The Bismarck Tribune Newspaper, July 7, 1934, Page 2

OO |KFYR-NBC Program, (Subject to Revision) CHICAGO IS CENTRAL CONTROL POINT FOR | BALLOON PROGRAM Pickup From Tiny Eight-Watt Transmitter Will Bo Re- layed to Listeners Sunday, July jabbath Reveries a. 0—Press Radio News Service 9:08—The Vagabonds 9—Gruen and Hall 9:30—Major Bowes Capitol Theatre Party 10:30—Radio City Concert ‘he Sunday Forum 12:01—Program from British Broad- casting Corporation 12:15—South Sea Islanders 12:30—Concert Artists 1:00—Pittsburgh String Symphony Chicago headquarters of the NBC will be the central control point for! all broadcasts of the National Geogra- Phical Society-Army Air Corps stra- tosphere flight, which is scheduled for the near future. Pickups from the tiny eight-watt transmitter which will be carried in the gondola of the balloon; from two NBC mobile units, and numerous points throughout North America all will be routed through a central con- trol room in the Chicago Merchandise 0—Balkan Mountain Men 0—Sunday Vespers 8:30—Henry King and Orch. 4:00—Catholic Hour 4:30—Guy Lombardo and Orch. a 5—Baseball Scores :00—Chase and Sanborn Hour —Leon Settle and Orch. \—Hessbergers Original Bavarian 0—Canadian Capers \—Fitch-Irene Beasley Bolognini Cellist and Loretta Clemens 1 Oratorical Contest— yRith radio Usteners throughout country cver NBC networks and to foreign countries by short wave. Howard Lut- tgens, NBC central division engineer, will direct engineering operations at the central control point. William Burke Miller, NBC direc- tor of special events now at Rapid . D., scene of the ascent, is scheduled to return to Chicago in time to direct the actual broadcast o: the flight from there. Rapid City now is the scene of in- tense technical radio activity as an expert crew under the direction of George McElrath, NBC operating engineer, prepares to set up the spe- cial equipment for the broadcast. The eight-watt transmitter now is being installed in the gondola, to- gether with the receiver and other equipment. NBC men already on the scene, in addition to McElrath and include Announcer Charles Lyon, who will describe the take-off; Robert M. Morris, development engt- and C. K. Atwater, Pickard and Frank V. Becker of the engineering staff. E.C. Wilbur, engi- neer, and Charles Russohn, operating essistant, are en route in NBO Mobile Unit No. 2, and George Milne, east- ern division engineer, will leave short- 'E. H. MacCormack and W. L. States of the Chicago staff will cover the flight in NBC Mobile Unit No. 1. \—Holly wood on the Air —Leonard Keller & Orch. \—Oxydol's Own Ma Perkins —Bunkhouse Songs \—Talk—Mayor LaGuardia —Grandmother's Trunk 6:00—Leon Settle and Kings 6:30—Nat'l Geogrophic Society Strat- osphere Flight Program. 45—Hessberger's Bavarian Concert Orch, 0—Sinclair Minstrels 00—Buddy Rogei 30—Pickens Sist 45—Democratic s publican Series Prof. Sauerkraut 00—St. Paul Livestock and Program 9:15—N. D. Farmers Union :30—Firestone Program 00—Ralph Kirbery 05—Phil Harris and Orch. ~ Dance Music Overwhelming Favorite of American Radio L Behind the Microphone— 5 On Twice a Week a 5:45 p. m. Mondays and Fridays. For the last two years “Speed's” interest- ing comments have been a regular feature on KFYR programs, bringing to the listeners first-hand news of travel throughout the United States radio personality has won for him many friends in the KFYR audience and his twice-weekly broadcast will saver narnia stutenetcneietsieis tit eae A aA AECL SSS stener . broadcast, originating at Ar- lington Park, near Chicago, will be Ce ee ee cadit ‘The probability that all three-year-old contenders will be‘en- tered in the race lends added signifi- cance to the event this year in that the outcome may determine the three- year-old championship. Dodge Cavalcade, High Quest and Time Clock, is expected to start, along with Joseph Widener's Peace Chance, Bel- mont Stakes winner; Mrs. John H, Whitney's Singing Wood, winner of the Withers Mile; Manhasset Stable’s Rose Cross, winner of the Dwyer Stakes; the Greentree Stable’s Black Buddy; William Sachsenmaier’s Plight, winner of the Texas Derby, ena such other contenders as Dis- ¢ nic place horse, Bien Fait, Hari, Bradley’ Turner’s Orchestra Will Move to Texas Playing at the New States ball- room in East Grand ee eats te tonight in what may prove last engagement in the Northwest SURVEY INDICATES PROGRANS FOLLOW DESRE OF PUBLIC Six Major Classifications of Pro- nrams Are Justified by Informal Poll “The Grove,” cabaret, under the direction of Bob Nolan of the Mu- sic Corporation of America, record- ing and radio star recently of the Irish Village at a Century of Pro- "will be increased ‘an 11-plece unit, with a girl i STUDIO AUDIENCE BIG HELP 76.7 Per Cent of Visitors Be- lieve New Deal Has As- sisted in Recovery Cavalcade already has won the Ken- tucky Derby, the American Derby, the Detroit Derby, and the Chesapeake ‘With $35,000 added money, the Clas- sic is expected to gross between $40,- 000 and $45,000. McCarthy, who will describe the race, has been at the microphone for most of the famous horse races since 1926. Previous to that time he was a turf writer and racetrack official aimost since boyhood. His keen ob- servation, his great memory for rac- ing figures and racing history and his interesting manner of presentation have won him an enviable reputation emong turfmen and radio listeners Dance music is the overwhelming = favorite of the American radio listen- Mart studios before being relayed tojspeed wallace, popular radio com-|er if the preferences of visitors to the NBC's Radio City studics can be tak- mentator and authority on Mexico, is heard twice weekly over KFYR_ at/en as a criterion. During the last few months the NBC has been conducting a survey among its studio guests, and a tabula- {tion of the answers to more than 140,- service. Among musicians who will con- tinue in the band, who have wide eon, Wally Wilber and Pete Arntz. ARLINGTON RACE and into the interior of Mexico. His PRESERVE THIS PAGE Radio fans would do well to save this page all through next week. It will serve as an excellent guide when you may tune in on pro- be doubly appreciated. LARGE TRANSMITTER OF DENVER STATION WILL BE DEDICATED KFYR of Bismarck Will Be One of Many Stations Parti- cipating in Fest Three half-hour programs from NBC stations from coast to coast, joined in one long broadcast of mt sic, comedy and talks by prominent speakers, will celebrate the dedica- tion of the new 50,000-watt transmit- ter at station KOA, NBC affiliate in Denver, tonight. Noted NBC entertainers in New | York, Denver, and San Francisco will *|contribute fun and music to the gala 30—Freddie Martin's Orch. 00—Jack Berger and Orch. 30—Eddie Duchin & Orch. t 00—Kraft Pro; \—) Mixers m jo maperiet: 0—S. St. Paul Livestock Mkt., and ‘arkets,. Weather. ational Farm and Home Hour 00—Mkts, and World Bi 15—All Star Baseball Gam 30—General Mills “Wheatt Prof. Sauerkraut & Bi Program Resume 15—Phyllis Wolv. Dancing in Milwaukee 00—Milwaukee Philharmonic Orch, lo 30—Womans Radio Review 30—-Danny Russo Orch. Nursery Rhymes Harry Meyer and Orch. Mid-week Hymn SI 45—Mary Small, Juven —To be announced 15—Babs Mills—Piano Moods 30—Baseball Scores 45—Frankie Masters Friday, July 13 '00—Gospel Singer Lu and Em, Colgate 30—Leon Settle and Kampus, Kings ene wen, Bernie and Orch. Premier o—Meledy Mixers 30—Ford Program Manchester Program 00—Palmolive Beauty Theatre of the Air 100—S. St. Paul Livestock Markets and Program Resume Markets and Weather 15—Concert Favorites 45—Words and Music 00—Markets and World Bookman 15—The Honorable Archie :30—National Farm and Hi :30—General Mills “Wheaties” with Prof. Sauerkraut & Band Ruddy Rogers : ‘Pete Smythe and Orch. 00—Clyde Lucas and Orch. 30—Eddie Duchin and Orch. :00—Maria’s Certo Matinee—Gen- Wednesday, Jaly 11 1 Foods 7:00—Breakfast Club $:00—Harvest of Song Chicago Symphony Orch. 30—Oxydol's Own Ma Perkins Palmolive Peet 30—Farm Flashes 5—Press Radio News 0—The Honeymooners —Trio Romantique i—Peter Van Steeden and Orch. :45—State Mill & Elevator Prgm. with Speed Wallace :30—Babs Mills :00—Merry Mac 5 0—St 45—Bud and Glenn 00—Singers Guild a 12:30—General Mills “Wheaties” w’ Prof. Sauerkraut & Band y 100—So. St. Paul Livestock Markets and Program Resume :30—Press Radio News oe. 1:30—Woman’s Radio Review 2:15—Alice Joy, H ch, 11:00—-Leonard Keller and Orch. 11:30—Tom Coakley Orch. n Ma Perkins 4:15—Horatio Zito’s Orch. Soloist 4:45—Martha Mears, Popular Singer Ppa nd Shi Du ‘m. Lundell and Other 30—Baseball Scores j—Frankie Masters and Orch. Tes Pgm—Barop Melodies and His Grenadiers tew—Prof. Christiansen kets ang Weather and Group of Singers 7:30—Babs Mills 45—Studio ue 00—To be announced 30——Conoco Progea. 00—8. vestock Mkt. and Program Resume 9:18—The Old Observer—Nat’l Safety Counsel Talk 9:30—Nat'l Radio Forum Press Eee News mngress Hotel Orch. gresi bas ‘kets and World Bookman 4 Music al Farm and Home Hour ch. 00—Fivine With Cant, Al. Williams $—Pickens Sisters 0—Baseball Sco! Hime 8:15—Clara, Lu eas Radio News lo kets, Weather and Auat broadcast, which will start in the east jat 9:30 p. m. CST, move to Denver Jat 10:00 p. m., CST, and continue from the west coast from 10:30 to 11:00, CST. The 90-minute program will reach the nation-wide audience over WMAQ and an NBC-WEAF hookup. Paul Whiteman, famous Denverite, with his famous band and soloists, in- cluding Ramona, Roy Bargy. Peggy Healy, Johnny Mercer and others, will open the big broadacst from New York av 9:30 p. m. CST. They will be Joined by such noted NBC artists as Virginia Rea, Countess Olga Albani, Mario Cozzi, and Eddie and Ralph, the’ hilarious Sisters of the Skillet. Gov. E. C. Johnson, of Colorado, speaking from the KOA studios, will comment briefly on the importance of the big, new transmitter when the program switches to Denver. W. C. Shepherd, publisher of The Denver |Fost, and A. L. Jones, district man- ager of the General Electric Co., also | will add their congratulations. The musical portion of the Denver | broadcast will include Fred Schmett \ and -his orchestra, Forest Fishel and & male chorus, and Mildred Kyffin, concert mezzo-soprano, Moving to the west coast, the dedic- ation broadcast will continue over the ;NBC-WEAF network from the NBC’ studios in San Francisco at 10:30 p. grams to your liking with a mere turn of the dial, TO BE BROADCAST Leading Thre: tion Will Be by M'Carthy 000 individual questions. asked of 17,- 659 men and women, has just been The results show a striking parallel teners, and the types of programs ac- tually broadcast by the NBC. In most cases the percentages were extremely classifications follow: ‘ear-Olds in Ac- INTIMATE CONCERT PROGRANS WIL BE BEGUN IN OCTOBER Four One-Hour Programs Each Week Planned as Result of National Study Bennett to Describe Stratosphere Flight One of four NBC announcers sent to Rapid City, 8. D., to give a word di iption of the The running of the Arlington Clas- Texaco Service Si » One of the richest and most im- portant three-year-old stakes of the Year, will be described over an NBC- ‘WJZ network Saturday. , July 14, by Clem McCarthy, veteran NBC turf Symphonic music . News broadcasts .. Variety shows .... These six classificaticns, according to the expressed desire of listeners, should account for 59.5 per cent of the broadcasting schedule. NBC networks, they account for 64.1 per cent. The remainder of the sched- ule, according to the votes, should be made up of a wide variety of other material, as in fact, it is. Other preferences, representing less than 4 per cent but more than 2 per cent of the votes cast, were, in order, military bands, operetias, Hawaiian music, grand opera, choruses and po- litics. Other choices were scattering. Parallel Figures Interesting How closely the 17,000 persons queS- tioned may have represented the radio audience as a whole is a matter of conjecture, but the figures are inter- esting, particularly in parallel. Another survey, along entirely dif- ferent lines, was conducted by the NBC at the recent convention of the Advertising Federation of America, through the use of voting machines. Of some 200 members voting, 54.8) ¢, ber cent said a studio audience added to their enjoyment of a program. A number of general business ques- tions also were asked, and these re- vealed that 76.7 per cent believe the New Deal program had aided business recovery, and that 84.7 per cent of the companies represented had increased their business, some as much as 100 per cent, during 1934. A new edition of the NBC studio questionnaire is being put out snort- ly, along somewhat different lines. MACK, COHAN WILL The steady development of a taste by radio audiences for more substan- tial and cultural types of music finds recognition in an announcement by the NBC that plans are being made to put on the air, beginning in Oct- ober, four one-hour programs each week of the finest intimate concert During the last winter, NBC con- ducted a thorough investigation of ‘audience preferences in music. The Program and sales staffs at NBC owned and affiliated stations in New York, Chicago, San Francisco, Boston, Pittsburgh, Cleveland and other large cities throughout the country fae back-seat RCA Victor Auto Radio Only $39.95 “His Master’s on the road. HOSKINS-MEYER If It’s a Radio You Want, We Have It 200 Fourth St. i Sask., Canada; WENR, Chi- 5 i dollar collection a large num- these works, and during months the catalog of this umerous additional composi- of real musical merit, printed or in manuscript. Black Will Select and instrumentalists) gf gs all walks of life, mail, and in other ways have devel- dey ‘This research was climaxed recently by a trip which John R. Royal, NBC vice-president in charge of programs, made to 31 cities in 22 states, during recognit workers and representative people in} highest type of music as the prefer- many lines of activity. These conver-/euce of a vast number of radio listen- setions gave the final confirmation tojers is expected to rank among the the intensive investigation during the|most important recent cultural steps last eight months and led directly tojin radio development. the announcement of the new series| beginning next ELECTROLUX Monday to Thursday It is expected that one of these breadcasts will m., CST. A feature of this part of the big program will be a vocal en- semble composed of two male quartets and a trio of girl vocalists, with Bar- bara Blanchard, soprano, as soloist, singing a medley of popular tunes by Billy Hill, composer of “The Last Round Up,” “Spinning Wheel” and other hits, | Meredith Wilson's orchestra will Provide the dance rhythms, with vocal solos by Tommy Harris, Gogo Delys) and Everett Foster, former KOA bari- tone, and Senator Frankenstein Fish- face, Pinky Lee, Helen Barry Hopkins will clown their way through the show. - | The new KOA transmitter, housed iu a gem of architectural beauty 12 FEATURE PROGRAM 22" ‘Home Town Boys Who Made Good’ Will Be Honored Over Air July 10 ELECTROLUX a iy i outstanding artists a4 SE sk Two home town boys who made good in widely different fields—base-' ball and the stage—wil! bow to the Plaudits of the North Mass., towns-folk on Tuesday, July to broadcast xtensive NBC-WEAF net- aa & miles east of Denver, is the most powerful in that section of the Unit- ec States. Its construction was be- gun late last year and it has been in trial operation for the last month {pending its official dedication. Flower Expert Will Give Radio Address work from 1:30 to 2 p. m., CST, from the village common where the boys once bats. ” are Connie Mack, who caught for the East Brookfield team just 51 years ago this July, and George M. Cohan, who was a young man when the North Brook- team was in its hey-day. They THOSE are four big reasons-why the New Air- Lovers of wild flowers will hear an authority on natural beauty during More than a year photogra| color wild flowers in the Badger state, will recount many of his Mack, born Cornelius McGillicud- dy, again will catch for the home team with Joe Doyle, Brookfield pitcher, on the mound, »| The cronies will warm up as a pre- Mminary to an exhibition match be- tween the Philadelphia @ local nine invited to North Brook- in] field for the occasion. _ Still “as shy as & 1901 debutante,” the 70-year-old Connie will relive the Cooled Electrolux is far in advance! There are plenty of other reasons, too—and we'll be very glad to tell you the whole story any time you care to come in. We join the en- Personal Attention Sanitary Methods Expert Barbers If you really enjoy = smeoth, cool and clean shave, try the Elite Barber Shop experiences | during his seareh for “Wild Beauty.”| days when as a worker in a New Eng- Diemer, world traveler, is familiar/land shoe factory with the natural beauties of many Water conservaton, one tion’s foremost problems New Management ah . dag Saal quick FACTS ie HEE LRTI ARAN APE NE OT AIERTE SNE ETRE CRIS I ew