The Bismarck Tribune Newspaper, December 16, 1927, Page 12

= THE BISMARCK TRIBUNE cemnions It's a wise Santa that brings a. panne © <te RADIO. Tie REAL ALL ELECTRIC Radio Wise, indeed, is the radio buyer who insists on getting a Zenith Alle With a Zenith All-Electric receiver you obtain the newest, the; Electric receiver. For no other make even approaches the stage of per- _ latest all-electric developments — not a modified version of a last-year’s: _ fection attained by Zenith in the development of all-electric radio—a _ battery set. You obtain a radio which not/only uses the new A. C. tubes, ° - development begun years ahead of anybody else. Contrast this back- but which is especially designed to insure their flawless operation. You -’ ground of experience with the many first-year ventures being intro- obtain perfection, not experimentation, and ... the final and important: ; duced today, and the reason for Zenith superiority becomes obvious. factor ... you obtain performance such as no other radio can offer. y —— TPRVOTYVVIVIT Iyer rer nen enn ls eee Sarre TT TTT eS eee: . Bill SNS SE Model 16-EP tl, | Se Ni Model 14-E AlLElectric; 8 tubes; single a) | Le ae eines as \ All-Electric; 6 tubes; single! control; built-in Power the home We eT | control; built-in Speaker of Speaker of matchless clarity and naturalness of tone. Con- cealed Loop, controllable from outside the cabinet— no outside antenna required. Encased in an exquisite con- sole of Spanish Renaissance design —Semi- Matte lacquer where @n- wality. Exceptions the presentation of a i iubeademeamanie Zenith is more, much of the cabinet, out of view. Si = AAMAS finish. $s —_ more, than the giving of just 450 tubes « a radio set. It is a certified promise of lifelong pleasure and happiness. It not only will open— the gates to.the world’s greatest music. —it insures its perfect reproduction . through the years to come. For Zenith Radio is not only built to lagt—it embodies advances in design and construction that antic- ipate the future, that Jhave set a standard for future radio development. Here is surety of uninter- rupted happiness for the entire family. And the cost is small—and practically final. For a Zenith All-Electric re- ceiver is truly all-electric in operation. The plug to the light. socket is the sole connection—the, ease of turning on a read- ing lamp is the only effort reqiired—no “ifs”, “ands”, or “buts”. 4 ' Model 15-E All-Electric; 8:tubes; single control; ornamental Loop which can be folded into the cabinet when not in use. Elegant cabinet of walnut veneer and maple. > Model 11-E ‘2975 ~ All-Electric; 6-tube table model; a two-toned ut veneer cabinet. An astound- ing value at its amazingly low price.