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OETA EA IAAT AM MH OUUUAARNCOAUAUUAAUUE OU AENLUGD “oMSMANAUUAIUANEOAUOO THAAD DTEUAAEREUNSRR A AULA Ae ~OIUNOACASAUOTHUCTA HOUR VMN NEONREAUUAUEAE AHO dASULP GUAGE By HELEN WELSHIMER made his heroine a blond. Golden hair, blue eyes, and white skin were considered an irresistible trio as far as the heroes of the story books were P= or 20 years ago, when an author wanted virtue to triumph, he concemed. All the blond had to do was sit quietly by and wait for right to win, and the man she loved to propose. He always did. The modern author has changed the role of the yellow-haired girls. He has made them go-getting, gold-digging sirens. Just the same, they still walk oft with the masculine prizes. ‘Two questions arise. Everybody wants to know what has brought about the change in blond temperament. But even more, people are wondering why it is that, in spite of the change, blonds still get all the breaks. There is a reason, a perfectly sound biologi- cal one, for the blond preference—as far as gentlemen are concerned—according to Dr. Carleton Simon, noted physician, anthropolo- gist and psychiatrist, who has made intensive and extensive studies in psychology. !4 CRITICAL analysis of types and effects, he has found, proves that the blonds have romance their own way. Whether the vogue is for home-spun sweetness or hard-boiled s0- phistication, the light-headed ladies win. “We recognize that blonds are more attrac- tive to men than brunets,” Dr. Simon says. “One reason is because there aren't so many of them.” Exceptional things are always more in- teresting. The rarity of blonds increases their appeal. “The actual psychological reason why men prefer blonds, though, is due not only to their rarity, but to their inmate lack of force and vitality, which finds response in the subconscious of man, who forever seeks to aid the weak. This appeal is an appeal of sympathetic attention to an ethereal and lighter femininity, and if eats is akin to pity, pity surely is akin to ve. Little Eva, as you may recall, was a blond. There was something very effective in a yel- low-haired child going to heaven, by way of a pulley, when “Uncle Tom's Cabin” played one-night stands. If she had been a dark- haired gamin the audience would have sworn she never reached the cardboard paradise. 'Y the same token, Lorelei in Anita Loos’s well-known book, “Gentlemen Preter Blonds,” had Little Eva's coloring. Men couldn’t refuse her requests. If her hair color- ing had been dark, she would have had a more difficult time. Pat Kilmer, one of the most recent arrivals in blond fiction, runs true to type. Pat, who works havoc with the heart of Spud Thorne, a young advertising man from Manhattan, knows everything that Little Eva and Lorelei did, and her golden beauty weaves the same irresistiLle spell. Pat is the feminine lead in “Blond Inter- lude,” in which Bourke Lee, the author, for- gets about brunets. Platinum blonds are a new feature of the Lillian Gish, a blond ~ beauty of the old-fash- ioned, passive type. modern stage—which goes in for a little color ful sinning—uses blonds. Rightly so, it hap- pens. But it was just as right in its use when heroines were always chaste. A study of theater programs, both today and 20 years ago, proves that the blonds have al- ways had a theatrical majority. “The pigment which gives the color to the eye, skin and hair of the brunet is likewise .in- dicative of the general increase of force, strength and vital energy in such individuals,” Dr. Simon goes on to say. : If Rip Van Winkle’s wife had been a blond the public wouldn’t have: believed that Rip had such a hard time at home. It would have been an instinctive reaction. OUT ANNTET TC AEN su ATTENTION TT TTR a Golden-haired heroines were the symbol of injured innocence and virtue triumphant in the old plays and novels, but the modern authors have made them over into gold-digging sirens ‘ATURALLY, with this preference for light-haired maidens, the same physical hero- ines figure, no matter what the roles may be. “Some of the Circes of his- tory have been dark, quite probably,” Dr. Simon believes. “They won by their force. Blonds, today, win by their coloring.” » a check-up on type survivals, the noted authority explains, has proved that brunets will have their innings in the future. The time 1s com- ing when there will be no blonds. “In a few more centuries there will be no more blonds,” he remarks. “They will pass away, utterly, from the face of the earth, Blonds already are rapidly disappearing. In fact, the golden locks of poetry are - than ote opie cht ees le go-gelting. doomed, for the brunets are going to replace the blonds. “Statistical facts prove that blonds aren't as Seen 0 Sa sad to be, snk eros ew “Blonds actually have a lower fom Me b dub demaee when illness: intervenes, In the old days of popular melodi when virtue always triumphed in act, the heroine eo itty ibe \ sf OUAUUANAAUAR UAE MANUEL ANE AGF A RAE +VEAA MOO AANSOAN LOOT UUANELOAGA DALAM AAR / OVOAWUENENOUAOA CAE CULES UUE AA L- rth erute it i i LS Fi Fs i ~ nies PTT TTT A TTT TCC | MRR LAUO ANidra MMB Uc cUiNnE UNECE UE AdeUUnene ceded HEC NLURAOLE eaten cee i> TT :- he :