The Bismarck Tribune Newspaper, May 31, 1933, Page 3

a Ph hin aa 1 2 . J y ws iS te i J,(, PENNEY SAYS U8. BUSINESS 1§ CLIMBING UPGRADE Tells Local Merchants to Follow Golden Rule in: Talk Before Kiwanis ‘Industrial conditions are on the up- grade, J. C. Penney, head of the re- tail organization bearing his name, told 75 Bismarck businessmen, mem- bers and guests of the local Kiwanis club, at the organization’s luncheon meeting see be: noon, Encouraged by President Roosevelt's leadership, the merchant said, “peo- ple are throwing off the nightmare of fear which has enveloped them during the last three and a half years of depressed business conditions. We are not yet out of the woods, but it appears that the light is breaking.” A noticeable characteristic of the present period, he said, is the freedom frorh prophecies. “The side line critics are not as voluble as they were @ year or two ago,” the speaker said. “During these years we have been tempted at times to follow prophets, but that got us nowhere, and—what is worse—it affected our morale.” “Are the standards which we set for ourselves a few years ago the right ones,” he asked, “or have we been worshipping false gods?” He declar- ed it may turn out that the error bus- inessmen have made was that of ac- cepting 1928 as the criterion for fu- ture operations, Speaking of the enormous losses suffered by most businessmen, Pen- ney said the “most happily positioned is he who has accepted inevitable Josses but has consolidated what good remains.” Attacks Sales Taxes Attacking sales taxes, he said “the most bette Bienen which business may ex] coming, it appears, not from anything inside its own ranks but from outside forces. There is a real danger in this situation and one which cannot go unheeded. Putting any form of retail distribution under extra load, as is now being done, has been found in the past impracticable and injurious. “It is becoming clear to all students of economics that there is a place for all forms of retail distribution and that the security of the future rests in the development of the pro- cesses of carrying the products of the nation to the consuming public with as few intermediate expenses and in- terruptions as possible. For once in the business history of the country it is clearly evident that the payroll of the nation is supported by its retail sales structure.” Penney based his observation that business is looking up on the fact that unit sales are increasing, merch- ants are facing the necessity of re- stocking and that employment is in- creasing. Switching from the economic dis- cussion, he admonished the Capital City businessmen that their best op- Portunity for success is through prac- tice of the golden rule. He pointed out that some of the na- tion’s greatest businessmen overcame what seemed to be insurmountable obstacles by adhering to the rule laid down by Jesus Christ to do unto oth- ers as you would have them do unto you. He then discussed just how this rule has been and can be applied in modern-day business, particularly in retail establishments, and closed with ® statement that such institutions as the Bismarck Kiwanis club indicate a fostering of brotherhood and appli- cation of the golden rule. Made Special Trip Penney made a special trip here from Dickinson to address the local in advance! McHUGH Henry Stephenson, —Added— COMEDY CARTOON NEWS REEL Coming! SAT., MON., TUES. Capitol Theatre - Last Times Tonight “Soldiers of the Storm” Regis Toomey — Anita Page Sky-High Thrills . of the fiend who Friday slayed on the strokeof seven! Sensational and breathless ‘is. the sudden unmasking of the killer who al-y ways announced , his murders in CHESTER MORRIS VIVIENNE OSBORNE Slim Summerville - Zasu Pitts “OUT ALL NIGHT” club and returned to the Stark coun- ty city immediately after the pro- gram. He will return to Mandan Fri- day evening. While here, the nationally-known merchant had an interview with Gov- ernor William Langer and was pre- sented to A. P. Lenhart, president, and other members of the city com- mission. Rev. Ellis L. Jackson, who served as Program chairman, observed Memor- ial Day by reading several quotations and poems written by the boys “from ‘14 to '17” who served overseas, Henry Halverson sang two solos in keeping with the memorial program, “The Boys Who Wore the Blue” and “There Is No Death.” He was ae c by Grace Duryee Morris. Rev. Opie 8. Rindahl announced that all at the luncheon and others interested are invited to a concert at Trinity Lutheran church next Sunday evening to be given by Rolf Logan, violinist. He requested that all planning to attend secure admit- ance tickets. Group singing was led by W. J. Mc- Donald. A. E. Brink, president, pre- sided over the meeting until Rev. Jackson took charge. Many Men Are Guests Many members of other service clubs in the city were guests at the luncheon. Guests included F. E. Cobb of Bot- tineau; Frank Whitney of Dickinson; D. C. Mohr of Mandan; A. F. Bran- ton of Willmar, Minn; Dr. E. P. Robertson of Grand Forks; D. R. Johnson of Spokane, Wash.; John A. Hoffman, J. A. _Moberg, Carl Nelson, E. J. Conrad, H. O. Saxvik, Burt Fin- ney, J. P. Jackson, George M. Regis- ter, Obert A. Olson, J. C. Taylor, P, J. Meyer, L. K. Thompson, George A. Duemeland, H. J. Duemeland, E. T. McCanna, J. P. French, Robert E. Kennedy, W. J. Maddock, F. W. Cathro, J. E. Davis, Grace Duryee Morris, Henry Halverson, Rev. Walter E. Vater, C. W. Lewis, William 8. Moeller, C. J. Sipple, Arthur Sorenson, R. M. Stangler, Harvey Niles, J. C. O'Berg, Alfred Zuger, Harry P. God- dard and Dr. H. Milton Berg, all of Bismarck. 4,000 Eggs Destroyed In Blaze at Hatchery More than 4,000 eggs were destroyed and two incubators damaged when fire broke out in the Harry J, Neu- bauer chicken hatchery, 1027 Twelfth St., at 3:10 p. m. Tuesday. Neubauer placed the loss at more than $200 and said he carried no fire insurance. Defective wiring is believed to have been the cause of the fire, the owner said. At first it was thought the blaze might have sprung from oil burners under the incubators, but Neubauer said these were in good condition even after the fire. The building in which the incuba- tors were located was not damaged. The hatchery had a capacity of more than 6,000 eggs in the two incubators. Neubauer announced plans to re- pair damages and resume operations in the near future. * Insurance Salesman Is Freed Under Bond Having been bound over to the fall term of Burleigh county district court on a charge of violating the state securities act, Ray Haugston, in- surance salesman, was at liberty Wed- nesday under $500 cash bond. Haugston was brought here from South Dakota to face the count by Sheriff J. L. Kelley. He was arraigned before Justice of the Peace A. E. Shipp. Haugston, a representative of the Bankers Union Life company of Den- ver, is charged with selling a bond to Miss Elizabeth Joos of Bismarck. Miss Joos claims she failed to receive tie proper surrender value on the bond. Robins raise two broods of four to six young each year, « + Reckless Romance THE BISMARCK TRIBUNE, WEDNESDAY, MAY 81, 19383 MR. J. C. PENNEY Who will visit the Bismarck store Saturday The whole family’s enjoying Swimaway Suits MEN’S—WOMEN’S—MISSES'— CHILDREN’S Plenty of WHITES and SOLID COLORS in this EXTRAORDINARY Value group! MEN’S PRE-SHRUNK BROADCLOTH SHIRTS Novel! ... price! light! 34-42 Flesh and Tea-Rose! Medal-takers for speed, dash, smart- ness, grace! Penney’s SWIMAWAYS +. + Styled to the minute, prited to suit every purse! Ina wide variety of styles and sizes! Adjustable Backs! Speed Models! Newest Style See Them—and You'll Want Heaps! ’ touch @ new low! CHIFFON Stockings In medium sheer .. . with all the good points ofe more expensive stockings. Picot top, French heel, cradle sole. 53c Spotlight Value! MALABAR PRINTS 12°... Summer frocks and quilts of these gay, fast color 36” per- cales cost next to nothing! Plam colors, too, in new high shades! assortment Plain and fancy Bismarck Why? . that’s why Penney’s sells millions ‘of these Plenty of WHITES, es , ‘ well as the popular right! Long wearing! Easily SOLID COLORS end laundered! Broadcloths and FULLY SHRUNK ", Super- ~;, only Day NOW—aiter 2 years of laboratory teste—overalls thet actually FIT after every washing! Stronger, too, than those famous reguler PAY DAY’S—yet they cost no more! UNION Cellophane wrapped Close- woven pajama check material —cut for comfort and long wear! Suspender - strap backs ... sturdily reinforced! A sav ings you'll long remember! are Milady’s dream of style! Gay to the eye — snug to the foot! Excellent qual- ity kid. The season's popu- lar colors! Suitable any- where. “Bismarck’s Busiest Department Store” Pay Buy Now! We have the kind of merchandise you want. Thirty-one years of growth and service guarantee satisfaction. Men’s Athletic Shirts and Amesieg qual. ity at this low Penney price! ‘THE SHIRTS fine Swiss ‘ihbed cotton in Penney Will Come To Bismarck Nationwide Chain Store Head to Visit Establishment Here J. C, Penney, head of the na- tionwide Penney retail organiza- tion, will come to Bismarck Sat- urday to visit the local Penney store, according to B. O. Refvem, local ‘manager. Mr. Penney is chairman of the board of directors of this com- pany. He is on tour through the middlewest, meeting with his associates and keeping up his ac- quaintances with customers. Mr. Penney’s prolonged visit to the Dakotas is also prompted by his close and personal inter- est in the agricultural problems of this district. During the past twenty years there has probably been no other man in the mer- cantile field who, in addition to his study of industrial conditions, has posted himself so thoroughly in connection with the problems of the farmer as has Mr. Penney. Shorts 19¢.... ‘THE SHORTS of 100 x 60 count broad- cloth. Yoke front. Elastic sides. Fast colors. Sizes \sizes to 44. 30 to 40. For Service! For Savings! “OX-HIDE” Work 39° marvel of economy! Shirts New Improved Quality! Actually — 25% better fabric and workmanship for the same llow, LOW pricel Sturdy blue chambray! 49° SET All white run-resist rayon shirts of finest grade yarn. Broadcloth shorts with yoke front, striped patterns, fast col- ors. The kind of value that makes you a “lifetime cus- tomer” for Penney’s. Penney’s Underwear is famous for its WEAR! Yes, Sir~1 SOLAR STRAWS 49c to $2.98 It’s a low cost for a knock-out value! Light, comfortable, cool! But strong enough, too, to hold its shape! North Dakota A New Group! Men’s Felt es: Hats