The Bismarck Tribune Newspaper, March 28, 1935, Page 6

epee New Montgom EQUIPMENT MAKE IT EASY FOR CUSTOMER Arrangement Designed to Per- mit Purchaser to Inspect All Goods Easily HAS MUCH LARGER STOCK Enlargement Permits Greater Variety of Merchandise to Be Carried Bismarck Thursday had the most modern department store in North Dakota with the open- ing here of Montgomery Ward and Company’s new store at Fourth St. and Thayer Ave, It is new in design, éixtures and equipment and will carry a much larger stock of goods than was the case with the old and smaller store on the same site. Scores of clerks have been busy for the last week in pre- paring for the opening. New stocks of goods have been in- stalled in preparation for a huge Ward-Week sale with which the business again will be opened for service to patrons in the Missouri Slope area. Closed for the last 12 days, during which workmen completed the task of remodeling the interior of the Lahr building, all of which now is being used by the firm for display and storage purposes, the interior will Present a wholly new appearance. Stairways have been relocated, new fixtures have been installed, addi- tional lights have been placed, the structure has been redecorated and new furniture and rugs have been Purchased with a view to making the establishment one in which it will be Pleasant and easy to shop, Open Additional Entrance In addition to the former entrance on Fourth St., an additional entrance has been opened at the front of the building on the Thayer street side. Persons entering from Thayer) street will pass a counter on which toiletries and cosmetics will be of- fered for sale. To the left is a broad and spacious stairway leading to the mew bargain basement. Persons en- tering from Fourth street will find the basement stairway directly ahead of them. To the right will be the men's furnishings department while les will lead toward the rear of the and to the other main-floor de- po~tments. This section of the store will be given over largely to apparel for men, women and children, includ- ing shoes. Extensive stocks will be carried. This was impossible under crowded conditions in the old store. All of the equipment on_ this floor 4s new. Merchandise will be dis- played on racks and tables of the latest design. The base of each table 4s enclosed and equipped with shelves and sliding doors so that additional goods may be stored in them, thus enabling the store to carry a large stock in a mimimum amount of space. Improve Fashion Department New fitting and alteration rooms hhave been installed with a view to making the apparel departments the biggest and most modern in Bismarcr. The fashion and shoe departments will be greatly enlarged, as compared with the old store. The shoe depart- ment will have movable arm chair in which customers may sit while try- ing on shoes, a far cry from the benches in the old-fashioned shoe store. A feature of the main floor is its lighting arrangement. When condi- tions are proper the entire room may be lighted by the huge plate glass ‘windows on the south side. In sum- mer, when it may be necessary to pull the specially designed shades, the huge room will be lighted by five rows of indirect lighting fixtures. Under the former arrangement it had only three. Show space in the windows on the ‘Thayer Ave. side will be limited un- der the new arrangement, the depth of each having been greatly reduced. However, ample space remains for the Gisplay of dresses and smaller ar- ticles of merchandise. Window displays of furniture and large items will be limited to the Fourth St. side of the main floor. These are of sufficient depth to show furniture, stoves and similar items of household equipment. Decorations of the main floor are 4m white and canary with silver tiim- mings. This emphasizes the effect of light and airy spaciousness. Throughout most of the main ‘locr, the floors proper will be of terrazzo with carpet coverings in the men’s ‘and women’s ready-to-wear and shoe departments. Piece Goods in Basement The piece goods department will te in the bargain basement. This, like the main floor, is lighted by five Tows of indirect fixtures. mechanically ventilated and the air z THE BISMARCK TRIBUNE, THURSDAY, MARCH 28, 1985 ery Ward Store O NEW FIXTURES AND UNION MEN INVITE Pictured above is an exterior view of the new Montgomery Ward and Company department store in Bis- marck, which reopened for business Thursday. of stock and sales space. metal supports and the treads are of @ special composition, dark red in color, which contains carborundum to prevent slipping. They are not only things of utility but add greatly to the beauty of the new store layout. The stairway to the second floor is at the north side of the main floor about midway between front and rear, On the second floor is exhibited a lcomplete line of household furniture, rugs, radios, electric refrigerators ‘and similar items. The store offices occupy its northwest corner, includ- ing the credit department. Under a new policy, recently adopted, the company will sell anything on a bud- get plan, according to Manager A. M. Nordtvedt. Comfortable Rest Rooms Rest rooms for women and @ wash- room for men are at the southwest corner of this floor. Much of the second floor is covered with a spe- cial rubber floor tiling and the dec- orations are in shades of green. Like the main floor, it has windows along! the southern exposure but the ceil- ings are not as high and no effort is/ made to obtain the same effective use | of natural lighting. The third floor is entirely given | over to the receiving, shipping and storage of goods and to a repair de-! partment. Special racks and bins, permit the carrying of an enormous supply of goods and every nook and cranny was bulging Thursday with| merchandise brought in for the big | sale. The policy of the company, Nordt- vedt said, is to service everything it Sells, including such items as refrig- erators, washing machines, and stoves. This work will be hand- led by the repair department which | has a specially equipped workroom. Merchandise is brought building from the alley between Third and Fourth Sts., and taken to the third floor in the elevator. After being unpacked and prepared for de- livery or display, it is taken down- stairs in the elevator, which runs/ Senator Frazier radios | into the! from the bottol racks and count Bismarck’s ac center Thursda: vation of E. R. arrived here to confer with North Dakota jmarck, | ters. of these will be lay. | Still remaining are ay 1,000 contracts which involve over- seeding and other controversial mat- m to the top of the building, and distributed to sales ters. Area Executives in Capital for Opening tivity as a commercial y_came under obser- Wimmer, 8t. Paul, manager for Montgomery Ward and company in the northwest area. Wimmer, accompanied by R. L. Gebert, assistant regional manager, late Wednesday to attend the opening of the new Mont- gomery-Ward store in Bismarck and local and district ex- ecutives of the firm. Details of the arrangement where- by Bismarck becomes the control center for the company's activities in and parts of Minne- sota, Montana and Wyoming, will be discussed during their stay in Bis- Wheat Contracts Paid In N. D. Total 105,223 A total of 105,223 wheat allotment contracts in North Dakota have been paid by the department of agricul- ture, Senator Lynn J. Frazier formed the governor's office Thurs- tely paid in a short time,” said. Formerly the store occupied only a part of the but under the new arrangement it uses the entire structure, permitting an increase in both the building storage Area Headquarters Of Firm Are Here Bismarck Becomes Important Control Point in Broad Merchandising Plan Bismarck this week became an im- portant center in @ great, nation-wide merchandising organization with the Temoval of the district offices of Montgomery Ward and company from aes Billings, Mont., to this city. R. A. Stewart, district manager, said this city had been selected as a center by the big merchandising firm because of its excellent commercial record, the fact that it is the fastest growing city in North Dakota and because it has, in their opinion, un- limited posisbilities. Its strategic lo- cation also was a factor. The move makes Bismarck @ con- trol point with general supervision of all Montgomery Ward and company {stores in North Daktoa, and parts of Minnesota, Montana and Wyoming. Stewart, who came here from Bill- ings as district manager, is a North Dakotan by birth, having been born at Valley City. He graduated from the high school there and entered the company's Valley City store in 1928.| saving Later he was transferred to Idaho Falls, Ida., as manager of the Mont- gomery-Ward store there and then to Billings as district manager. He is married but has no children, was informed ‘Thursday that two aviators were: “It is expected the major portion | killed Wednesday night in the crash of a plane from the airplane carrier Lexington off the California coast. ATTENTION TO JOB Ask Public to Inspect New Ward Store; 82 Men Worked on Store Project 8t. and Thayer Ave., for Montgom- ery Ward and Company, Thi contractors, Kucharo and of Des Moines, Ia., had employed none but union workers and the men on the job Thursday asked the public to in- spect their work when it visits the phere RB. A. STEWART Ward and Company for the way in Sori Tikva cease OF ALGMBNOETT Gan crninlactenT: aaeean eae Taal Ha atore at Sioux City, Ie. A L, T. HANSON A. M. NORDTVEDT the contractors and Mont who will have charge of Montgomery » having first been Ward and company’s new store in Bismarck. organization, employed in the Dickinson store about two years ago. He, too, has been rapidly . Nordtvedt is a veteran with Mont- gomery Ward, having held many im- Portant positions in the organization. First employed in the furniture de- partment of its St. Paul store, he later was which the workmen were treated. little later he was transferred to the Stewart, is district manager, charg- ed with supervision of the local store and other enterprises of the company in this territory. A native of Valley City he has risen rapidly to his pres- lent position since joining the firm in 1928. ‘Hanson, store merchandise man- strip expert, three sign writers and 30 common laborers were employed. f tertown, store manager in November, 1934. He is married and has one child. 18 U. S. Women to Be Presented in Court London, March 2—)}—Low People’s Forum Tribune wel- (Editor's Note). comes letters on subjects of inter- hi 4 ali ith itroe Skeels and Melville, electricians, Which offend good taste and fair Pokal hits the Home Decorators, painters. play will be returned to the writ- ers, All letters MUST be signed. Tf you wish to use a pseudonym, sign the ps jonym first and hand the right to delete such pai letters as may necessary to conform to this policy and to re- quire publication of » | writers the work. He has made many friends among local workers during his stay in Bismarck. Haiti Signs Trade make wi yaadrinabe, Atl aviotiers presented by Mrs, Robert W. Bing- Agreement With U. S.|| ""* °* ""éic'weras" ™° ae ham, wife of the United States am- Ms se tet Se omne wetictines, %B. ®.3:| North ae a Runyan Six Under Par a ayers feb te: | _ in Nevada Accident] In North-South Open United States of coffee, cocoa beans,| Inclosed herewith my weather pre- eae dman-| si have enough moisture to plow|the body of Art Selbel, 26, of Bow. return Haiti granted tariff re-|properly by the forepart of April.’ from srepoanprteot peer rrr pce There will not be s bumper crop this — existing /year but the moisture will be more reer oe taht een te eormses tc levenly distributed than lest year and tires and tubes, and radios when the|s much better harvest. Planetary Haitian financial condition improves.|podies, which are the sole indicators Seek to Convict Nine As ‘Baby Face’ Aides E [ He Hi i Rs Su Prosecutors forged ahead Thursday in attempts to convict nine persons of conspiracy to harbor George “Baby Face” Nelson, who finally was slain ul a8 ti : pleaded guilty and turned government/and if more farmers would would avoid shipping in thousands “girl friend” of John Paul Chase,| bushels of early described from the witness stand the) keeping the money flight of gangsters from state to state| pockets at home. and their efforts to dodge capture. |new potatoes around as Joe Vandle of Charlotte, N. C., built @ three-room house with odd | Wednesday by bricks he picked up here and there, in