The Bismarck Tribune Newspaper, January 21, 1929, Page 3

MONDAY, JANUARY 21, 1929 Win you see the new Ford, you are impressed instantly by its trim, grace- ful lines and air of sturdy strength. Its very appearance is a reflection of the alert, capable performance of the car. Without being ex- treme, it has struck 2 new note in automo- bile designing. : A particularly interesting feature of the new Ford is the way beauty has been com- bined with utility. This is found in the length, width and height of the body, the size and shape of the radiator, the posi- tion of the gasoline tank in the cowl, the outward flow of the body, the design of the welded steel spoke wheels, the shape and position of the full nickeled headlamps, the sweep and curve of the heavy full crown _ fenders. Everything bas been planned for service When a thing perfectly: fits its uses, it is pleasing to the eye. Every part of the new Ford has been designed and built not only to be attractive, but with:a very definite thought of the work it has'to do. ; Even in the very little things you can see evidence of quality of material, careful work- manship and quiet good taste. The upholstery THE BISMARCK TRIBUNE is of woolen material, rich and luxurious, yet long-wearing. Attractive colors add to beauty of the new Ford Every one of the new Ford body types is available in a choice of several beautiful two- " tone color harmonies with attractive striping. This is an unusual feature in a low-price car. The finish is pyroxylin lacquer, selected for its enduring qualities. It is not affected by heat or cold, is not easily marred or scratched, and polishes to a beautiful luster. ‘_ = ya _IN THE NEW Once a month at least your car should be washed and polished, The beauty of the Ford is not of the outside only, but extends deep down into every part—even to those hidden parts which you may never see. In the eyes of the engineer and technical man, the mechan- ical beauty of the new Ford is one of its greatest features. The practical beauty of a fine machine There is beauty, for instance, in the fine steel forgings which are used everywhere in the chassis of the new Ford where there is a possibility of wear—in the manner in which electric welding has been developed to give increased strength without increased weight—in the sim- plicity of the cooling, lubrication, igni- tion, and fuel systems—in the extensive use. of ball and roller bearings—in the simple operation of the fully enclosed accuracy maintained in the manufacture The new Ford Business Coupe bas been expecially de- all who use an automobile constantly for business usc. Hendy package space bebind seat and unusually large wear deck are welcome features. Forp The new Fordor Sedan is impressively smart yet sturdy and substantial. An unusually comfortable car becaxse of its wide, deeply cushioned seats, generous room between front and rear seats, transverse springs and Houdaille hydraulic shock absorbers. Finished in a choice of beautiful two-tone color harmonies, of important parts—in the way the engine develops its speed, acceleration and power without sacrificing reliability or economy. To the man who drives his automobile many thousands of miles every year and who looks to it for continuous service at low cost, this mechanical beauty is of more importance even than beauty of line and finish. For it is a reflection of simplicity of design, quality of materials and careful workmanship, which are the three fundamental: factors -in motor car performance. There is indeed no greater tribute to the value of the new Ford than the simple, homely phrase which you hear so often from Ford owners, experienced garage mechanics and all who know and understand the work- ings of an automobile—‘lIt is 2 sweet me- chanical job.” FEATURES OF THE NEW FORD CAR => Choice of colors Quick acceleration Smoothness ‘at all speeds 55 to GS miles au bour | surfaces fully enclosed