The Bismarck Tribune Newspaper, September 11, 1929, Page 3

wenn BISMARUR URISUNE. WEUNESUAY S&L EMBER 11, 1929 _ ECONOMICAL ~ : hh aadbeiion for A JJ T ‘4 People cs , ee years ago, when the Model T was first made, and again in December, 1927, when the new Ford was introduced, the policy of the Ford Motor Company was announced in these words m= “We will build a motor car for the great multitude. It will be to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good wage will be unable.to own one.” ‘ORE than seventeen million Ford auto- mobiles have been made since this announcement was first printed. The passing years have brought many changes—in appear- ance——in performance—in manner of man- changed—the fundamental idea behind the Ford car. The Ford Motor Company was formed, and exists today, not merely to make automobiles all the people. Far more important than the Car itself is the part it plays in the lives, the happiness, and the prosperity of millions of people. Shitain. hin Band suse. incendiiaad: thn ites mobile was considered more or less as an expensive toy, for only the wealthy to drive. ‘There was no conception of its uses and pos- sibilities as we know them today. It was sccepted in much the same manner that the nirplane was accepted five years ago. Great emphasis was placed upon its racing speed and very little upon its practical utility. With the coming of the Ford, however, it became possible for men in all walks of life to enjoy the benefits of transportation that formerly had been limited to a fortunate few. A great change came over the country and with it a new prosperity. By freeing the move- ments of men, the Ford also freed their thoughts roads followed close behind the automobile appeared. The nation grew as people learned to use this newly developed horse-power and fit it to their needs. Into the hands of men of moderate means _s=to the workers in factories—to the coilers on the farm—was given 2 means to increase their income and enjoy the leisure which that Forp Motor Company Daroit, Michigaa working day became shorter because nuen could do in eight hours the tasks that pre- viously had taken ten or twelve—and do them better. Always it should be remembered that we donot have automobiles because we are Prosperous. We aré prosperous because we have them. Today, with all its improvements—with all its new beauty of line and color—with all the betterments and changes that have been made during the past twenty-one years—the Ford is still 2 “motor car for the great multitude.” Ic is not just a new automobile—not just so many mechanical parts carefully put together to run on wheels—but Progress— Achieves ment—a part of the very life and fabric of the nation. Business of every kind moves forward at 9 faster pace because of it. To countless homes it brings the rewards of widening opportunity, happiness, and priceless hours of relaxation ia All of this not merely because of its safety, its comfort, its reliability, its speed, its acceleration, its ease of control, but because of a fundamental pure pose that is greater than all of these. Because, in larger degrea than ever, it provides economical tsansportation for all the people