The Bismarck Tribune Newspaper, April 30, 1928, Page 4

——— THE BISMARCK TRIRINE MAY MAY SALE-A- W. LUCAS CO.-MAY SALE all ea seo Bismarck’s Busy Shopping Center May 1-2-3-4-5---A Store Wide Sale That You Will Appreciate—May 1-2-3-4-5 1-2-3-4-5 Two Unsurpassed Dress Values so 15% Chiffons New Frocks Fashion's Prominence Is of Washable Silks |} — Shared by Likable Prices Sa at A. W. Lucas Co. Endur e Sports New Chitton Frocks Either printed or in attractive plain colors, adapt themselves beauti- fully to a budget of modest proportions. Flares, ruffles, plain or umbrella pleating and tiers fluttering gracefully from under a tightly girdled hipline give animation and airiness to the silhouette. eo eos sace ohh eT apa Se ee ee al Sport Frocks That Are Cooler Than they look, and which will stay that way because they can be dashed in the tub every time you wear them. Tiny candy-cane stripes, fine checks and gay polka-dots are perhaps a trifle more “sporty” than the dusty pastel shades in “silva-glo,” the new fabric which resembles silk. crepe.. See the New Ones Shown During _ The Big May Sale $95 TEEeESS $71 500 and kick pleats for freedom of motion are among their assets for Sports: wear. Soft-color floral prints, polka dots which may be either tailored or dressy as the occasion demands, and new striped patterns are among the most wanted prints. Shades of periwinkle, almond, Lelong blue, wild rose, sand and grey as well as conventional navy and black have a new fashion importance. New Ones Will Be Shown for the First Time During This Sale Lace, stitching, metallic shirring, $ 9 graduated tucks and fagoting are the $ 00 === ~=SCs featured trimmings on both print and = plain fabrics. New Spring Coats In the New Spring ones Sharply Reduced For This Big May Sale Extreme values like these are unusual even at the end of the season - and now, with prac- tically all-our:Spring: weather to-come - such | bargains are almost unheard:of. Coats of fine broadcloth, bengaline, faille and satin— luxuriously trimmed with squirrel, fitch, mon- |. key, lynx and butter mole - featuring smart- “est ‘style details; furréd sleeves; throws; dec- orative back seams; richly lined in beautiful satins and heavy. crepe - in black, navy, beige and gray. Sizes Wto0— : | eaag 4 Coat in the Entire -. Lot Worth More << ‘Than mn $32.50 7 “ | Also Two Big: Close seat Lines at Ensembles Must Go Values to $28.00 Now $12.00 Values to $49.50 Now $25.00 Values to $95.00 Now $65.00 The Ensemble Suit is one of the season’s most versatile creations— The skirts harmonize with many differ- ent blouses, the blouse may be worn with another skirt, the long coat is an agreeable companion of another dress. eo —SPLLLLLLLLLPPLLGSEECLLLLLLDPECECECEE P®PBDPPPPPLECELLLPLP®P®LPAPEPEPPELLOPLPLLLLELLPELLPLLPECELLLPESPDLLSLPPLSELSS LSD LSPA AA, i ; i { i A Size Range That Makes Thie _An Event for Every Woman The Ensemble is your assurance of modishness ELLAND L PD EELLGODIS DOLLA EAD ELE LADD DOE EOLA DY DDS LAE A — on Tailored Suits: *15 sE2, ‘21, 1. W. : “tow is your coportinig =