The Bismarck Tribune Newspaper, July 28, 1936, Page 2

7 TREATMENT OF HURT GRID STAR ISSUE IN| TENNESSEE BALLOT Candidate Thinks University | ¢— Has Not Treated Perman- ent Invalid Right Knoxville, Tenn., July 28.—(#)—The | University of Tennessee's treatment of an injured football star was project- ed into a state legislative race Tues- nest Britton Cross, candidate for) re-election, criticized handling of the case of Herbert Tade, varsity center who never has recovered from a severe head injury suffered in a game last year. “If the university can pay $12,500 for a football coach it can afford to take care of this boy,” Cross said. Coach Bob Neyland is generally be- lieved to draw $12,500 annually. Cross said he thought the injured youth, varsity center as a junior when injured, should be given “at least $50,000.” “I intend to propose to the legis- lature that this amount be taken from the university's appropriation,” he) asserted. Tade suffered a fractured skull dur- ing the Kentucky-Tennessee game Thanksgiving last season at Lexing- ton and for @ few days his life was despaired of. A specialist announced Tade never would completely recover. ‘The university paid for all his ex-) penses following the injury and raised fund of several hundred dollars for him before he was removed to his parents’ home in Paducah. FREIGHT CAR NEEDS GROW INNORTHWEST Demand Increases Despite Drop in Grain Shipments, Ship- pers Report Duluth, Minn., July 28.—(/)—A 15 per cent increase in freight car re- quirements is the estimated forecast for the third quarter of 1936 as com- pared to the same period last year, in reports presented at the 49th regular meeting of the Northwest Shippers Advisory board here Tuesday with Gelegates attending from Minnesota, North and South Dakota and Mon- tana. The increase in freight car needs is seen in the face of an estimated 52 per cent drop in needs for grain ship- ments, 15 per cent for flour, meal and other mills products; more than 17 per cent for hay, straw and alfalfa and 1214 per cent for lumber and forest Products. The largest rise in traffic is seen in the transportation of agricultural im- plements and vehicles, other than automobiles, with the estimate given at 92.1 per cent. Other increases fore- cast include ore and concentrates, 40 per cent; cement, 54 per cent; fertil- zérs 29.6 per cent; livestock, 20 per ‘Nt; gravel, sand and stone, 20 per cent; lime and plaster, 20.2 per cent; tresh fruits, 14.7 per cent, and paper, paper board and prepared roofing, 14 oer cent. Crockett Breaks Arm Bones in Farm Mishap Grand Forks, N. D., July 28.—(P)— William Crockett of Wales, speaker of the house of representatives, suffered & severe injury to his arm Monday night and now is in a Grand Forks hospital. While fixing a windmill on his farm, | the pump fell across his left arm. Both bones were broken below the elbow. The attending physician re-} ported that it was difficult to do ‘uch for the broken bones while a! wound on his arm required dressing. | While Crockett’s condition was not reported serious, it was said his arm wnight be permanently affected. Swett Helping Lemke Organize Idaho Party Boise, Idaho, July 28.—(#)— The Union party, seeking the presidential election of William Lemke, carried its ‘vote-getting drive into Idaho Tuesday. H. F. Swett, Bismarck, N. D., party organizer, said a state convention will be held in Boise Aug. 11 to place the North Dakota congressman's presi- Sentlal electors on the state ballot. Entrance of the Union party into the home state of Senator William E. Borah brings to five the tickets in the November election. Democrats, Re- Publicans, Townsendites and Social- ists will hold primary elections Aug. 11. Kling-Auerbach Win Mandan Net Tourney and L. H. Auerbach crane iggy Meret lefeat J. Henry Kling Adams, also of Bismarck, in the finals of the four- city tennis doubles meet at Mandan Sunday. The scores were 6-4, 4-6 and 12-10, the third set being the most bitterly contested on the Mandan courts in recent years. Players from Mandan, Bismarck, Mott and New Adams and Kling downed Robert Trousdale, Jr, and D. J. Schults of Mott in the semi-finals while Kling and were eliminating W. P. Baird and A. G. Rooth of Mandan. ‘wgAGiNG PROSECUTION Williams, deputy works Mott, Strasburg and Center. ubrey N. D. Spends Coolest Night in Last Month oe. -——@ | Teacher Lenient; Parents Complain Wilkesbarre, Pa. July 28— Pittston township parents—some of them anyhow want Readin’, Ritin’, and ‘Rithmetic taught to the tune of a hickory stick. They appeared at a school board meeting recently protesting that Anthony Munley, a teacher in the Langan settlement of the township, was too lenient, never spanked the children, nor gave them homework. All this, they declared, must be changed. It was retarding their children’s educational progress. The directors told the group that Munley held all necessary qualifications and this was the first complaint lodged against him. They agreed to hear the pro- test at a special private session. DISABLED VETERANS HOLD BiG REUNION 1,000 Gather at Pioneer Park for Speech and Sports Program Cooperation between the various veterans’ organizations was the key- note of addresses at the annual picnic of Mandan-Bismarck Post No. 3, Dis- abled American Veterans, held Sunday at Pioneer Park. Gov. Walter Welford praised the friendly spirit which exists among the various veteran groups in his brief address. The chief executive, Mrs. Welford and their niece, Miss Mari- anne B. Hansen, all were guests and spent some time with the large happy crowd. John C. Spare introduced the gov- ernor and others who spoke. John Gray, state treasurer, outlined the government's responsibility to vet- jerans and explained the D. A. V. or- ganization. He said that it is limited tc small membership because to be eligible one must have been injured in France during the actual war period. Legion to Cooperate Milton Rue, commander of Lloyd Spetz Post No. 1, American Legion, expressed his unit's willingness to aid by offering use of its clubrooms and any further help that might be re- quested. Dave H. Hamilton of the United Spanish War Veterans post, told of some of his war experiences in ‘Cuba. Floyd Castle of Grand Forks, new department commander of the Amer- ican Legion, urged increasing the membership in the D.A.V., and estab- lishing more small posts throughout the state so that members will not have to travel so far to attend meet- ings. Posts now are situated only at Grand Forks, Fargo and Minot in ad- ition to Bismarck-Mandan. | Also heard from was Spencer 8. Boise, past department commander of the American Legion. United States veterans’ facilities officers who were | expected to come from Fargo were called to Milwaukee for a conference and could not attend. Pop Supply Vanishes About 1,000 people gathered for the cuting. The offer of free pop was accepted 0 heartily that new supplies had to be sent for. Free ice cream and beer also were served. Milton Rue, Jr., captured honors in the ice cream eating contest. There | was to be a similar contest with blue- | berry pie as the delicacy but the pies disappeared. Cash prizes were given | to youngsters for a large variety of | Taces and other athletic events. j Delegations were present from Lin- coln Valley, Grand Forks, Dickinson, Linton, Hazelton, Hettinger, Cc ONTINUE D from page one ‘Fioating Embassy’ to Help Americans Set Up by Bowers the country, had at last begun. Go- ing full speed, the American cruiser Quincy sailed toward Alicante, on the eastern Spanish seaboard, where some of the Americans were reported to have been carried aboard a special train. The cruiser Quincy, in addition to touching at Alicante, was expected also to investigate conditions at Barcelona and Valencia. News dispatches from Madrid indicated that five Americans had fled from the capital toward Valencia. Puts Refugees on Cruiser A tense situation at Vigo, on the northwestern coast of Spain, led American Consul William W. Cor- coran to send 23 Americans and Cu- bans away from there on a British cruiser. Anxiety in the city was mounting, he reported, because “the military and right elements are apparently becoming less hopeful and increas- ingly nervous.” Ambassador Bowers was expected to make @ report at Vigo soon after thé Cayuga touched there. The Cay- Uga’s officers, eager to have as much room as possible for refugees, had .|made arrangements to transfer 56 Coast guard cadets aboard her to the American battleships Arkansas and Wyoming somewhere at sea. PATTY BERG WINS Minneapolis, July 28.—(#)—Patty ‘Berg of Interlachen, internationally- famous redhead, advanced to the second round of the Minnesota State ministrator, said Tuesday that infor- hogan golf tournament by defeat- Skinner, also of Inter- | | |Scattered Showers in Midwest | Cut Temperatures But Do Little Good to Crops Scattered showers that brought re- lief to the heat-harassed midwest Monday night brought North Dakota its coolest night since July 1 although no weather station in the state re- corded precipitation. j.. Generally fair Tuesday night and Wednesday with little change in tem-| Perature was the federal forecast, a cheering note to a people weakened by heat and discouraged by drouth- destroyed crops. South central and eastern North Dakota reported the highest temper- atures Monday. Hankinson with 96, Oakes with 95 and Wishek with 91 were the hottest points. During the night the temperature sank to a minimum of 45 at Dunn Center. The range in Bismarck was from a high of 88 to a low of 55. It also was 55 the night of July 1. Rain Is Too Light Rain—Too light to break the crop- killing drouth in most areas but sub- stantial in others—fell in parts of the lower Missouri, middle Miss'ssippi and Ohio valleys, Colorado, Oklahoma, Nebraska and western South Dakota. Fresh precipitation was indicated for Tuesday in the southern sections of Illinois, Indiana, Missouri and Kan- sas and for Wednesday in parts of the arid Dakotas and western Minnesota. Ohio thunderstorms routed a hot wave as three persons wer® kitied by lightning. Cooler weather spread over mest of Kansas, Nebraska, Ohio and Iowa and the northern portions of Missouri. Illinois and Indiana. Temperature Slumps Manhattan, Kas., enjoyed a drop from 111 to 72 degrees Monday night. Three men perished in a torest fire raging along a 25-mile froat near Havre, Mont. A new flare of flames in the national forest near Winamac, Ind., brought out 600 men to attempt to stem the conflagration. Property damage high in the thou- sands was counted by residents of the Monogahela river valley in Pennsyl- vania, where a terrific wind and elec- trical storm raged over an area of about 40 miles. Debris from heavy cloudbursts in the desert area of the southwest was piled along 160 miles of the Colorado and damaged two incompleted aque- duct sections. Forecasts of dwindling yields came from important corn belt states. Federal agricultural statisiiciaa I M Carl figured from 80 to 90 per cent of the crop was ruined in 20 counties along the western and southern bor- Gers of Iowa—the “tall corn stale.” In 15 other counties, he added, pros| were “the worst they've ever been.” Wisconsin Corn Hit Statistician W. M. Ebling reported Wisconsin’s corn had been irrepar- ably damaged. Corn prices moved upward in the markets as pessimism grew. The corn belt farm dailies, publish- ers of several farm journals, issued @ statement pointing to the “dollars” still in the fields. It said: “The June government report in- dicated a wheat crop of 681 million bushels. At 84 cents, the approximate September delivery price on that date, the total value would figure about $572,000,000. The July govern- ment report plactd the wheat crop at then September delivery price, the to- erally little c tonight and Wednesday; cooler extreme southeast portion to- night. east, sopthwest cooler east Wednesday. over the Great Marie, 29.68, while a “High” is cen- tered Provinces, Prince Albert, 30.26. Light showers have occurred in the Great river aqueduct in southern California | wakes region and in « strip extend- 28.29, ft. James! Max, , i e e | Minot. clear | 638 million bushels. At 97 cents, the] Dotors 1 Sanish. Williston, Grand Fork: Oakes, clear May Rule Spain if Madrid Falls Should Madrid fall to rebels, or be isolated by them, Diego Martinez Barrio, above, Parlia- ment president, may try to rule the country from Valencia. in the east. Strategically the gov- ernment has set up a commit- | tee, under Barrio, to rule Spain's seven eastern provinces. Chief of the teft wing radical Democratic party. he is power- ful and widely respected. Weather Report || WEATHER FORECAST For Bismarck and vicinity: Gen- ir tonight and Wednesday; ge in temperatu For North Dakota: G erally fair somewhat For South Dakota: unsettled west, tonight or tonight and Generally fair local showers Wednesday: southeast For Montana: Generally fair to- night and Wednesday; cooler south portion tonight. For Minnesota: Fair tonight and Wednesday, somewhat cooler tonight and in south portion Wednesday. GENERAL WEATHER CONDITION The barometric pressure is low Lakes region, 8. S. over the central Canadian ng from Missour! westward to Utah, but elsewhere the weather is gener- ally fair. high in the southern Plains weather prevails over the northern Great Plains. higher Mountain region. Temperatures are Mississippi quite Valley and States, but cooler Readings are somewhat over the northern Rocky Bismarck station barometer, Inches: Reduced to sea level 30.04 Missouri river stage at 7 a, m. 24 hour change -0,2 ft. 32 January ist to date ‘mal, January Ist to date .. Accumulated deficiency to date 1TH DAKOTA High- Low- est est 55 Pet. 00 n, clea clear . clear cle Devils Lake. Hankinson, Lisbon, clear ... Napoleon, Wishek, cldy. i MINNESOTA POINTS High- Low- est est Pet. Minneapolis, cle 94 68.00 Moorhead, cleat 90 38.00 SOUTH DAKOTA POINTS High- Low- Huron, clear .... Rapid City, Havre, clear .. Helena, peldy Miles City, cldy, WEATHER AT Amarillo, Tex., ¢ Bolse, Idaho, cle: Calgary, Alta., el Chicago, 11 Dodge City, Ka., Edmonton, Alta, Kamloops, B. C. clear.. WATERFRONT LABOR TROUBLES WATCHED Federal Department Prepared | to Intervene at First Outbreak Washington, July 28.—(?)—Reports that trouble was brewing in the mari- time labor situation prompted labor department officials Tuesday to pre- pare to intervene at the first uutbreak. Edward F. McGrady, assistant sec- retary and the administration’s labor “trouble-shooter,” declined all invi- tations to make labor day speeches for fear he would be needed on the Pacific coast at that time. The conciliation service kept in close touch with agents in the principal Ports on both cast and west coasts. ‘Wage and hour agreements between Pacific coast sailors and longshoremen and their employers expire Sept. 29. Negotiations toward new ones are slated to start 30 days before the old pacts expire. These negctiations probably will be complicated, officials feel, by the war Falconer Starts | 63rd Year in City ———_—____—________¢ Off the old train which puffed and wheezed its way across the North Dakota prairies to Bismarck on July 28, 1874—just years ago today—stepped a young man who was destined to become the Capital City’s oldest living male resident. The train in which Falconer came to Bismarck was a near duplicate of the Minnetonka, which was on exhibition here during the Pioneer Days Festival, he recalled. “We left Fargo early in the morning and got here at 6 p. m.,” he said, “it was a typical summer day but not nearly so dry as this.” Souris River Farms Get Wheat Harvest Farmers in the lowlying areas served by the Souris river biological survey water conservation project are har- vesting from 10 to 15 bushels of wheat in some instances, in spite of drouth in surrounding areas, Gov. Welford was told Tuesday by C. D. Aaker, Minot civic leader. Aaker was here to attend & water conservation confer- between old-line union officials andjence. young see ea eaten ni ea ‘4 aa EE | Adopting an industrial union policy .. along the lines of that advocated by One of Five Aviators John L, Lewis, president of the United] Eigcapes Plane Crash Mine Workers, these left+wingers in i Pacific coast divisions of the sailors, Chartres, France, July 28—(?) longshoremen’s and other unions formed the Maritime Federation of the Pacific as a super-organization. ‘Four members of the crew of a French bombing plane were killed Tuesday when the plane crashed near the village of Aulnay. The pilot land- BOARD OF REVIEW APPROVES BUDGETS General Purpose Levy Set at $183,600 for City, Parks and Schools Final approval was given to the Bismarck city, park and school gen- eral budgets, totaling $183,600, at the meeting of the budget board of review here Monday. ‘The board passed on three tax levies for general purposes incl 3 Hi $97,200, city $75,600 and parks Additional levies are made for in- terest and sinking funds but these are not subject to review by the budget Members of the board are Mayor A. P, Lenhart and Paul Wachter, rep- resenting the city commission; George ‘Will and George M. Register for the | gation in this area has some obvious ;, | area, including some land apparently _| acre or more with an attendant in- -|for it is clear that sweet clover and NTINUE from page one: c° D. Drawbacks Seen in Income Figureson + Irrigated Farming aa | the three projects is in the reighbor-; hood of $100 an acre. In 1934 the acreages planted on the Huntley project included the follow- ing: alfalfa 6,021 acres, sweet clover 227 acres, other hay 210 acres and corn fodder 93 acres. The yields and the average value per acre were: Alfalfa 2.94 tons and $20.40; sweet clover 1.46 tons and $11.71; other hay 92 tons and $5.52 and corn fodder 3.49 tons and $17.48. In 1935 the acreages, yield and value were: Alfalfa 5,956 acres, 18 tons and $16.18; sweet clover 330 acres, one ton and $4.49; other hay 737 acres, 8 ton, $2.28; corn fodder 116 acres, 3.5 tons and $17.50. | Yellowstone Figures | Figures for 1934 on the lower Yel-. lowstone project were: Alfalfa, 3,818 acres, 2.2 tons, $26.92; sweet clover, 698 acres, 1.3 tons, $7.77; other hay, 1,089 acres, 1.1 tons, $4.28; corn fodder 3,587 acres, 2.3 tons, $13.58. For 1935 the figures were: Alfalfa 4,959 acres, 2.1 tons, $16.79; sweet clover 801 acres, 1.7 tons, $6. other hay, 1.283 acres, 1.4 tons $2.72; corn fodder 3,176 acres, 1.8 tons, $0.23. At Belle Fourche the 1934 figures | were as follows: Alfalfa 10,846 acres, 1.93 tons, $24.12; sweet clover, 283 acres, one ton, $10.20; other hay, 3,632 acres, 87 tons, $10; corn fodder 3,820 acres, 1.7 | tons, $25.50. | In 1935 the figures were: Alfalfa 11,771 acres, 2 tons, $11.06; sweet clover, 125 acres, 1.1 tons, $5.60; other hay, 4,305 acres, .9 tons, $4.47; corn fodder, 1,551 acres, 1.5 tons, $9.05. Has Obvious Drawbacks On the basis of these figures irri- drawbacks. Yields valued as low as some of those listed on land costing $100 an acre certainly are not at- tractive. On the other hand, some of the Products listed were converted into salable items of greater value by fegding to beef, dairy cattle and other livestock not mentioned in a report of yields per acre. As a result, farm- ers in the irrigated area were enabled to put in their time to greater ad- vantage. It should be remembered, too, that the yields listed were for the entire not too well situated. Many farmers, according to reports of observers, re- ported alfalfa yields of four tons per crease in income. In any fair comparison as to the value of irrigation and dry farming in this section of North Dakota, must be that between wheat and alfalfa, “other hay” are hardly desirable crops. Did Not Include 1934 The average yield of wheat in this area for the base period under the AAA wes about seven bushels per acre, and that period did not include tal was $619,000,000. The July 15 wheat crop estimates of private stat- isticians averaged 665 million bushels. At $1.04 for September deiivery on that date the total figured $691,000,- 000.” Meanwhile, WPA aid was mapped for Kansas and Nebraska. The Resettlement adminisiration | authorized an additional $827.000 for | loans and grants to resourceless farm- ers in eight states—bringing ‘he al- lotment total to $5,718,750. ONTINUE D | x Roosevelt to Get N. D. Water Plans man and part of Adams counties which would store 19,500 acre feet of water and irrigate 7,4C0 acres, accord- ing to @ group of sponsors from that \area headed by Al Phillips of Haley, E. W. Christopher of Scranton and W. T. Kresbsbach of Reeder. E. J..Thomas, state engineer, pre- sented Captain Walsh with data on & score of projects previously submit- ted by him to the federal reclamation bureau, including development of the Heart and Cannonball rivers. Moore to Get Plans “All of the proposed projects will be submitted by me to Colonel Moore for consideration, and he in turn wil) be fully advised on the strong sentl- ment in favor of these improvements when he meets with the president's committee,” Captain Walsh stated. recommendation by the president's committee would serve to swing im- mediate surveys under way with al- inary work. Those attending the confe:ence in- cluded M. O. Ryan, secretary of the state planning board; Dean H. bL. Walster of the agricultural college; Thomas H. Moodie, WPA adminis- trator; Howard R. Wood, resettlement administrator; Howard 8. Drew, re~ ional WPA administrator; Dean E. , Chandler of the University of North Dakota, J. N. iy, research én- gineer for the state highway depart- ment, W. D. Lynch of loure, PWA legal advisor, and A. D. McKinnon, head of the soil conservation work in tl the elevator of| Raymond Dobson, Minot, and Arthur fie Dessiees Hacens Grain corpora | ©. Timhion of Siprils Abe estimated at $50,000. ‘ DELAY PEIFER SENTENCE Bt. Paul, July 28. SEES &. D. GOING GOP of John L. (Jack) Peifer, convicted as ‘Topeka, Kas, July 28,—()—! tor in the William Hamm that Sticuer tans and ' (aa kote was expressed a new were postponed ®. m., Pridsyy, by Fédéral According to Senator Nye, favorable | ¢. lottment of federal funds for prelims | syitr Kansas City, . eldy. 108 72 Los Angeles, Cal., cldy. 78 62 Modena, Utah, cld; 80 60 No. Platte, Neb. Okla. City, Okl: Phoenix, Art oe pera u’Appelle, Roseburg, Ore. : St. Louis, Mo., peldy. . Lake U,, cldy. 90 Deaths Sylvia Zimmerman, — 4-year-old Gaughter of Mr. and Mrs. Otto Zim- merman of Lehr, at 11:20 a. m., Tues- Gay, local hospital, Instruments manned balloon released recently in Russia indicated that the bag reach- ed ® maximum altitude of 139,451 feet, or nearly 26% miles, the greatest height ever reached by any instru- attached to an un- wm and Tak fee, te BO ese ae cadets in the /0! legree murder - pitipnire ee, be given air |snake-drowning death of his seventh training by @ commercial airline, the | wife, was deferred Tuesday until Sept. government paying the line « fixed |8 on a defense motion for a new trial sum for each mile flown by ‘the |based on the claim of “newly dis- Cm ee Charles Hope, the former sailor who An unnamed foreign power has 9 | deducted the cost of seeding and of H added whatever i well as a business enterprise, many other things might properly be taken the drouth of 1934. Had the price been $1 a bushel the average value would have been $7 an acre and from this would have to be harvesting. To it would have to be value the straw might have. Another factor in the equation, of course, is that the dry land farmer would have more scres under cultivation. Since farming is a way of living as into consideration, such as the cost of | living, which is lower on irrigated lands because the farmer is practic- ally certain to obtain a vegetable crop to help him feduce his expenses. None of the figures cited, of course, make any mention of sugar beets, a specialized crop to which many irri- gated acres are devoted: Where this crop is grown, both the value and the of production are higher. Other data bearing on the economic aspects of irrigation will be presented as rapidly as official figures can be obtained. James Wins Stay as . Hope Gets Life Term Los Angeles, July 28.—(%)—Sen- Pines iy (4 Souris ang teats he ee Parents’ Son and ed safely with a parachute. Daughter to Wed Columbus, Ohio— Twelve years ago Sam Schill’s father married Edith Foreman’s mother. Sam and Edith then were 14 and 12. A few years later, Sam and Edith were pricipals in a mock wedding ceremony. They made up their minds then, and some time next week theyll have a real wedding of their own. REVOKE JACOBS’ LICENSE New York, July 28.—(7)—The New York State Athletic commission Tues- day revoked the manager's license of Joe Jacobs, manager of former heavy- weight champion Max Schmeling. SAYS “CUDDLES”—THE A Positive Sensation! { é ™ ttalty Cool” i Next Attraction A Society Deb’s Daring! A Star Reporter’s Ruse! Thrill as they unshackle the vic- tims of this nation’s newest and most sinister crime ring! BARRYMORE MAUREEN O PRANK SULLIVAN AWTON Bigness tising was used extensi there are many. big. prices. Also, scientific vidual sales. Miracles are being electrical equipment c: izations. ages mass production. advertising is just as in Business A hundred years ago, before adver- very few really big businesses. Obviously, it has be- come easier for a little business to grow For the public, there is great economic advantage in having many large busi- ness units. Factories can make and sell goods cheaper when they manufacture in large volume. This conducted by big companies, because they can spread the cost over many indi- This means more inven- tions and better products. magic realm of research, food manufacturers, automobile makers, and many other great industrial organ- With infinite skill and pa- . tience, and at great cost, the creative brains of industry are constantly at work in company laboratories, forging new marvels of civilization. s get the benefit of this scientific work when the newly developed products are put on the market. Such a program of research could not possibly be carried out by small companies, because too large a share of the cost would have to be charged against each article they sell, Mechanical power has been an impor- tant factor in the creation of so many large business units, for power encour- no mass production until the sales vol- ume is large enough to support it. Hence SHORT TALKS ON ADVERTISING Prepared by ‘the Bureau of Research and Education, Advertising Federation of America mechanical power in building a large business, for it scale selling. country ively, there were Today tising. spectable. means lower research is best this was task. wrought in the , sponsored By ompanies, large concerns. Consumers Pate which ma: But there can be — abled to bu! cant public fundamental as Copyright 1996, Advertising Federation of América Today every small enterprise is a po- tential big business. Many of the sub- stantial large business concerns of this from their infancy in a comparatively short time. growth was impossible three generations ago, as the means for rapid expansion wee not available then. lack was the power of modern adver- In olden times, the growth of a busi- ness had to be slow in order to be re- Before it could join the ranks of big business, every aspiring young firm had to go through the pain- fully slow process of making its product known through word of mouth. Against the competition of established houses, a tedious and often hopeless Nowadays a good product can be in- troduced rapidly through well-planned advertising. Even the smallest com- pany can make its own place in the sun, and by winning compete successfully with the largest In other words, the big fel- low cannot have a monopoly so long as the little fellow is free to advertise his Thus advertising works both ways. In helping many small businesses to iided large, it prevents the big ones 'rom establishing monopolies, While thus protecting the consumer's interest, advertising is a lever for lowering pro- duction costs and securing thg benefits of scientific research. Advertising is be medium through @ great com: was en- ea ly eo et ing, form a Vv’ service. It and promotes industrial British Kill 10 Arabs in Palestine Battle Jerusalem, July 28.—(?) — British engagement in the Nablus hills Tues- day, with at least 10 Arabs believed killed and many wounded. Advices reaching Jerusalem said the battle was the most important since the beginning of the Arab gen- eral strike aginst Jewish immigration 101 days ago. ‘Two hundred brigands were lined up against the soldiers, who were using airplanes, tanks and armored cars. FARGO WOMAN DIES Fargo, N. D., July 28.—(?)—Mrs Lena Perry, 55, died here Tuesday. The body will be taken to Sanders- ville, Ga., for burial. CAPITOL Comfortably Cool TODAY The DANCING SENSATION of the NATION ROBERT YOUNG WEDNESDAY RETURN ENGAGEMEN' W's the Nevy's ‘Firtation Welk’! DICK POWELL RUBY KEELER is indispensable in large Such fast The greatest ublic approval, can preserves competition progress.