The Bismarck Tribune Newspaper, December 28, 1931, Page 2

1932 Will Reward ‘SHIRT SLEEVE’ Effort Only ITTING in comfortable office chairs “ialking” about what ought to be done, won't send the “little black line” on its swift upward course across 1932 busi- ness charts... It’s going to take red-blooded optimism, coupled with “get down and dig” shirt sleeve determination, to put ALL business back on the only direct route to Prosperity. ; It won’t be a joy-ride (we've already had that and see where IT landed us) . .'. It’s going to mean W-O-R-K. . . and lots of it. We’re going to have to create CON- FIDENCE, which means that all fear and uncertainty must be dissipated ... We're going to have to create NEW buyers of our merchandise, and our services, as well as regain and retain the former buyers of these commodities . . . We’re go- ing to have to SELL that confidence—Sell it, Sell it, Sellit...... H O W > With carefully merchandised newspaper advertising, attractively displayed, and consistently published. . . We’ve a big selling job on our hands but “experience proven” merchandising methods coupled with a persistent program of advertising in this newspaper will disperse those clouds of fearful uncertainty and restore buying confidence. THE BISMAKUK TRIBUNE, MONDAY, DECEMBER 28, 1931 The personnel of The Tribune advertising staff be- lieves that 1932 will reward “shirt sleeve” effort ONLY—we’ve rolled up OUR sleeves and we're all set to give YOU every assistance in the mapping out of a program of advertising that will gain for you the successful rewards offered by the new year. THE BISMARCK TRIBUNE LARGEST GENUINE CIRCULATION IN THE ENTIRE MISSOURI SLOPE AND SOUTHWESTERN NORTH DAKOTA