Casper Daily Tribune Newspaper, June 10, 1923, Page 14

PAGE TWO. Dealers on These Pages Have Stories Of Interest to You NOVERTISING FUNDAMENTAL IN AUTO PROGRESS, OFFICIAL SAYS George M. Graham, Member of Highways Com- mittee of National Automobile Chamber of Com- merce, Makes Point in Recent Speech. That advertising has been a fundamental of progress in ‘the automobile business was the message of George M. Gra- am, member of the highways committee of the National Automobile Chamber of Commerce, speaking recently be- fore the general session of the Associated Advertising clubs of fhe World at Atlantic City. He poin that every motor vehicle mi dvertises, that 2 brand or trade reputation of the that the industry f advertising to some till its manufacturing plants, selling establishents, fuel, ‘storage, service and repair stations represent a great er investment of capital and employ more hands than the railroad, though the latter represents a development of nine decades. “A grand total of approximately $60,000,000 dollarg !s expended by our industry in advertising its wares to the public. “Putting millions of power Whicles on our highways and ciyt streets has worked a revolution in the important (matter of individua} transportatiow Nobody disputes that the motor ve hicle is now an assential factor in the name manufacturer asized the import saying “Par invaluable le and constructive stion of publicity, he ested that the news test should be the basis. If items are of in- ublic, state the are free from y do no in-| movement either of persons or com. other products, such pub-| modity Meity items-are of value to the paper ¥ and to the public. 7 Mr, Graham emphasized {hft the ad- vertising of the motor vehicle and F other modern inventions is not only an accomplishment in merchand!sing. t andards of Mving which n made available in this‘ E T LD age. : | eee Mr. Graham sald in part: “The advertising man has always} been identified with every phase of au-) Twenty-One Different Opera- tom progress, He is the Damon| — tions Necessary to Finish nobile Pythias. Fr y believe that upon the Up Car, close relationship of the automobile withforceful advertis! s been | “Paint: andligewdes. Bicak we built the incredible © from| ar “ abit i A Saraki! nd cosmetics dealers all go toward making the American girl, just as paint and nickel goes toward making the American motor car. about 13,000 vehicles re; red in the} first year the present century to about 13,000,000 registered now. “Bhrough the desire of ownership crea by newspapers, magazines and| , But there is a difference. Where the signboards, 2,659,000 motor vehicles| American beauty uses one coat of werd produced und wold in 1922; one|P&Rt and powder the motor car uses and in half billions of dollars are in-|™@"¥- There fre 21 different opera- vest@i in the automobile plants; pur-| one emoring Into the coating of a chasés of material in 1922 exceeded | P*!8® 70 with its lustrous finish one and a quarter billloris of dollars;| Without mention of the various we my in round numbers $40,000,000 | Processes through which the metal to 250,000 employes directly connecteq| Must go to take on the nickel finish witly our plants, and our dealers, gar-| US¢d on various parts of “The Most ages) filling stations, etc., provide em: | Beautiful Car in America” fol'owing ployfeut for perhaps 200,000 more. . | Fe listed the operations necessary to “The cars, | finish it: wholesale value . of trucks, parts, sccessories and tires} 1. Dioxidine rub. sold last year exceeded two anda half} 2. Hot water bath, Dilliong of dollars and a close esti-| 3. Sand blast. mate indicates that motor vehicles} 4. First priming coat. fused four billion gallons of ‘gasoline.| 5. Full glaze. This consists of “A foremost leader tn another form} leveling up with lead filler the un.- of transportatior ha Lee of the} even spots in the metal. Great care Pennsylvania r sg obtain a perfectly rously | is necessary to ed up at ement that in it has come from pract ee with| smooth surface for the subsequent ‘ore of years | coats of varnish as the high finish of ally nothin: Paige bodies magnifies any _uneven- On the Cotati Speedway in California an Oldsmobile Light Eight raced 1,000 miles in 899 minutes—maintaining an average speed of 6624 miles per hour for 15 hours—and the hood was not lifted once. If you have ever driven that fast for even a mile you will understand the gruelling nature of this test. You may not want a racing car, but you want one with racing car endurance. Olds- mobile Eight is such a car. It has the most powerful engine of its size in America. It has the strongest chassisin its size-and-price class. It is the lowest priced Eight on the market. OLDSMOBILE | EIGHTS FOURS TRUCKS Wyoming Oldsmobile Co. | ness or irregularity in the under sur face: 6 to 11. stuf” with a vigorous rub after each, | by rubbing the hand over the surface. built up further the surface on which After the final rub the body sides the varnish {s to be spread. 12. Rub out with water ‘and pum- > plied the body sides have a surface not noticeably uneven to the eye but whose irregularity is easi'y detected used under a wood varnish. Three coats of “rough have the smoothness of a billiard ball. 13. Sealer coat. This coat serves the same purpose as the sizing on a Before the rough stuff is ap- face. REVELATIONS OF MR. CONOCO =the most contented motorist in six, states! “A little knowledge— I- a dangerous thing—especially when the average ' man like ni¥self picks up a few fancy words and phrases about gasoline. i “For instance, ‘high gravity’ sounded good until I sat down to figure it out—and then I learned that the specific gravity of gasoline, alone, didn’t indicate any quicker starts, snappier pick-up, greater power or more miles per gallon. In fact, I was just a little ashamed to think I’d ever taken the term seriously —or a lot of similar terms, for that matter. “Two things brought me to the Conoco habit—first, the assurance of dependable and uniform gasoline, due to the rigid specifications and improved processes under which it is produced and, second, the plain peace-of-mind fact that wherever I traveled in these mountain states I didn’t have to look far for, the CONOCO sign.” THE CONTINENTAL OI COMPANY (A Colorade Corperation) sale ates as aa few Mexico, Utah, Idaho and Montans Uns, Cove Books. cecperiienk deed time and beak mabig fetee Castel Cet Ce ne Sir daslers gonaralig 718 (es JNU | y Pere Plaster wall or the coating of shel!ac Like Plaster and wood, metal is porous. The sealer coat, as the name suggests, is @ seal against this porosity which might allow moisture to work in be: hind the varnish and destroy the sur- 454 East Yellowstone i GENEKAL MOTORS i a i whi Vo Y PRRECEAS e eres) | HTT \ Built for Business— Oakland designed this car especially to serve the needs of business and professional men. Its mechanical fitness for daily service, year in and out, is assured by Oakland’s Mileage-Basis Plan for determining the quality of every essential chassis part. Its smooth-running engine carries a 15,000 mile written guarantee. Its economy is established by the frequency with which Oakland has won important momy and Endurance contests. Its trim appearance worthily represents its owner. Come in and inspect it! You'll be surprised at its completeness. And the price is only 1185! Rosdster, $975 Touring Car, $995 Coupe for Five, $1445 PATTERSON OAKLAND CO. Distributor Oakland 6 and Gray Cars 540 East Yellowstone Ave. Phone 2202 Oakland 6 + Sport Roadster, $1145 Sedan, $1545 Sport Touring, $1165 All Prices f. 0. b. Pontiac \ 7 another thin coat of lead the co'or of 19. the final finlsh. Color transparent and it is back it up with an opaque paint of the same color. coat of varnish be rubbed out in order to prevent brush marks from showing | work before the fina! finish operations in the final result. 14. Ground coat. This consists of 18. Rub. Third color coat. 20. Final rub. This rub has to take out any suggestion of bruh marks, The varnish used for this coat is stiff hard drying varnish made espec’al'y for rubbing. Here the body is turned over to the upholstering department who do their Elect School Head varnish is necessary to 15. First coat of color varnish, 16. Rub. It is necessary that each fare’ cottipleted: degree this summer. 17. Second color coat. 21. Final finish varnish. KEMMERER, Wyo., June 9—J. M. McDonald of Ontario, Ore., has been elected as superintendent of schools at Kemmerer to succeed J. E. Burch. Mr. McDonald is a graduate of the University of Missouri, from which institution he will recelve his Master's Mr. Burch will locate in California. It Alters All Truck Values Point for point, it equals or excels trucks costing from $1500 to $1800. Just check the specifications. The eis sturdier. Springs are longer. Finest quality stand- ard parts throughout. Has 5-bearing crankshaft sh Comfortable driver's the truck _ sells the chassis alone of many trucks which it out-performs. Backed by 10 years of factare and fin 7 dzy-plate, Clatch—scitiple disc wpe wits estomatie mibest- ment. Same as in trucks costing ww te $1780. fal track tability. chassie depth. Equals img $1400 te $1780, a B Other Sizes f. 0. b. Batfats 1% to een $18 hee? tm 1 Med we 288 Ths ta He 434-436 WEST YELLOWSTONE—PHONE 1700 Distributors Paige and Jewett Motor Cars, Stewart Motor Trucks Av a MMT Five-Passenger\Tourts= Sar Actual dominance in its market i has been awarded the good Maxwell, both because of its remarkable beauty and the higher grade performance which tells how finely it is built. The delightful ease of its driving and riding are further factors ° in the preference which is be- . ing accorded to it everywhere.: KENNEDY MOTOR COMPANY Phone 909 230 West Yellowstone \ 8 om