The Bismarck Tribune Newspaper, July 30, 1930, Page 6

THE BISMARCK TRIBUNE, TUESDAY, JULY 29, 1930 Kellogg Uses The | | Bismarck Tribune The Bismarck Tribune, Bismarck, North Dakota. Gentlemen: The sales volume for the first six months of the year have been very gratifying to us. It appears that 1930 will exceed all other previous years in the way of sales for the Kellogg products. In this connection, we are confident that The’Tribune has been an important factor in your particular market. j In Securing Increased | Sales In Bismarck and Its Trade Territory Your publication has carried the Kellogg message for several years past, this year carrying the schedule on Kellogg’s Corn Flakes and All-Bran. Our efforts in Bismarck territory have been very successful and we feel sure that no small part of this is due to the advertising which we are carrying in your publication. We want you to know that we are most appreciative of b¢ e h 9 the cooperation you have given us in the past, all of if which has been very helpful. ( Read Mr. Kellogg’s letter to Yours very truly, the Bismarck Tribune acknowl- He Aellogg edging its effectiveness and importance as a great — advertising medium | WKK: BLS Kellogg considers The Tribune an im- portant aid to selling and distribution in the Bismarck market. This tribute from the Kellogg company is absolutely authoritative—coming, as it does, from one of the biggest advertisers and keenest merchandisers in the country. The Kellogg company is the largest manufacturer of ready-to-eat cereals in the world—and it has reached this outstanding position through high-quality manufactur- ing, high caliber merchandising and the in- tensive use of newspapers. - In each territory Kellogg picks newspapers which will produce the greatest results. This has been its policy for many years. Naturally its opinion con- ceysing the effectiveness of newspapers is expert and highly valuable. To cover the Bismarck territory, Kellogg uses The Tribune. Results prove the wisdom ~ of the selection. Sales of all the Kellogg cereals—Corn Flakes, All-Bran and. Rice Krispies ‘have enjoyed a steady, profitable growth. - Distribution has been consistently extended. Every year brings an increase in both foreign and local advertising lineage. This year Bismarck Tribune advertisers lead in sales in Bismarck and southwestern North Dakota. N More than 40,000 people in the Missouri Slope and southwestern North Dakota read today’s World, National, State, and Local news TODAY in The Bismarck Tribune North Dakota’s Better Newspaper | f’ ‘