colorado an- EI SSE ‘congress by greatly increased majorities what. aims on the part of the new movement. The issue the representative of the is exactly what our president has defined it to be, so that he who runs may read it. The die is cast. The contgst is on, And the battle is going to be won by Americans for Americanism,” vice—you. pay, not merely for electricity. " ever their politics may be. —_— By this time the country ought to. be thor- pughly sick of this and that minority boldly and nswtingly demanding that this bill and that Dill be seage was aE to their particular selfish interest. Costly Kindling ‘overnment of the United States is con: A bonfire is to be made of some $200,000,000 ucted in the interest of the whole people, its] worth of wooden ‘ships, built under the ‘Wilson ws are applicable to tho interests of the | administration. The ships were found to. be|| Service securities, may tole, not to the special interests of a bloc,| worthless and have been rotting at anchorage || be addressed te Mr. Frye, group or clique. Otherwise they are unconstitu-| ever since. This flect ought to be towed to some || P. O. Box No. 1217,. Cas- tional. and are so declared by the courts when | port where Candidate Davis is to make a speech || per, Wyoming. Lrought before them. and burned in ‘honor of the event. It would em- - q people should have the laws governing] phasize the aceuracy of Mr. Davis when he de Public Service Co. themsely th but these laws should | elares that the last Democratic national admin |} 0) Col “be honest and just, and should not interfere with’ istration was seandal-less—and so it was, if you | f D lorado the rights, privileges and affairs of others. These spell it another way. : would bs imaibage tery "PoustbIe At beret Derween 240%ana"z,2uy aces mass pari Securities Department of the company in Casper and vicinity. Inquiries regarding the Preferred Stock of the Public Service Company of Colorado, and Cities de the law because its pa em: T'RAIN SCHEDULES Chieage & Northwesteca Weatbound Natrona Power Company