The Bismarck Tribune Newspaper, May 30, 1934, Page 2

THE BISMARCK TRIBUNE, WEDNESDAY, MAY 30, 1934 a deal and predictions that next fall’s New Ship on Northwest Airline | 9 gbetenrd drafted a platform and elected party officers at the state convention here 2 PAROCHIAL | A Wet Smack—Right on ‘the Nose WILL GRADUATE 44. =: Commencement Exercises to Be | Held Wednesday Evening | at City Auditorium ‘The program for graduation events of St. Mary's high school, which will 1 be culminated with commencement exercises at the Bisma:ck city audi- torium at 8 o'clock Wednesday even- ing, June 6, were announced Wed- nesday. Baccalaureate services will take Place at St. Mary's procathedral at) 7:30 o'clock Sunday evening. Class/ night exercises are scheduled for 8! o'clock Monday evening at St. Mary's auditorium. Lucille Christian, Marjorie Doll, Alice Garske, Elizabeth Leick, Ma-! Gonna Lewis, Bernice Wagner and, Daria Winter are honor students in| the class of 41 graduates. Miss Leick , “a ; : So : is oer and Miss Winter is é ip on per valedictorian. | ‘i Pictured above is one of the new ‘Aga on ee, oe Irene; tf a ship can go aground, so can an airship—and here’s proof. Forced Lockheed electra transport ships, pur- Ernest’ to land because of engine trouble, here’s what happened to a Navy and Beatrice Bobzien, John Boelter,| seaplane after striking a ledge in Long Island Sound, off Stamford, [chased by Northwest Airlines for use d in its Twin Clties-Chicago route. On furnished apartment. City Frances Bosch, Ardeth Breen, Clare Conn. All the two pilots suffered was wet feet. Bicitlar skips ‘Will be placed tn serve r e un Dp: Gurcinr seanitie Dave Sees one fee _on its transcontinental Tine heat. Electric refrigerator. Electric Mildred Entringer, Raymond Finlay- | A. Feehan, pastor of St. Mary's. Music; utatory, Elizabeth Leick; Class his- | through Bismarck as soon as they be- stove. Fireproof building. Available at once. Rent — Inquire . at the Bismarck Tribune Office son, Theophile Fischer, Cecilia Flana-| Will include selections by a trio com-/|tory, Bernice Wagner; Class Poem, gan, Rosaleen Fortune. Lillian ang | posed of Mrs. Arthur Bauer, piano,| Arthur Hulbert and Eleanor Conway; has Phyllis Gabel, Mary Glum, Catherine | Miss K. Andrist, cello, and Adolph| Class Prophecy, Elizabeth Leick and bese his way through school by Reserve Bank Gives Haider, Crescence Hansen, Frances! Engelhart, violin, and songs by the Aj Lucille Christian; Class Will, Rosaleen bes ip Repo rt on Di i ct Hoffman, Arthur Hulbert, William | Capella club of the high school. Fortune and Alice Garske; Presenta- | Lambert, Paul McDonald, Agnes! Rev. Father Adolph Brandner, | tion of the Lamp of eer eR Sik Novy, Clementine Schantz, Robert Sweetbriar, has accepted an invitation |Curran; Acceptance, John Guthric; ) E Hl Schmidt, Evelyn Schlosser, Joseph| to give the baccalaureate sermon. The | Pledge, Class of 1934; Valedictory, Senger, Lois Werstlein and Rose/ exercises also will include an organ; Daria Winter, and Song, Class of Zahn. | prelude and postlude and eat be be: | An Judge George M. McKenna, Na-, The class night exercises will be be-| An invitation to attend the various m | Poleon, will give the commencement gun with the “moving-up” ceremony exercises is extended to, friends of /Democratic Candidate for Attor- | ‘a-per-tent winker wheat shana address, Presentation of the diplomas! presented by the juniors and sentors.|the graduates and to any others who ney General Was Born and Democratic i ment in Minnesota. will be made by Rev. Father Robert Completing the program will be: Sal- ‘are interested. y | Educated Abroad | = ‘quainted then, but did not see each Ge Y |other until the recent Democratic ‘and Michigan, t Your Editor's Note: ‘This is the 17th convention at which both were eN-/ in the ninth district, due to unusual- 7 co a ampaign Cards Special Offer to Ford Owners fj) =" SiS tesS ere) Campaign sont, Aare Pre) [has four chien, all attending achoo!| ture deficiency, drying out of top sll ‘ re e e e e Moses is a Mason, Knight Templar) THE ISMAR‘ e Which will be in effect this week only fiiiiis S'S cect" pts mir gees Be ie ee eT PRINTING DEPARTMENT i prominent pass inthe activites of his| __ RECEIVES OORAN FLIERS taeaccnetascaear a A complete grease job, and a Motor Tune-up for only 50c “erode li special Pyar tent CARLO ater Ce Th Election Day Is Drawing Near We have the most completely equipped and Modern & ener of the board of education |Peul Codes and Maurie Rosi” |S, D, Republicans : at Hagen, president of the Mercer| Dressed in the French army Bob Assault New Deal Ford Shop in North Dakota. pases rorsoescaen arecatin oat tis | ire encerpeesegnan ooncarrrosane Telephone No. 32 and a representative will call it Union State Bank at Hazen and di-|by the French ambassador, Andre De; Pierre, 8. D., __ | Universal Motor Company 9222222 though his name is of Scotch origin. Phone 981 101 West Broadway His great grandfather, John Moses, represented his city at the first Nor- THE ONLY AUTHORIZED FORD SERVICE STATION IN BISMARCK wegian parliament which declared the \ independence of Norway and adopted i & constitution in 1814. Educated in Norway Moses received his early education, including junior college, in Oslo, Nor- way, coming to the United States at the age of 20. He worked on a section crew, on @ farm and in the offices of the Great Northern railway in St. Paul. He came to North Dakota in 1911 as secretary of the Valley City normal school, subsequently entering the state university and graduating with a bachelor degree in 1914. He later received his law degree after The Bismarck Tribune North Dakota’s Oldest Newspaper Bismarck, North Daketa OFFERS To Its Readers IT TD Ba What Is Advertising? Prepared by the Bureau of Research and Education, Advertising Federa- tion of America IN AMERICA By Joseph Nathan Kani Author of “Famous First Facts” OME of the things most familiar to us are the ones we least understand. That is true of many well known objects and processes which everyone uses constantly. The most common and most useful substance in the world is the air we breathe. Yet scientists worked for centuries on harder problems be- fore anyone thought of studying the air to see what it is made of and what it means to human life. In modern America, every man, woman, and child is almost constantly in contact with advertising in its many forms. Whether we remain in the privacy of our homes, or walk upon the streets of the city, or drive into the country, we see and hear daily the advertising of hundreds of prod- ucts. It is part of our lives, a background for many of our activities. Yet we are just beginning to study what it really means to us all. When we give the matter any thought at all, most of us think of ad- vertising merely in its role of describing the many things we are asked to el 1 san buy. That is primarily what individual advertisements are for, of course, \ THE BISMARCK TRIBUNE To but advertisiog as * pee does much more tena that. It ceeply. attpcta (ONE YEAR) owes our way o! ving; influences ie course of progress and civilization; Choice and and it is an important factor in all economic trends and developments. And Your of Any 3 of no Pictu Most people have not thought of these matters in connection with ad- the ¢ vertising, which is consequently not so well understood as it should be. It ge is true that scientific studies of advertising have been made, but the re- R. HERRERA was elected oo sults are not generally known to the public. Since advertising has become president of Colombia te the such an important force in shaping our economic and social destinies, we Te: ue ee a seu 4 Open Read feet should all know more about it. : the inventor of the plow with ee Memes his n Advertising is really very old, but it was not until modern times that it Sntershaagsebis paris. These Eiiaeies Betiew his si exerted a strong influence on the development of industry and culture. wooden moulidhoard, landslide pny ai y This was perhaps not anticipated by those who first used advertising ex- and standard, George W. East: Sereen Play own, tensively, such as the great showman P. T. Barnum, for instance, who sin- man opened the first business ‘Tree mout! cerely believed that the public loves to be fooled, school at Rochester. It was Women's World, 3 years known as Eastman Commercial Manufacturers and merchants pay money for advertising because College. they have found it an economical and efficient way to sell goods. They know that honest advertising pays better in the long run than the kind which makes false claims, and that is why most of it is honest. They also know that advertising is the cheapest way to sell a worthy product, and fee is why advertised goods are often lower-priced than the unadvertised *NOTE—3t you profer () Léberty, () True Stery, CG Real America, (] Outdeor Life or () Redbook PILES wii praia ry “4 yt oak hee While individual advertisers benefit from the use of this efficient sales medium, the public is really the greatest gainer. Through advertis- ing, we have been educated to a higher standard of cleanliness and sanita- tion, and we have learned of the desirability of many comforts which we now would not want to be without. Besides raising our standard of living, which is always the forerunner of cultural advancement, advertising greatly shortens the time between invention and utilization, which speeds the development of new industries and puts men to work. Advertising is the handmaiden of progress. Rie Hy Sty SHEET Copyright, 1934, Advertising Foderstion of America