The Bismarck Tribune Newspaper, January 28, 1929, Page 3

Safety ONE of the outstanding features of the new Ford is its mechanical, internal-expanding six-brake system. This is unusually reliable and effective in action because the braking surfaces of all six brakes are fully enclosed. There is no possi- bility of mud, water, sand, road dirt or grease entering the brake mechanism or getting be- tween the bands and drum and impairing brake performance. : The use of steel forgings whereyer there is a possibjlity of wear in the chassis of the . car, the sturdy steel body construction, balance, ease of operation and control and a Triplex shatter-proof glass windshield are other. important safety features. - Comfort You have a feeling of mental comfort in driving the new Ford because you are sure of its mechanical reliability. No matter how long the trip or rough or devious the road- way, you know it will bring you safely, quickly to the journey’s end. f - ii OF THE NEW FORD SERVICE T HAS allay been our belief that a sale does not com- plete the transaction between us and the buyer, but establishes a new obligation on us to see that bis car gives him service. We ave as much interested in bis economical operation of the car as he is in our economical manu- . facture of it. “For that reason we have installed a system of controlled service to take care of all Ford car needs in an economical and improved manner. We wish all users of Ford cars to know what they are entitled to in this respect, so that they may readily avail themselves of this service.” ya Physically, too, you will feel fresh and relaxed in the new Ford because it is such a roomy, comfortable car. Seats are wide and deeply cushioned, with backs designed to conform to the curves of the body. Even on comparatively rough stretches, there are no hard bumps or jolts, nor exag- gerated bouncing up and down. The four Houdaille hydraulic shock absorbers and “transverse springs take up or absorb the force of every unevenness in the road before it reaches the body, frame and chassis of the car. e oye Reliability The new Ford is reliable in performance because of its carefully planned simplicity of design and the enduring quality that has been built into every part. Dicsaibions dasha eindeto-giensen many thousands of miles of pleasant, enjoy- able motoring at 2 minimurh of trouble and expense. From every part of the world come letters from Ford owners commenting on this reliability, and giving specific data on unusual performance, Thousands of the new Fords have been driven more than 50,000 miles in the past year. Some, used night and day, have passed the 100,000-mile mark. There is no telling how far they will go. The average life of the Model T was seven years. We believe this Econom ES seca. Oe and drive because of the low cost of opera- tion and up-keep. It averages. more than 20 miles per gallon of gasoline and the cost of tires and oil is also: low. SO Ge RE? of Ford dealers, and close supervision of ‘ser- vice are additional reasons for the economy of the new Ford. The cost of new parts is also low because of the established Ford policy of doing busi- ness at a small margin of profit. Beauty The new Ford is distinguished by its quiet simplicity of line and air of sturdy strength. Without being extreme, it has’ struck 2 new hote in motor car designing. A: particularly pleasing feature is a choice of beaiitiful colors in all body types withoiit‘additional cost. -~ The upholstery is of woolen material, rich and luxurious, yet long-wearing. Fenders are heavy and gracefully contoured. Instrument panel—door handles—window lifts—inte- rior trimming and finish—all reveal a quality of material and a careful _workmanship unusual in a low-price car. Ease of Control Another outstanding feature of the new Ford is its ease of operation and control. The steering wheel answers to the touch of a finger, Gears shift silently, smoothly. Brakes take hold quickly, firmly even on rain-swept pavements. Quick acceleration and alert speed are especially appreciated in traffic and emer- gencies. A space little longer than the car itself is all you need for parking. All of these things simplify the mechanics of motoring and add a great deal to the joy and comfort of motoring. Particularly to a woman, Smooth Speed Everywhere you go, you note the alert, capa- ble performance of the new Ford. You can ~ judge its acceleration by the way it gets away in traffic. A smooth stretch on the open ‘road gives a revealing measure of its speed. ‘The way it climbs the hills in high is an indica, : tion of its abundant powes. ree The new Ford will do 58 to 65 miles.an | hour, which is probebly faster thas you will ever need to go. Far more i ce the way it solls slong at 35 and 40 as 45, ‘This is your « gape !