Casper Daily Tribune Newspaper, April 1, 1920, Page 9

“B C and women in general. MERCHANT'S PUBLICITY DIS- YROVED PROFITEERING CHARGES Only recently the Montana trade com- mission’ investigated COLUMN «| _Epirep BY MANSFIELD F! HOUSE Grin) which appears twice n wee! pen articles of epecial interest to metohinis: Gels alee eee eee ee aa Dailp Ccibune “That sounds good. Think it would be all right,” “More than that. ,It will mean that the margin of|90 one pattern will remain in the store profit being secured by stores in Helena} Ver half the time a full bolt now does. and a number of news stories appeared! People vnll see a new pattern, where that tended to influence people to be-!they used to see the tail end of a full bolt. Monday. lieve that Helena merchants were as a rule profiteering. With this ‘imipression abroad several of the Jocal stores began to use plans of their own to counteract the senti- ment that was ‘so unfounded. The gist of the advertising of the S, L. Smithers Shoe Company of Helena, was to “buy shoes now, for théy ‘will be higher in|# the fall.” this prediction. But the Montana trade the “buy-now propaganda," as it termed | in person and through interviews given the newspapers. - Needless to say, inter- views on this subject, so elose to the pocketbooks of Helena consumers, were read with interest and marked opinions were formed. The Smithers store ran a six-column | advertisement under the heading, ‘Wise People Are Buying Shoes.” It first Presented the statement that on the ad- vice of the ntore it was not at all un-|¢ usual to s¢@ people buying. two, three and even four pairs of shoes a once. Then the'store took one of its standard | styles, nationally advertised and well known to women, and mentioned that while the store was retailing from its present stock at $4.85 the present | wholesale price was $5.25. Mention was made of another well-known shoe sell-' ing in the Smithers store at $6, but at wholesale at $6.85. “If you need shoes,” the advertisement continued, “don't put off buying, as these prices will have to change when our new stock arrives,” that they had twice as many silk pat terns as formerly women came in to ‘see out of curiosity. among themselves, “Well, I certainly ‘The facts later substantiated |*t last got goods to show. At last we can get something without commission urged the store to cease | Send away for samples and then mait order.” the gtore’s advertising. ‘This was done {thelr business. This fall will see the same plan used in linens, a line which, owing to the present ‘prices, has been rather limited in many stores, MAKES ‘EM ‘LOOK AT THEIR SHOES I'm going in to market week from How about it?” “I'll be there.” So when these two stores advertised They began to say am glad that these valley stores have having to And the departments doubled Ray's store, dealers In shoes, at At- water, Calif., wanted people to look at their own shoes and th with those they had on display, compare them So be- ween the sidewalk and the lower part of the window they placed a long mir- ror, tilted so that the onlooker was sure 0 see his shoes reflected. The comparison the onlooker’ made between his shoes and those in the win- dow often resulted in a sale. ———— ANSWERS 10 QUESTIONS Q. If the suffrage amendment is rati- fled, will it be effective in states whose constitutions restrict suffrage to male }land on which was the grave of Mary | Wasting‘ton—but it is against the law of ) Virginia to sell a grave. ‘simply made use of trick wording in his Pemssenensaes DOLL ON IN-COMING SHIP FOUND TO CONTAIN GALLON OF RARE} LIQUOR—Whisky, brandy and rare wincs, between 1,200 and 1,400 quarts eH all and valued at about $10,000 were seized by customs Inspectors at Boston tiie last century. when the White Star liner Cretic docked. One of the most in genious methods by which the liquor was camouflaged was that employed by a woman who rigged up a large doll to cover a gallon demijohn. UL & U. naets the election of delegates to Chi- ; ; The relationship between art and. in ton—mother of George Washinstom— Dhone Break of dustry is to be the general theme’ of | “ahr Sgryseol yi ear ‘a a Peeve c st 5 % the amual convention of the Eastern | Suicinag act as Ya tae ip re op aS OS - Arts association, which is to meet in burg, Va., advertised for sale a tract of| Promise Insurance; |s"% & ’ Boston today The agent ~. Estos advertisement to advertise the property. Q. What is a nose dive? M. E, C. A. This is a nearly vertical descent of promise” laws. of an airplane, nose foremost, but with- ens cee aavertisement—which citizens? R. 8. out rotation of the plane about ‘the! er rightful ho-itage-—-love-letters, |, by the way, in the newspaper F longitudinal axis, | Rint 2 that contained an interview with the,4;, Charles B. Hughes, former justice si) 4 The new breach of promise Montana trade commission by which the retailers were not placed in a very favorable light—a large amount of space was given over to the listing of statistics and statements under the heading, “Why Shoes and Leather Cost More.” The New York store, a dry goods neighhor of the Smithers store, also ran & page to counteract* the sentiment bound to be formed when fall prices ‘were noted and the trade commission began to give out newspaper interviews This’ appeared under the heading, “What Makes Prices High.” This store Promised in the advertisement to help keep prices. down and to mark prices fairly. It said that this advertisement was “submitted because we believe that the public should know why it is paying increased prices, and why good mer- ‘chandise is so scarce.” “ANY KIND OF ‘ MUG WILL Do” mug, and the Highland Park Phar. macy, Wighland Park, Calif.;"played'that idea up in a-card on which five differ- ent types of “mugs” were caticatured.) in It got attention and helped put.the idea over. Also, it helped materially in sell- ing the root beer. C0-OPERATION BEATS COMPETITION EVERY TIME Oné of the best things for the suecesa smith?” no snakes in Ireland is true. reptile native to the island is the lizard. Howard during the world war? J. C. W. of the United States supreme court, ex- presses the.opinion that this amendment will be effective in all states. Q. Who was “the learned bla@k- C.P. G. A. This title was applied to Elihu Burritt of Connecticut, He first followed the occupation of a blacksmith and aft- erwand became a distinguished linguist. | Matt Q. Why doesn't: the price of gold fluctuate? M. B. A. The price of gold is fixed by in- ternational agreement. . , Q. What is a moron?’ M. W. B. A. An adult person having approxi- mately the intelligence of a child of twelve years is called a moron. Q. Is there a difference between a raisin and a grape? Y. I. M. A. The word raisin is generally used to refer to the dried grape. Raisin grapes are usually the product of warm climates and contain from 20 to 30’ per cent sugar. yvaluabl el: of There is something tempting in the|auseatal. tre mein Srapes is the thought of drinking root beer from a merce are The principal and most The seedless raisins of com- largely Stiltana grapes. The Smallest ones come from the currant Q, ‘Is it true that there are no snakes Ireland? L. Ey D. ‘A. The popular saying that there are The only former _ President William ‘Taft hold any official position A. Mr. Taft served as one of the ‘of big store or mail order competition | joint chairmen of the national war labor is a situation where the merchants of a| board from April 8, 1918, to August 12, community, or even of a single line, are'1919, too busy trying to down each other to have time to build up the town. No one Q. What is urdu? T. E. 8S. A. This is the speech bf the Moham- but the two parties involved have pa-|medan population of Central Hindustan, tience to stand by while a mud:throwing|and is generally used on the peninsula, campaign is on. What happens when even competitors co-operate was demon- strated by two dry goods merchants of the Imperial valley of the southwest. These two merchants are in competi- tive towns, a short distance apart. But they meet often and talk over market conditions, get advice on buying just as if they were partners. They are inter- terested in building up that part of the country which is just beginning to de- velop wonderfully. One day the merchant from B——— called on the one in EL “Dave, I want to put something up to you. Don’t know how You'll take it; but I think it's good usiness."” “What is it?” “Well, I've noticed, and I guess you have,_too, that we aré losing a good deal of the trade in our silks. Those stores in Los Angeles, Phoenix and Chicago and Kansas City handle people's mail orders satisfactorily, and compared to their stocks, we haven't very much of a showing—just country-store variety —and they soon get tired of seeing the same bolts month after month—"” “What can we do? Can’t afford to carry a big city stock of that stuff. It would be fine, I admit; but we'd never turn it.” “That's just the point. I figure we can carry twice the variety on the same investment and do almost twice the business.” “If you can figure that way you must know something about prices com- ing down, or else you're a wizard." “Very simple, Dave. We will buy to- gether twice as many patterns as we usually do, that’ is, you and I together. Then we will each take half of each pattern. Don't you see, that will not increase our stock any, but will give us twice as many patterns to show." Q. Where is Wyandotte Cave? H.F. A. In the United States, this cate is second only to Mammoth Caye in size. and is located in Crawford county, In- diana, and consists of a series of galleries and large chambers. able for the number and beauty of cry- stal formations, It is twenty-three miles long, The cave is remark- Q. » Was the grave of Mary Washing- EQUITABLE Service Standard of the World Compléte Circle Life Accident Health Of Protection The Equitable Life Assurance Society of the U. S. Room 23—Townsend Bldg. | CE.HOOD's:s Agent Holy Week and Easter Services at the LUFHERAN CHURCH *\ Maundy 7:30, German service Good 7:80, English service. Easter 9:00, Sunday school. 10:00, + 11:00, 7:80, “Christ was delivered English service English sermon raised again for our justification.” German service. Thursday with Holy Communion. Friday Sunday with Holy Communion. of morning repeated. for our offenses, and was | (Any reader ‘can get the answer to | any question by writing The Casper Daily Tribune Information Bureau, Frederic J. Haskin, Director, Washing: ton,'D. C. This offer applies strictly’ to information. The bureau cannot give advice on legal, medical, and financial} ers. It does not attempt to settle domestic troubles, nor to undertake ex-| haustive research on any subject. Write | your question plainly and briefly. Give full name and address and enclose a two-cent stamp for return postage. All replies are sent direct to the inquirer.) No more wo about your over-stoutn T: Oil of Korein, follow the simple heslthisproiee Korein system and it is positively guaranteed you eed fo be, Tid ofr thie sateen et ak 20 .of—or, self-treatment w: st nothing’ We offer. $100.00 Guarantee! The thadow® you look before and mE luction, leasure and weigh yourself now; watch light- ful steady reduction,» Become healthion gone appearance, pore active and attractive; guin real yet. TYPEWRITERS CORONA—L. C. SMITH 101 Wyatt Bldg. A_ prominent Philadelphian, George Reynolds, Walton Ave nue, lost 20 lbs. the first month * and:continued using Oil of Korein, nrassag himself Ibs. Mrs. J. 5 Hansen, gaily, until he reduced 6 20 Ibs. in than 2 months. Mrs. wanted to reduce'8 lbs., and did By usta man, EF. G. Drew, a Prep di la algeria it easuremen' lecreuse like magic”, etc, Legions of voluntary testimonials. : Don’t the tedious burden of unhealthy fat. Become and attractive by this superior eas method. ~ RECOMMENDED BY ‘SICIAN! ;Amaze yourself and friends. Increase your*efliciency. Oil of Korein is pleasant to use. Buy a small box at ‘any busy cy; or the dru; will get it for you. Or, write us and we will mail you a box in plain wrap- ‘per, which you may pay for when it comes to you. * New Book “Reduce Weight Happily” gives helpful information. Will be led free juest, this adve; req ment out and keep it. Do not lose tins ce of a lifetime to improve yourself marvelously, Address: KOREIN CO., Sta. F., New York Just 3 Cents More |state governors, LONDON.—{By mail.)\—English girls} are anxious to do away with “breach They say they cheat a maiden out of; season has-begun in the courts here and each hearing makes a careful man earefuller | Very few men ‘will run the risk of addressing a really impassioned epis- Bought, sold, rented, repaired. Dealer They sound so ridiculous when they're read out in court und reproduced in the newspapers. The modern lover puts his heart's desire to the labor of “read- ing between the lines.’’ If she confines herself to the written word she'll get more thrills out of a dry goods store’ advertising circular, The letters she| receives from her lion-hearted suitor are not worth the three-cent postage stamp. Many a Sampson wno makes love) divinely is sufficiently up-to-date not to put his sentiments down on paper. The falseness of Delilah is a guide for mas- culine posterity, and in vain’ do Eng-) ‘lish girls protest that they're not all) | Dellahs. "The breach of promise courts | are kept too ‘busy.for the disclaimer to carry weight. And so the engaged girl of today has no cherished bundle of lavender-per- fumed, pink-beribboned _love-protesta- tions“hidden away in the linen chest. The only things she can recall about those sweetly said parted hours are the tender nothings he whispers thru the) j telephone. A letter costs three cents, A tele- phone call six. But the extra three cents insures him against all risks. 5 esebis 2 aaa fein i Today’s Events — | Watch your step, for This is All Fools’ Day. Centenary of the birth of Charles Gayler, a noted American playwright of | The, so-called Howard faction of the Republican party. in Mississippi is to/ hold a state convention at Jackson to- Prominent speakers, including several | are scheduled to ad-! dress the annual convention of the Let us take the DENT out of ACCIDENT Get Aetna-ized G.F' Bell tle to the lady of his love these days. League of the Southwest, which is to There meet*at Los Angeles today for a three: day session. . “By the “any chita of April n old belie! born on th last s nm would “dye a wickedde deunes? ‘ When you dine at the biz Western hotels and find great, crispy, golden Potato Flakes served with your fillet of sole, you probably think, “Some chef!" You really should think “M & G's” again!" For the best hotels and restaurants in the Rockf¥ Mountain’ region buy their potato flakes in bulk from u Ww mak: them better than their own chefs can. Your grocer sells “M & G's” Colorado Potato Flake & Mfg. Co. Denver, Colorado Sealed Package Always” : Serr. ge et ee D The -—eAgenceyo- GENERAL INSURANCE 303 Oil Exchange Bldg. Announcement I have opened for business THE SOUTH SIDE GROCERY 132 West Hugo Street Phone 1111 With a complete stock of Groceries, Fruits, Vegetables, Smoked Meats and Bakery Goods. Will be pleased to serve you and invite my former patrons to call. Free Delivery J. H. MAUK Formerly Manager Natrona Mercantile Co. ‘ Benevolent and Protective Order of Elks There will bea reular session of the Lodge on FRIDAY EVENING, APRIL 2 At 8:00 P. M. ODD FELLOWS .HALL Installation of officers, Initiation and entertainment. By Order EB. R.: pace ROBT. COHEN, Sec’y No. 1853. and Manhattan. quisite colorings. our Easter Apparel pride of those who make them; the pride of we Se i] - n ro) = i 3 iy) 5 Bs = > @ 3 5. oO ° - =r oO x oF a = > } 10, | wear them. Suits by Hart Schaffner & Marx and Styleplus. SAAN ’ Beautiful Silk Shirts The kind that well-dressed men will be wearing—Wilson Bros. $6.50, $8.00, $8.50 and up A new nifty line of Spring Neckwear in the most ex- $1.00 to $5.00 is most complete with a stock of Suits, Hats, Caps, Shirts, Neckwear, etc. The Home of Hart Schaffner & Marx Clothes Our Clothes for men and young men are the Seated 77 $35, $40, $45, $50, $55 and up = 2 Sa Me soage-s ee ee ee ee a Hf pe |_| SRE = —_ “Boyville” This Department for the sturdy growing boy The Store Accommodating soto eseateet Poste a tres K 2 axa % ? 4, ? x Me + > Patek Po toste trite ste tote tote tn ten ante tn ee te inn tintin tin bin tend th ro aso-ee-ofeateeo-ate-dtoate-ote ste esoeteste-sle-stoste-ste ete te ateste ateete steele afo-aho-efo-efoege sfe-ote-ofe ofeoe- - oe of Beer do dodo dodtecs Sa Me he ea Xa M% Sao FF 9 Pow ovewee