Casper Daily Tribune Newspaper, February 14, 1920, Page 8

CARS BUILT TO PLEASE WOMEN Manufacturer Tells How Fair Sex Is Final Arbiter in Most chases “Men buy automobiles—but it is the women who choose them.” This is the expert judgment of Edward S. Jordan, manufacturer of motor cars, veteran sales manager and generally qualified to speak on the subject, which he does in the February issue of MoToR. Mr. Jordan tben proceeds to consider just what a car must have to “get across” with the woman in the home, the final arbiter of whatever is bought. “First,” says he, “the car must have good lines, for a woman has a peculiar appreciation of lines. She knows their value in her own figure and in her sur- roundings. She can appreciate sym- metry of design and she knows when anything has that peculiar quality we call it balance. “Then the color myst be right, for a woman knows what color is. She}PROMINENT SOCIETY. FO not possessed by the maje animal. Miss Archibold McNeil of slhiieasti ab Conn., and Miss 0. W. Hyatt of Kansas City, Mo. “If the lines are good, if the color is right, if the car has an atmosphere of ‘refinement, the woman begins to like ' " that car with her first look. So she i steps up to it and her first physical act is to put her hand on the leather, If it is soft and pleasing to the touch, if it is carefylly laid on, the. car scores @ second point. “Next the woman steps in and sits down. “If the maker “has studied the average height of a person, if he has tilted his seat at a comfortable angle, if the springs are deep and yielding and the arm rest is just right, if the ‘wo-! man feels she is setting down to ride fm the car instead of on it—then she some roast or cold meat, and a desert Oyly-on his birthday was there a better t | |ehoice wine. He usually drank becr or | Teserve land. Each soon will begin, the a bt Moselle wine, Lerection of huge tanks whic! give \ By tearing down some of the walls|@ total storage capacity of several mil of the villa, the kalser had a wondertul {Sion gallons. bathroom constructed: Three of the big inhabitants. showéd no appreciation for his kindness. They asserted that he was trying to gain their sympathies WN WAR begins to enjoy herself. She looks more Eanpaie William Had. Army ofj without paying a pfennig. The women carefully at the fittings, the rug on the flopr, the artistic hardware. She is glad to see whatever ‘unusual devices the ‘manufacturer has added for her special comfort and convenience. “She looks up and sees her husband at the wheel, He is sitting back in @ comfortable driving position, levers and é expelled from Lille for compulsory work | eys, Wore Many Uni- he permitted to do’agricultural, work.” | forms, But Always Had — Fear of Airplane NEW MAKES OF AUTOS pile aa ie iILK JOIN IN RED taped AT PALM BEACH, FLA.—Members of fashionable Pabu an_instinctlv of color, of Heach ny who joined red bug race recen| there. Pdi igs Sn a a ne the appropriateness ‘of color schemes, |Of 8¢. Louis, Ming M. Ellis of Jacksonville, Fla., Miss Edith McCarty of New Nore Miss Madeline Hubbard of Chlengo, | that will make Livers | a gant ai distributing center. meal, stich as caviar and pate de fois |” Five of the leading ‘shipping compa’ gras, roast, rice, fruits, omelette ror ree have been allotted portions of the | trees in the neighborhood he chopped; — Like Cascazets, they down himself and distributed the wood | you sleep—that’s Tribune to the poor families of Charlevilie. The * pond issuc of $75,000,- @ provision that th to be used for build- ‘state roads, which are inate and a portion of he. St. Louis county roads ® part. ig the great iron-ore mining 1 the Lake Superior district, } has within its limits the largest Tost’ valuable iron. ore deposits . Where are several cities and wns in the mining district of from i Associated Press.) 5,000°to 16,000 people. + " NEW YORK, Feb.» 14-—Brig,Gen. 2 ———— \‘ETERNAL NAG’ of the port of emi Statistica available show that _St, ized the 166th depot bri Louls county, Minnesota, 1s credited watt ee — t 3 served in Colorado and Camp Kearney. Sith haritig ‘she lergeat bong teauco of! DRAWS NAME. : |it Camp tow ana’ dung the wes any single county in the United States Afterwards he Dmnmnaaidedt the demobi- for road construction. This bond issue tor $7,000,000 was carried by a vote of OF PEGASIA zation reer Russett nine to one at a special election on July. 1, 1939. The second largest coun- 5 ty bond issue for public roads—$6,600,-} . 5 3 R 000—was voted by Dallas county, Texas, Ranta laneatoniin teettben, Hearing ob May 24, 1918. a friend calt bis wife: by the unusuat The St. Louis county bonds are tobe name—Pegasia, he. asked the reason. used ‘fer the construction. of 270 miles “Feminine of Pegasus. Pegasus. was of road within that eounty. Under the] on immortal horse, my wife's an eternal !act passed by the, Minnesota legislature, nag.” and" tarde submitted ‘to: the people of ped mrate at the regular. election in eats ors the Zethune Wyant Ads. “THE UNIVERSAL CAR ‘To the business man, o, retail or wholesald 6 thé minifectizren: wh te end sion 'man; to. the trucking company, the Ford Mode! T One Ton Truck makes, irresistible appeal becatise it has in its chassis all the merits of the origina? Bae) pangenisay a5 Ford Model T Motor, the dependable Vanadiim steel ~. chassis, and the manganese bronze worm-drive. A strongly built truck that serves satisfactorily and lasts’ in service If these statements were. not-true, wheel within easy reach, pedals just) BERLIN (By Mail).—The former Ger- right. Then she begins to think how! man Emperor William while ut the Ger- she will look riding down the avenue—| man great Headquarters in Charleville, she thinks how the car will set off that |irrance, in the world war, surrounded new gown to advantage. And the vic-| himself. with an army of. lackeys, ture pleases her. changed his ‘mnlfort several times a ioe \day and had a strong objection to any | but silks AE, according fo description GAR BRATION LINKED jot his conduct there by. the editor of the Charleville The editor, Journal. H. 'Domeller, hag just. published an ac. TH REPAIR BILL count of the former emperor's conduct f Charleville. He says: “Everything hé wore wag intended to Tateain the greatest effect. According to the example of Napoleon he slept in a That.much| of the money you} spend for repairs, replacements and service is a é 4 result basically of, vibration in the caf, Earhart page Sen terentors, v8 is pointed out in an article in February ty) Gitta which had ereess itaaihanie MoToR entitled “The Flagpole, the fi0-| protection against ‘Sipplanc . : dic and the motor car.” ‘The title terms | PT gear ‘or mere pai mroanithag are not us disconnected as one might co imagine, for the author, H. A, Taran. | 20 constantly changed his’ sleeping tous, member 8. A. B., points out some interesting facts about vibration ings. and how a fiddle properly | imperial villa, ould split one intro, quoting jeaberit vl, ad ak another ne the Jentist, Nichola Tesla. Engine | chict engineer, a cook and several court vibration wears bearings, pistons, ©! loficials were killed. <n. the gurden of c . ' Inders und all parts of the chassit, 4nd | tye katser's villa,there was un elestrioa the. author shows how this vibration is | jy reduced in our cars. He alsa shows the importance of knowing bearing sizes the me geecrmeemmcomeer comer ASIDE AT LIVERPOOL AS i jin which ta sleep. In April, 1915, five | "bombs -fell in the neighborhood of tlie{ lighted dugout with a capacity of 30} Night Attacks a WHO AT DETRONT, (By Associated Press,) Untied Perens.) DETROIT” Feb" 14, Detroit ‘was to introduce. to the: world of motordom here today sevéral pew makes of motor cars, at the annual automobile show. These cars, expected on the market for-some time, were-delayed by. strikes and labor unrest. They were com- pleted too late for the New York show. Practically double the ‘space used in’ former years was made -available for this year’s show, and likewise double ° the effort to make it a success has been , put forth, according to officials, . Autti ees Seeds aha AGRES OF LAND ARE SET Complete: stock of Vesta Batteries for all Call and give us a trial. We guar- antee ‘satisfaction. } | \ | STORAGE FOR SHIP OIL; LIVERPOOL, (By | Muil.W—Dev ‘elop- (ment of the use of off ‘for skip's fuel ‘purposes hag led to the setting aside 6f more than 20 acres of land adjacent ¢to the southern docks at Liverpool for! the demand for Ford Trucks wouldn't be so constantly on the increate. Will be pleased to teke your order for one or more Ford Trucks, will see that you _, grt reasonably prompt delivery, and. will give you an after service the! insures — But don’t wait too long, SEIT OB ss. EARL ¢. BOYLE - 31437 North Center and crankshaft diameter and why manu facturers lay stress on certain technical; phases of construction that the buyer | usually overlooks. $< French men of science aresysing sor-| ghum for producing cvloring material. The huyks of sweet sorghum and those of sorghum with black seeds, hithete of ho use at all, yield a gum with very finc | shades of color that range from pink} to bright red, salmon, scarlet, pearl | gray, dark gray, dark brown and khaki. $$$ ree ENEWAL OF Threaded Rubber Insulation never needs to be given a thought. But that of ordinary Insulation does, at least once before the battery is worn out. Threaded Rubber gives far better pro- tection to plates and is the By oat teas Gan be depended on to last as long as the battery. It can be had only in the Still Better Willard. Auto Electrical Company > 111 East First $1 Phone 968-J Julike his sons, the kater'y mets ‘the stotage of oll, Tt te Imple.” “His lunch c isted of establish in this ar - \ THE Cadillac automobiles made today are better than those made yesterday. And every tomorrow will see a still better Cadillac. Wehave pleas- ure in transmitting this pledge .of the Cadillac Motor Car Company to our customers, mE whose allegiance wevalueasour most precious business asset. COLISEUM GARAGE . 147; East Linden $t.—Phone 724 A2-ton Standard Tread Truck; 156-inch wheel sp wectee heavy el 21 ~4-ton Timken en Detroit high fension magneto cab with sliding eu and | foot warmer; electric lights. # Wolf &W att Motor ¥ MOTOR COMPAN Federal Ld wc Stan oa et