The Bismarck Tribune Newspaper, November 26, 1928, Page 3

MONDAY, NOVEMBER 26, 1928 THE BISMARCK 'TRIKUNE, ‘ PAGE THREE _ From all over the world come reports of the reliability of the new You are buying proved performance when you buy the new Ford. You know exactly what it will do. There is nothing of\an experiment about it. Letters from users show a delivered value far beyond expectations. Almost without exception they stress reliability. You sense a feeling of sincere pride in the oft-repeated phrase —“ Let me tell you what my new Ford did.” A well-known tire company, solely to test tires, drove a new Ford more tha 90,000 miles in six months. Throughout that time, the car was run day and night, an average of twenty- two hours out of every twenty-four. The entire cost of repair parts was only $38 for the entire _ 90,000 miles. ® Another tire company, making a similar test, drove the new Ford more than 80,000 miles in a short period, at a cost per mile that was fully 60% less than any figure it had previously known. More than 8000 miles in three weeks ! One of the first of the new Fords was driven from Dearborn, Michigan, to Los Angeles to San Francisco to New York and back to Dearborn— a distance of 8328 miles—in twenty-one days. Through ice and sleet, up mountain ‘peaks, through desert sands, over macadam and deeply rutted dirt roads, it traveled at an average speed of 40.9 miles an hour. : FEATURES OF THE NEW FORD CAR Beautiful low lines Choice of colors Remarkable acceleration Smoothness at all speeds 40 borse-power | $5 £0 65 miles an bour . Fully enclosed, silent six-brake system New transverse springs Triplex shatter-proof glass windshield Economy of operation Reliability and long life On September 13, 1928, @ ¢ mew Ford car was driven to the summit of Ben Nevis, the highest mountain in Great Britain. This extremely difficult and dangerous ascent was made over rock- strewn, almost impassable mountain trails —an example of the unusual stamina and performance of the new Ford. The Ford is the only car that bas ever made this ascent. Practically a year of average driving was done in three weeks, yet the entire trip was made without the need of a single major ad- justment or repair. Another new Ford, as a test of hill-climbing, was driven from San Bernardino, California, over the National Old Trails and Swartout Valley Highway, to th: Big Pines Recreation Camp. The entire 36.2 miles were made in high gear—a particularly severe test because of the sharp turns and a stretch of 5.7 miles where the grade rises precipitously from 3000 to 6075 feet. Previously this same car had broken the time record between Los Angeles and Phoenix, Arizona, and had made a 500-mile circle of Muroc Dry Lake in the Mohave Desert at an average speed of 62.51 miles an hour. In Germany, the new Ford won first prize in one of the most severe all-around tests to which a motor car has ever been subjected—the utility and reliability con- test of the Allgemeiner Deutscher Auto- mobil Club. This contest included not only speed and reliability but starting, acceler- ation, hill-climbing, fuel economy and braking efficiency. : Long, low and fleet are the lines and strikingly beautiful she colors of the new Fordor Sedan. Richly appointed throughout, in the manner of a custom-built car. An exceptionally comfortable car because of the new trans- terse springs, Houdeille hydraulic shock absorbers and the senerogs space provided in front and rear compartments, A part of the very life of this country Other incidents are even more dramatic. A letter from Albany, N. Y., tells how the Triplex shatter-proof glass windshield of the new Ford prevented injuries from fly- ing glass when a physician’s car was forced off the road into a telegraph pole. A news-reel photographer tells how the brakes on the new Ford saved his life when, speeding through a blizzard to film a ship- wreck, he found himself suddenly on the very edge of a 50-foot cliff. From a far western state a husband and father writes gratefully to tell how the sturdiness of the new Ford “saved the lives of my family” when the car was struck by a hit-and-run driver. Further tribute to the sturdiness, reliability and general all-around performance of the new Ford is shown in the repeated and growing purchases by Federal and city governments, by police departments, and by large industrial com- panies which keep definite day-by-day cost Forp tecords. The new Ford has been chosen only © after exhaustive, competitive tests covering speed, smoothness, acceleration, hill-climbing, oil and gas consumption, safety, comfort, and low up-keep cost. The reason for such complete and well- rounded performance is found in the funda- mental Ford policy of doing business. A purpose beyond sale: or profits The newFord was not designed primarily for sales and profits. It goes beyond men and materials. It is the expression of an ideal—an ideal that looks toward bringing the benefits of modern, economical transportation to all the people. Back of the new Ford are manufacturing and production methods as unusual as the car itself. Without these, it would be impossible to give you the value that is in the new Ford. Because of them, it is unquestionably the best motor car that can be made at a low price without sacri- ficing quality anywhere along the line. - FORD MOTOR COMPANY Detroit, Michigan