The Bismarck Tribune Newspaper, December 4, 1929, Page 3

THE BISMARCK TRIBUNE, WEDNESDAY, DECEMBER 4, 1929 SERVICE I. THE Ford Motor Company we emphasize service equally with sales y It has always been our belief that a sale does not complete the transaction between us and the buyer, but establishes a new obligation on us to see that bis car gives him service v We are as much interested én your economical operation of the car as you are in our econom- ictal manufacture of it v This is only good business on our part v If our car gives service, sales will take care of themselves » For that reason we have installed a system of controlled service to take care of all Ford car needs in an economical and improved manner » We wish all users of Ford cars to know what they are entitled to in this respect, so that they may readily avail themselves of this service. |, aaa gt mye the corner-etone of the Ford business. Far back ia 1908, when the first Model T Fords stood the operation of an automobile and fewer places to which the purchaser might turn for help when repairs were needed. Frequently in those deys, Mr. Ford would deliver the car personally to the new owner and see to it that some arrangements were made to keep it in good running order. Usually be would find the best informed mechanic and explain the construction of the car to him. Sometimes, when no such mechanic was svailable, the town black- emith would be pressed into service. ‘Thea, as the business grew, capable men were " sppoineed, in a widening circle of towns, to de- vote their entire time to the care of Ford cars. vision and according to certain set sandards. ° For just as the Ford Motor Company was the pioneer in the making of “'s strong, simple, sat- isfactory automobile at a low price,” so it was also the pioncer in establishing complete and satisfactory service facilities. For the first, time in the automobile business it became possible for the purchaser of a car to buy parts quickly and readily and to have repairs made at a reasonable cost. Where formerly it , bad been the accepted practice to charge the policy was instituted for the protection of the was soon recognized as one of the outstanding features of the car. Their mechanics have been trained io Dewoit, Michigan special schools conducted by the Ford Motor Company and they have been cquipped with all the latest service machinery. ‘The well-ordered cleanliness of the shops and salestooms and the uniform courtesy of all dealer employees are particularly appreciated by the woman motorist. ‘Wherever you live, or wherever you go, you will find the Ford dealer prompt and busincss- cerely eager to do 2 good and thorough job ac all times. His constant effort is to relieve you of every detail in the care of your car and to help you get thousands upon thousands of miles of satisfactory, Todsy there are more than cight. enjoyable motoring at 2 very low cost the United States alone, with thousands That is the purpose for which the of others located throughout the world. ro Ford car was designed and built. That is the true meaning of Ford Service, '