The Bismarck Tribune Newspaper, September 10, 1931, Page 5

IT PAYS TO SHOP AT PENNEY’S ‘We don’t say much about our large size—about our 1457 THE BISMARCK TRIBUNE, THURSDAY, SEPTEMBER 10, 1982 8 Folow Kashion’s Decree £° WITH THRIFTY PRICES At PENNEY’S Women’s Apparel and Accessories NEw FALL COATS Are different this year! IT PAYS TO SHOP enable us to buy well and to sell cheaply. And they do! IT PAYS TO SHOP ‘We Buy for Les—aend We Sell for Less Too! Be Smart! Thrill to Thrift — to Style! NEW FALL DRESSES IT PAYS TO SHOP AT PENNEY’S Wear You'll know PENNEY’S LOW PRICE! a“ Peni - Arch a“ the NEW $4.98 HEALTH SHOES styles by these signs . . to $7.90 Wrap-over styles that NEW for FALL cgay aes Distinctive Styles! ata sigeoreme. _ New Colors! Distinctive new alice in Novel Effects! fur collars and cuffs. Beautiful Materials! DRESSES $9.90 $14.75 Yes, 1931 coats are different’... and so smart! See Periney’s collection at once—values arc more outstanding than ever before! Fabrics and work- manship of each coat measure up to our own high standards for quality. Each fur set has been hand-picked to assure the best possible selection! VALUE and again VALUE for ‘wo- men who want more than the aver- age amount of style and quality at a low price! Dresses superbly made of splendid quality materials in tailored and frilly styles you'll love the smartly distinctive touches that stamp them as this season's very own! This Year — Smarter Style, Better Value at _ $4475 © $5 Q75 Avail yourself of our “LAY-AWAY” PLAN! A small deposit will hold your selection until wanted! Here’s your Chance to Get the Newest, the Smartest for LESS! Service-weight Felt and Feathers Hosiery | weer FASHIONS C Pair Black Dull Kid ‘ inati os . $I 98 Mos naa i lm pice bring fascinating new styles ; : e laa es ask lal for every women in town! Tf you prefer service weight hose, here is an impressive value! Full- ™ fashioned, with pure silk leg, mercerized top, sole and toe. Silk- plaited heel. In the new, style- tight shades . Ask for No. 449 A strikingly smart note—a cluster of gay feathers on a Fall-colored hat! These fol- low the Eugenie mode in a Be Smart! Choose Slip-on Gloves of Capeskin Onty $1.98 FALL COLORS! Soft and pliant! Plain slip-on style or novelty afiecs i Seee In keeping with the new note in Fal mi- $198 Brown Kid i trims. Colors to wear with Fall dresses. $298 $3.98 a . Mass Buying Is the Magic Jae hon et e Behind Penney's Low Prices ' He 5 | The United States Army Band | &P> Penney’s Sensationally Low Pried ere ee one Vhershing s One’ 3; for these Smart Fall yen-and-Silk ... at : St Ree bate A, Seal WORLD WAR MEMORIAL BUILDING Javea Lizard Call os Formerly 49¢—New Hyemarcs, Ne Uae, Allover black-and-white Jaw ring lizard embossing. - ney's low price for such smart- nae 39°™ $3.98 J.C.PENNEY CO “Bismarck’s Most Complete Department Store” Bismarck, N. Dak. OXFORDS for Wemen and Misses 4 Shoes like this have a place in every shoe-wardrobe! Smartly, styled—and so comfortable (with rubber-tipped heels taking the jar out of every step) that walking becomes more of a pleasure than ever. Penney’s price is low for shoes of this «martness and quality! TUESDAY, SEPT. 22, 1931 Matinee, 4:15 p. m. Evening Performance, 8:15 o’Clock Proceeds to Go to Local Charity of Pigskin Washable . . . genuine pigskin, You can wear them for occasion and be well-d Penney's low price is only $2.98 Black—trimmed with pin seal embossing 113 - 115 Fourth Street