Casper Daily Tribune Newspaper, August 7, 1920, Page 10

Cpe Vase: © aiip Do You Know the Secret of Essex Leadership? It is the New Light Type With Big Car Ability.Can Any Light Car Rival Its Speed, Power or Endurance? Lightness today is an overwhelming advan- tage in a motor car, provided it means no for- feit of fine performance, endurance or distinc- tive appearance. Yet, prior to the Essex, what car combined all these qualities? There were light cars to be sure. But none to meet the requirements of those who exact the highest standards of ability, comfort and good looks. Had such a type existed, Essex could not have won such swift dominance. It could have set no world’s selling record as it did, with a greater total paid for Essex than for any car ever brought out in its first year. The very suddenness of its success shows how its qualities ¢6rimandeered attention. For men are not quick to buy a car that time has not proved, 4 And the Essex came unknown. Merit was its only advocate for recognitiun. Its quality was instantly obvious. In looks, in ection, its appeal was dynamic. And it drew immediate response from all classes of motor users. ; Almost Doubles Light Car Endurance They found ability, speed and power before ‘believed impossible in a light car. Now see how Essex has justified all the fine things that have been said in its praise. An Essex stock chassis set the official world’s 50- hour endurance record of 8,037 miles. In three tests it traveled 5,870 miles averaging above a mile a minute. Essex stock tour- ing car also holds the w-id’s 24-hour road record of 1,061 miles. 2 To those who had owned light cars, the Essex was a revelation. It gave them a new sensation of stability and power. They found charm of appearance, riding ease, and pride of ownership that comes from possession of a car they know none can surpass in performance. The Dominant Light Car By Official Proof People accustomed to fine car qualities rec- ognize in the light @ssex, all the performance, comfort and gocd looks that formerly were re- garded exclusive to large, costly cars. And with it Essex brings every advantage of the light type. These compel consideration. They consist not only of important economies, but of greater handling ease, safety and con- venience. Parking for large cars is becoming an inereasingly difficult problem. So.. too, is their manipulation*in heavy traffic. The light car clearly shows its value in greater nimble- ness. The common sense facts prove it from every angle, the type for all-round usefulness. When you know the appeal of the Essex you will scarcely be content to drive another car. Immediate Delivery BARGAINS IN USED CARS» 1 Velie (6) 1 Dodge Trucks TARGHEE tasper Daily @ribune sAvtinbay, Atheist 9, Your trucking costs hinge largely on the time consimed per trip. The special ability of the F. W. D.to make(quick time through heavy traffic and to syrmount difficulties ordinary trucks would not attempt, are great factors of its record in cutting city trucking costs. This is due to its short wheel base, exceptional ease of operation, power and positive braking action applied to all four wheels. » Its equalizing of load and driving strains on ail four wheels, extra large load capacity, saving of 10 to 15 per cent in fuel and 25 per cent in tire equipment; are other F. W. D. economies. , r Let us show! you why F. 'W. D. is the truck best suited to your heeds. Ne ihinnnnitt ie #1; — Trucks Sold on Partial 2 2-ton Diamond T’s 1 Overland, 5 passenger; 1 International easy terms 1 3%4-ton Diamond 1 King (4), easy terms 1 2-ton Corner Second St. and Yel- lowstone Highway Phone 1406 1 Hudson Speedster : Payments pss ms Cal Constr BoE on ers, Newcastle, Wyo.