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THE BISMARCK TRIBUNE, SATURDAY, SEPTEMBER 22, 1934 Radio Listeners in Agricultural Areas Prefer High-Class Music ry IKFYR-NBC Pros Program (Subject to Revision! Mondays, Sept. 24 7:00—Breakfast Club $:00—Harvest of tae $:15—Clara, Lu Palmolive-Peet $:30—Farm Flashes $:45—Press Radio News 8:50—Studio $:55—Markets 9:00—The Hour ef Memories 9:15—America’s Cup Races 4 Weather and Em—Colgate- jo:g0—Vie and Sade ords and Musts 11:00—Markets and Boston Conference of Distribution 11:30—Nat'l Farm and Home Hour 12:30—General Mills “Wheaties” with) Prof Sauerkraut & Band 12:45—Studio 12:50—Markets, Weather and I'rgm. Resume :00—Radio Guild Se 30—Oxydol's Own’ Ma —Procter & Gamble Camay nd His Gang 30—Twenty Fingers of Harmony 45—Happy Jack Turner and other arc Shefiter Dance Orch. vator Prgm. allace nd Oreh, ews Markets Program dter's 's Beer Paul Livestoc! 40—Ironized Y NBC Concert Orch. 1 :15—N. D, Farmers Union Program Veeks and His Orch, & Orch, Original fan Orch, :00—Jack Berger and Orch. :30—Paul Pendarvis and Orch. 200—Silent ‘Tuesday, Sept. 25 :00—Breakfast Club 00—Uospel Singer S—Clara, Lu 'n Palmolive-Peet \—Farm Flashes —Press Radio News 50—Studio 55—Markets 0—Organ Recital “x Cup Races Melody Mixers Markets, Weather and Em—Colgate- Aunt #45—Boston Conference on Diatri- bution : :00—Markets :05—Boston Conference on Distri- bution 0—National Farm and Home Hour 30—General Mills “Wheaties” with Prof, Sauerkraut & Band j—Studio Markets, Weather and Program Resume 1:00—Great Moments Operas wrgan Tthapsody Women's Radio Review Rhythmic Serenade —Platt & Nierman, Pianists 0—Palmer Clark and Orch, 0—Stanleigh Malotte, News Rhym- from Great er 5—Jackie Heller, Soloist 0—Oxydol’s Own Ma Perkins rsery Rhymes johnny Johnson and Orch. Mid-Week Hymn Sing (0—Horatio Zito and Orch. Jack Turner & Other Sheffter—Piano Duo Baking Co.—"Won- i to. Paul, Liveutock: Markets 35—Organ Melodies —Interview with Norman §. Case — Russian Symphonique Choir ‘ord. Program PboxPatmonve Beauty Theatre of the Air 9:00—Late Evening Weather Fore- casts and Piano Moods 10 s Arnheim & Orch. 30—Cosmopolitan Hotel Orch. —Gene Paul and Orch. 00—Stan Myers & Orch. :30—Paul Pendarvis and Orch. 12:00—Silent. Wednenday, Sept. 26 7:00—Breakfast Club 30—Morning Glories i=} 2 j—-Southernairs 00—Breen & De Rose 00—Songfellows 15—Clara, Lu 'n Palmolive-Peet 30—Farm Flashes 45—Press Radio News 55—Markets 9:00—New York Herald Tribune Fourth Annual Conference on Current Problems 9:30—Moore Paint Program 45—Studio 50—-Manchester Program 55—Studio 00—Markets, Weather and Aunt Sammy 10:15—Charles Scars, Tenor 30—Vic and Sad nd Stusic and Worta Bookman '15—Honorable Archie 11:30—National Farm and Home Hour 12:30—General Mills “Wheaties” with Prof. Sauerkraut & Band 12:45—Studio 12:50—Markets, Weather and Program Resume ——. Em--Colgate- Every Kind of HARDWARE For All Around the Home Also Complete Line of Paints, Varnishes and Painting Supplies, French & Welch Aunt, Piano Duo | and So. St./ 9:3 Preferred 10:00 Bavar-| —Don Pedro and Orch. —Rhythmic Serenade —Queen of Hearts \—Palmer Clark and Orch. —Three C's 15—Jackie Heller, Soloist 0. \ { i —Yasha Davidoff, Basso \—Three X Sisters Happy Jack Turner Trio Romantique 0—Tender Leaf Tea Pgm.—Barop Munchausen :30—Preas Radio News and So. St Paul Livestock Markets —Organ Melodies 0—Ironized Yeast Studio —Eddie Dunstedter's Band—Hamm's Beer. :00-—-Enna Jettick Shoe Program —Paul Pendarvis and Orch. :30—Conoco Program :00—Late Evening Weather Fore- cast and Plano Moods Preferred 30—Tom Coakley & Orch, 100—Silent Thursday, Sept. 27 :00—Breakfast Club —Gospel Singer a, Lu ‘hn Em—Colgate- i Peet ‘arm Flashes News and Aunt y, '10:15—Merry Mace Vic and Sade Words and Music 4 World, ,Bookman Nsom je Hour Wheaties” with ut & Band ther and Program dens Orch, rgan Phapsody 0—Women's Radio Review From erlin 3:00—Joseph Torntk and His Vien- nese Orch, 3:30—Oxydol’s Own Ma Perkine 3 rocter & Gamble Camay m Coakley and Orch. Learys Irish Minstrels 5—Happy Jack Turner & Other Artists lack and Loretta Clemens reddie Martin & Orch. Paul Livestock Markets Fay Brown, Sports Review . o—Late Hvening Weather ast and Plano Moods itudio Shariie Davis and Orch. Fore- 11 11:30—Herman Crome: and Orch. 12:00—Silent Friday, Sept, 28 a: rene neaety Club 7 Em—Coilgate- almolive-Peet :45—Press Radio News o—Rtudlo 5—Marke! o— Marine. "Band Shut In Hour 9:50—Manchester—“Bill and Patty” 10:00—Markets, weather and Aunt Sammy aries Sears, Tenor ic and Sade Words and Music 5—The Honorable Archie 0—National Farm and Home Hour :30—General Mills “Wheaties” with Prof. Sauerkraut & Band 145—Studio Markets, Weather and Program Resume. 1:00—Will Aubrey, Wandering Min- strel 1:30—Temple of Song 00—Rhythmic Serenade 5—Platt & Nierman 0. Symphony Orch. wn Ma Perkin Alice in Orehestealts —Al Pearce and His Gang 0—Dorothy Page—Boloist —Happy Jack Turner 0—Gould & Sheffter 5—Anson Weeks & Orch. :30—Baseball Scores 5:45—State Mill & Elevator Prgm. with Speed Wallace $:00—Organ etebetet ected het jel: Ce News So. St. tock ‘Markets Preferred € is—eadle Dunstedter’s Band \—Studio eo arenined Yeast Prgm. 8: 30—General Tire Program with Jack Benny 9:00—Late Evening Weather Fore- cast and Plano Moods 15—American Legion Auxillary 9:30—Freddie Martin and Orch. 10:00—Paul Pendarvis and Orch. Fray Gordon and Orch, 11:00—Stan Myers & Orch. Tom Coakley Orc! 12:00—sitent aise 7; ewes 29 Saterday. z :00—Breakfast Clu 2 ‘Cont. ) & Barber Shop ) > 218'; Broadway Make an / Appointment Phone 15 Your appearance will be much improved with peri- odie treatments here by efficient beauty operators. Sanitary Barber Right for Your Purpose— Budget — Pleasure ' All Sets Equipped With Micro-Senaitive Tubes MODEL 121 A 6-tube Globe Trotter that brings in with remarkable fi- eats and programs Trom for. Programs from for- eign lands. MODEL 100 An unusually fine four-tube lyne receiver, re- ceives police and calls in addition to standard radio entertainment. MODEL 210 A beautiful, Moderne con- sole instrument at remark- ably low price. Full 10-inch dynamic speaker, superhetero- dyne circuit. MODEL 102 The handy little receiver in the modernistic metal cabinet of blue, black and deyet Plays from AC and DC cur- rents. HOSKINS-MEYER Fourth Bt. Vietor Headquarters ts. Organ Melodies 9:30—Heinnie and His Grenadiers 0: Markets, Weather WEEKLY FARN-HOME HOUR -GHIEF CLAIMS ‘HAYSEEDS SCARCE Study of Programs for Each Tuesday Reveals Charac- : ter of Audience ° RURAL TUNES PLAYED DOWN Popular and Semi-Classical in Great Demand, Frank E. Mullen Finds Frank E. Mullen, NBC director of agriculture, who plans the popular National Farm and Home Hour, anal- yzes the music played in a 90-day Period of the program to show that farm audiences definitely prefer higheclass music and that their ap- preciation of music is above average. The survey shows that during the three-month period 14 per cent of the numbers played were classical, 34 per cent semi-classical, and 52 per cent popular. The popular. Pre ey do} not include dance music, Lage a refer to musical comedy, light opera, marches, folk songs, novelties, and old-time numbers. Hillbilly and rural tunes consti- tuted only a scant three per cent of the Farm and Home Hour numbers, \—Hawalian Orch. from the Cen- tury of Progress Studio Markets, Weather and Prem. Resum a Orch. —One Man's Family 0. Hotel Orch. 8 Sisters 5— Flying With wile li Capt. Al jean Fiesta , Presents Fore- fret rankic Mfastera & Orch. tan Myers & Orch, \—Silent Sunday, Sept. 30 ing her first professional stage ap- | ———————______. pearance. A natural dancer, Margaret man- ‘aged to acquire the dancing routine at rehearsals. She is an accom} ed tennis player and has won prizes at the Bayside (L. I.) Tennis club. She also swims, and writes poetry and short stories. Margaret was born with the thea- ter in her blood. Her mother has been a famous actress and her grand- father, Charles Coghlan, has often been called “the father of modern acting.” She is also a descendant of, the famous Rose Coghlan, who, for years, was one of America’s best known and beloved actresses. Mar- garet's own father was also intimate- ly associated with the theater. She was born in Chicago and resided there for nine years while her father man- aged the Illinois and Blackstone theaters. ‘There's also harmony in the Morin Sisters daily fare. The NBC trio live together and do their own cook- ing, all of them taking a share in| American author, who is the meals. Pauline is the Gessert specialist, Marjorie dotes on/| original musical comedy written for salads and Evelyn specializes on the | radio. i daily substantials. SEE Sanna eer Jessica Valentina Dragonette is the Ozzie Nelson is workiug on a new/|full name of the popular star, composition, Aeropalne Suite, to be|Her middle name, never used profes- a pegatiecn sl oN I 9p ‘was bestowed because she his broadcast with Joe Penner Oct. 7. ‘The suite is in three parts: Solo Flight, Transatlantic Flight and Forced Landing. >| six years old to be educated in a New | Writes Musicomedy | sertey onvene, Pai eiearahhon r Tt is believed that the folding fan was introduced from Korea in the 11th century. [Dramatic Stars —[ Dorit bothey with ashes GAS HEAT oO automatic QUICKLY (eft) mother, Gertrude Coghlan, starring in the NBC dramatic series, “Mrs. Montague’s Millions.” MARGARET COGHLAN and her who are Margaret Coghlan WAS DANGER, ALSO Macs which, incidentally, cal peti me E A S | LY 1:30—Concert Artists in accordance with the di- City Station alepseyaeo Hours (£. 8. T.) on 00—Singing Strings ence response. | HJIABB 6 to 10 P. INSTALLED | Each daily ‘broadcast at 11:30 8. m./Radio Dramatic Artist Secured) 2!” DJA ost to 6:30 AM; 8 to 10 AM; 5 to Hous Side of the! (CST) over an NBC-WJZ network, | 315 PM. ~ Road” S.C. Johnson and Son, | reatures music by some ot radio's best Her First Stage Chance DUB 15.20 12:80 to 2:30 AM.; 4 to 5:30 AM; pt Marrone aan even o—Weish known muscians. falter wu i Stoll A.M. anyTl WITH GUT —Paimer C1 in Song and Dance i DIC 6.02 215 to 4. PM.; 8:45 to 10:30 PM. || VARIATION OF TEMPERATURE 4:30—United American Bosch Corp. | DID 11.76 215 to 4 PM.; E IN YOUR HOME Program PRESERVE THIS PAGE Buenos Aires L8X 1035 11 PM. Mon, Tues. & Wed. eae ed Radio fans would do well tasave || _ New York, Sept. 22.—(*)—Margaret! Carseas YV2RC 611 30 AM. to1 PM 3 \—Baseb: r this e all through next week. who is appearing with her 1 Baxchall Scores this pag ier, Gertedte Otgilan, in’ the YV3RC 6.15 30 AM: to 1:20 PM.; 5 to9:90 PM. || 7) . eR UR arars ||| oe a ts HEP 720 to 6:15 PM, Saturday ore derucble than , wiser Fou may (0R0 In 00 pCO | tea tar ction cee toe HOIRL 6.08 to 7:45 Sun.; 9:18 to 11:15 grams to your aes &@ mere stage reputation on i geet i turn of the dial. Broadway in a production in which| — dst: sgisaeanibaaes ANY other fuel ao Gao oo. aaDNTa,, a experienced formers. Before and the Homesteaders orchestra, the GsD 11.75 12:18 to 2:18 Minchin Levitaul, Concert Plan-) United tates Army Band, the United Mwitwm£.: GSE 1188 10:45 AM. Let us make a complete me Program States Marine Band, the Maple City! The production was “Lady Be! GSF 15.13 6 AM. to 1! estimate for your home. —Late Evening Weather Fore-| Four, guest soloists, and many other| Good,” which ran a full season at G8G 178 8:45 to 10:45 AM. radio stars contribute musical enter-lthe Liberty ‘Theatre. in New York, GSH 215 6 to 8:90 A. M. Montana-Dakota tainment. starring Pred and Adele Astaire. pi VAR Llp dna Power Co: Every Tuesday on the Farm and| gven Sammy Lee, well known dance Pontoise 10:18 AM. to 4 er Company Home Hour is known as “Better/ director, who staged all of the dances a i eee Bimarck - Mandan - Hebron | noonctime " pro-lfor “Lady Be Good,” never KNeW.| pis Ge Janeiro Po «13S. 7 to 10. AM. Dickinson ‘gram, planned by the NBC as a ser-lunti the play had neared the end janeiro PSK 819 6 to 7:30 PM. " ivice to agriculture, has come to belof its run, that Margaret was mak-| ome TRO 1181 11:30 A.M. to 12:30 P.M.; 1:15 to6 PM. ‘known as “The tab Bulletin, Most of his life Harvey Hays of the NBC Words and Music program has| Board of Agriculture been too busy to develop a hobby. Recently, however, he developed window garden in his rooms and his music and that their taste in music is distinctly high-class. NG ERY SATURDAY NI OA ‘own 0 GHT W AND a Lt, LOIS BENNETT, ‘A CLEMENS, ERNEST 1G CHORUS CONRAD THIBAU RETT JACK. AND LO WHITMAN AND 8 we 8 4g LOVE LOUIBA,” By mi ‘sOMsTHING TO REMED ro e igRIME ON TOUR SHOE = MUSICAL pIRscTION OF Don Voorhees wp wis IVORY ORCHESTRA EVERY SATURDAY NIGHT 7:90 to 8:80 P. % (cs) - gTATION K N OTHER N: STATIONS —CO (WEAF) NETWORK tN BS gr-TO-COAST AND 0) SURREY SENSATIONAL FOREIGN RECEPTION MARVELOUS TONE Complete Selection The New A935 HILCO musical mstrument of quality ITH PHILCO’S glorious tone, you get the greatest enjoyment from radio—whether you listen to thrill- ing programs from foreign countries of to those right at home. No other radio can give you such beauty and per-" fection of tone, such REAL, life-like reproduction—for ‘ only PHILCO has the famous Patented Inclined Sound- ing Board. Enjoy programs as never beforel Your new 1935 PHILCO, properly installed with a PHILCO all-wave aerial, will bring you | the fin- est reception of stations all over the world. 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