The Bismarck Tribune Newspaper, April 16, 1931, Page 5

BISMARCK’S BUSY STYLE AND SHOPPING CENTER Bringing You The Season’s Assured Style Successes ... Fresh and Gay DRESSES | | 1 15 Our $17.50 Dresses Included for Friday and Saturday Only Just think of being able to buy a complete wardrobe—a Dress for every occasion—at only $15! That is just what we want you to do—that is why we are offering you such a wide and varied selec- tion of Fracks. A charming little sport Frock for the golf links, a Dress for morning shopping, a printed silk for a foursome lunch- eon, an elegant costume for the formal afternoon bridge and an evening gown for the club dance. Take advantage of our extreme- ly pleasing selections, buy your favorite styles, buy them at a price that means dollars saved! ; Every Frock Has a New, Novel Neckline! Every Frock Has a New, Different Sleeve! Every Frock Is An Assured Fashion Hit! SPOOF GGIG 99S VSS 9S OOOH OOOO DFO LVDOOLS SED LES PS LOSLLPSPLPLLL LAPP AAD LAPIOLED Necklines—draped cowl neckline . . . the high round. . . the low round. . , the V.. .the one-sided V. . . the square. . . severe or fluffily feminine. . . for neck- lines are becoming awfully important. Sleeves—short or long ... cape or cap’ . «'» three-quarter length or none at all « . . for each sleeve has a treatment all its own... cuffed. . . bell-shaped. . . tight or snug ... choose your own. Fabrics ... silks... . crepes... chiffons.. . in coin dots . . . stripes . . . polka dots... festive flowered prints, or in light or dark colors. Fashions . . . the newest . .. the latest . . . the best . . . the knockout hits of the summer season: A.W.LUCASCO,. Where You Exoect More tor Your Money—And Get It