The Bismarck Tribune Newspaper, April 12, 1932, Page 2

Anh BISMAKUK LTKIBUNK, ''UESDAY, APRIL 12, 1932 TRIBUNE ADVERTISING MEETS THE RIGID TEST OF TODAY’S CAREFUL. BUYING BATTLE CREEK, MICHIGAN January 4, 1932. Bismarck Tribune, Bismarck, North Dakota. Gentlemen: We have long depended upon newspapers as the background of our advertising program. Their flexibility and undoubted influence makes them sympathetic to the needs of changing conditions. You probably know that the Kellogg company has spent more iF money on advertising in 1931 than ever before. We have made this move, in spite of the depression, with the firm belief that advertis- ing is the one thing that will give the Kellogg company an increase in sales, We plan to continue on a similar basis during the balance of 1982, having already released our major schedules for Kellogg’s All Bran, Kellogg’s Whole Wheat and Kellogg’s Corn Flakes, which are now appearing every week in your paper. Yours very truly, Ha dllegg Results of Tribune Advertising Indicates - Business Upturn During the first few months of 1932, Kellogg’s Sales have steadily in- creased—indicating the increased ability and willingness of the public to buy. Kellogg reports that this business upturn is noticeable, not only in this territory, but throughout the country. Business conditions are always reflected in the results from Newspa- per advertising. More than ever, to- day the homemaker is depending on newspapers as a guide to wise spend- ing, and wise spending does not mean looking for the lowest prices, but se- lecting the best values. It is wise spending and not blind hoarding that keeps the wheels of industry turning. Let The Bismarck Tribune take your business message to the homes of Bismarck and Southwestern N. D. It is read by the greatest number of people with the ability to buy. p28 guarantee -ESHNESS IT PAYS to say “Kellogg’s” before you say “corn flakes.” That’s the way to be sure of delicious, crisp, really fresh flakes, For more than 25 years Kellogg’s have been the stand- ard of value in corn flakes. These twenty-five years’ experience, plus modern fac- tories and expert workers, make the Kellogg’s you get today the finest corn flakes that have ever been produced. Each package is sold with the personal guarantee of W. K. Kellogg: “If you do not think Kellogg’s Corn Flakes the finest and freshest flakes you ever tasted, return the empty package and we will refund your money.” Kellogg’s Corn Flakes al- ways reach you as fresh as when they left the toasting ovens. That’s because of the special inside WAXTITE bag which is sealed top and bot. tom. It’s a patented Kellogg feature, Taste Kelloge’s, Compare the flavor, crispness and fresh. ness. . . even the tempting aroma. When substitutes are offered, remember it is seldom in the spirit of service, Insist on the red-and-green package, Made by Kellogg in Battle Creek, _ THE BISMARCK TRIBUNE THE LARGEST CIRCULATION IN BISMARCK AND THE MISSOURI SLOPE TERRITORY BISMARCK, NORTH DAKOTA