Casper Daily Tribune Newspaper, July 21, 1923, Page 8

PAGE EIGHT. "EVERY. DAY THE ADDRESS ON (Continued from Page One.) yerd Kipling, because Mr. KipIing said this of Joseph, as you will re- member: What shel doubt the secret hid Under Cheop’s pyramid, ‘Was that the contractor did Cheops out of several millions, And that Joseph's sudden rise ‘To controller of supplies 4 Was a graft of monstrous size © Worked on Pharach’s swarthy civil- fan “But the account of Joseph in the '©ld Testament ts much more com- } plete and to his credit. You remember that he left his ‘country under difficulties and, com- [ing Into a strange country, through his diligence and intelligence, he rose until he became the principal person in the State, second only to the King. Then there comes tn that story what I regard as one of the most amazing, one of the most #taggering, Iines that Shas ever been written in busine: | history, a line that I think ought to f be engraved deep on the office wall of every man who has anything to do with public relations, because with no interruption, no explanation the ac- count which has just finished telling of Joseph's remarkable career (and where his private relations had all the good jobs in the Kingdom, goes on to say: “And Pharaoh died, and there arose in Egypt a new King which knew not Joseph.” Now, gentlemen, I belleve that that | 4s the greatest sermon ever written on the subject of public relations. When we gathered in this room this afternoon, there were in this country, in bed, sick, several thousand old | men. It is perhaps indelicate for me + to refer to that fact, but it is a fact; | and we are grown up and we have got to face these things. On these } old men you gentlemen collectively } have spent a considerable amount of time and a considerable amount of money. It is to be supposed that you have made some impression upon them regarding your service and your purposes and your necessities; and in this interval while we have been sit- ting here, those old men have died, and ell your time and all your money Land whatever you have built up in the way of good-will in their minds, all those things have passed out with them. In the same interval, in the same half hour, there haye been born in this country several thousand lusty boys and girls, to whom you gentle- men mean no more than the Einstein theory. They do not know the differ- ence between a Mazda lamp and a stick of Wrigley’s chewing gum. No- body has ever told them that “Ivory soap floats,” or that children cry for Castoria, or whet sort of soap they ought to use if they want to have a skin that people would like to touch. Nobody has ever told them any of the other facts that are so vital in maintaining existence in these com- plex modern times. ‘The whole job of giving to them all the things that they aré going to need in order to be able to form an intel- ligent public opinion and to exercise an intelligent influence in the com- munity has to be started from the beginning and done over again. So the first very simple thing that I would say to you (and it is so sim- ple that it seems to mo !t ought to be eald at every convention of thts \_ kind is thet this business of public “xelations is a very constant business; that the fact that you told your story yesterday should not lead you into the delusion of supposing that you have ever told it. There is probably no fact in the United States that is easier to impress updn peoples’ minds than the fact that Ivory soap floats; and yet the manufacturers of Ivory soap think it not inconsistent or wasteful to spend over a million dol- lars a year in repeating that fact over and over again. It is @ day-by-day and houroy-nour Dusiness, gentlemen. Every day and every hour “the king” dies and there arises a new “king” inthis country to whom you and all your works mean absolutely nothing. Now, the second thing and very simple thing that it seems to me I might say to you is that in your deal- ings with the public, in what you write and say to it, you have got to be genuine. ‘When I came to New York a great many years ago, I had a lot of trouble with banks. I had great difficulty in finding any bank that would be will ing to accept the very paltry weekly deposit that I wanted to make, but I finally found one, which was not as closely guarded as the others, and I succeeded for over a period of three years of being insulted by the teller every Saturday, and at the end of three years when I came to draw out my money, I had an audience with the vice-president who wanted per- sonally to insult me, I'said to myself, “If T Itve and grow old in this town, some day I think I would like to take a crack at this institution.” And #0, as the years passed, as they have the habit of doing, and I lived and grew older, one day a banker came fn to us and said he would like to have us do some advertising for his bank. = } said to him, “You go back to your office and shave off all the side- whiskers that are in your bank, and you take all the high hats and carry them out into the backyard of the bank, and you put them in a pile and you light a metch to the pile and burn them up, because I am going to afvertise to people that ere human, band tt may be a shock to have them come in and find you as you are.’ So we inserted an edvertisement, “There {# a young man in this town who is looking for a friendly bank; a bank where the officers will remem- ber his name and where some inter- est will be shown when he comes in,” It was very successful, Tt was’ too essful It was so successful that 1 not control it, and all over y there broke out # perfect demic, a kind of measles, of friend- nkers who had not smiled nd who never had had fan thet friendly! banks, KING DIES AN ADVERTISING VALUE ‘Well, our bank dropped out. The competition was too keen. But it cul- minated, I think, in a letter which I saw and which was mailed by tho president of the really very impor- tant bank fn a large city of this country. I won't attempt to quote it verbatim, but it was to this effect: “Dear Customer: As I sit here all alone in my office on Christmas eve- ning thinking of you and how much we love you, I really wish that you and every other customer could come in here personally I could give you a good, sound kiss.” Well, that is a trifle exaggerated, but the fact Is this: If you don’t feel these things. you can't make other people feel them. Emerson said, as you will re- member, “What you are thunders so loud I cannot hear what you say. Uniess there is back of this desire for better public relations a real con- viction, a real genuine feeling that you are in business as @ matter of service, not merely as a matter of advertising service; unless there is that, then it is very dangerous, tn- deed, to attempt to build public rela- tions on any other ground. ‘The third very simple thing, and the last thing that I suggest, is this: In dealing with the public, the great thing is to deal with it simply, crisp- ly and in language that it can under- stand. ‘Two men delivered speeches about sixty years ago at Gettysburg. One man was the greatest oretor of his day, and he spoke for two hours and a half, and nobody in this room prob- ably can remember a single word that he said. The other man spoke for considerably less than five minutes, and every school child at some time in his career learned Lincoln's Gettys- burg address, and remembers it more or less all his life. Many prayers have been uttered in the world—many long, fine-sounding prayers—but the only prayer that any large majority of people have ever learned is the Lord's Prayer, and it is less than two hundred words long. The same thing is true of the Twenty-third Psalm, and there is hardly a Latin word in it. They are short, simple, easily understood ‘words. You have one difficulty, it seems to me. I was in Europe this spring, end I rode a great deal in taxicabs. England I sat in a taxicab and watched the little clock go round in terms of shillings. Then I flew over to Amsterdam and I watched it go around in terms of guilders. Then I ‘went down to Brussels and it went around merrily in terms of francs. Then I went to France and it went around in terms of francs of @ dif- ferent value. I would sit there trying to divide fifteen into one hundred and multiply it by seven, and wonder just where I was getting off, end I have no doubt really that I was transported in Europe at very reasonable cost, but because they talked to me in terms that were unfamiliar, I never stepped out of a taxicab without having a haunting suspicion that probably I had been “gyped”. In a degreo you suffer ifke those taxicab men. You come to Mrs. Bar- ton and you say, “Buy this washing- machine and it will do your washing for just a few cents an hour.” She says, “Isn’t that wonderful She buys ft, and at the end of a month she sits with your bill in her hands and she says, “We have run this five hours, and that will probably be so and so.” Then she opens the bill and finds thut she has not run it five hours; tHat she has run it forty-one Kilowatts and seventeen amperes and thirty-two volts, and that this is $2.67. ‘Well, those are things that I sup- pose will be straightened out. ‘Asking an advertising man to talk about advertising at a convention like this is a good deal like asking doctor to-talk about health. I have listened to many such addresses and they are all about the same. The eminent physician says, ‘Drink plenty of water. Stay outdoors as much as you can, Hat good food. Don't worry. Get eight hours’ sleep. And if you have anything the matter with you, call a doctor.” So I say to you that there is a cer tain techniqts about these things, and if you have anything seriously the matter with you, from a bald; head—and many of you have very bald heads—to trouble with your pub- le announcements, there probably is some doctor in your town who has made his business of that thing, and it may be worth your while to call him in. But, in the meantime, and in this very informal and necessarily general {alk, I say to you, “Be genuine, be simple, be brief; talk to people in| terms and in language that they un- derstand, and finally and most of all, be persistent.” ‘You can't expect to advertise in flush times and live on the memory of it when you are hard up. You can't expect to advertise when you) are in trouble, or about to be in trouble, and expect to get anything in that direction. aX - a day-by-day and hour-by-hour business. If the amount of money that has been thrown away by people who ad- vertise spasmodically was all gathered together it would form and endow} the most wonderful home for aged advertising men and their widows in the world. Don't throw any money awey. If it is worth doing at all, it is worth doing all the time. For every day, gentlémen, “the king’ dies, and there arises a new “king” who knows not Joseph, plas eshte ~ Northwestern Certificates Permit Okehed WASHINGTON, July 20\—The- Chi- cago & Northwestern raflroad was authorized by the interstate com- merce commission to issue $4 000| in equipment trust certificates to be not less than 96% per cent} BoP Plane-Smashed EO A. W. Mitchell, Long Island When he tried to land at Heller end_kept .going,.«narrowly, missing the. Morris Gaiety Girl, *- Mrs. Hilton Phflipson was recently elected to Parl, ppponents.- Hare she ts wine once a Episcopal. Corner Durbin and Second streets. Lewis B. Carter, D, D., pastor. Sun- day school, 9:45 a. m. Worship and sermons by J. A. Dean, pastor of the| East Side Methodist Community church, ‘11 a. m. and 8 p. m. Solo in the morning, “My Heart's Garden.” (Roma) by Mrs. B, B. Fisher, 7 p. m. Epworth League, Wednesday evening} at 7:30, prayer meeting led by S. H. Maddux. St. Anthony’s Catholic. Corner of Seventh and Center streets. The Rev. Father J, H. Mul- Mn, the Rey. Father Moreton, assist-| ant pastor. Musses on Sunday at 7, 9 and 10:30 a. m. Mass during the week at 8 p. m, Benediction Sunday at 3 Vadite a) wenrery Unity Study Class. Room 215 Midwest building. Mrs. Lenna Crystal Byrnes, leader. Reg- ular morning service at 11 a. m. Sunday schoo! at 10 a, m. Class les- sons in Truth every Tuesday evening at 8 o'clock, Class Christian healing Wednesdays at 10 a. m. Healing and Prosperity silence every noon perlod during the week. Christian Science. Christian Science services are held] every Sunday at 11 . m, in the! church edifice at Fourth and Grant| streets. Sunday school for pupils up| to the age of 20 is held at 9:30 a, m,| ‘Testimonial meetings are held on ‘Wednesday evening at 8 o'clock. German Congregational, At 1004 East A street. George Hi- senach, pastor. Sunday school at 10 a. m. Preaching service at 11 a. m. Eve- ning service at 7:30, Everybody wel- come, East Side Methodist Community. Northeast corner Pant Second and Kenweoc\ streets. Jesse A. Dean, pas tor, Bible achool for all ages 9:45 a, m. Worship and address by L. A. Toothaker, superintendent of the Wyoming Y. M. C. A., 11m m. No. evening service, Ladies’ Aid meeting next Thursday at 2:30 p. m. at the church, Choir rehearsal Friday eve- ning at 7:30, First Church of the Nazarene, Corner Twelfth and South Poplar street. Rev. B. F. Dunn, pastor. Sun- @ay school, 10; morning worship 11 o'clock. Evening service, 7:30. Y. P. S., 6:30. Prayer service Wed. 7.30. Ladies Misstonary society will meet ‘Thursday. afternoon at 1:30 at the home of Mra, R. D. Peden, 960 Chest: nut street, First Christian. R. R, Hildebrand, M. Church school, 9:45. Mot 11. Evening service 7, To the many strangers and tourists in Casper wo on the Toy e is with her two chil { Che Casper Dally Cridune ; ee aviator, was Field, Newark, Now M. P. i Galety girl. se eens London in your own home town. Our services Sunday morning will be interesting. SunCay evening we are going to have an Old-Fashioned Sing. If you like music yoti will enjoy this service. We want to get acquainted with our new song dooks. Special music too. Tuesiay evening. Here is a chance to get all the watermelon you can eat and keep cool at the same time. Ice cold melon feast to be given by the Young people. Melons will be taken off the ice at 8o'clock sharp. The church will be ready for cooling you off at 7:30. The young folks guar- antee a cool fine time. Tell your friends. eo. GRACE CHAPEL AFRICAN METHODIST “The Friendly Church.” 305 N. Grant st., Rev, T, J. Burwell, B. D. Minister.. ‘The work of excavating for the new Grace chapel 1s now com: plete and the basement floor with walls up to the window sills will be put in next week. The work is bing rushed so as to be far toward completion by the second Sunday in August when Bishop H. B. Parks of Chicago will be here, Never before In the history of African Methodism has one of her high churchmen paid this section a visit. We hope to make this a “red letter” day for the church and community, Sunday school at ten. Morning worship at eleven, theme. “Unpossessed Land?* At four-thirty the rite of baptiam by immersion will be administered to all candidates who so prefer and are ready. Through the courtesy of the minister of the First Baptist church their fount will be used for t vice. Evening worship at theme: “The Great Confession, Splendid music by the choir, services are. never lengthy. Come with us to “The Friendly Church.” You are always welcome. NORTH CASPER CHURCH 1009 North Durbin street. Geo. Woodard, Pastor. Sunday school 10 a. m., George Sphest Superintendent. Christian Endeavor 7:15 p. m., Walter Kearns, leader; morning worship 11 a. m., subject “John the Bapttat.?’ Evening worship 8 p. m., subject “The Parable of the Sower.” There fg a welcome und a place of usefulness for you in our church, = Bic! English Lutheran. . M. Cromer, pastor. All services in the Odd Fellow's Hall Sunday schol at 9:45 a.m, Robert V. Heinze superintendent. The chil- dren had great fun last Sunday see- Ing the pastor fulfill his promise to put a nickel in the birthday box for every person present. Say, we are afraid some stayed away on that ac- count so he wouldn't have to put in 80 many nickels, Morning service at 11 o'clock, The comiially invite you to our vices, The Grant street bus will t to and I reots. | We know you or some of yc onda p you the church Grant hot weather makes no change in the g000 old gospel At night at 8 o'clock the pastor will reach @ special sermon upon a sub to. -Smithereens; Pilot- Unhurt es fying a plane with a four-blade propeller for th i ¥ the firs J., he didn’t gauge the action of the four-blade ronetioa Canal, and, plunging, head-on intoathe embankment. = | Ject needing very much to be empha- sized in this day, ‘Great is the mys- tery of godliness—God manifest in the flesh.” Come and hear it. No special music, Grand Lutheran rally and basket dinner picnic service next Sunday at Jones’ ranch, 12 miles southeast of Next Sunday—the last Sun- day in July. Sermon in the morning and speeches in the afternoon. Pro- gram later, Everybody invited—leave Odd Fel- low's hall at 9:30 a. m. a eee eee TRINITY LUTHERAN Qfssour! Synod) 8S. Park and East 4th Streets. J. HL. Gockel, Pastor. Sunday school at ‘At 10.80 a German eervice will 4. Text of sermon. Rom- -17; theme. “Christians Are God's Debtors.” In the evening at 8 o'clock an English service will be ‘held. ‘Text of eermon: Matthew 7;15 23; theme: “False Prophets in Sheep's Clothing.” Printed reports of the synodical convention at Ft. Wayne last month will be distributed after each service. —_— ST. MARKS CHURCH Seventh and Wolcott Sts. Rev. \Phillp K, Edwards, Rector. Holy ‘Communion at 8:00 A. M. Morning prayer and sermon at 11.00 A. M ‘ FIRST PRESBYTERIAN Rev. C. A. Wilson, D.. D., Pastor, ‘corner 6th and Durbin streets. Sun- {day school and Bible classes 9:45. The ‘teachers are requested to be present 111.00 a. m. morning worship. Theme \“Real Religion.” 8 p. m. evening worship—Theme “Preparation of the ‘World for the Coming of Christ.” Special music at all services. We welcome the public to worshtp with u CHURCH C. M. Thompson, Jr. 9:45 a. m. FIRST 5th and Beech. Pastor. Sunday school ‘There is a class for you. Mornin: worship 11 a. m.—Theme “Sin, the World's Blight.” B. ¥. P. U. 7 p. m. Evening service 8 p. m,.—Theme “Three Anchors of the Mastcr Chris- tlan Mid-week service, Wednesday 8 p. m. Prayer service and studies 4n Mark. During the summer months we are keeping our services up to heir best, You can expect to meet out and try. Those without a church home should give this church.a trial., All Baptists are expected to be in service, You are a stranger but once in the First Baptist church, ———._— DAYTON, Oto—Tho first flight by man in an air propelled vehicle, operated by foot power of the pilot only, is an accomplished fact, it was announced at McCook army air field here. God in all of our services. nar — NEW YORK —Knights of the Kua Klux Klan Inc,, through its presi- dent, H. A. Evann, today sought a federal injunction against the In- ternational to Klan’s offices in Atlanta, WASHINGTON—The wave of will make itself felt in other states in the opinion of Senator Moses of New Hampshire, chairman of the Republican committee, who pre- dicted today that the result might be disastrous to Republican plans for retaining » majority in the senate, —_—_——__— CHEYENNE BUS COMPANY TO FIGHT STREETCARS CHEYENNE, Wyo., July 21.—The Cheyenne Bus company, which recent- y instituted an automobile bus ser- ‘vice here, in sections of the city not ‘served by the street railway, has ap- ‘plied to the Wyoming Public Service commigsion for a certificate of neces- sity to operate in all sections of town, (the: wishes of the Cheyenne Electric Street Railway company regardless, ‘The commission will hold @ hearin; on the application August 7, At th! hearing the street raflway company. fs expected to argue that it cannot operate at a profit if it: must com- pete with the busses, while the bus oncern, it is forecast, will argue that it canngs operate at a profit unless it is pérmitted to compete with the street railway, Wet) -—D@s CHICHESTER S PILLS C TS He SILLS WAR WITH APD Strengthening of Naval Station Is Voted by The Commons. LONDON, July 20.—(By Asso- ciated Press.)—Renewed anne discus- sion of the possibility of a war with Japan in the future came to an end in the House of Commons with the Passage, under closure, by a vote of 7 to 130 of the naval estimates pro- viding for strengthening the naval station at Singapore, Most of the opposition came from zaps and labor members who argued that the pro; spirit with the Washington confer: = ence and that its completion would impel resumption of competition in naval armament and sow the.seeds of war. Some opponents conceded, never- theless, that the spread of Japanese immigration might be a source off dif- flculty between Great Britain and Ja- pan a generation hence. These assertions were countered by Lieutenant Colonel L. 8. Amery, the first lord of the Admiralty, who con- tended) that all the delegates at Wash- ington understood that Great Britain reserved the right to strengthen the axtpors pore and that the meridan specified in tl - ing tho aren of its appitoation tout clude Singapore fram the terms of the agreement. The first lord invited the members to look at a large scale map, and asked if they realized that the dis- tance from Singapore to Yokohama was about the same as from Gibralter to Boston and inquired if any body would suggest if Great Britain was putting @ floating dock at Gibraltar that she was menacin, Zs iz the United WYOMING GROCERY CO. Wholesale Distributors per month. Several good ment, ‘At 4:30 Dick ments of $25.00 r ca eed Gala ij PLLLLALLALILLZLALLALLALLLLLLABLALLZLALALAZZLALALZLLLLALL ALAA over the L. & L. Aviation Field which will entitle the hold- ers of the lucky numbers to two free airplane rides over Casper, and three cards will entitle the holders to First Payments on one lot on the Pavement, Lot No. 72, Price $413.00 Free to the Lucky P cs ting this card, provided the holder of sa reg friends will buy Lots 71, 77, 78, 79 and 80. All of these lots are in the Southeast corner of Englewood No. 3: and are nice level lots, and the prices of these lots is $100 ner acre, and monthly payments are $10, a John M. England Co. Phones 1129—543.-. SATURDAY, JULY 21, 1923. Avery is figuring on e new Chand-| just exactly suit him through the Ne. ler as his elephant-eared Lizzie didn't |braska mud. Unusually low fare round _ tickets on sale daily via the Chi- cago & North Western Ry. to the mountain, lake and ore re- sorts of New England, the Atlantic Seaboard and to New York City, Atlantic City, Boston, Toronto, Portland, Me., Montreal, Buffalo and Niagara Falls. Liberal return limits and favorable stopover privileges. Fast trains at convenient hours make direct connections in Chi- cago with all lines East. This affords a splendid opportun- ity to enjoy a sight-seeing tour or to visit your friends in the East. For Full Information Apply to W. T. Miles, Agent 420 CHICAGO & NORTH WESTERN RY, % SPECIAL NOTICE TO CHAUTAUQUA BOOSTERS Mr. Frank N. Mitchell, special organizer for the Ellison-White Chautauqua Co., meet with the Chatauqua committee at the Methodist church at 8 o’clock Sunday afternoon and perfect plans and select a program for the Chautauqua, Aug. 16 to 20. This meeting is open and all who are interested in Chautauqua work are urged to be present. We want to make this the best and biggest Chautauqua ever held in Casper. CHAUTAUQUA COMMITTEE IT’S CLEAR SOFT AND PURE Order by the case or 5-gallon bottles. HILL CREST WATER WE DELIVER 503 East Second St. Phone 1151 x: GaP TTVIVvIIwswwseswsasio as TD IDEM M3 ENGLEWOOD Come to Englewood tomorrow. The L. & U. ‘Avia- tion Company will carry passengers.over Casper all day, Remember Englewood, only 414 mil rth of C: on the Salt Creek Paved ingtone tn ee Five-Acre lots as low as $500.00—$25.00 cash and $10.00 lots with a 200-foot frontage on pave- Leferink will drop cards from his plane $50 and First Pay- on two lots off the pavement. s d card or his IL US ANY TIME 202 0-8 Bldg. JALAL AALALAAAAMAMAA AAA AAR AeEL ALLE AAAAA A A hdd, | Sorree oe