The Bismarck Tribune Newspaper, November 19, 1928, Page 3

MONDAY, NOVEMBER 19, 1928 ern NIA lke EEOC AERA IEAE EEN ; .THE BISMARCK TRIBUNE PAGE THKEE A YEAR OF Procress | an been just a year since the new Ford was introduced. At this first anniversary, it is interesting to review the record of the months just passed and see what has been accomplished. Since December 2, 1927, nearly 750,000 new Ford cars have been built. Production has been gradu- ally increased from a few hundred a day to 6000 ‘a day. We expect to | make 2,000,000 automobiles in 1929. These are impressive figures. But they are only that. Figures of them- selves are unimportant. The big thing is that the new Ford has delivered a service beyond all expectations, The promise of a year ago is now an accomplished fact. New Ford is the expression of an ideal Our policy has always been to re- gard ourselves as charged with mak- ing the best automobile it is pos- sible to make at a low price. That is / our mission. We have done it for more than twenty years. The public expects us to keep on doing it. That obligation includes good design as well as good materials. We hold it our duty to permit nothing to stand in the way of prog- ress, yet we do not make changes simply for the sake of making them. First, it must be demonstrated that what seems like an improvement in theory is an improvement in practice. Tht new Ford has made a high place for itself because it is built on sound principles. There is nothing of an experiment about it. The whole effort has been toward simpligity—to give you outstand- ing service with as little machinery as possible. That is where experi- ence counts. Built into the new « Ford is everything we have learned in the making of fifteen million automobiles. The motor has weil a remarkable record Take the motor. It has made a remarkable record because it com- bines every essential feature of good performance— power, acceleration, smoothness, speed, reliability, econ- omy and long life. Not just acceleration. Not just smoothness. Not just speed. But the most of all of these features that can be built into a low-priced car without cutting corners or sacrificing quality anywhere along the line. _ We were building more than a motor when we did this. We were _ fulfilling the public’s trust in us to make the best selection for their use. Had any other type been better, we would have chosen that. Value of simplicity shown in performance Daily, in the performance of the new Ford, you can see the value of its sound simplicity of design, its bal- ance, the care with which it is made, and the quality that has been put into it. It will do 55 to 65 miles an hour, which is fast enough for anyone. You know how quickly it accelerates. You shave seen how it climbs the hills on high. If you drive a new Ford you know its economy of operation and low cost of up-keep. From every part of the world come reports of its reliability and endurance. Many of the new Fords have been. driven. 50,000 miles in the past year. Some more than 100,000 miles. There is no telling how far they will go. The average life of the Model T was seven years. We believe this new car will do even better. Tue engine is the heart of the motor car, of course. Yet there are other features almost as important. We refer particularly to the safety of the fully enclosed six-brake system of the new Ford. To its really remarkable smoothness and stability at all speeds and its easy-riding comfort. To the beauty of its lines and colors. To the ease of control. To the Triplex shatter-proof glass windshield. To the electric weld- ing that makes it such a strong and sturdy car. ee The new Ford car embodies the best results of our experience in making 15,000,000 automobiles. We consider it our most important contri- bution to the progress and prosperity of the country, and to the daily welfare of millions of people.” os Sine In a word, the quality of the new Ford goes clear through. Nothing has been done for show. No one part has been given undue promi- nence at the expense of another. Constantly making a better automobile The new Ford was a good car when it was first introduced. We made sure of that before we asked you to buy it. It is a better car today. Constantly we are finding new and better ways of doing things. As soon as we are sure of them we put them into the car. There is no such thing as a yearly model. Why should there be? As we make improve- ments, they are so planned that owners of previously built cars may take immediate advantage of them. Everytuine that has been done has been done with one purpose— to bring the benefits of modern, economical transportation to all the people. Our mission is to. make the best automobile that can be made to sell at a low price. In ever-increasing measure, the new Ford is the expres- sion of that ideal. _ FORD MOTOR COMPANY Detroit, Michigan wt etl “-