Casper Daily Tribune Newspaper, April 22, 1924, Page 5

TUESDAY, APRIL 22, 1924. In every community ’. the evening news- paper is the big in- fluence. In National Advertising Space buying by large national advertisers, whose annual advertising i ct eae run into huge figures, is an exact science. Their space is purchased just as carefully, thoughtfully and economically as any other . _ commodity necessary to the manufacture or sale of their finished product. In selecting a newspaper to cover a given territory, every factor is considered by these national advertisers and their advertising agencies. They take into consideration the volume of circulation---the rate per inch per thou- sand of circulation---the volume of want ads carried---the reader interest in the news- paper. Then the true value of a newspaper as an advertising medium is determined. It is a most signficant fact that the vast majority of these shrewd buyers of advertising space selected the Casper Tribune in 1923. The Tribune led this field with 671,594 Lines of purely foreign national advertising. Mr. Local Advertiser, do you buy your adver- tising space on facts or theory? Have you analyzed the situation as carefully as these national advertisers? A Tribune representative will gladly call and give you the facts first hand---Facts based on the Audit Bureau of Circulation statement. The Tribune staff is at the service of local advertisers, without extra charge. Most Advertising _Most Circulation Best Results ‘Che Casper Daily Tribune Established 1916 Wyoming’s Greatest Newspaper ; : Ge Casper Dally Cridune ze SR PAGE FIVE. ee tseaiecncinene ns § AGE BIVE