The Bismarck Tribune Newspaper, June 13, 1936, Page 5

me Y SOCIETY and CLUBS THE BISMARCK TRIBUNE, SATURDAY, JUNE 13, 1936 Russell Merrill Enge and Winona Murray Repeat Vows Ceremony Follows by Two Days Former Mandan Girl Bride’s Graduation from Jamestown Colege A romance begun on the James- town college campus was culminated Friday evening with the marriage of » Miss Winona Murray, daughter of Mrs. Charles E, Carr of Colton, Calif., to Russell Merrill Enge, son of Dr. and Mrs. R. 8. Enge, 518 Fifth St., two days after the commence- ment exercises at which the bride re- ceived her diploma. Simplicity marked the ceremony, read in the Enge home, which was decorated with bouquets of pink and white carnations and - baskets of peonies in the same colors. Rev. Vater Officiajes As the couple and their attendants took their places before the officiat- ing minister, Rev. Walter E. Vater of McCabe Methodist Episcopal church, Miss Beatrice Vater played the strains of the Mendelssohn wedding march. She continued to play softly during the exchange of vows. Vernon Enge, home from Chicago where he is attending school, was best man for his brother and Miss Mar- garet Murray, who also has been at- tending Jamestown college, was her sister's maid of honor. White Chiffon for Bride White chiffon fashioned on simple lines with @ cowl neckline and long full sleeves gathered into a narrow band at the wrist was worn by the bride. Her bouquet was of Talis- man roses and was tied with white tulle. A frock of violet silk organdy, made on Empire lines with sash and @ corsage of flowers made of deep purple velvet was worn by the maid of honor. Mrs. Enge, the bridegroom’s mother, wore @ cream colored lace gown with paie pink and blue flowers and Mrs. Carr an ensemble of navy georgette. Out-of-town guests at the cere- mony and the dinner which followed at the municipal golf course club house included three college friends of the couple, Miss Thelma Johnson of Washburn, Armin Wegner of Mil- bank, 8S. D., and Miss Ruth Kelley ot Pettibone, besides Mrs, Sarr and her small daughter, Ethel. Flowers in pink and white, the wedding cake and ice cream wedding bells as the dessert course featured appointments for the wedding din- ner. Having Trip to Lakes Mr. and Mrs, Enge are going to the Minnesota lakes for their honeymoon and later will go to Chicago, where both expect to attend school. Mr. Enge was graduated from the Bismarck high school and Jamestown college. The bride prepared for col- lege at the Grand Forks high school. Among her activities while in col- lege she listed the presidency of San- ford student council, and the Medica) club, the vice presidency of the senior class and society editor on The James- town Collegian. ee Pan-Attic Luncheon Honors Three Guests Mrs. Fannie Cochran Elgin of ‘Washington, D. C., former member ‘who is visiting here for three weeks, ‘was among three out-of-town guests honored at 1 o'clock luncheon given ‘at the municipal golf course club fhouse Friday afternoon by the Pan- Attic club. Mrs. Elgin has changed her sur- name to its present form from Oelt- jen since moving to the national cap- ital. The other honor guests were Mrs. G. H. Goodwin of Marshall, ‘Minn., guest in the Charles C. Good- win and E. J. Conrad homes, and Mrs. Mark N. Alling of Oakland, Calif, who is visiting Mrs. W. A. Hughes. Covers were laid for 16 at the luncheon, which was arranged by Mmes. B. O. Refvem, Thomas Hall end W. Brewsier. if od Meetings of Clubs _ | ’ And Social Groups | 9S Fort incoln Chapter, A. W. M. The traditional summer garden party for Gold Star mothers will be given Tuesday afternoon by Fort Lin- coln chapter, American War Mothers, at the home of Mrs. Peter Reid, 811 Twelfth St. Members may come at any time that 1s convenient for them’ after 1 p. m. “ek Past Presidents’ Parley, A. L. A. There will be election of officers when the Past Presidents’ Parley, American Legion Auxiliary, meets at 8 p. m, Monday with Mrs. Rosenthal, 702 Avenue E. _ * * & Foreign Wars, will meet at 8 p. m., Monday, in the American Legion Aux- iliary room, World War Memorial building. BUDWEISER Now 15c No Charge for the Bottle #. w./" HOME LOANS. Principal reduced with each monthly payment. Monthly pay- ments on loans of $2,000 for 12 years only $20.04. INSURED INVESTMENTS Weds at Racine, Wis. Miss Margaret Helbling, daughter of Mr. and Mrs. Adam Helbling of Racine, Wis., formerly of Mandan, be- came the bride of Willard Crain, son of Mrs. Harvey Crain, also,of Racine, during a nuptial mass and ceremony read Saturgay morning in 8t. Joseph's Catholtc church of Racine. Rev. Father Schmidt officiated. Miss Veronica Helbling of Man- dan and Miss Lida Nelson, who were bridesmaids, were gowned in pink and yellow taffetas, respectively, and Miss Anna Margaret Helbling, the maid of honor, wore yellow crepe de chine. ‘With her gown of white satin, cut with 8 train, the bride wore a lace veil at- tached to a cap of net. Attending the bridegroom were Frank Helbling, Manuel Nelson and Leonard Zibroski, Immediately after the ceremony there was a breakfast for the bridal party in the Helbling home. This was followed by a 12 o'clock dinner for in- timate friends and relatives and a large reception at 3 o'clock. A buffet luncheon was served during the lat- ter function for which a four-piece orchestra provided music. After a trip to points in northern Wisconsin, Mr. and Mrs. Crain will be at home at 1337 Howe St. in Racine, where Mr. Crain is engineer for a gas and electric company. The bride graduated from St. Catherine's high school in Racine and Mr. Crain from a high school in Texas. ee #, Auxiliary Staffs for Coming Year Installed Executive staffs for 1936-37 were seated Friday by the three local American Legion Auxiliary organiza- tions, the Juniorettes and Junior Aldes, which held a joint meeting in the afternoon, and the Auxiliary to Lloyd Spetz Post No. 1, which held its usual evening session. The Junior Aides, organization of sixth, seventh and eighth grade girls, installed the following: Margaret Ann Dolph, president; Kathleen Spohn, vice president; Louise Fisher, secretary; Jean Burman, treasurer; Jane Ann Skinner, chaplain; Royann Kennelly, historian; Marjorie Jones, sergeant-at-arms; Maxine Brauer, color bearer, and Beverly Gunness. Name Hilary Smith Hilary Smith is president of the Juniorettes, which takes in the first to sixth grade members. On her staff are: Elizabeth Boise, vice president; Annette Diven, secretary; Rita Mer- gens, treasurer; Jane Hall, chaplain; Carolynne Dahlen, historian; Rose- mary Kiley, sergeant-at-arms; Jean Leonhard, color bearer, and Carol Leifur, pianist. Mrs. H. A. Pike of the sponsor group conducted the installation ritual, The groups voted $16 of the proceeds from their puppet show to the Camp Grassick free bed fund. Mrs. R. R. Nelson, president, heads the new leaders of the senior organ- ization. Instituted with her were Mrs. Jorin C. Spare, vice president; Mrs. torian, and Mmes. W. G. Worner and Carl J. Tullberg, executive board members. = Honor Past Presidents The organization’s new past presi- dents’ pins were conferred on Mrs. Spencer S. Boise, who retired, and on Mmes. Frayne Baker and F. D. Reg- ister, the two immediate past presi- dents, by Mmes. Trepp and Boise. These ceremonies will be repeated each year until all past presidents have been so honored by the unit. Discussion of plans for the depart- ment convention at Jamestown next month, Flag day observance and for the annual picnic with Ameri- can Legion members as guests, Tues- day, June 23, completed the business. Each family will bring their own lunch but coffee and ice cream will be provided free at the picnic, which has been changed from June 26, the original date, because of conflict with the American Legion's election of of- ficers. There will be games to enter- tain the guests with prizes for the children, to Mra. William Yegen, picnic committee chairman. Fidac Entertains iroup Miss Mary Houser's Fidac and na- tional fete committee provided the vicinity of Minot for a few months. LOAN ASSOCIATION N. D. Phone 271 | Rev. and Mrs. Gulson Going to South Dakota A number of social affairs are be- ing given to compliment Rev. and Mrs. H. M. Gulson and their daugh- ter, Jeanne, who are leaving in about & week for South Dakota. Rev. Gulson, pastor of the Glencoe and Stewartsdale Presbyterian churches for the last nine years, has accepted a call to the Watauga and Morristown congregations in that state. Eight ministers of the Bismarck presbytery and their wives were guests of Rev. and Mrs. F. E. Logee, 216 Avenue B, west, at # dinner party Thureday evening. The function was in honor of the Gulsons and also Rey. and Mrs, Ralph Shirley, who are leaving Steele for Oakes next Monday or Tuesday. American Beauty roses decorated the table for the dinner, after which the time was passed in- formally. Wednesday evening the Stewarts- dale congregation gathered at the church to pay farewell to Rev. and Mrs. Gulson. After a brief program, in which Mrs. John Welch presented the honor guests with a gift from the guests,wice cream and cake were Turtle Lake Couple Recites Vows Friday In a nuptial service read at 7 p. m., Friday in the Trinity Lutheran par- sonage, 715 First 8t., by Rev. Ople 8. Rindahl, Miss Clara O. Nelson and Harold F. Carlson, both of Turtle Lake, repeated their nuptial vows. The bride is the daughter of the late Mr. and Mrs. K. T. Nelson of Turtle Lake and Mr. Carlson is the son of Mrs. Clara Oarlson of Stewart- ville, Minn., and the late John Carl- son. Attending the couple at the cere- mony were Mr. and Mrs. Clarence M. Thronson, 418 Fourteenth 8t., broth- er-in-law and sister of the bride. Gowns of Alice and royal blue, which were worn with white accessories, were chosen by the bride and matron of honor, respectively. After a wedding trip to the South Dakota Black Hills and the Badlands, Mr. and Mrs. Carlson will be at home at Turtle Lake, where he farms. Mrs, Carlson is a graduate of the Turtle Lake high school and Valley City Teachers college and has taught in the Turtle Lake vicinity for several years, *** * D.A.R. Will Convene At Mandan Sept. 22 The opening date of the 1936 state conference of the Daughters of the Revoluiton to be held at Mandan was announced as Tuesday, Sep.t 22, Sat- urday by Mrs. A, M. Powell of Devils Lake, state regent. The program will be in charge of Mrs. R. W. Shinners of Mandan. It is expected that Mrs, William E. Backer, national president general, Mrs. Harold E. Graves of Jamestown, vice president general, and Mrs. George M. Young of New York City, formerly of Valley City, will be among the dignitaries attending. Mrs. Powell also announced the ap- eee of Mrs, Albert E. Jones of é as chairman. Mrs. Dora Large of Valley City is to be chairman of the D. .A R. Maga- zine issue for October, which will fea- ture North Dakota. North Dakota pages for the na- tional congress, which is to be held in April, 1987, will be Miss Louise Copen- haver of Bismarck. Miss Margaret French and Mrs. Frances Crary Han- son of Grand Forks, Mrs. Pat Haney of Minot and Mrs. R. W. Noman of Waterloo, Iowa. *e % A picnic June 26 in Riverside park was by the Past Noble Grands club of the Rebekah lodge at & meeting Friday evening for which Sunday | Mrs, M. O. Agre, 413 Ninth 8t., was hostess. After the business session, bridge was played with Mrs. J. J. Maison and Miss Catherine McDon- ald holding first and second high scores, respectively. The hostess served refesheenls. Bs * Mr. and Mrs. Charles B. Halvorsen and Mrs, Halvorsen’s daughters, the Misses Goldie and Jean Byers, were ‘at Wahpeton to attend the State ‘School of Science commencement ex- ercises Thureday at which her son, | ter. Don Byers, received a diploma for completing the commerce course. Byers returned to Bismarck with the family and will visit here for a few weeks. ses Mandan residents leaving this week ae of Stanford university at Palo Alto, Calif, and the Misses Marion Patter- son and Lucia Berry who are enroll- ing at the University of Montana at Missoula. Mrs, Neff is going to In- dianapolis, Ind., to visit her parents. * * and are residing at 1002 Avenue C. Rev. Strutz is superintendent’ of the Bismarck district of the Evangelical church, se * Mrs. Howard R. Wood and daugh- ter, Dorothy, of 416 Griffin 8t., visit- ed with Jamestown friends Thursday and then went. to Courtenay to be guests of Mr. Mrs. George Bras- Auxiliary Broadcast Mrs. Bernard 8. Nickerson of Man- dan will be guest speaker for the final broadcast of the year which the Auxiliary to Lloyd Spetz Post No. 1, American Legion Auxiliary, is spon- jsoring over KFYR from 9:45 to 10 p. m., Monday, according to Mrs. J. Arthur Solien, unit radio chairman. ‘This will be a Fidac program. Paiil- ine Spare we ee solos. Welfords Will Tender Reception Next Week Invitations have been issued by Governor and Mrs. Walter Welford lana Miss Marianna B. Hansen, their niece, for a reception in the execu- tive mansion Thursday evening, June 18, from 9 to 11 o'clock. The recep- tion will be for members of the Bis- marck Welford-for-Governor club, their husbands ae — * Mr. and Mrs, L. K. Thompson and daughter, Miss Mary Lou, of 612 Av- enue D, are leaving Sunday for Fargo where they are to attend the grand lodge convention of the Masonic or- der. Mr. and Mrs. J. A. Graham, 906 ‘Tenth 8t., expect to. leave for Fargo Monday and join them for part of the sessions there béfore going on to Brainerd, Minn., to attend the Min- nesota grand commandery assembly. Before returning here Thursday, Mr. and Mrs. Graham also will take in some sessions of the North Dakota grand chapter of the Order of the Eastern Star at Lal i * * Mrs. E. Everett LaFrance, 918 Sixth St. is home after a week's visit in St. Paul with her parents, Mr. and Mrs. F. G. Ackerman, former Bis- marck residents. During her stay, her sister, Miss Marjorie Ackerman, graduate of the Bismarck high school and former student at the University of North Dakota, was graduated from Miss Wood's kindergarten primary training school. Miss Ackerman has accepted a first grade teaching posi- tion at Sleepy Eye, Minn., for next year. ee 8 Mr. and Mrs. Robert Sylvester of Mandan are leaving late this month for Charleston, Va., where he has ac- cepted a position as chief geologist for an oil firm. Mrs. Sylvester was com- plimented at a 1 o'clock bridge lunch- eon for 14 guests given in the Lewis and Clark hotel Wednesday by Mmes. Stuart Hanks and A. J. Sylvester. Contract honors went to Mrs. W. H. Stutsman and Mrs. R. L. Harless, a Bismarck guest. Saas eeeeeeee un | Slope Weddings | OO Cedar-Schmidt: Miss Evelyn Cedar, Tagus, and Paul Herbert Smith, Palermo, at Stanley. Diede-Pederson: Miss Clara Diede and Palmer Pederson, both of Pick- hid while en route to Califor- nia. Nelson-Glass: Miss Clara Nelson, Manning, and Gustav E. Glass, He- bron, at Hebron by Judge Lester An- derson. Miss Ruth Hawn, Hawn-Nelson: formerly of Bowdon, and Dr. Homer A. Nelson, Anaheim, Calif., at Glen- dale, Calif, ° Bibelheimer-Krueg: Miss Martha Bibelheimer, Linton, to Albert Krueg, Hache of Linton, at Lodi, Calif, lay 1. Schreiber-Kilber: Miss Grace Schreiber and Adam Kilber, both of Stanton, by Rev. E. P. Redman at Krem. Hestekin-Kukla: Miss Alice Heste- kin, Buffalo Springs, and Mike Kukla, Killdeer, at Baker, Mont. Sagmiller-McCorkle: Miss Betty Sagmiller, Flesher, and Dick Mc- Corkle, Bowman, at Bowman by Rev. Father Frank. Bruns-Frank: Miss Florence Bruns, Valley City, and Christ Frank, Na- poleon, at Valley City. Kosak-Johnson: Miss Ella Kosak and Clarence Johnson, both of rural Wilton. Ridl-Kudrna: Miss Julia Ridl, Dickinson, and Edward Kudrna, South Heart, at Dickinson, May 25, by Rev. A. Studeny. Parker-Grey: Miss Eva Parker and George Grey, both of Mandan, at Mandan by County Judge B. W. We Coville-Saunders: Miss Rowene Co- ville, Dickinson, and Burleigh Saun- ders, Leith, at Dickinson, May 29. Krueger-Dormaier: Miss Emma Krueger, Kief, and Adolph Dormaier, Yakima, Wash., at Yakima, April 19. Fransen-Lukhart: Miss Myrtle Fran- sen, Sanger, and Clifford Lukhart, Stanton, by Rev. T. 8. Brown of Cen- Manthey-Cheadle: Miss Frances Manthey, Fryburg, and Curtis G. Cheadle, Dickinson, by County Judge. Fred Maser. . Niemi-Gittins: Miss Violet Niem!, formerly of Belden, and Jack L. Git- tins, Minneapolis, Haines-Hansen: Miss Helen Haines, Stanley, and Helmer Hansen, Ken- mare, at Stanley by Rev. Daniel Knox Ford. Glatt-Weigel: Miss Marion Glatt and Alois Weigel, both of Napoleon, at Napoleon by Rev. M. J. Simon. Hosie-Shell: Martie Hosie and Felix Shell, both of Nishu, at Washburn by County Judge John Hill. Brown-Duerte: Miss Irene Brown, Stanley, and Michael Duerre, Minot, at Minot by Rev. J. J. Raith. Vacation Bible School Still Open to Pupils Rev. Walter E. Vater, pastor of the ‘McCabe Methodist Episcopal church Saturday announced that children wishing to attend the last week of ‘the Vacation Bible school may do so ‘by reporting at the church parlors at 9 es. m. Monday. The registration reached 115 during the first week. Special music at both services, Will Feature FIDACI| McCabe Methodist Episcopal Church Corner of Fifth and Thayer Streets Sunday, June 14, 1936 Walter E. Vater, Pastor Morning worship, 10: im. Evening 1:38 p.m. farmen fuse” “Am I My Brother’s “A Question of Example” Keeper?” OLITICS, Then the Fight Will Start With Landon nominated and Cleveland evacuated by the Republl- cans the eyes of political observance will turn next week toward the Dem- ocratic convention at Philadelphia. The fact that Roosevelt will be nominated again may be taken for granted, although the Democrats could hardly hope to surpass the smoothness and celerity with which the G. O. P. ironed out its troubles in this respect. These conventions are merely the introductions of the participants in the main event of the current “bat- tle of the century.” The real fight will not start until these amenities are over. Indications are that the fight will be a “honey.” The Kansas governor has shown plenty of spirit and no disposition to pull his punches. The president, as the defending champion, is not to be sneezed at as an atagonist. On this basis the bat- tle will be worth watching—and it is one that anyone can get into. Sulking Idaho Lion The most surprising event of the Cleveland convention was Landon’s daring to taking a definite stand for @ return to the gold standard when he surely was aware that such action would offend Senator Borah. The Idahoan had fought against that and & majority of the tee had felt it best to placate him, even though the G. O. P. is tradition- ally the gold standard party. But Landon would have no sub- terfuge. He spoke out boldly and clearly, for better or worse with re- gard to his political fortunes. It took courage to do that and the result is to win admiration for him, even among those who disagree with him. If all the world loves a lover the American electorate loves a fighter and it appears that Landon is clearly qualified in this respect. As to the effect of his stand on gold and of the party’s failure to en- Gorse the St. Lawrence Seaway (which it had done in some previous plat- forms) only time will tell. Democratic Strategy Whatever the Democrats want to do at Philadelphia, there are certain things they will have to do. The first of these, of course, is to defend the Democratic record. In 1932 they were the “outs” and, with conditions admittedly bad, they were in position to blast away unmerci- fully at the Hoover administration. But now they are the “ins” and as ‘such must take the defensive against Republican attacks. The chief issue facing them is what stand they should take on the con- stitutional question. Should they call for an amendment which would give government the right to control such things as wages and hours of labor to effect these things within the pres- ent framework of the constitution? If they favor an amendment should it place such power in the states or in the federal government? That offers the Democrats at least one chance to create an issue on which they can take the offensive. What History Shows The G. O. P. proposal at Cleveland and the one which Landon would favor “if necessary” would place this right with the states. This is curious in view of the fact that the Republicans in the past have always been advocates of a strong cen- tral government and the mpions of | are the traditional champions of states’ rights. How Republicans and Democrats of the old order must shudder when they see the apparent reversal of these historic positions. | That Ominous Quiet In the state the people are doing little talking about politics but there are signs that there will be plenty of voting on June 24, All sides are continuing to plug away at the job cf telling their story to the electorate and are, as usual, blasting away at the other fellow. A curious fact is that the group opposing the Wel- ford Nonpartisans have been forced to take the defensive in a good many ways, whereas they had hoped to make an offensive campaign. The result is disturbing to them. They are afraid that their story is getting to be an old one. The people have had political salvation for so long and have seen so little beneficial result from it that they look with jaundiced eye upon great promisers. They are looking beyond the prom- ises to estimate the possibility of per- formance. And the prospect leaves them cool if not definitely chilly. Dancing at Dome Tonight. ‘|| Theodore R. TAYLOR Candidate for County Treasurer 40 years in Burleigh county Brother-in-Law of Roy Logan Primary Election June 24, 1936 Your consideration and support solicited. (Pol. Adv.) A hearty welcome awaits you. MARION WORNER 10 DIRECT PLAYGROUND Recreation Program for Chil- dren, Girls and Women Will Open Tuesday Miss Marion Worner, who has been selected to direct the summer recrea- tion program conducted by the city for children, girls and women, Satur- day announced her plans. Children will meet for the first time at 2 p. m., Tuesday, in Kiwanis park. Handicraft lessons and games will be continued there every day from 2 to 5 Pp. m., for the remainder of the sum- Junior high school girls will have kittenball games at 9 a. m., Tuesday, Thursday and Saturday for each | week, starting June 16, according to | Miss Worner. These games and those for the women, which get under way at 7 p. m., Tuesday, will be played at the| high school athletic field. Women’s | games will be held each Tuesday and ‘Thursday evening. Miss Worner, the daughter of Mr. dian mas Oil Compan: and Mrs, W. G. Worner, 708 Ninth Wa hem cya St., has just returned from the Uni- Alex Rosen & Bro. Herold Miller, RFD, Bismarck versity of Minnesota, where she will Awarded: ‘ be a senior next year and where she Bert Welbb, Turtle Lake, N. D. | Molly’s Service Station is majoring in physical education. Prior to going there she attended the University of North Dakota. For the last two summers, she has been one of the assistants at the municipal swimming pool. U. 8. WOMEN‘BEAT BRITISH Wimbledon, straight year U. 8. women tennis play- ers captured the Wightman cup from Great Britain. With the contest standing a three matches each, the U. 8. team of Mrs. Sarah Palfrey Fabyan and Helen Jacobs defeated Kay Stammers and Freda James in the decisive doubles match. Wright brothers made the first successful flight. i COOL PENGUIN’S NATIVE LAND é O’BRIEN’S AIR-CONDITIONED or should they continue their efforts|]| Have Sunday Dinner Here FRIED SPRING CHICKEN DINNER Your favorite Beer on tap or in bottles BISMARCK AIR SHOW B trenising the fellewing merchants it is possible to enter the Bismarck Air shew contest giving away a new Portertield airplane [eae ee ie! The following persons this week received awards at the indicated business places. Everyone is eligible for next week’s contest, Get Started Now and Join the Fun Contest Awards This Week Are as Follows: COME AND GET ’EM! French & Welch Hdw. Awarded: 2 Helen K. Katen, 615 Fifth Art Matson, McKensie, N. D. A. W. Lucas Com Awarded: aa 8. ©, Bens, 1102 Ave. C. Mrs, Carl A. Vogel, at. Eleventh Mrs. Clara Luehrs, 419 Ave. A. Awarded: John Ehrmantraut. F. K. McCullough, 112 W. Ros- ser Ave. Henry Potter, 304 Mandan 8t. J. D, Healow, 614 Thayer Ave. Phillips 66 Station No. 2 Awarded: Mrs. Ernest Penwarden, 611 Ave. A. Mike Jundt, 306 Tenth 8t. So. Phillips 66—1020 E. Main Awarded: ‘Ed Kreis, Crookston, Minn. Jake Emsz, Baldwin, N. D. P. Guttenberg, 1904 Ave. D. Margare! Buttrey’s Awarded: Valma McAlister, The Keg. Bismarck Dairy Co. Awarded: sat J. H. Newton, 1021 Seventh jt. Eng—For the sixth E. D. Rose, 806 Fourth St. Harold Sloven, 608 Ninth 8t. Capital Chevrolet Co. Awarded: G. J. Mandigo. ‘Wm. Martin. Matt Dahl, Hazelton, N. D. Charley E. Rohrer. LD aca Jr., McKensie, E. F. Azar. C. C. Hamblen, Steele, N. D. Rev. Qpie 8. Rindahl. Capital Army & Navy Store Awarded: Jake Meikel, Jr., 519 80. Twelfth Bt. John Meininger, 212 Sixth St. E. D. Rose Texaco Service Station Awarded: J. W. McGuiness, 1007 Fifth 8t. H. G. Graves, 719 Firat 8t. E. A. Brown Grocery Awarded: W. J. Flannigan, 822 Sixth St. Christ Delzer, Sr., 512 Rosser Ave. L. A. Tavis, 516 Fourth &. Mickey O'Connor. Finney’s Drug Store Awarded: Miss Irvine, 412 Eighth St. M. Fe wikrup, Turtle Lake, N. D. ¢ Lundeen, 521 Second Ave. N., Fargo, N. D. People’s Dept. Store Awarded: Mrs. Emanuel Bitz, Moffit, N. D. Park Food Store Awarded: Oscar Selvig, 233 W. Boulevard Richmond’s Bootery and Shoe Mart Awarded: Hasel Wilson, 420 Ave. B. J. ©, Winter, 812 Ave. D. Service Barber Shop Awarded: J. L, Kelley, 922 Sixth 8t. rr. State Recreation Parlors Awarded: ror Friedericks, Wahpeton, CAFE Three-Way Inn Awarded: John Gabe. Women’s Wear Shoppe Awarded: Marion Tollefson, Hebron, N.D. Lou Kennedy, 405 Ave. A. F. M. R. Electric Service Awarded: Jack T. Lenihan, Baldwin, N.D. Art Bauer, 715 Sixth St. 412 Broadway Does Advertising Raise Prices? Some people have an idea that advertising makes goods cost more. This is not surprising, for advertising does cost money, and the advertiser must get that money back from his customers, if he is to stay in business. This is just as true about advertising as it is about the costs of manufac- turing and the costs of maintaining a sales force. Last year, a nurseryman in a mid-western town discovered how a busi- ness can spend money for advertising, without adding anything to selling prices, and yet make a bigger profit. This nurseryman started his business near the edge of town, raising evergreens, shrubs, and flowers. Hardly anyone knew about him, and he sold his plants only to neighbors and to those who happened to drive past his place on the highway. That was three years ago. He struggled through the first two years, dividing his time between caring for plants and selling them to people who came to his greenhouse. Business was slow, and it seemed that the nursery would always be small. But one day a friend induced the nurseryman to try a little advertis- ing, offering a bargain set of shrubs. At first fearful about the cost, he was surprised by the large number of visitors who came to his place the next Sunday. He made many sales, and the following week he was so busy putting in shrubs that his wife had to tend the greenhouse. Spurred by this success the nurseryman tried more advertising, and soon he had to hire an experienced helper. After about a year of fairly constant advertising, the nursery had grown into a flourishing little business employing four men. While cus- tomers paid no higher prices for their shrubs and flowers, the nursery- man’s expenditure for advertising meant greater earnings for himself, gove employnient to four other men, and helped make the town more eautiful. The nurseryman’s advertising performed a piece of work as useful as that of a machine in a factory. When a manufacturer in any line of business buys an expensive machine, his customers are really the ones who pay for it, but nobody supposes that they pay higher prices on that account. The manufacturer invests money in a new machine because it will make his plant more efficient; and it actually reduces the cost of pro- duction, instead of raising it. Advertising works in very much the same way. Having produced goods to sell, a manufacturer can reach his customers more efficiently. and more economically through advertising than through any other means. By spending a certain amount for advertising, he reduces the cost of sell- ing his pees instead of raising it. Very often this results in lower prices to the consumer. Many well-known articles have been tly reduced in price because manufacturers expanded their business through advertisirig and were able to make the economies resulting from large volume. Many a great business owes its growth to the help of advertising. It brings the seller and buyer together and serves them both. It does not raise prices. Copyright 1996, Advertising Federation of America