The Bismarck Tribune Newspaper, June 1, 1929, Page 6

Fire Fr EIG Wit BEESORROESY SSTVEZARAATABSESSERRGE’SSESE,, F2 eM as >) COUTUTORTHLOS eemrerener re terter torent ee IN LOW-PRICED Fleck Motor Sales of Bismarck | Have New Creation on Dis- play for First Time HAS L-HEAD TYPE ENGINE) Has Features Hitherto Exclu-| sive in Higher Priced Com- panion; Is Performer Fleck Motor Sales opened their showrooms in Bismarck today with a new product on their floors—the Mar- quette, a six-cylinder L-head automo- bile to be sold in the $900 to $1000! price range. The Marquette, titled after that famous French explorer whose ad- ventures are linked with the pionecr history of Michigan, is a surprise in More ways than one. First, we see an L-head motor made the companion of a valve-in-head favorite. Second, we find a compar- atively large-sized automobile for the Price it is being offered. Third, we are introduced to features in this; smaller car that have heretofore been exclusive to its higher priced com- panion. And finally we discover a} low-priced machine into which high | quality materials and workmanship have been put. | So far as the car's motor is con- | cerned, it is nothing new in principle. But it does feature itself in the way it is put together and in the various | accessories applied to it to make it} what its manufacturers claim as “the | best performing engine in its price class.” Shines in Performance The cylinders have a bore of 3's! inches and :: stroke of 4% inches, larger than those of all other sixes in its price range. As a result the motor develops 67.5 harsepos=: and shows remarkable performance for its size. Tested for more than 250,000 miles at the General Motors Proving Grounds, the motor has been able to accelerate a standard four-door sedan with two passengers, or 450 pounds load, up an 11.6 per cent hill 1400 feet long from five miles an hour to 25 miles an hour in high. The same car, driven under un- biased test conditions, has shown to accelerate from 5 to 25 miles an hour in 88 seconds, from 10 to 25 miles an hour in 6.3 seconds, and from 10 to 40 miles an hour in 13.4 seconds. It has been shown to attain a max- imum speed of nearly 66 miles an hour, measured accurately by means of the “fifth wheel speedometer,” and its average fuel consumption is about 17 miles to the gallon. Its engineers say freely that the car can be driven constantly at 60 miles without fear of harming the motor. Built Well Throughout Their assurance of such perform- ance is based on the sturdy construc- tion of the engine as well as that of the chassis and its constituent mov- ing parts. They have put into it light cast iron pistons on the assump- tion that these will be able to wii Stand the heat and strain of a fast Operating motor better than alumi- num or alloy pistons. Another basic improvement among the low priced cars that has been introduced in the Marquette is the use of steel-backed bearings for the crankshaft. This type, in place of brass-backed bronze bushings, are said to be much sturdier and to last much longer, although they cost more and are harder to make. L-head engines are notorious for their hard starting, even in compar- atively warm weather. So to facil- itate easy starting in the Marquette, the Buick engineers have not only provided a thermostat arrangement to prevent the water of the cooling system being further cooled by pass- ing through the radiator too soon, but have added an automatic heat con- trol unit of the type used on the Buick. By this, the first exhaust puffs are immediately returned over the intake to heat the incoming fuel mixture to @ gaseous and more inflammable | State. As soon as the motor is warm | enough, the heat control opens wide | to allow the exhaust gases to leave the proper way. Many Good Features Other features of the Marquette Power plant are: A counterweighted, four - bearing ves. Pull pressure lubrication, with aj gear type pump placed deep in the oil pump of the crankcase to insure @ constant oil flow to the engine. Full crankcase ventilation through ® special breather at the side of the engine. Gasoline pump fuel feed and air cleaner. large muffler, with a out to the rear, keeps the the exhaust down almost e 8 3 BUICK INTRODUCES MARQUETTE. MOTOR DOMAIN tires which help kee the car to the road at its highest speed. A steering gear of the worm and | nut type. adjustable for wear, is of a size that permits of easy steering under slow traffic conditions while at the same time ft holds the car well in control at high speed. Has Slanting Windshield In accordance with this construc- tion the bodies, of six types, are also well built as well as finely designed. Perhaps the outstanding feature of the body is the slanting windshield to cast downward the glare of headlights from behind. car to incorporate this feature. As a result of this, the corner posts have been widened at the base, assur- ing greater firmness, and thinned out upward so as to afford greatest pos- | sible outlook at the line of sight. Every part of the body is well fitted and of the same sturdy construction as the engine and chassis. The head- lamps rest on strong chromium plated supports, besides being held in place by a strong crossbar. Even the tail- light, instead of coming out of the rear fender on a curved sheet of metal, is fastened to a thick pipe through which its wires are carried and which reaches out from under- neath the body in back. The bumpers are fastened firmly and directly to the ends of the chassis frame instead of being carried on ex- tending bars of spring steel. They seem to be there to stay. INCREASED SPEED HARDEST ON TIRE |Fisk Company Tests Life of Rubber Under Normal and High Velocities Few motorists realize the part speed plays in tire mileage, according to Corwin-cnurchill Motors, Inc. Fisk tire dealers, who recently received re- ports on a series of tests conducted under actual road conditions to deter- mine the relationship between tire life and speedometer readings. For comparative purposes, two sets of tires were run to destruction at average speeds respectively of 35 and 50 miles an hour. tions were as close to indentical as Possible and the tires were as nearly alike as tires can be. Yet the tires run at 35 miles an hour lasted virtual- ly twice as long, in miles covered, as the set which was worn down at 50 miles an hour. “Average speeds on the open roads have been increased perhaps 10 or 15 miles an hour in the last three years,” said 8. W. Corwin. “Tires wear now- adays as long as they previously did only because the manufacturers are building better tires than ever be- fore. Surprising increases in tire mileage can be made by almost any motorist if he will check this air pres- sure every Sunday morning and make certain on the first day of every month that his wheels are in proper alignment.” By-Pass Muffler Wins Favor With Several of Leading Makes of Cars Bismarck Accessory and Tire Co., local dealers, say that automotive en- gineers have been concerned for some BALLOON CORDS 29x4.40 30x4.50 29x4.75 4 ie i i i i H tec i a F Be B ei ss 30x3% Cl. 0.8. .... $2x4¥, 8. 8. 33x4% 8.8... 33x58, 8, ‘Other Sizes proportionately low. This is the first closed | Running condi-| 13.20 HIGH PRESSURE CORDS 30x3% Cl. reg. .....§ 5.25 6.00 7.30 31x48. 8. (6 ply) .. 10.70 82x48, 8. (6 ply) .. 11.35 33x48. 8. (6 ply) .. 11.90 time with the necessity of greatly re- ducing the back pressure of exhaust gases in their mufflers or of sacri- ficing a gteat deal of the pick-up, power and flexibility of the motor. ‘The new Chrysler, Auburn, Stutz and Reo are among those now equipped vith the by-pass muffler, and it will be but a short time until all the ler“ing cars are equipped with them. ‘When the by-pass is opened it gives the exhaust a very thrilling and pleasant sound and the elimination of the back pressure is a great boon | to the motor while driving on the {open roads or hills, AUTOMOBILES LEAD | EXPORTS 10 EUROPE | BECAUSE EXCELLENT Marmon President Analyzes Ability of America to Sell So ! Many Despite Duties The success with which the Ameri- can automobile industry has increased | its sales abroad speaks well not only of the excellence of American motor | cars, but of the industry’s aggressive- | ness and ability to market its pro- | duct in the face of the most adverse | conditions. | ‘This fact, in the opinion of G. M. | Williams, president of the Marmon Motor Car company, is one of the outstanding features of present-day American export business. Mr. Wil- | | ams has just returned from a trip to Europe, during which he traveled | through 14 foreign countries. “Despite tariff restrictions,” Nr. Williams said, “sales of American au- tomobiles abroad have increased year | by year, and now there are approxi- | mately as many American-made cars sold in Europe as there are cars of European manufacture. Automobiles, |in fact, rank first among United States exports of manufactured pro- | ducts. | “When the average person reads of | record automobile shipments to Eur- | Ope, he rarely takes into consideration ; that these cars must be sold at far higher prices than in the United States. The cost of shipment is, of | course, responsible for a part of this | increase, but a greater factor is the | duty levied by virtually all foreign | countries in line with similarly heavy import tariffs levied by the United States. “Retail prices of American automo- | biles in Europe range from one and one-half to two and one-half times | the retail prices in the United States. | Yet, European motorists express a | keen preference for American cars {and buy as many as they buy cars of j their own manufacture which cer- tainly is a compliment to American automotive products—likewise a credit to the entire industry in entering a field where, strange to say, it has little control over the final selling price. Truck Shipment Gain On Dodges Is 77 P. C. Registering a gain of 77 per cent in shipments of commercial cars and trucks for March compared to Feb- ruary, the truck division of Dodge Brothers is increasing production facilities to meet the record breaking demand from domestic and foreign markets. In carrying out this pro- duction schedule, a record of seven months’ standing was broken with the shipment of 331 trucks on March 30, exceeding any single day since August 22, 1928. The export of 1,735 units set an all time record for March ship- ments to foreign markets. OT one tire SPRINGF is capable of its appearance, or even of a cross-section. The only to safe is to reputation asa quality product. There’s one thing sure, you can’t go wrong on THE BISMARCK TRIBUNE NOTABLE FEATURES IN NEW WEIPPET 6 COMMERCIAL LINE Four-Speed Forward Tr mission and Seven-Bearing Crankshaft Included A new conception of values in com- mercial cars is found in the new line of Superior Whippet six 144 ton units announced by the Willys-Overland company. In outstanding mechanical features, which include four-speed forward transmission, heavy seven- bearing crankshaft, Invar-strut pis- tons, full force feed lubrication, tim- ing chain, big four-wheel brakes, “finger-tip control” and a chassis of | exceptional sturdy construction, the new Whippet six commercial unit is seen as a striking advancement over present-day engineering practices em- ployed in other commercial units sell- ing in the Whippet price brackets. In the construction of the new com- mercial units, Willys-Overland cn- gineers perfected the Whippet six chassis to provide power, speed, re- lability, lower cost per ton-mile and general economical operation through- out. Notable among the mechanical features listed is the four-speed for- ward transmission, which provides added pulling ability in the low gears and enables the driver to make a quick getaway with a capacity load. The “finger-tip-control” system, so successful in the company's pas- senger cars, also is standard equip- ment in the new commercial chassis. This system, with a button in the cen- ter of the steering wheel, enables the driver to control all the functions of starting the engine, operating the lights and sounding the horn without changing the driving position. It is also recognized as a distinct safety factor since any one or all of the operations are performed without the necessity of the driver removing his foot from the brake pedal or taking his eyes from the roadway ahead. The heavy seven-bearing crank- shaft is an important feature and is admittedly essential for the smooth- est possible operation of a six-cylinder engine. This crankshaft is drilled for full force feed lubrication. The Whippet Six chassis, which has @ wheelbase of 131-inches and is sturdily built with six cross-members, is designed to accommodate a wide range of body types such as a panel body. First Fargo Truck Reaches Bismarck; Chrysler Product Corwin-Churchill Motors, Inc., dis- tributors for the Plymouth and Chry- sler automobiles for southwestern North Dakota, announce the arrival of the first Fargo trucks, the latest product of Chrysler Motors. These trucks will be made in sizes from one- half to two tons. Walter P. Chrysler i@ unusually well fitted to produce an outstanding line of trucks. The immense resources of Chrysler Motors are at his disposal. He has everv type of motor success- fully develo, ‘d, so that power of a proved calibe® is ready. Naturally the Fargo price will be governed by the tremendous output of Chrysler Passenger cars, resulting in reduced overhead all along the line. Dodge Brothers, a unit of Chrysler Mo- tors, have built the successful Gra- ham Brothers trucks for many years. and their valuable experience is an important factor. The Fargo one-ton truck will be of greatest interest to this territory. A powerful six-cylinder Chrysler-built motor furnishes surplus power. A dif- ferential substantial enough to carry buyer in a thousand a tire from m a study LLY 1ELD BUILT @ five-ton job is used. The entire chassis is built along heavier lines than any one-ton truck now on the market. THRIFT CAMPAIGN AT OAKLAND PLANT Company Asks Workers to In- dicate Details in Which Waste Can Be Cut A thrift campaign, laid out on the sate extensive plan as its large scale manufacturing operetions, is now in Progress at the Oakland Motor Car company, at 2ontiac, Mich. Since the modern plant of the com- pany is now being operated in a high- ly efficient manner, the campaign is designed primarily to discover new Ways or processes to eliminate waste of time or materials in the building of Oakland and Pontiac sixes. While special inducements have been offered to plant foremen and superintendents who offer plans to cut waste for some time past, the present campaign is directed to the workers, because their proximity to the job places them in a particularly favorable position for seeing how the job might be done more simply or economically. Several other large manufacturers who -have conducted similar campaigns have effected an- nual savings of thousands of dollars —savings brought about by cutting waste which was not known to exist until a special campaign brought it to the attention of the management. The Oakland campaign ties in with the industrial waste elimination plan sponsored annually by the govern- ment. which had its inception during President Herbert Hoover's active connection with the department of commerce. New Durani Models Now in Production ward-speed transmissions, are now in production in the new Durant fac- tory in Lansing, Michigan. Most of the development work had been com- pleted and the models had been an- nounced before the new officers and executives, headed by A. I. Philp, jchairman of the board, and F. J j Haynes, president, took control of Durant Motors, Inc., early in Janu- ary. At the cost of entire loss of sales of these models during the first quarter this year, the Sixty-Six and Seventy were not put into immediate production at Lansing. During the intervening time the cars have been thoroughly put through their paces by the Durant engineering staff. | After subjecting the cars to almost every conceivable sort of road and laboratory test, the engineers reported to the management that, with the exception of a few minor refinements and improvements that now have been made, \the cars measure up to their ideals of sturdiness ahd depend- ability. The Six-Sixty-Six, although a new- comer in the Durant line this year, } Tepresents, like the Seventy, a further development and refinement of well- tried Durant designs. The Sixty-Six is the first car to bring into the popular price field the great advan- tages offered by a silent third double- high, four forward-speed transmis- ston. The Seventy is a successor to the well-known Durant Seventy-Five which has been on the market for several years and is credited with being the first car to employ this type of gear box. Eight-Cylinder Motor Gaining Preference, The trend of the fine car field to the eight-cylinder motor is empha- sized by a recent survey which dis- closes the remarkable gain in prefer- ence for this type of motor in the past six years, according to the Bismarck Motor Co., Studebaker-Erskine dealer here. “In 1923, only 14.2 per cent of pas- senger car engines weré the eight- In Lansing Factory Two new Durant models designated as the Six-Sixty-Six and Six-Sev- enty, both equipped with four for- cylinder type. Today, however, the preference for cights is so marked that 41 per cent of engine types are Survey Discloses| SATURDAY, JUNE 1, 1929 straight eights, such as Studebaker's world champion President Eight and The Commander Eight. Ths success of these two cars has been such to give Studebaker the distinction of building and selling more eight cylinder cars than any other manu- facturer in the world.” DESOTO POPULARITY BASED ON COMFORT JOINED 70 LUXURY Chrysler Engineers Designed Body So as to Give More Car for Less Money More car for less money! ‘That is what automobile manufac- turers have been trying to accom- plish since the pioneer days of the industry, according to Karl H. Bron- son, director of advertising for the De Soto division of Chrysler Motors, in a recent interview at Detroit. “In designing De Soto six bodics,” Mr. Bronson said, “Chrysler engineers’ predominating idea was to give great- er luxury and more comfort than was ever before found in the field of moderate-priced six-cylinder cars. That is the principal reason for the universal popularity of De Soto body styles. It explains, too, the great in- crease in production to keep pace with demands of dealers for new cars rom our plant. ‘rete invertors reflect the studied jeare taken to provide for comfort and pleasure. Seats with saddle spring cushions have been scientific- ally planned to conform to the most | restful and healthful sitting postures. There is surplus of head-room and | leg-room in front and rear. | “In the closed bodies, the uphol- stery is of genuine, rich mohair, while tan pigskin grain leather has been chosen for the open styles and busi- ness coupe. Doors are wide and staunchly constructed, drafts and squeaks being eliminated by large | rubber windlaces and strips to insure eights. Of these, the majority are | an exceptionally close fit to the body.” i HUDSON'S PRODUCING AND EARNING MARKS FOR QUARTER BROKEN Best Year in Company’s His. tory, President Reports to Stockholders 4 Announcing production schedules for 120,000 Hudson and Essex cars during the second quarter and pre- dicting that earnings for that period would far exceed any previous quarter in the company’s history, President Ww. J. McAneeny stockholders of pany’s history. McAneeny said: “Since the introduction of our pres- ent Hudson and Essex modéls, we have enjoye’ a consistent and record. breaking demand. Shipments for the first three months of the year were 108,048 cars. This volume resulted in first quarter carnings of $4,456,783 or $2.86 a share—the most favorable first-quarter showing we have ever made. “The second quarter will be larger -we expect 120,000 cars or more. On such a volume second-quarter earn- ings will likewise establish a new record. For the first half of 1929, therefore, we shall have placaed more of our cars with the public and earned a larger sum for our shareholders than in any similar period. “While spring is the most active selling season, we are confident that our sales organization will continue to provide us with our share of the growing demand. Aside from the proved popularity of our cars, a strong favorable factor is the perity of these selling forces small supply of cars now hands, The number of iy tributors and dealers States exceeds 5,000—it skilled and aggressive accustomed to dealing with lems of automobile me! TH E A great new achievement in the automotive world—Marquette, Marquette is the smartest of the smart. Low-swung, rakish, hug-the-road lines. Beautiful color harmonies. Tailored and fitted to perfection. And what a performer this remarkable car is! | an hour in 31 seconds! Think of acceleratin up a long 11.6% gradel (The average road honest miles an hour with complete safety and comfort. power and speed youneed in acarnowadays—andthat'’ built by Buick! Imagine flashing from 10 to 60 miles ig from § to 25 miles an hour in high gear grade is 7%). Think of riding at 68 to 70 That's the kind of pick-up and 's what you get inthe Marquette. THE MOST COMPLETE CAR EVER OFFERED IN THE $1000 FIELD Long rakish lines—114-inch wheelbase—a full size car in every respect. Body by Fisher. All closed ‘bodies are the latest ings, and chain drive—the best engineering practice. Crankshaft bearings stepped in size from front. A to rear—reducing vibration toa minimum. Product of the world’s finest closed body craftsmen. C ankshaft weighing 75 Ibs. is Non-glare Fisher VV type wind- ats tem CleaAivibess Sri arma canct- comeaid by Beadigta in back Lovejoy hydrauli beor! is — ic shock of bat 08 Seen om there are no dis- front and fect ridi Fc bers, both New type mohair uphol —has rubberized ‘our-wheel internal-expanding brakes—Duo- hace egigueeetted temeaelneoe ae Servo type protected from dirt and water. ment by Fisher, first shown on the Marquette—a © Brake cross shaft is equipped with three bear- great improvement. ings as an added Protection—providing useful Spacious rear seat—4734 inches in width—three raking power in every event. Controlled with self- adults can ride in perfect comfort. aligning bearings which are not affected by chassis dunele lor saomn.in. Gant tnd sone comeart- pein ‘ heel rs are ° ee feeling of being cramped in this car. +n ing column raised of lowered to suit his patsicular Adjustable front seat—driver can adjust seat ae: will, for his personal comfort and convenience. Hydrostatic gasoline gauge on dash—a much ! Automatic windshield wiper. convenience. Rear vision mirror—all models. Gulde tittray lampe—a fine car feature unusual Remarkable power plant—motor develops 67.5 Penang bias brake horsepower and provides the brillian one~piece fenders —add distinction performance ever achieved in this price field. "* A eam. - ay Piston displacement 212.8 cubic inches—a other extraordinary features tha: bigger displacement than in any other gombine to make the Marquette America’ $1000 eld, indicating power to mect every demana, Ost Complete carin the 1000 fald. r High-compression cylinder head—special non- You must see the Marquette to get a true impression of Peseta “J mervnlons vain, On display today ot Buick bber 5 Xs suspen- and Marquette dealers’, 4 tre obsorbed before they reach the engine BUICK MOTOR COMPANY, MICH Counter-balaneed crankshaft—vibration elim. Pes Sn SN, vn inated and power delivered in a smooth, silent flow. Conodien Factories ig Automatic heat to carburetor—saves fuel and "tte Orhews, Ont. buick end Marquette ator Cane insures quick warm-up and easy starting in all $ $ Corgltiymiioteestton time %OS to. 103 dilution. Include reatonable éellvary F. ne - ue Trae pe cearenient terms con be errenged on ieee necting rod bearings, cylinder walla, camshaft bear. it vt pra a wel the tpn when somperiog . Fleck Motor Sales, Inc, | Bismarck, No. Dak. WHEN BETTER AUTOMOBILES ARE BUILT ICK WILL BUILD THEM z a a / 7 me