The Bismarck Tribune Newspaper, April 30, 1931, Page 6

eee sin e : TSMODERN BUSINESS FOLLOWING EXAMPLE SET BY M’CORMICK Successful Businesses Based on Sound Advertising Copied Precepts of Inventor Firms like the American Tobacco company, the William Wrigley Jr., company and others who showed larger earnings in 1930 than ever be- fore and who credited advertising for their success, have clearly demon- strated the value of newspaper ad- Yertising in promoting business but have not introduced anything really new to the business world, according to a review of the life of Cyrus Hall) McCormick, issued by the Interna- tional Harvester company. Commenting on McCormick's use of advertising to promote his inven- tion, then struggling for recognition, the statement sa: “Most of us, not being fully inform- a on the subject, are apt to consider advertising a strictly modern weapon of business advancement. In this connection it is interesting to note that Cyrus Hail McCormick, whose invention of the reaper one hundred Years ago is being celebrated through- cut the world this year, was a great believer in advertising and a consist- ent user of advertising space. His tirst advertisement of the reaper ap- peared in 1833 in the Lexington Un- fon, From time to time he continued +o publish notices of his reaper and also of his patented hillside plow. By 1845 he was publishing long adver- tisements in the farm papers of Chi- cago, Detroit, Columbus, and north- ern New York. “These reaper advertisements of Jong ago hardly meet the advertising standards of today. Yet, in the last analysis, they contain the essentials found in the highest type of modern advertisement, arranged in the quaint style of ihe period. There is an il- lustration of the reaper drawn by a team of leek horses, moving along at an easy trot; a man in a high hat is raking the platform clear. The text | of the advertisement speaks of the good crops that are coming, of a la- the bor shortage, and admonishes $516.20. farmers to place thelr orders early.|” «11 1930 the boys secured an aver-| hefore the supse is exhausted. Then | ago of 75 bush xo. 1 potatoes | appears a testimonial, sometimes a) which brought $2.25 a bushel as seed. | round-robin affair, signed by farmers | Tn 1929 the club had, in all, about 10| Greushout Indiana, Ilinols, and/acres which yielded an’ average (ties ue of 100 bushels per acre of No. 1| What is there of basic importance nihiees . svera:. gold Oe ab4 fh the present-day advertisement that did not appear in McCormick's reaper advertisements of almost a century go? The machine is pictured to you al its best. The illustration would have you believe that it is child's play, and pleasant play at that, to operate the reaper and rake the platform. The prediction of good crops to come 4s a prediction of prosperity, creating the same urge that makes us want to buy radios and automobiles today. |° ‘The description of his reaper compels us to think that it is the last word in i efficient design. And the testimonial is a forerunner of the testimonial of the society matron who now urges us to buy this bed or that tooth paste or Perfume. “McCormick, almost a century ago, brought the force of advertising to his aid in building up the farm equip. ™ent industry. He believed in ad- Yertising. He was a prolific contri- butor to newspapers and magazines, | always writing and challenging and pointing out why his reaper was the | best and why it should be used.” | Successors of McCormick as the head of the International Harverter company have carried out this policy upon which he built the business and have prospered as a result, the state- Ment asserts. As a result of McCormick's leader- ehip in the advertising field of long ago, therefore, the centennial celebra- tion has been designed to honor him sa pioneer of modern business methods as well as the inventor of a machine which lifted the burden of much heavy physical labor which the farmer formerly had to do. Man and Wife Face . Charges of Assault Mr. and Mrs. Joe Stern, living 10 miles south of Mandan, were arrested Jate Wednesday by Henry Handt- mann, deputy sheriff of Morton county, on charges of assault and battery. The complaining witness ‘was Mrs. Ed Mickelson, said to be a neighbor of the Sterns. Hearing was scheduled for 10 o'clock Thursday ‘morning before Justice J. E. Campbell ‘et Mandan. All we ask to prove their superiority is that you use pe Ba park Satisfaction guar- OCCIDENT. , LYON’S BEST, OR CLIMAX Every bushel of wheat used in milling these brands is washed and scoured in od ag 20 gallons of pure BUCYRUS BOYS REAP club in Adams’county reveal that the | boys netted $1,094.55 from their work, | according to Ray W. Harding, county | | members. | To Appear in Concert Here J Sa Members of the Madrigal club of the University of North Dakota, who will appear in a concert at the city auditorium here May 8, are pictured above. Reading from left to right they are: Front row—William Thornton, business manager; Camilla McLaren; Vernon Squires, librarian; Beatrice Starke, librarian; Hywel C. Rowland, director; Helen Dela, secretary-treasurer; Richard C. Klein, president; Laura Christianson, Ethelyne Jorve, accompanist. Second row—Lila Hemmingson, Esther Lewis, Ethel Clure, Doris Fish er, Edna Loff, ‘ell Balfour, Nedra Lee Humphries, Louise Thompson, Jeanne Hill, Louise Johns, Third row— George Hynes, Ne Robertson, Rodney Robbins, Bonnie Mathison, Burton Nugent, Helen Kunde, Joseph Burke, Aileen Rice, Adelaide Hardy. Fourth row—Betsy Everson, Merle Janice Schroeder, Florence Steeves, Woodrow Fischer, Marcille Carter, Clinton Schonberger, Lorna Thompson, Allen Anderson, Frances Lohn, Mae Sundeen. Fifth row—George Boyer, Ann Louise Olson, Mabel Robertson, Grace la Brant, Ruby Tell, Genevieve Philip, Lucille Coghlan, Dorothy Krug, Jean Quistgard. Sixth row—Emil Klein, Ingvald Lodoen, David Haney, Robert Thomp- son, Raymond Olson, John Hjellum, Kenneth Chapple, William Nelson, Frederick Sands. Proceeds of the toasts) will be eee! to finance the work of the Boy and Girl Scouts in Bismarck and vicinity. | creait corporations, One was for U. S. Buys Stock in j $25,000 to two individuals to buy Minot Credit Firm) stock in the sunction Cattle Loan BiG POTATO P ATO PROFIT company, Junction, Texas, and the Washington, April 30.—?)—The na- | other $20,000 to buy stock in the Mi- tional advisory loan committee Wed-| not Credit corporation, Minot, N. D. nesday approved two loans from the | A total of $388,394 has been loaned by government's $10,000,000 fund for the; the committee to 294 stockholders in | purchase of stock in agricultural| 19 credit companies. i Nine Members of 4-H Club Net $1,094.55 in Year, County Agent Reports Records kept in 1930 by the nine} members of the Bucyrus 4-H Potato agent. The boys grew a total of 11} 1-4 acres of certified Bliss Triumph | seed potatoes, which returned them a gross income of $1,610.75. The total | cost of producing the potatoes was} ranging from $2 to $3 a bushel,” | County Agent Harding says. “The Bucyrus Potato club was or- | ganized in the spring of 1928 with five | It has now grown to nine. | Each year the fields have been in-|{ spected by the state pure seed de- partment. The percentage of disease | in 1929 was about 10 per cent, while in 1930 disease was cut down to about . The be atoes each 3 Let Us Show You How to Plant a Mulch Paper Garden Gator-Hide Mulch Paper is a new and easier way to a beautiful home garden. It is the latest of all scientific agricultural developments, s have exhibited at some fair. they won the first premiums at the Adams county fair, in 1929 they won the first four placings at the Bismarck Grain and Potato show and last year they won the first five plac the same show.” In 30 members of the club sold 850 bushels of pure Bliss Triumph seed potatoes to 85 farmers. This year they sold 735 bushels of seed. Marion Striker, Bucyrus, a member, is attending the North Dakota Agri- Gator-Hide by increasing the soil temperature con- serving its moisture and killing weeds, opens up new pos- sibilities for achievement for everyone who loves a garden. Gator-Hide eliminates much of the back-breaking labor of gardening, too. There is absolutely no cultivation or weeding in soil that is covered by the paper. Let us tell you more about it. Complete planting manual free. Prices on Application cultural college, fniancing his educa- tion with the returns from his pota- e ® toes, Three other members plan to ismare ‘aint ass LO start college in 1931. e The club plans to develop into a 5 : potato growers’ association, Mr, Hard- 401 Fourth Street H. E. SPOHN, Mgr. Phone 399 ing states. urkey Success Since Northrup, King * § Co. otimed the first prepared turkey feed, several ago, the turkey industry in the Northwest has grown by leaps and bounds. New, ideas in feeding are bringing the poults. through in big flocks. : From three days old to six or eight weeks, poults thrive on! Sterling taieay 9 Starter, a special mixture’ of animal and vegetable proteins, with’ buttermilk and yk a iver oil... The granu-| lation is just the right size, and the poults like it. It gives ig frames, 8 bodies, fine feathers. Write for free letin, “Talking Turkey.” Made by Northrup, King & Co. Feeds and Seeds, Minneapolis Ask Your Feed Dealer Northrup, King &. Co's Sterling Turkey Starter With Dricd Buttermilk and Cod Liver Oil SECOND SHOWING OF MILL 1S ANNOUNCED Sponsors of Local Invention Will Again Grind Wheat Into Flour Free Plans for another demonstration of the Keller flour milling and feed grinding machine, invention of J. Keller, 210 Twelfth St. were an- nounced Thursday by J. P. McCarthy, sales manager for the concern. McCarthy said a demonstration two weeks ago, attended by approximately 250 persons, resulted in orders for four machines and that these will be built in Bismarck. Considerable interest has been aroused in the invention, McCarthy said, because of the opportunity it offers to the farmer to grind his own flour and keep his mill feed, a by- product of the flour-making process, at home. At present, McCarthy said, the farmer gets less than 60 cents a bushel for first-class wheat and pays more than a cent a pound for mill- feed and considerably more than that for flour. Because of the possibilities which the machine offers for increasing farm income, McCarthy said, the Lions club at Oakes has agreed to sponsor a demonstration of the ma- chine there. Farmers of the sur- rounding territory will be invited to see it. The next demonstration here will k _THE BISMARCK TRIBUNE. THURSDAY, APRIL 30, 1931 be held Saturday and farmers of the Bismarck. area are again invited to bring in 30 pounds of wheat, each, and to take home with them the same grain milled into flour with |@—————————__. their millfeed in a separate sack. Two separate sacks should be brought along to take home the finished product, he said. Intensive Livestock Program Is Planned Fargo, N. D., April 30.—(?)—Pure- bred sires and improved feeding prac- tices are the keynote of an intensive livestock improvement project now being sponsored in North Dakota by the Agricultural college extension gervice and its organization of agents in 82 counties, according to N. D. Gorman, county agent leader. ‘The project has for its object the broadening of market opportunities for livestock producers of the state who have been standing large losses annually due to the low quality of their products, Gorman said. Through this educational program emphasis will be placed on the value of good breeding and good feeding in building quality in livestock, and the enhanced returns to be gained by attention to these factors will be Pointed out. TOT DIES OF BURNS Minneapolis, April 30.—(?)—Dean L. Swanson, year-old son of Mr. and Mrs, Dean L. Swanson, died Wednes- day evening from burns suffered when he fell into @ tub of hot water. The mother left the hot water run- ning into the bath tub while she an- swered the telephone. FREE Spork Plug inspection all this week MAY 4 te ll Enjoy better performance for the year to come We know from our own experi- ence that new spark plugs once a year save their cost in gas and oil alone, restore new car power, speed, acceleration and economy. All motor car manufacturers recommend this yearly change. This year, the advantages of installing a set of Champions are more obvious than ever before. For the new and ime Peter de Paolo used Cham- pions when he made the world’s 500-mile speed proved Champions actually make every engine a better performing engine. Let us in- record of 101.13 miles per hour at Indianapolis stall a set in your car today. Copelin Motor Company Better Phone 318 Service Bismarck, N. Dak. CENTER OF GRAVITY ACCEPT NO CAR WITHOUT IT The whole trend in motor cars is toward low center of gravity—in the achievernent of which Dodge at any speed cannot transmit destructive strain to the car. cage See these dependable new Dodge ae squarely in the forefront care Dire thes: EL bow rOmres much in beauty, how much in per- Lowcenterof gravitymeanssafety. Itmeans beauty, expressed ir low- swung sweeping lines. It means a steadier riding car. Easier control, casier steering at high speeds. In the new Dudge Six and Eight, formance, how much in comfort and luxury they offer. You'll quickly realize why the country is united in the opinion that Dodge gives the great value of the year. ' New Donce Sx. . $815 To $845 it means even greater strength of | Nsw Dopcsg Eiaur . $109$ ro $1135 chassis than in the past. For the Stanparp Sx. . .. $73$ To $835 Dodge Double-Drop frame hasa Stanpann Eicur. . $995 To $1095 Bou Wire Whats at No Batra Cos, box-type center—so powerfully reinforced that the hardest going HEAVY DUTY DODGE 6--s OODGE TRUCKS...EVERY TYPE—STANDARD OR (1%-TON STANDARD CHASSIS $8958) M. 5B. BILMAN CO. BROADWAY AT SECOND Sr, PHONS 806 BISMARCK written thereon brought him to sharp attention. He found that he had picked up what remained of a warrant issued to a clerk for his services in the adjutant general’s office back in December, 1913. The clerk's name was William Harris. Bill now proudly exhibits the fragment as a@ memento of the days when he worked for the state. SEW SHEPHERDS STARVING Jerusalem, April 30.—(?}—Hundreds of shepherd tribesmen and their flocks are reported dying of thirst and starvation in the deserts of southern Syria and central Arabia where a he stooped and picked it up, when | winter drought killed off vegetation @ cursory glance at what was |and dried up wells. rr 8 2 REE Finds Souvenir By Twist of Fate i Coincidence is just coincidence, according to Bill Harris, local merchant, but try to get him to part with a small bit of paper, charred end bedraggled though it may be, that he carries in his pocket carefully tucked away in his wallet. Bill had occasion to go to the Roosevelt cabin Wednesday morn- ing and as he was walking ab- stractedly about the grounds nearby a gust of wind whipped up a bit of partially burned paper at his feet. Almost subconsciously “Of course, it’s Schilling’s” Do you beheve in the double standard? Schilling Coffee is for those who will not tolerate “cheapness” in their own homes--and who appreciate the same standard in those who make their coffee. The Schilling roasting room is the only place in America where cheap coffees are not made side by side with good coffee. There is no Schilling doubley be standard--no confu- Coffee sion of quality—for “Schilling. Schilling believes, that cheapness is contagious. There are several good 5 coffees -- but where is the finest apt to come from? Sehilling coffee Wings of the Morning BAKING POWDER » TEA « SPICES » EXTRACTS 9 IT e BREATHES 3 LIVES ? WATCH FOR IT ?