The Bismarck Tribune Newspaper, November 29, 1937, Page 5

ry 4 1938 Ford V-8s Go on Display Here Tuesday Universal Motor Co. to Show Both Standard and DeLuxe Lines at Show Rooms Ford V-type 8-cylinder cars for 1938 go on display Tuesday at the Univer sal Motor Co. showrooms in Bismarck. ‘They are offered this year as two dis- tinct lines, differing in appearance and price. Both are in the lowest Price field. One is @ newly-styled standard Ferd line, in coupe, Tudor and Fordor body types, powered either with the 85 or the 60 horsepower V-8 engine. The standard cars are designed to meet re- quirements of the many motor car owners, whose means dictate maxi- mum economy in first cost, as well as in maintenance and operating costs. The other is a newly-designed de luxe line for owners who desire adai- tional style and appointments, Pow- ered only with the 85 horsepower V-8 engine, the line includes eight body types, the coupe, Tudor and Fordor sedans, as well as the club coupe, con- vertible cabriolet, club convertible ca- briolet, convertible sedan and the phaeton. Have Same Chassis ‘The two lines of cars have the same improved V-8 chassis, but their styl- ing is distinctly different. Fleck, above, is president of the Universal Motor company, Bismarck’s Ford dealers. He has been in the auto- mobile business in Bismarck and western North Dakota for the past years. SERVICE IS GREATLY :| EMPHASIZED BY FORD the belt to the rear. The new standard line cars also present @ larger appearance, with a newly-designed front end, grille, hood and fenders. The front end is formed ia a “V”, with the horizontal grilie urably to the beauty of the front com- partment. The panel of the de luxe line-cars is in walnut grain finish, that of Sie seancare (Une ert >}: In the middle of the panel is a grille for radio speaker installation when specified. At the right is a glove com- partment. In de luxe cars @ lock is leather or taupe bedford convertibles and tan lea! jaeton. The seat cushion and back of the rumble seat ir the convertible cabriolet is finished in artificlai leather. In the standard line, mohair and broadcloth are optional in cars equip- ped with the 85 horsepower engine. ‘The mohair is available only on spe- cial order in the 60 horsepower cars. Front Seats Unusual * One of the unusual new features ia the front seat of Tudor sedans. The seat cushion is full width. Seat backs ere divided, each being hinged dia- gonally so as to swing inward as it is tipped forward. This provides a wide passageway on either side for en- tance to the rear compartment. Clear vision ventilation is con- tinued in all closed bodies. Rear quar- ter windows of de luxe Fordor sedans and club coupes are pivoted for addi- taonal ventilation. Bodies of both car lines are all- DEALERS OF NATION Sale or Car Only Obliga' Dealer to See That Buyer Gets Service Due Him In the Universal Motor company we emphasize service equally with sales. It, has always been our belief that a sale does not complete the transac- tion between us and the buyer, but only establishes a new obligation to sce that his car gives him We are as much interested nomical operation as he nomical manufacture. 2 gras EEL know what they are .| this respect, so they may readily avail toerec vee ct itera partment in order that we may more accurately correct any faults that pers develop: A large Westinghouse motor analyzer. This means that if you drive your car into our service de- machine is attached to your engine and immediately registers your motor troubles through different instru- ments which are used in conjunction with it. In addition we have recently installed one of the most modern wheel-aligning, axle and frame- straightening devices made. This equipment is the same type as that used by the Ford Motor company in their River Rouge plant after the ‘automobile is completed in the assem- bly line. In addition we have also in- stalled several large presses, new benches, new tables and new grease hoist which combine to make our shop @ real modern shop of modern equip- ment and well-trained men. We are in a position to serve the customer better at lower cost.—Adv. Parts Exchange Plan _Is Unique I Ford Help The Universal Mot Motor company in ,|the year 1937 has saved the Ford Impro' The V-8 112-inch wheelbase chassis hus been improved. Its features in- clude “centerpoise” construction, rub- ber-cushioned engine, easy steering softer springs, improved cable-con- trolled brakes, semi-centrifugal clutch, full torque tube drive and straddle- equipment aoe V-8 cars for 1938 are the follow- "8: Standard: Front and rear bumpers and guards, spare wheel, tire and tube jowners of the Bismarck territory over $10,000 on our parts exchange plan. This service is an exclusive Ford feature, and here is how the plan works. If, for example, you have driven your automabile approximately 00,000 miles and the time has come when it is necessary to have your motor overhauled, we exchange it for & reconditioned motor for $65 on an of jeight cylinder motor. Your old motor is sent to the factory to be recondition- ed. After this motor has been recon- ditioned at the factory it carries the ‘same guarantee as a new motor. This type of service saves the Ford owner a great deal of time and money, for if your car is brought into out shop by 6 p. m. you can have it again {at 7 a. m. the following morning with Quaker State Oils Are Distributed by Universal Motor Co. In addition to being Ford dealecs ® reconditioned motor installed. If your motor is overhauled by ordinary methods, it usually takes several days and is not nearly as satisfactory as a factory reconditioned motor. ‘This exchange plan is not only ef- fective on motors, but on brakes, clutches, distributors, water pumps fuel pumps and a number of other Garage Here Holds Over $35,000 Stock The Universal Motor company amieine [0 onl to, a aetna oe THE RISMARCK TRIBUNE. MONDAY, NOVEMBER.29, 1937 JOHN R. FLECK GIVES STATEMENT ABOUT 1958 FORD V-8 CARS President of Universal Motor Co. Invites Public to Open House Showing “On Tuesday, Nov. 30, there will be @ public showing of two new lines of the Ford V-8 for 1938 at the Universal Motor company’s showrooms, and I extend a cordial invitation to the peo- ple of the Missouri Slope to attend. These new cars are bigger, longer and roomier than their famous predeces- Sors and all are closed models. “The bodies of the new Ford V-8 deluxe models are entirely redesigne making them one of the most beautl- ful cars ever built in the low priced field, The interiors are more beauti- ful, more luxurious, more stylish than ever. I sincerely believe there has never been such value offered in the history of the automobile industry as ere is in the new Ford V-8s for 1938. “Be sure to visit our showrooms on Tuesday and see these great automo: biles, On this day we -7ill have great deal of entertainment and a large number of valuable gifts will be given away. Here is a list of the gifts to be distributed: $100—deposit on new car; $50— deposit on used car; $16.95—hot water heater, twin core, Harrison; $13.95—6.00x16 U. 8. 3 $9.50— set air horns; $8.95—17-plate Ford battery; $5.50—road’ lamp; $4.95— Ausco lift bumper jack; $4. 1 ee co auto fan (rubber blades) ; 8 gallons of Ford anti-freeze; fa Ford charcoal briquet camp grill (large); $2.00—Ford chamois; $1.50 —license plate frames (set); $1.00— Ford charcoal briquet camp grill (small); $1.00—one kit Lincoln li- quid cleaner and wax. 100 surprise gifts will be flash- lights by the Universal Motor San- ta Claus. “I extend a cordial invitation to all my friends, present and prospective, to be present on Tuesday, Nov. 30, for the first showing in this section of the two.new lines of the Ford V-8 for 1938. You'll say it’s the greatest low priced car you ever saw.”—Advel tisement. Paint and Body Shop Are Maintained by Universal Motor Co. In conjunction with almost every phase of the automobile business, the Universal Motor Company maintains & modern and efficient paint and body. shop. This shop does all kinds of body rebuilding, unholstering and paint work. No matter how severe a wreck may be, their paint and body shop has the men and equipment to put it back to its original condition. The men in charge of the body plant are H. L, Ackerman and George Coll- ing. In all there are seven men em- ployed in the department and the work progresses very rapidly under expert guidance. As an example of their efficiency, they can paint an entire automobile in 24 hours. As a means of keeping out ordinary dust and grime that might be present in a regular garage, the Universal Motor Company has their paint and body shop in an en- tirely separate building. This keeps dirt and dust from newly painted cars, and allows them to do first class work quickly.—Advertisement. Parts Panel Trucks Take Ford Parts to Small Town Dealers In keeping with ith thelr policy of giv- ing the best possible service to Ford car owners in the Slope Area, the Universal Motor company maintains an efficient distribution system of Ford perts to Ford dealers in Bis- marck’s surrounding territory. Within the past few months they have purchased two large Ford pane! trucks. These panels, which are equipped with shelves and bins, carry stocks of over $3,000 worth of Ford parts to the nearby Ford dealers. These parts panels cover 15 coun- ties in western As central North Da- kote and travel 1,500 miles per week to take care of all neighboring Ford rages, ooTtis type of service makes {t poss!- ble for the dealer in the smaller com- munities to operate with a compara- tively small stock of parts, yet at the same time, he is in position to give Ford car owners prompt service on his parts needs. During the week their truck oper- ators check the parts stock in these communities and replace the items that have been sold during the previ- ous week. In the state of North Dakota there are more than 20 of these parts panel trucks operauing at the present time. This service is not given by anyone else in the automobile business and is & decided advantage to Forv owners living outside the larger cities —Adv. 2 Universal’s Display Ea ne HH iy Hl ee i Rs ae a i a Rooms Redecorated In anticipation of the crowds ex- pected to visit the Universal Motor ccmpany’s showrooms , Nov 20, when the new 1938 Ford V-8's are displayed for the first time in Bis- niarck, their display rooms have been entirely redecorated. In keeping with the season, there will be a beautifully decorated Chris: | mas tree and a real live Santa Claus; wi . during the day, will give away | over a hundred gifts to persons in ettendance.—Advertisement, | UNIVERSAL MOTOR COMPANY EMPLOYS LARGE BISMARCK GROUP —.. TWO NEW FORD V8 CARS FOR 1938 THE DE LUXE 8 5s HORS E P OWER Safety Brakes; Mohair or Broadcloth upholstery; Twin horns, tail lights, sun visors; Clock; 6.00" tires, white side-walls are extra; 8 body types; 6 colors. ORD offers two new cars .or 1938 —the Standard Ford V-8 and the De Luxe Ford V-8. They ate different in appearance — but built to the same high standard of mechanical excel- lence — on the same chassis. Because people liked our 1937 car 80 well, they bought more than of any other make. They liked its looks, its smooth, economical performance, and the way it handled. We have im- proved on that car in the newly styled Standard Ford V-8. But some folks wanted still more size and style, with the same Ford advantages. For them, we designed a new De Luxe line. The De Luxe Ford V-8 Sedans are longer with more room, larger luggage space, and finer appointments. De Luxe cars are equipped with the 85- horsepower engine only. The Standard is even lower priced than the De Luxe. It has graceful new lines and well-tailored interiors. It gives you again a choice of V-8 engine sizes — 85 horsepower or 60 horsepower. Before Ford made V-type 8-cylinder engines availakJe to every one, they THE STANDARD 60 OR 85 HORSEPOWER STANDARD FORD V-8 + 112” wheelbase; 85 or 60 hp. engine; Improved Easy-Action Safety Brakes; Broedcloth or Moheir upholstery, Mohair extra in “60”; One tail light, one sun visor; Twin horns; 3 body types; 3 colors, were used only in expensive cars. Since then, four million Ford owners have learned the genuine enjoyment of driv- ing an eight-cylinder car with all- around economy. The thrifty “60” engine, especially, makes possible in Standard models a very low first cost and equally low operating cost. BOTH LINES LOW PRICED With two distinct designs, two engine sizes and two price ranges, you'll find a 1938 Ford car to fit your needs exactly. Whichever one you choose you get the same proved Ford features. PRICE S Sttnoreraces exraa Standard Ford V-8 (60 hp.)—Coupe, $599; Tudor, $644; Fordor, ). Standard Ford V-8 (85 so.) —Come, $629; Tudor, $669; Fordor, $714. De Luxe Ford V-8 (85 by only)—Coupe, $689; Tudor, $729; Fordor, 774; Convertible Coupe, $774; Club Coupe, $749; Convertible Club Coupe, $804; Phaeton, $824; Convertible Sedan, $904. Standerd and De Luxe cars equipped with bumpers, bumper spare wheel, fa tober ti tire lock get ind, cigar Hickey oath horns, and headlight beam indicator strament panel, at no extra In addition, De Luxe are with extra tall lig, wladaiteld wiper’ pea visor; also de luxe steering wheel, glove lock, clock, and chrome wheel bands, at no extra charge. Universal Motor Company 122 First Street Authorized dealer for Ford, Lincoln and Lincoln-Zephyr in Bismarck