Casper Daily Tribune Newspaper, March 28, 1919, Page 2

PAGE -TWO * girs Casper Daily Tribune mie ry evening except Sunday at rona county, Wyo. Publi- : Oil Exchange Building. 3 TELEPHONE ad Editor or Nentntives Lo Vifth Ave ths. ions must be paid in wd- > Daily Tribune will* not after subscription be- th in ari this paper and cal news published herein. KOREA. also ehe | her 1 Japan for Sow Japan nd. Korea, roverned by several yi Les protectorat olted. There been bloodshe ins ma cit and towns. Many Koreans have been killed or wounded. The whole coun try s said to be aflame. Re ives of 3 000,000 people have met i their independence. A tiation has been organized tog for: for the tion, and for peace of aid right the self-determing of a friendiy “mandatory” government until nation can set on its fect politically Korea of all places! It is a strik ing evidence of the the world, the extent to which spirit of liberty is spre: over and the new vigor that it brings to nations thought hopelessly decadent. situation is be em- to sure for Japan. s the 1 situation fo Great Britain, It rrass: ment, too, to the peace conference, whose is already delicate enough will come it cannot by, tA what ought to cor of it there can be little ques. tie among those who honestly ac cept the basic principles of the peace with their logical n- ricans self-evident d with any uation willing to strive an nothing but ' UNCONSTITUTiONAL AMENDMENT Island, on of p lat o the con She ).question i lidity. A pending in the ich, if mn behalf of Rh Island r court of the libition amendment declared uncon Th vdment has alr the aid has be more uisite for number of states, z mally declared a part of the organic law of the nation. This seems to e the odd situation of question- in, + consti onatity of the con- stitution itself. This view, how begs the question, which nether the amendment any be in the constitutior Th ject Rhode Island ob- that co submit legislagors right to the had ? ho such an amendment to tend of nt—that the act in question stutes, because it is of a nature ing to alter the established systen vovernm an unwar ted invasion the di overnment of the police pow- ers of the individual states, supfeme court presumably has the if criticism are proved r to cast out of Island dec amendment unds If Rhode ides to press the of however, will make a law case Few citizens, ¢ nights w orrying over F returniny soldiers say So 2 fore. far as a taymain| see, it is one ¢! that the amendment will stand. ja ie | The Jack Pe Pot | Found: One instance in Chiiemeerarenien hi earn prices bring a benefit. they don’t de- t for serve i y particular cr keep. They muply because it costs tco much now. ing sober. abstain from booze Doctors on the land can now make ica than in any other ccuntry. it is generally conceded that Ameri- ca has made more progress than any other country in the intelligent usc and of it. diagnoses and prescribe for their pa- in mid-ocean. And yet we were 1 fre n of the 8, im development? Pretty soon only a millionaire can afford to get drank. And he'll have » do it in the dispiriting privacy of the fut own home Somet paying these war taxes makes fellow pretty sympathetic toward the peace league idea. of r tne s if you stuff a Bol- tight that ems that food he with sheviki so can't yell or shoot, he’s safe to have The kaiser dislikes the climate of Considering where he rez Holla belor he probably does find Holland climate a bit chilly. -_ 2. —o In the Day’ s News | t Wilson to } y of Denmark list by pre. rs has bee: r of perio Von. Born in oi 18 ceived his education at Ha hen began his active carecr as dra isatie critic for ons of the New York ewspape In addition to his active york journalism he ha number of books of first direct participation in po in 19416. In tho presiden- of that he fig red as organizer of th In- cependent League. > < | Today’s Anniversaries | 1320—Sir Howard William nol chepetallerey she amanuras < . had no means of earrying the the father of the modern deantaeee of his products to‘the con school of war correspondent, horn in Ireland. Diet Feb.» Samer. The retailer, on the other 1 Sj i hand, could individually do almost ¥ : : , nothing in the way of educating the 871—Garibaldi declined command jublic, He did not have the facili- of the } National Guard of the ses) or did the sale of any single Commune in Pa _ . .commodity justify any great amount 94—The Socialist Assembly in Vi- ef educational work. enna passed a resolution in To increase consumption the gon- sisting upon universal suf+ :umer had to be reached. In pre frage. portion as standards of livi coulu 908—More 60 miners cntomb ‘be raised, markets for ex x com- ed by explosion in a coul modities could be extended. And a mine at Hanna, Wyo. sale for new commodities could be e-- DUB SMO Renae Britis; tablished ntages steamer 1 off South Were understood 1 ¢ mer. "3, 112 passengers bein: America’s Solution. > lvcrtising was the solution of this ne % nel ly problem ro-scale selling. The “ yee a oo \ ° ae ny ing the consumer were OF Se lok neuen spapers, magazines rm, trade and religious papers, t 917—Conference of German and |S ete proue t Austrian emperors. presum bly on possibility of averting war with the United States. _ Year Ago i in War | River Heoahyis British nan n pirmen down brought chines oa western fro THE CASPER DAILY TRIBUNE some of the A Message from the Amen'- can Associaticn of Large Agencies. More adv:rtising is done in Amer- And What has be<n responsible for this How can the force thus responsi- 1 ople d its > of comm nd at hem withir greatly The not keeping pace ble be so understood and utilized as to inrure even greater Progréss in than in the past? le production | been tous in Ancer' The manu, 7 lities in vast quan- a luction i uf th nl reach incre : of vd to transportation vale operations brot <cis of the nation within 7 the popula- ates increasea ta 103,000,000. iod ns had ion of the mar- * ter of individual ability had - the vehicles by which these markets] could be reached, together ‘with a thorough technical training necessa ry for their use. It was evident that this in itself wa undertaking w' called for or- ution and s tion. Such specialization was possible only fo: those who apply their entire time to the study of adverti , and throug. constant contact with a variety o: problems acquire the necessary ex- perience and judgment. The adver- gency afforded the necessary ation and by serving a nun. ber of clients was able to render serv- icc at a fraction of the cost that would be required to maintain an or- ganization working on a single prob- lem. The first as was largely a Organ needed. Tt became r © operations upon ¢ So the number o mthod far cies grew rapid! The Americ Assocint of vertising Ager 1 ¢ enc s cation sta r <- re of th available ry for carryir en 1 such s w with the — With this clear conception, the ad- possible expansion of manufacturing... Sail No ital Gy eG i “nd not even the natural incre: Inbaeratthatiserd covin chiiniieet q population, though augmented by im s:.4 to meet his net He will have taigration, could keep up with the .“<ardard by which to judge the factory’ output. Supply beeame '- Gualifications of an organization’ tu ethan demand. Business was check ig any particular kind of work, and cd, not by the of potential mar... using discrimination he will Help ke by the right means to de- liminate the waste in adv r ve Prop were among the first to w Terrific battle raged along 55-mile ¢y1, front, from northeast of Arras to ey outheast of Somme " — 3 ; peer, Today’ s ee 1 Officers of the Elk’s Grand Lods” duc to arrive in New Orleans to tend the dedication of thy ¢ nifieent now home recently com wlated for the order in that city t Today will witness the final ses ons of the jubilee convention of the National American Woman Suffrage ; \ssociation, which has held forth ink St. Louis since the beginning of th: week Mayor Hoan has called a yenera. conference of Great Lakes manufac turers to meet in Milwaukee toc with a view to re-establishing pack- age freight services on the lakes, which was cut off by the war. > - and Ball given under the aus- pices of Degree of Pocahontas for the benefit of French War Orphat Masonic Temple, Tuesday, April 1919. Tickets $1. Ladies free. 3-38-4t alizing in Tose Oil Stocks and Leases for Md Letter lait on Ferry Browning Qil as Paying 50% Monthly Dividends dividend-pay i lative - Waa a Mstossicns Tit Ohio St, Wichita satin, rvDy so ihemselv! -secule p to this time the machinery sling, with few exceptions, ¢ | of salesmen, er programs, direct mail, ind painted signs ¢ turer to carry his messzge to ibt tising in a conspicuous w - & result that advertising for confused by making cxagger: y its development has opportunities aff offered ev markets udy AMERICAN Where They y medicines and with with manufacturers b a, in r part of the centu: to ap to the problem of Hing. finance and production, improve- mint in beth these phases of it ca ale selling. « and retailers user. with the time w promotion ted claims. ound and con an to revlize the and slowly bu. followed, ed by such y incentive ling or to make advertising proportion to the mai inufacturer could develop his department. But it 1 that growth in adver. specialiratio To here ceurate us it cow first applied itself to bled the and thus reduce costs. . Advertising agency service consist of interpreting to the—ptublic,-or tc that part of it which it is desired tc veach, the advantage of a product or cervice. Interpreting to the public the ad- vantages of a product or service i: sed upon: 1. A study of the product or serv ~ ice in order to determine the advan- s and disadvantages inherent ir he product itself, and in its relation to competition. is of the present ana for which sthe pro s e is adapted: to Toc tion. s to the extent of possible sale. to season. s to trade and economic ticns, condi- to nature and amount of com- tition. " A knowledge of the factors of distribution sales and their methods of operation. A knowledge of all the avail i a and means which can prof- itably be used to carry the interpre ion of the prdduct or service to consumer, wholesalcr, dealer, contrac- tor, or other factor. This knowledge ion racter, influence, circul. quality and location. Acting on the lnowledge ceding paragraphs, recommendation- ere made and the following procedure casues: ‘ormation of a definite plan. Execution of this plan: (a) Writing, designing, iliustrat- ing of advertisements or other . appropriate forms ot the message. 3 Phone 949 ¢ J.L. BIEDERMANN, Prop ¢ ce 157 Street Gen. Office Sth and requirements, costs, quantity, “AMERICA LEADS THE WORLD. IN USE QF ADVERTISING 2: =: VPROGRESS BUILT ON ITS INTELLIGENT APPLICATION sunt . FRIDAY, MARCH 28, 1919 | Contribute your ir share to the French Orphans by attending the De. gree of Pocahontas Ball at the Ma- sonic Temple, April 1, 1919. Tickets $1. Ladies free. 3-28-4¢ gees Mr. and Mrs. W. L, McLean ar motored to Wane on Wednesday, have expected back from California returned to Casper. ‘early part of next week. —_——«- - ———— — — — ‘John P. Dixon returned this morn-, ing from his home in Nederland,; colo:, where he hes been recuperating from a broken collar bone. Mr. O’Brien, also a discharged soldier, re- turned with him. the (b) Contracting for the space or other means of advertising. % . (ec) The proper incorporation of fina Gacetgs tia chase aturda ecials form and forwarding it with - proper instructions for th: 9 fulfillment of the contrac: At KIMBA LL S) (d) Checking and verifying of in- . i sertions, display or other 3 means used. 7a9Ds, ; Williams Dental Gream. (e) The auditing, billing and pay Williams Dental ream: ec i - a t Regular 30c, special .. =, ing for the service, space and Tors ce) preparations. Williams Shampoo Liquid, 29 ec 7. Co-operation with the sales Regular 50c,_ special = = work, to insure the greatest’ effect Woodbury’s Facial Soap, 19e from advertising. Th Regular 30c, special Ivory Soap, e more clearly the nature of the 11e¢ work is defined, and the more gener Regular 15¢, special : ly it is understood, the more quick Palmolive Face Powder, will those who are not disposed to Regular 60c, special 4 9e@ ‘ve up to their obligations be for out of business; the more, also, xe support, encourage -|'10se who are disposed to live up to heir can help them to do so. This newspaper will be glad to talk Viexs Vapon m4 MACKS VAP ~ 30F. GOF, #1 [20 TRANSPORTATION. The OS ith securing is page Williams Shaving Powder, Regular 40c, special Williams Shaving Cr Regular 40c, special Williams Holder Top Sh any advertiser who is inter ras Regular 40c, special 2 service wouninedian Williams Assorted Taleum Powders, and to supply a list of 111 Regular 30c, special -lising agencies who are mem} Lavoris, .29e 29e 29¢e 19¢ 21¢ and develoy obligations, and the more we ve American Association of Aa Regular 30c 2 ne Agencies—representing this Lavoris, CS") 1 soper in every city of import- Regular 60« aN ro As e » from s to S: > Ci 3 ps ; . m_ Boston to San Francisco niment, : e& Bin NOTICE! 39¢, special ag BAP Sleans Liniment the Ladies’ of the Baptist Church ] Oe, 2cial ate peer hold a Bake Sale at Whites Flakes, . Attend the Degr sall 919. Maps and Blue Prints, Surveying Crude Wyoming Map cud Blue Print Co, P. O. Box 325. Rm. 10, over Lyric cery, Saturday, March 29. of Pocahonts at the Masonic Temple, April 1, Yickets $1. Ladies free. OLDS Head or chest— are best treated “externally” with special Syrup of Fig: Regular 60c, special 0.00... Honeysucl kle Toilet C ream, Regular 35c, special ... Frostilla Toilet Creme, Regular 30c, special = Hinds Honey and Almond Creme, Regular 60c, special ..... Palmolive Cold Creme, Regular 60c, special Melba Faee Creme, Regular 60c, special . _44@ _24e | _24e 44e 44e Panpey pa Way Unele Sa 1 ‘Taught Mc GEOLOGICAL WORK Liggetts Opeka Tea 39e LUipesun Sy- monds Inn Cocoa 21¢e Tes ing a Specialty Liggetts Opeka Casper, Wyo. i Liggetts Coftce Symonds Inn Symonds Inn lies SS —— 34e Chocolate Bar Pudding fm WANT YOUR BRICK WORK | . 19¢ lic KIMBALL Drug Store On Contract or Percentag. Call for Estimate PETER CLAUSEN 416 So. Jackson = The Rexall Store The Pioneer Store Casper Joan Office 2 Will Save you money on hecephabd - Aieich ETT Os ae eA es your Wardrobe Trunk, Hand: bag, and Suitcases : Phone 804-J. Lyric Brokerage Co. Beginning There March 27, } 3 Call Opening 8:00 p. m. Shar; Les) JEP HEB HHE HEAR HEH HIR HEH EHHIRD EE HEE HEE HEE EE? Reliable E 133 So. Centur e Phone 34 140 South Center Street § Casper, Wyo. = * % i Our aim is to aiteco the ant Pacrienlar! ‘Clean and well Just a step out of the Be : * * * * if cooked food is health. Health to our patrons means success to us. Financial District The meats used in our establishment are the best procurable The milk, cream ahd butter comes from our selected’ dairi Coffee, highest graile, especially prepared for us, fresh daily and » Served with absolutely pure cream. Under the Lyric Theater Our pies, cakes, puddin; nd all pastries are home made. Soups, tempting and deliciou SHAH RE an ce! a will hold SAE session % Absolutely pure. Steaks, of quality and quantity to satisfy the { and call x hungriest. Orchestra entertainment dinner and supper hours. x ; ee PIII RII TITER TRI HII III IAN IIIA IIA AISI I AAAI IIIS FHEK —_— New Arrivals for the 1919 Season | Coats, Suits Dolmans, Dresses reece oer eens ere All up-to-the-minute i in style and quality. Also Silk Underwear and Negligee. Our prices are reasonable and it will pay you to call and investigate. || French Garment S Room 101 OUT OF THE HIGH RENT DISTRICT op Wyatt Bldg.